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This Independance Day, JSW Paints urges people to experience colour differently
This Independance Day, JSW Paints urges people to experience colour differently

Time of India

time6 days ago

  • Entertainment
  • Time of India

This Independance Day, JSW Paints urges people to experience colour differently

This Independence Day , JSW Paints , India's leading environment-friendly paints company and part of the JSW Group, has released its new film that reimagines how we experience the national flag. The campaign has been launched across digital platforms, amplifying JSW Paints' core belief of Think Beautiful . Conceptualised by TBWA India , the film captures a tender moment between a father and son on the terrace of their home. As the national flag is raised on TV on the occasion of Independence day, the son creates a hand-painted tricolour filled with textured storytelling using JSW Paints, Aquaglo. Each colour becomes a tribute - to those who won us freedom, those who preserve our unity and those who nurture the land. The son guides his visually impaired father's hand across the painting to help him experience the national flag through touch and emotion. The film closes with a powerful note, ' Khoobsurti, jo dil ki aankhon se bhi dekhi ja sake. ' Commenting on the campaign, Ashish Rai, chief executive officer of JSW Decorative Paints said, 'Our Independence Day campaign highlights that beauty is not just visual, it is rooted in emotion and profound human connection. This story explores how art and colour can evoke emotion and unity. It captures the core of our Think Beautiful philosophy - where every product and story is designed to resonate with thoughtfulness, empathy and creativity.' Govind Pandey, chief executive officer, TBWA\India added, 'At TBWA\India, we believe in ideas that challenge convention and connect deeply. With JSW Paints, we've consistently explored what 'Think Beautiful' means beyond the surface. This Independence Day, our film attempts to convert an abstract idea like beauty into something deeply felt – quite literally. Casting a blind protagonist wasn't just a creative choice, it was a commitment to truth. And the result is a piece that resonates emotionally, while staying true to JSW Paints' brand values.' Russell Barrett, chief creative experience officer, TBWA\India said, 'Sometimes, the most powerful visuals don't come from what's seen – but from what's felt. In this film, we wanted to challenge the very idea of how beauty is perceived. That meant casting not an actor playing blind, but a man who truly sees the world differently. His performance doesn't just subvert the clichés we've grown used to – it humanises them. This isn't just a film. It's our way of showing that 'Think Beautiful' can live in the most unexpected moments.' Watch the video here:

Aurionpro Solutions posts PAT of Rs 51 crore in Q1; clocks EBITDA margin of 20%
Aurionpro Solutions posts PAT of Rs 51 crore in Q1; clocks EBITDA margin of 20%

Business Standard

time23-07-2025

  • Business
  • Business Standard

Aurionpro Solutions posts PAT of Rs 51 crore in Q1; clocks EBITDA margin of 20%

Aurionpro Solutions has reported 14% increase in net profit to Rs 51 crore on a 29% rise in revenue to Rs 337 crore in Q1 FY26 as compared with Q1 FY25. As compared with Q4 FY25, the PAT is higher by 0.3% and revenue has risen by 3%. EBITDA for the period under review was Rs 68 crore, up 23% YoY and up 3% QoQ. EBITDA margin for June25 quarter stood at 20%. During the quarter, Aurionpro signed a multi-million-dollar deal with leading African bank for its digital banking platform, marking its first major win in MEA region and expanding its global footprint. The company also won a $2.5 million deal with a top Sri Lankan bank for its iCashpro platform, marking its second major win in the country within a year and strengthening its regional presence. Aurionpro secured a key Automated Fare Collection (AFC) deal with RABA in California, marking its entry into the U.S. transit market and further strengthening its global presence. It also bagged a major project to deploy EMV open-loop automated fare collection across 250 buses in Egypt, strengthening its transit presence in the Middle East. Ashish Rai, Group CEO, said: We are pleased to start FY26 with another quarter of strong and consistent growth, in line with our guided trajectory. Consolidated revenue grew by 29% year-on-year, and we continued the momentum on stepping up product R&D while maintaining our industry-leading profit margins within the guided ranges. The quarter saw a healthy addition to our order book, which now exceeds ₹1,460 crores, with strong contributions from the banking and transit segments. During the quarter, we added 16 new clients, a record for Q1 which is seasonally a slow quarter for sales, further reinforcing our strong market traction." Aurionpro Solutions provides advanced technology solutions to global clients. It focuses on sectors such as banking, mobility, payments, insurance, transit, data center services, and government sectors.

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