Latest news with #Asics'
Straits Times
2 days ago
- Sport
- Straits Times
Nominate your pooch to be an Asics doggy influencer
Nominate your pooch to be an Asics doggy influencer SINGAPORE – Dog owners have the opportunity to let their four-legged pets join Felix the samoyed, which has more than 1.2 million followers on its Instagram account @wanderlust_samoyed, as Asics' canine ambassadors. The Japanese athletic brand recently named the white globe-trotting seven-year-old as its first 'exercise influencer' for its global Mind's Best Friend campaign in its efforts to promote physical activity and improve mental well-being. According to international research conducted by Asics in February, 65 per cent of dog owners said their dog is their primary movement motivator, more than family, celebrities and personal trainers. Additionally, 79 per cent of dog owners said they are less stressed and 83 per cent feel happier after moving with their dog. Owners can nominate their dogs to become official Asics Mind's Best Friend Ambassadors by sharing how their pets are their greatest motivation to move at Selected dogs will receive a branded kit, including Asics gear for their owners. There is also a #MindsBestFriend challenge, where owners can share photos of their dogs on social media platforms. Each post shared before July 15 will raise money for mental health charities in the Netherlands, Britain and United States . Join ST's Telegram channel and get the latest breaking news delivered to you.
Tom's Guide
3 days ago
- Lifestyle
- Tom's Guide
Epic Asics sneaker sale live from $49 — here's 9 affordable deals I'd shop right now
It's no secret that Asics makes some of the best running shoes on the market. That's why purchasing a pair of their cool, comfortable and supportive sneakers is basically a no-brainer — especially right now that select styles are up to 40% off ahead of summer. If you're planning to hit the trails, the treadmill or the track, there's a pair of Asics running shoes that are perfect for your needs. One of my personal favorite deals is the Asics Gel-Kayano 31, which have been reduced to just $124 in both men's and women's sizes. We've also added select styles for active kiddos, like the GT-1000 13 Grade School, which are down to just $49. Ready to upgrade your sneakers for summer? Below are my favorite Asics running shoes on sale now — and be sure to check all the colors to find the best deals in your size. Designed to help runners go further, this shoes is made with a bouncy midsole that offers a cushioned underfoot feel. It also has a super breathable mesh upper and helps keep your feet cool. With how active kids are on a daily basis, either at school, home, or in-between activities, investing in a high-quality pair of shoes is a must. The GT-1000 13 shoe features a breathable mesh upper, underfoot cushioning, and Asics' Gel technology to help absorb impact. These shoes are a heavenly mashup of Asics' Trail Scout and Gel-Excite shoes, providing a durable upper and plenty of traction for tackling off-road trails alongside plush midsole comfort, thanks to Amplifoam Plus tech in the midsole. This adventure-friendly running shoe is on sale for women, too. These shoes are excellent for trail runs, with a traction pattern designed to support you on outdoor terrain. They also feature Rearfoot GEL to absorb impact and super-soft AMPLIFOAM cushioning. Save $15 on the already-affordable Asics Gel-Excite 10 Running Shoe. They feature AMPLIFOAM PLUS cushioning and rearfoot GEL technology for ultra comfort as you run. These trail running shoes are equipped with a solid rubber outsole and an advanced tread pattern for traversing uphill and downhill with ease. They're also quite comfy, thanks to a stretchy mesh upper that moves with your foot and FF Blast cushioning in the midsole. For those looking for a bouncy response from their running shoe, the Dynablast 5 may be right up your alley. With FF Blast Plus cushioning in the midsole and an Ahar Lo outsole rubber, the shoes are very responsive with every step and provide cloudlike comfort from start to finish. The women's version is also on sale for $99. For active kids, this adaptive running shoe is a smart pick. It features FF Blast Plus Eco cushioning in the midsole for comfort, PureGel tech in the heel to help absorb impact, and toe-rubber stitching and a tough outsole for extra durability. At just $124, this is one of the best prices we've seen for these lightweight running shoes. The Asics Gel-Kayano 31 is the latest version of the popular stability shoe, and mostly sticks to the same design as the Asics Gel-Kayano 30, with the main updates being a new outsole material and a more breathable upper. The women's version is also on sale for $124.
Fashion Network
13-05-2025
- Lifestyle
- Fashion Network
Asics holds Mumbai event to celebrate sneaker launch
Japanese sportswear label Asics held an immersive event in Mumbai to bring together creators and sneaker fans for the launch of its new 'Gel-Ds Trainer 14' sneaker line at nightlife destination Late Checkout. The event featured an Asics Sportstyle-branded double-decker bus and took inspiration from 2000s fashion and street culture. 'We have foreseen a huge emerging space for sneakers in the market," said Asics India and South Asia's managing director Rajat Khurana in a press release. "We wanted to bring a dedicated category that goes beyond performance. Inspired by the original 2009 silhouette, this launch of Gel-Ds Trainer 14 marks a pivotal moment in Asics' journey as we deepen our commitment to the 'SportStyle' segment. With this collection, we're not just introducing a sneaker but a lifestyle that seamlessly blends high-performance heritage with contemporary street style." The event spotlighted Asics' expanding Sportstyle category, which is designed to bridge performance heritage with everyday fashion. Attendees engaged in interactive experiences, including a memory wall where they shared moments and stories connected to the brand. The Gel-Ds Trainer 14 was presented as a lifestyle sneaker balancing retro aesthetics with modern comfort. Designed for men and women, the Gel-Ds Trainer 14 features the original quarter-panel design, open mesh detailing, and lightweight construction. The sneaker retails at Rs 9,999 and is available in Truffle Grey/ Pure Silver and White/ Tai Chi Yellow across Asics stores and e-commerce platforms.
