Latest news with #Asos'
Yahoo
13-06-2025
- Business
- Yahoo
Asos Breaks Into U.S. Retail With First Pop-up Store in New York City's SoHo
Asos, the British online fashion retailer, has opened its first pop-up store in the U.S. The temporary retail space, named 'Summer, Styled by Asos,' is located at 120 Wooster Street in SoHo, New York City. The pop-up will be open from Friday through June 22 and features a selection of men's and women's clothing and accessories across two floors. 'The U.S. is a hugely important market for Asos, and our customers here come to us because they love the unique mix of styles and brands we offer, especially those that can be hard to find elsewhere. This pop-up is about bringing that experience to life in a real, physical way,' Sean Trend, Asos managing director, told WWD via email. More from WWD Germany Emerges as Europe's New Capital of Fashion E-commerce Top 10 Fashion Brands on TikTok Asos Offloads Topshop to Bestseller, Partners With H&M Group for Cheap Monday's Comeback According to Trend, New York City was the obvious place for Asos to debut its first pop-up store in the U.S. 'SoHo, especially, felt like the perfect fit. The neighborhood has high foot traffic and strong cultural relevance among our target audience. It's vibrant, creative, and always ahead of the curve, just like our customers,' he said. The Asos pop-up will feature spring and summer 2025 pieces from Asos' own collections, as well as exclusive products, seasonal updates and items from other partner brands. Shoppers will also find Arrange, Asos' elevated premium brand, which debuted in March. The store's design highlights different themes, including occasion wear and summer essentials, with prices ranging from $10 to $300. 'This pop-up brings that curated mix into a physical space. It reflects what customers love about shopping Asos online: a diverse and inclusive range of styles across brands, sizes and aesthetics. That includes our extended size ranges like plus, tall and petite, which we see as a genuine point of difference in this market,' Trend said. Inside the pop-up, customers can also browse and order from the full Asos online collection, creating a seamless experience between in-store and digital shopping. The pop-up also includes interactive launch events, giveaways and exclusive treats during the opening weekend. Some experiences require advanced sign-up through the event platform Partiful. The pop-up is seen as a test-and-learn moment for Asos, according to Trend. 'We're focused on making this first activation a success and exploring how we might bring similar experiences to other U.S. cities. While permanent retail isn't the immediate plan, it's something we may revisit in the future if the opportunity feels right,' he said, adding that the brand is already planning a mini pop-up at Surf Lodge in the Hamptons over Fourth of July weekend. 'This is just the beginning,' Trend said. Best of WWD Every Winner in Miss World History: Opal Suchata Chuangsri, Priyanka Chopra and More French Open's Most Memorable Tennis Outfits and Kits: Serena Williams' Fierce Nike Catsuit, Naomi Osaka's Sakura-Inspired Look and More Labubu Street Style Wave: How the Viral Charms Are Styled as Accessories, Photos
Yahoo
05-06-2025
- Business
- Yahoo
Asos and Checkout.com partner to boost online shopping experience
UK-based online fashion retailer Asos has collaborated with global digital payments provider to enhance the online shopping experience for its customers. The collaboration aims to increase payment acceptance rates, reduce failed payments and ensure a checkout experience that aligns with Asos' speed and simplicity needs. Asos payments head Andrew Proctor stated: ' is ideally set up to meet an enterprise merchant's needs for flexibility, while still delivering seamless payments. Our customers are global and always on, [and] every interaction needs to feel effortless, from discovery to delivery. Payments are a critical part of that experience.' Asos operates on a global scale, catering to a dynamic customer base with a high volume of daily transactions. Two-thirds of Gen Z shoppers rarely visit physical stores, so the demand for seamless digital experiences is at an all-time high. The partnership with is expected to address these demands by refining the payment process. This move is expected to benefit Asos by bolstering customer satisfaction and loyalty in its key markets. chief revenue officer Antoine Nougué stated: 'Asos is one of the most recognisable and forward-thinking brands in global fashion. 'They understand exactly how to engage a digital-first audience and set the pace for what modern e-commerce should look like. As a digital payments provider, is proud to support that vision by delivering the payment performance required to match their global reach and creative ambition. Our platform ensures that the payment experience doesn't slow down the moment, helping Asos stay ahead of the expectations of a fast-moving digital generation.' In May 2025, Asos collaborated with InPost, a provider of automated parcel machine services, to introduce nationwide next-day delivery service to lockers. "Asos and partner to boost online shopping experience" was originally created and published by Retail Insight Network, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
