Latest news with #AspirePartnerProgram
Zawya
4 days ago
- Business
- Zawya
Cohesity launches new partner program to accelerate partner success
Dubai, United Arab Emirates – Cohesity, the leader in AI-powered data security, today introduced the Cohesity Aspire Partner Program, a new, unified framework built for the modern partner landscape. Aspire aims to simplify how partners across diverse business models and routes to market can engage with Cohesity to drive profitability, unlock new revenue streams, and access certifications and training. "The Aspire Partner Program reflects Cohesity's deep commitment to our partners in the Middle East. Malicious cyber-attacks are a critical concern across the region, and our partners are a critical part strengthening the region's overall cyber resilience," said Yudum Yonak, Senior Channel Director, International Emerging Region and LATAM, Cohesity. "Aspire provides the tools, flexibility, and future-ready framework our partners need to deliver even greater value, while enabling trusted, secure solutions that our customers can rely on." The Cohesity partner ecosystem encompasses all partner types including Resell, Manage, Integrate, Distribute, OEM Hardware, Embedded OEM, Technology Partners, and Cloud Marketplace. Aspire participants can qualify for Premier, Preferred, or Associate tier levels with corresponding benefits. The umbrella program also features an authorized distributor component geared towards bringing more value to Cohesity resellers. All facets of the program are aimed at providing a modern, integrated, built-for-scale experience, starting with a centralized, easy-to-use portal that serves as the gateway to resources and enablement tools. Underscoring Cohesity's commitment to accelerating partner success, the program represents an investment in partners across three dimensions: Profitable growth – offers competitive margins, rewards for partner-sourced deals, and performance-based incentives to support partners at every stage of the sales cycle, including joint-go-to-market execution, co-selling, co-branding, pipeline sharing, and marketing and demand generation resources. Technical strength – facilitates role-based partner learning opportunities and exclusive Cohesity Accreditations. Multiple certifications further allow technical professionals to demonstrate their Cohesity data management skills and mastery for real-world environments. A special Cohesity Aces program additionally recognizes top technical partner experts and brings them into the heart of Cohesity innovation with privileged access, hands-on virtual labs, and more. Differentiation – provides multiple paths for expanding partner services and tapping into new revenue streams through partner-delivered professional services, authorized training partner certification, or building and bringing new solutions to market with Cohesity as a Professional-level or Elite-level Cohesity Technology Partner. Sohaib Ahmad Director Sales, BFSI & Corporate, Alpha Data, commented, 'Cohesity's new partner program shows commitment to partner growth and fosters a thriving ecosystem where collaboration leads to shared success. We look forward to delivering market leading AI driven data security solutions together for years to come.' 'Cohesity's refreshed partner strategy raises the bar for true collaboration, innovation, and long-term value creation', said Ali Ballout, Business Unit Manager MDS-UAE, Part of the Midis Group. 'Their commitment to partner success is evident in both vision and execution. We're excited to strengthen our alliance and jointly deliver AI-powered data security solutions that lead the market and drive sustained growth for years ahead.' About Cohesity Cohesity is the leader in AI-powered data security. Over 13,600 enterprise customers, including over 85 of the Fortune 100 and nearly 70% of the Global 500, rely on Cohesity to strengthen their resilience while providing Gen AI insights into their vast amounts of data. Formed from the combination of Cohesity with Veritas' enterprise data protection business, the company's solutions secure and protect data on-premises, in the cloud, and at the edge. Backed by NVIDIA, IBM, HPE, Cisco, AWS, Google Cloud, and others, Cohesity is headquartered in Santa Clara, CA, with offices around the globe.
Techday NZ
4 days ago
- Business
- Techday NZ
Cohesity launches Aspire Partner Programme to boost data security
Cohesity has introduced its Aspire Partner Programme, a new global framework designed to support partners in delivering data security solutions amid growing complexity in the technology landscape. The Aspire Partner Programme offers a flexible and scalable structure, aiming to simplify how partners with varied business models and market strategies can collaborate with Cohesity. This includes partners involved in reselling, managed service provision (MSPs), and participation via cloud marketplaces. The initiative aligns with broader industry trends, such as the shift to subscription-based payment models, the increasing demand for cyber resilience, and the need for integrated data management across hybrid IT environments. Supporting partners According to the company, the Aspire programme seeks to enhance profitability for partners and provides access to a unified portal which acts as a central resource for enablement tools, training, and certifications. The programme encompasses all partner types, including resell, manage, integrate, distribute, OEM hardware, embedded OEM, technology partners, and cloud marketplace participants. Within the Aspire Partner Programme, participants can achieve Premier, Preferred, or Associate tier levels, each designed to offer corresponding benefits. The programme also includes an authorised distributor component to support resellers further. "Organisations across Australia and New Zealand - from mid-sized enterprises to large government and commercial sectors - are rapidly modernising their IT environments while facing a sharp rise in cyber threats. Our partner ecosystem plays a vital role in helping customers enhance their cyber resilience, and our new Aspire Partner Program reflects Cohesity's strong and growing commitment to our partners across ANZ and the wider region. Aspire delivers the tools, flexibility, and future-ready framework partners need to grow, respond to evolving customer demands, and harness technologies like AI - all while delivering trusted, secure solutions our customers can rely on," said Peter Hanna, VP Channel and Alliances APJ, Cohesity. Programme features The company states that the Aspire programme focuses on three main areas to bolster partner success. First, on profitable growth, it offers competitive margins and provides rewards for partner-sourced deals alongside performance-based incentives throughout the sales cycle. This support includes jointly executed go-to-market activities, co-selling, co-branding, pipeline sharing, and access to marketing resources. For technical strength, Aspire facilitates role-based training opportunities with access to Cohesity Accreditations and multiple certifications. These are designed to enable technical staff to demonstrate proficiency in Cohesity's data management technologies. In addition, a designated Cohesity Aces programme recognises top technical achievers among partners, inviting them to join dedicated innovation activities and giving them privileged access to new solutions and virtual labs. Regarding differentiation, Aspire aims to create new revenue streams for partners. These include routes such as delivering Cohesity services, obtaining authorised training certifications, or introducing new offerings to the market in conjunction with Cohesity as either a Professional-level or Elite-level Technology Partner. Partner perspectives Graham Lowbridge, National Sales Manager at Accucom, commented on the refreshed programme: "We're excited to see Cohesity's continued investment in its partner ecosystem. The upcoming enhancements to the Partner Program signal a strong commitment to deeper collaboration and shared growth. We're looking forward to what's ahead and the opportunities this will unlock for both our team," Mike Heintzelman, Senior Vice President for Advanced Solutions Vendor Management at TD SYNNEX, remarked: "The Cohesity Aspire Partner Program is purpose-built to provide a clear path for partners to engage with Cohesity's full range of solutions. We see it as a key accelerator for all partners, especially those that are shifting to subscription-based offerings or looking to expand their services. Serving as a critical global distributor for Cohesity, we've made focused investments closely aligned with the program and are ready to ensure partners can take solutions to market as quickly as possible." Cohesity reports that over 13,600 enterprise customers, including upwards of 85 Fortune 100 companies and nearly 70% of the Global 500, rely on its solutions for securing and protecting data on-premises, in the cloud, and at the edge. The Aspire Partner Programme is framed as a step towards addressing growing security concerns and supporting partner-driven delivery of data resilience solutions across the market.
