Latest news with #AtherStack
Time of India
22-07-2025
- Business
- Time of India
Ather Energy renames Pro Pack to 'AtherStack Pro' for clarity and platform alignment
Ather Energy has renamed its existing ' Pro Pack ' software bundle as ' AtherStack Pro ', aligning the nomenclature more closely with its proprietary technology platform, AtherStack . The platform powers the company's electric scooters , charging infrastructure, accessories, and mobile apps. The change is aimed at simplifying product communication by consolidating branding around a single platform identity, the company said. AtherStack Pro continues to offer the same suite of features as before, with no changes to pricing or benefits. The package includes a range of safety, convenience, and connectivity tools, including SkidControl, FallSafe, and Live Location Sharing, along with Google Maps integration on the scooter dashboard and call/music controls via Bluetooth. Through the Ather App, users can receive theft and tow alerts, make use of convenience functions like Magic Twist and AutoHold and access remote controls. AtherStack Pro also supports personalised riding with multiple ride modes, WhatsApp previews on the dashboard, and ride analytics through Ride Stories. It continues to be bundled with a five-year complimentary battery warranty, aimed at supporting long-term ownership, the statement added. The update is part of Ather's broader strategy to enhance its electric vehicle ecosystem through consistent software upgrades and platform-level improvements.
Hindustan Times
22-07-2025
- Business
- Hindustan Times
Ather Energy rebrands ‘Pro Pack' to ‘AtherStack Pro' to streamline product communication
The AtherStack suite includes various safety and connectivity features, with no changes in pricing or features, and will be sold for ₹14,000. Check Offers Ather Energy has rebranded its existing 'Pro Pack' software suite to 'AtherStack Pro', aligning it more closely with its broader technology ecosystem. The move is part of the company's effort to simplify its product communication strategy by consolidating features under a single, unified naming system tied to its proprietary AtherStack platform. AtherStack is the underlying tech architecture that powers the company's electric scooters, charging infrastructure, connected accessories, and mobile app interface. By adopting the AtherStack Pro branding, Ather aims to better reflect the role of its software layer in delivering a connected, feature-rich riding experience. The newly named AtherStack Pro includes a wide array of features focused on safety, convenience, and connectivity. Key safety tools include SkidControl, FallSafe, Theft and Tow Alerts, and Live Location Sharing. For ease of use, riders benefit from tools like Magic Twist, which enables intuitive throttle-based regenerative braking, and AutoHold, designed for stop-and-go traffic. Also Read : Ather to reveal low-cost EL platform, new concepts at Community Day in August Connectivity is a central component of AtherStack Pro. Riders have Access to Google Maps integration directly on the scooter dashboard, along with remote controls via the Ather app, and Bluetooth-enabled call and music management. Additional features include WhatsApp message previews, Ride Stories, and multiple ride modes to customise performance based on user preference. Notably, Ather has confirmed that there are no changes in pricing or the feature set as a result of the rebranding. So, it will still be sold for ₹ 14,000. AtherStack Pro continues to be bundled with a five-year battery warranty, reinforcing the company's commitment to long-term ownership value and post-purchase software evolution. The renaming of Pro Pack to AtherStack Pro represents a strategic shift in how Ather presents its digital services—bringing clarity to customers while strengthening its focus on software as a key differentiator in the competitive electric two-wheeler market. Ather Community Day coming soon Ather Energy has confirmed that its annual Community Day will take place on August 30, 2025, at the Karnataka Trade Promotion Organisation (KTPO) grounds in Bengaluru. This year's gathering is set to feature several high-profile announcements, including details on the company's forthcoming EL platform—its new, cost-effective architecture for future electric scooters—as well as a series of concept models. Also Read : Suzuki e Access vs Ather Rizta: Which electric scooter to pick for your daily commuting needs? Attendees can expect demonstrations of next‑generation fast‑charging technology and an introduction to Ather Stack 7.0, the upgraded software suite that will be made available to both new buyers and existing owners. The event will also offer interactive zones where visitors can engage directly with Ather's design, engineering, and software teams, gaining insight into the innovations shaping the brand's electric two‑wheeler lineup. Check out Upcoming EV Bikes in India. First Published Date: 22 Jul 2025, 16:19 pm IST
Economic Times
06-05-2025
- Automotive
- Economic Times
Muted debut, rich valuations: Can Ather Energy override early bumps to deliver long-term gains?
Premium positioning, but profitability remains distant Live Events What should investors do? Will Ather revive the IPO market? (You can now subscribe to our (You can now subscribe to our ETMarkets WhatsApp channel As expected, Ather Energy shares made a flattish debut and the selling pressure continued even after the listing. The tepid start for the company was due to a variety of reasons including subdued investor response for the IPO, stretched valuations and overall muted secondary market sentiments. Currently, the stock is trading 5% below the issue price at Rs 309 apiece on investor appetite was lukewarm -- the IPO was subscribed just 1.04 times -- analysts believe the stock's long-term story remains intact, backed by strong brand recall, a differentiated EV ecosystem, and capacity expansion plans. However, they caution that the path to profitability may take time given rising competition and high operational in 2013, Ather Energy has built a niche for itself in the premium electric two-wheeler (E2W) segment. Its four-model lineup, hybrid sales model, and 3,000+ fast chargers across 230 cities differentiate it from peers like Ola Electric According to Ventura Securities, Ather's strength lies in its vertically integrated model and in-house tech stack like 'AtherStack'—which 86% of users subscribe to -- offering strong recurring revenue with 50% plus financials are under stress. The company's FY24 loss widened to Rs 1,059 crore despite Rs 1,754 crore revenue, owing to high R&D spend (15% of revenue), elevated raw material costs, and limited scale economies. EBITDA margins remained negative at –39%.Mehta Equities points out that Ather's EV/sales multiple of 6.2x is expensive versus Ola Electric's 3.5x, making valuations rich amid high cash burn.'While comparisons with Ola Electric are inevitable, Ather stands out with a more premium brand image, superior margins per vehicle, and lower cash burn. That said, it currently commands only about one-third of Ola's market share. Similar to Ola's IPO, a post-listing rally remains possible if momentum builds after debut,' said Gaurav Garg of Lemonn Market revenue growth slowing and losses deepening, analysts say Ather's post-listing trajectory will depend heavily on cost control, dealer expansion beyond South India, and updates on subsidy dependency. For now, most brokerages suggest that only high-risk investors should accumulate the stock gradually on the near term, listing volatility may continue. However, if execution picks up and margins stabilize, the long-term EV opportunity still favors players like Ather with strong tech, brand loyalty, and a premium urban IPO did not receive the kind of overwhelming response that the market was anticipating. Analysts said this suggests that it may still be too early to call a full-fledged revival of the IPO market."The broader revival will heavily depend on the continued stability and strength of the secondary markets, which are just beginning to show signs of recovery," said Arpit Jain, Joint MD, Arihant Capital Markets (Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of Economic Times)
Time of India
06-05-2025
- Automotive
- Time of India
Muted debut, rich valuations: Can Ather Energy override early bumps to deliver long-term gains?
Founded in 2013, Ather Energy has built a niche for itself in the premium electric two-wheeler (E2W) segment. Its four-model lineup, hybrid sales model, and 3,000+ fast chargers across 230 cities differentiate it from peers like Ola Electric. Ather Energy's stock debuted flat and continued to decline due to subdued IPO response and stretched valuations. Despite investor caution, analysts see long-term potential in Ather's brand, EV ecosystem, and expansion plans. Profitability may take time due to competition and costs, making it suitable for high-risk investors willing to accumulate gradually. Tired of too many ads? Remove Ads Premium positioning, but profitability remains distant Tired of too many ads? Remove Ads What should investors do? Will Ather revive the IPO market? As expected, Ather Energy shares made a flattish debut and the selling pressure continued even after the listing. The tepid start for the company was due to a variety of reasons including subdued investor response for the IPO, stretched valuations and overall muted secondary market sentiments. Currently, the stock is trading 5% below the issue price at Rs 309 apiece on investor appetite was lukewarm -- the IPO was subscribed just 1.04 times -- analysts believe the stock's long-term story remains intact, backed by strong brand recall, a differentiated EV ecosystem, and capacity expansion plans. However, they caution that the path to profitability may take time given rising competition and high operational in 2013, Ather Energy has built a niche for itself in the premium electric two-wheeler (E2W) segment. Its four-model lineup, hybrid sales model, and 3,000+ fast chargers across 230 cities differentiate it from peers like Ola Electric According to Ventura Securities, Ather's strength lies in its vertically integrated model and in-house tech stack like 'AtherStack'—which 86% of users subscribe to -- offering strong recurring revenue with 50% plus financials are under stress. The company's FY24 loss widened to Rs 1,059 crore despite Rs 1,754 crore revenue, owing to high R&D spend (15% of revenue), elevated raw material costs, and limited scale economies. EBITDA margins remained negative at –39%.Mehta Equities points out that Ather's EV/sales multiple of 6.2x is expensive versus Ola Electric's 3.5x, making valuations rich amid high cash burn.'While comparisons with Ola Electric are inevitable, Ather stands out with a more premium brand image, superior margins per vehicle, and lower cash burn. That said, it currently commands only about one-third of Ola's market share. Similar to Ola's IPO, a post-listing rally remains possible if momentum builds after debut,' said Gaurav Garg of Lemonn Market revenue growth slowing and losses deepening, analysts say Ather's post-listing trajectory will depend heavily on cost control, dealer expansion beyond South India, and updates on subsidy dependency. For now, most brokerages suggest that only high-risk investors should accumulate the stock gradually on the near term, listing volatility may continue. However, if execution picks up and margins stabilize, the long-term EV opportunity still favors players like Ather with strong tech, brand loyalty, and a premium urban IPO did not receive the kind of overwhelming response that the market was anticipating. Analysts said this suggests that it may still be too early to call a full-fledged revival of the IPO market."The broader revival will heavily depend on the continued stability and strength of the secondary markets, which are just beginning to show signs of recovery," said Arpit Jain, Joint MD, Arihant Capital Markets (Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of Economic Times)
