Latest news with #AtherStackPro
Time of India
5 days ago
- Business
- Time of India
Ather Energy doubles volumes, pares Q1 loss to Rs 178 cr
BEGALURU: Ather Energy reduced its net loss to Rs 178.2 crore in the June quarter from Rs 182.9 crore a year earlier, as strong cost control and software-led monetisation helped offset pricing pressures. Revenue rose 83% year-on-year to Rs 672.9 crore, while volumes nearly doubled to 46,078 units, led by demand for its family-focused Rizta scooter and an expanded retail footprint. Ebitda margin improved by 1,700 basis points year-on-year to -16%. 'A year ago, our Ebitda margin was at -36% in FY24, we closed FY25 at -23% and this quarter we are at -16%,' CFO Sohil Parekh told TOI in an interview. 'It has been a consistent improvement driven by clockwork value engineering across multiple R&D projects, supported by a 45% R&D-heavy workforce. These are structural improvements, not just commodity tailwinds. ' Ather Energy has also leaned on software revenue to improve profitability. Its paid software suite, AtherStack Pro, which offers advanced features like auto-hold and ride analytics, has an attach rate – the percentage of new buyers opting for it – of nearly 89%. 'For a customer to pay for software in a two-wheeler, it has to deliver incredible value,' CBO Ravneet Singh Phokela told TOI. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Investing In Canada Is An Easy Way To Make Thousands Quickly Invest in Canada | Search Ads Undo 'This product contributes around 6% of our revenue and has exceptional margin leverage. We see a lot more juice here as we keep adding new features.' Phokela also pointed to Ather Energy's pricing discipline in a market that has seen 'reckless discounting.' He noted that the company has been able to hold its average selling price (ASP) while gaining share. 'We gained share without cutting prices. In fact, we've maintained our ASP and even inched prices up slightly in places,' Phokela added, calling it a sign that 'sanity is starting to return to the industry.' The company added 95 new experience centres in the quarter, taking its network to 446, and is leaning on a new compact store format that breaks even at just 12-13 units a month. 'This allows us to profitably enter smaller towns. If a city sells 100 units annually, we have the right to play there,' Phokela said. On the technology front, Ather Energy has started deploying lithium iron phosphate (LFP) battery chemistry – cheaper and more stable than nickel-based batteries – and is preparing to launch its cost-optimised EL platform, which will underpin a new line of scooters designed for lower price points. 'EL allows us to attack price points we can't currently reach profitably, while LFP will become a larger part of our portfolio in the coming months,' Phokela added. Addressing concerns over rare-earth supply risks, especially China's export curbs on key materials used in EV motors, Phokela said that the company was 'exploring multiple options and technologies,' adding that any disruption 'would be limited to 7-8 days.' He added that while the Bengaluru-headquartered company currently leads in South India, Middle India (comprising Gujarat, Maharashtra, Madhya Pradesh, Chhattisgarh and Odisha) is its next big growth market. 'South is now a consolidation market for us. Middle India is where the strongest focus is. North India remains in nurture mode,' Phokela told TOI. Stay informed with the latest business news, updates on bank holidays and public holidays . Discover stories of India's leading eco-innovators at Ecopreneur Honours 2025
Time of India
22-07-2025
- Business
- Time of India
Ather Energy renames Pro Pack to 'AtherStack Pro' for clarity and platform alignment
Ather Energy has renamed its existing ' Pro Pack ' software bundle as ' AtherStack Pro ', aligning the nomenclature more closely with its proprietary technology platform, AtherStack . The platform powers the company's electric scooters , charging infrastructure, accessories, and mobile apps. The change is aimed at simplifying product communication by consolidating branding around a single platform identity, the company said. AtherStack Pro continues to offer the same suite of features as before, with no changes to pricing or benefits. The package includes a range of safety, convenience, and connectivity tools, including SkidControl, FallSafe, and Live Location Sharing, along with Google Maps integration on the scooter dashboard and call/music controls via Bluetooth. Through the Ather App, users can receive theft and tow alerts, make use of convenience functions like Magic Twist and AutoHold and access remote controls. AtherStack Pro also supports personalised riding with multiple ride modes, WhatsApp previews on the dashboard, and ride analytics through Ride Stories. It continues to be bundled with a five-year complimentary battery warranty, aimed at supporting long-term ownership, the statement added. The update is part of Ather's broader strategy to enhance its electric vehicle ecosystem through consistent software upgrades and platform-level improvements.
Hindustan Times
22-07-2025
- Business
- Hindustan Times
Ather Energy rebrands ‘Pro Pack' to ‘AtherStack Pro' to streamline product communication
The AtherStack suite includes various safety and connectivity features, with no changes in pricing or features, and will be sold for ₹14,000. Check Offers Ather Energy has rebranded its existing 'Pro Pack' software suite to 'AtherStack Pro', aligning it more closely with its broader technology ecosystem. The move is part of the company's effort to simplify its product communication strategy by consolidating features under a single, unified naming system tied to its proprietary AtherStack platform. AtherStack is the underlying tech architecture that powers the company's electric scooters, charging infrastructure, connected accessories, and mobile app interface. By adopting the AtherStack Pro branding, Ather aims to better reflect the role of its software layer in delivering a connected, feature-rich riding experience. The newly named AtherStack Pro includes a wide array of features focused on safety, convenience, and connectivity. Key safety tools include SkidControl, FallSafe, Theft and Tow Alerts, and Live Location Sharing. For ease of use, riders benefit from tools like Magic Twist, which enables intuitive throttle-based regenerative braking, and AutoHold, designed for stop-and-go traffic. Also Read : Ather to reveal low-cost EL platform, new concepts at Community Day in August Connectivity is a central component of AtherStack Pro. Riders have Access to Google Maps integration directly on the scooter dashboard, along with remote controls via the Ather app, and Bluetooth-enabled call and music management. Additional features include WhatsApp message previews, Ride Stories, and multiple ride modes to customise performance based on user preference. Notably, Ather has confirmed that there are no changes in pricing or the feature set as a result of the rebranding. So, it will still be sold for ₹ 14,000. AtherStack Pro continues to be bundled with a five-year battery warranty, reinforcing the company's commitment to long-term ownership value and post-purchase software evolution. The renaming of Pro Pack to AtherStack Pro represents a strategic shift in how Ather presents its digital services—bringing clarity to customers while strengthening its focus on software as a key differentiator in the competitive electric two-wheeler market. Ather Community Day coming soon Ather Energy has confirmed that its annual Community Day will take place on August 30, 2025, at the Karnataka Trade Promotion Organisation (KTPO) grounds in Bengaluru. This year's gathering is set to feature several high-profile announcements, including details on the company's forthcoming EL platform—its new, cost-effective architecture for future electric scooters—as well as a series of concept models. Also Read : Suzuki e Access vs Ather Rizta: Which electric scooter to pick for your daily commuting needs? Attendees can expect demonstrations of next‑generation fast‑charging technology and an introduction to Ather Stack 7.0, the upgraded software suite that will be made available to both new buyers and existing owners. The event will also offer interactive zones where visitors can engage directly with Ather's design, engineering, and software teams, gaining insight into the innovations shaping the brand's electric two‑wheeler lineup. Check out Upcoming EV Bikes in India. First Published Date: 22 Jul 2025, 16:19 pm IST
