Latest news with #Athletic
Yahoo
10 hours ago
- Business
- Yahoo
Athletic Brewing Company and Arsenal Announce Multi-Year Partnership Extension
Award-winning non-alcoholic beer to remain a matchday staple at Emirates Stadium LONDON and MILFORD, Conn., July 16, 2025 /PRNewswire/ -- Athletic Brewing Company, America's largest dedicated non-alcoholic brewer, and Arsenal Football Club today announced a multi-year extension of their partnership. Under the expanded agreement, Athletic will continue as the club's Official Non-Alcoholic Beer Partner, following a successful debut season that saw non-alcoholic beer sales at Emirates Stadium rise 220% year-over-year. Arsenal supporters will continue to enjoy Athletic Run Wild IPA in cans throughout Emirates Stadium during all men's and women's fixtures. Run Wild will also be served on draft across Club Level. New in 2025, the low-calorie Athletic Lite will also be available in cans throughout the stadium's general concourse bars. Each 12 oz. can of Athletic Lite is less than 0.5% ABV and contains 25 calories, 5g of carbohydrates, 0g of protein, 0g of fat, and 0g of sugar. "We're thrilled to continue our partnership with Arsenal after a remarkable first season, and proud to help lead the global shift toward mindful drinking alongside such a world-class football club," said Bill Shufelt, Co-Founder and CEO of Athletic Brewing. "Together, we're responding to evolving preferences by bringing great-tasting, alcohol-free beer to more supporters in more moments and making matchdays more accessible. Whether it's in the stands, at home, or at the pub, we believe everyone deserves a brew that fits their lifestyle." Juliet Slot, Arsenal's Chief Commercial Officer, said: "We're always delighted when a partner renews with us, a statement of their belief in our vision for the club supported by their investment in our ambition to win major trophies. The success of our first year working together speaks for itself, with Athletic products already becoming a staple of the matchday ritual for our supporters. We're proud to have partners like Athletic Brewing with us on our journey – they are the best at what they do, and enable us to better serve Gooners in our London home and around the world." In 2024, after hearing directly from Arsenal supporters who had discovered Athletic Brewing in local pubs and grocery stores, Athletic became the club's first Official Non-Alcoholic Beer Partner with exclusive pouring rights at Emirates Stadium. The partnership made non-alcoholic products more accessible on matchdays and introduced Athletic's award-winning brews to Arsenal supporters around the world. As part of the renewed partnership, Athletic Brewing will also expand its presence across Arsenal's digital, in-stadium, and supporter engagement platforms, deepening connections with Gooners around the world and advancing the conversation around non-alcoholic beer in football culture. The two will also come together to launch a limited-edition, co-branded brew later in the season. Notes to Editors The continued collaboration between Athletic Brewing and Arsenal comes at a time of rapid growth within the non-alcoholic beer category. In the UK, three-quarters of adults who drink alcohol are now actively moderating their alcohol intake1. At the same time, 38% of UK drinkers report consuming low- and no-alcohol alternatives on a semi-regular basis2. The ongoing shift toward moderation helped drive a 20% year-over-year increase in no-alcohol beer sales in the UK in 20243, mirroring the broader cultural movement unfolding around the world. For its part, Athletic Brewing has steadily increased its availability throughout the UK and now has over 2,500 points of distribution across the country. For press inquiries, please contact:Chris Furnari | press@ Taylor PR | athleticbrewinguk@ | communications@ More information about Arsenal can be found HERE. Additional Assets:Brand images can be downloaded HERE. About Athletic Brewing Company Athletic Brewing Company is America's largest dedicated non-alcoholic brewer. Athletic is revolutionizing how modern adults drink by crafting game-changing NA brews that can be consumed anytime and anywhere. Launched commercially in 2018, Athletic is the number one non-alcoholic beer brand in America4 and a top 20 U.S. brewing company5. Its award-winning brews are available nationwide at over 75,000 retail locations. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation™. Learn more and shop at Follow Athletic Brewing on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube to stay up-to-date on all things Athletic. 1 KAM, 20252 Portman Group, 20253 IWSR: The UK No-Alcohol Market4 NielsenIQ, Total US xAOC + Liquor Open State + Conv, Latest 52 Wks ending 06/14/255 Brewers Association Top 50 U.S. Brewing Companies of 2024 View original content to download multimedia: SOURCE Athletic Brewing Company Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
USA Today
21 hours ago
- Sport
- USA Today
The Athletic names Michigan State's Tom Izzo a Top-25 NCAA basketball coach of the 2000s
Where does Tom Izzo stand amongst the great men's college basketball coaches of the last 25 years? The Athletic and writer CJ Moore have their answer, which was published in their recent ranking of the top 25 coaches of the 2000s. The Athletic has Tom Izzo in the top ten, coming at No. 9 overall. One important note about these rankings is that they intentionally did not include the 1999-00 season. Obviously, Tom Izzo's Michigan State Spartans won the national championship that year, which would have probably altered these rankings quite a bit. Below, you can see what they had to say about Izzo and his ranking. You can also click the link to read their article, which also goes over his coaching statistics: If we were including the 1999-2000 season, Izzo's resume looks even better because we'd be including a national title. But even taking that out, he trails only Roy Williams for Final Fours this century. Izzo is also tied with Bill Self and Mark Few for most NCAA Tournament appearances; all three have yet to miss. Izzo's personal run, dating back to 1998, is the longest. It looked like Izzo was starting to slip the last few years, but he just won the Big Ten and made an Elite Eight. In an era where players are transferring and some coaches are scared to coach their players too hard, Izzo hasn't budged. He knows his way works. Contact/Follow us @The SpartansWire on X, and like our page on Facebook to follow ongoing coverage of Michigan state news, notes, and opinion. You can also follow Andrew Brewster on Twitter @IAmBrewster.
Yahoo
a day ago
- Sport
- Yahoo
🎥Nico Williams, a world-class player for Athletic
Mikel González wanted to comment on the continuity of the younger Williams brother with a contract renewal that has filled Athletic with joy. It has undoubtedly been the big news of the summer in Bilbao; the renewal of Nico Williams until 2035 continues to generate statements. Advertisement This time, it is the club's director of football, who considers Nico a world-class player and highlights the family values of the club. This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here. 📸 Ion Alcoba Beitia - 2025 Getty Images
USA Today
a day ago
- Sport
- USA Today
Who's the kid who 'robbed' Junior Caminero of HR Derby dinger?
Despite the fact that Cal Raleigh continued his storybook 2025 season by winning the 2025 Home Run Derby at Truist Park in Atlanta, the buzz ended up being about the kid who "robbed" a dinger off the bat of finalist Junior Caminero. The home run ended up counting, so no big deal. Caminero was totally cool about it, too, and Raleigh had jokes about paying him off. Wondering who it is? And how he felt about that whole incident? The Athletic tracked him down and spoke with the 17-year-old, whose name is Sam Musterer. It was quite a catch, and now he's a viral sensation. From the article: 'I wasn't quite aware of where I was on the fence,' Musterer said. 'I thought the fence was a little taller there. I kind of just reached up and grabbed it.' ... Musterer, 17, was on the field for the Home Run Derby, he said, because his father, Richard, is an official scorer at Braves games. Richard also regularly broadcasts Georgia Tech sports games. Sam Musterer attends Pope High School in Marietta, Ga., and plays baseball for the East Side Chargers select team. He's a right-handed pitcher and center fielder, but said he's never made a play like that before. Wild. Amazing work by the kid. Watch it again: The Mariners had a funny reaction to the kid who robbed Junior Caminero Too funny!
The National
2 days ago
- Sport
- The National
Ex-Celtic star Odsonne Edouard 'made available' for transfer
The frontman has failed to kick on in south London and spent last season on loan at Leicester City. The Athletic reports that the Frenchman is not part of the plans for the FA Cup winners, as Oliver Glasner aims to tweak his squad ahead of the return of Premier League action next month. Brendan Rodgers signed Edouard on loan from PSG initially for Celtic, before that was turned into a permanent deal. It was in Glasgow that the striker, now 27, made a name for himself, before a big-money move to Palace in 2021. Read more: It comes as the Hoops are on the lookout for striking reinforcements to support Adam Idah and Callum Osmand in that department. Shin Yamada is believed to be on his way in a £1.5m switch from the J-League. Meanwhile, Italy Under-21 star, Giuseppe Ambrosino, is said to be another the Hoops are interested in.
