Latest news with #Attachet
Malaysian Reserve
16-07-2025
- Entertainment
- Malaysian Reserve
ULTIMATE GAME and SOUL M GAME Join Forces to Bring Legendary PC Game IRIS to Mobile
BANGKOK, July 16, 2025 /PRNewswire/ — Ultimate Game Co., Ltd., a premier Thai-based online game publisher, has joined forces with Soul M Game Inc., a renowned game developer from South Korea, to launch IRIS ORIGIN SEA — a legendary PC game reimagined for mobile with enhanced graphics and seamless cross-platform play. Under a newly signed Memorandum of Understanding (MOU), this iconic title will launch exclusively in the Southeast Asian (SEA) market, where gamers will be the first in the world to experience its new chapter in 2025. Mr. Attachet Chaichanasongkram, CEO / Co-Founder, Ultimate Game commented, 'IRIS is a powerful intellectual property (IP) with a longstanding reputation in its original PC format. While various versions have emerged globally, we recognize the unique potential of the original Korean development team. This collaboration allows us to preserve the authenticity and core essence of IRIS, ensuring it resonates deeply with both existing fans and new players in this region.' 'Ultimate Game is committed to revitalizing iconic titles for the modern era. Our journey began with Luna Origin, and now continues with IRIS ORIGIN SEA — marking our first strategic entry into the Southeast Asian market. Looking ahead, we also plan to pursue a public listing within the next five years to support long-term business growth.' Mr. Attachet further emphasized the company's commitment to innovation through global partnerships: 'Our collaboration with Google has enabled us to enhance targeting precision and digital marketing efficiency. By leveraging advanced digital tools, we are able to analyze performance and optimize strategies across all functions — accelerating progress toward our business objectives while continually improving our service offerings.' Mr. Um Tae Doo, CEO, Soul M Game Inc., added, 'IRIS is a legendary IP that we are proud to elevate into a state-of-the-art mobile game. The development process has taken over three years using the latest Unity Engine, resulting in an immersive experience enriched with brand-new features. The game is designed for cross-platform play between mobile and PC, and includes exclusive content never seen in any previous version. Both longtime fans and new users will be able to enjoy a fresh and exciting journey together.' He continued, 'We chose to partner with Ultimate Game due to their deep market expertise in Southeast Asia. Their experienced executive and operations teams have a proven track record in the online gaming industry. Collaborating with a strong local partner ensures greater market penetration with speed and precision — particularly in Thailand, which already boasts a robust MMORPG player base.' Mr. Kodchawara Vanichayapron, CMO / Co-Founder, Ultimate Game Concluded, 'Our marketing strategy for IRIS ORIGIN SEA is centered on Digital Marketing, enabling precise audience targeting and in-game campaign personalization to deliver optimal user experiences. We are confident the game will receive strong support from the IRIS fanbase across the region.' For updates, please visit: #IrisOriginSEA # IrisSEA #Irisorigin #gamemobile #mmorpg
Korea Herald
16-07-2025
- Business
- Korea Herald
ULTIMATE GAME and SOUL M GAME Join Forces to Bring Legendary PC Game IRIS to Mobile -- Launching IRIS ORIGIN SEA Exclusively in Southeast Asia in 2025
BANGKOK, July 16, 2025 /PRNewswire/ -- Ultimate Game Co., Ltd., a premier Thai-based online game publisher, has joined forces with Soul M Game Inc., a renowned game developer from South Korea, to launch IRIS ORIGIN SEA — a legendary PC game reimagined for mobile with enhanced graphics and seamless cross-platform play. Under a newly signed Memorandum of Understanding (MOU), this iconic title will launch exclusively in the Southeast Asian (SEA) market, where gamers will be the first in the world to experience its new chapter in 2025. Mr. Attachet Chaichanasongkram, CEO / Co-Founder, Ultimate Game commented, "IRIS is a powerful intellectual property (IP) with a longstanding reputation in its original PC format. While various versions have emerged globally, we recognize the unique potential of the original Korean development team. This collaboration allows us to preserve the authenticity and core essence of IRIS, ensuring it resonates deeply with both existing fans and new players in this region." "Ultimate Game is committed to revitalizing iconic titles for the modern era. Our journey began with Luna Origin, and now continues with IRIS ORIGIN SEA — marking our first strategic entry into the Southeast Asian market. Looking ahead, we also plan to pursue a public listing within the next five years to support long-term business growth." Mr. Attachet further emphasized the company's commitment to innovation through global partnerships: "Our collaboration with Google has enabled us to enhance targeting precision and digital marketing efficiency. By leveraging advanced digital tools, we are able to analyze performance and optimize strategies across all functions — accelerating progress toward our business objectives while continually improving our service offerings." Mr. Um Tae Doo, CEO, Soul M Game Inc., added, "IRIS is a legendary IP that we are proud to elevate into a state-of-the-art mobile game. The development process has taken over three years using the latest Unity Engine, resulting in an immersive experience enriched with brand-new features. The game is designed for cross-platform play between mobile and PC, and includes exclusive content never seen in any previous version. Both longtime fans and new users will be able to enjoy a fresh and exciting journey together." He continued, "We chose to partner with Ultimate Game due to their deep market expertise in Southeast Asia. Their experienced executive and operations teams have a proven track record in the online gaming industry. Collaborating with a strong local partner ensures greater market penetration with speed and precision — particularly in Thailand, which already boasts a robust MMORPG player base." Mr. Kodchawara Vanichayapron, CMO / Co-Founder, Ultimate Game Concluded, "Our marketing strategy for IRIS ORIGIN SEA is centered on Digital Marketing, enabling precise audience targeting and in-game campaign personalization to deliver optimal user experiences. We are confident the game will receive strong support from the IRIS fanbase across the region."
Korea Herald
13-06-2025
- Business
- Korea Herald
ULTIMATE GAME COMMITS OVER 100 MILLION BAHT TO ADVANCE THAI GAMING INDUSTRY AND EXPAND ACROSS SOUTHEAST ASIA
BANGKOK, June 13, 2025 /PRNewswire/ -- Ultimate Game Co., Ltd., a premier Thai-based online game publisher, has unveiled a bold strategic investment exceeding 100 million Baht to solidify its footprint in Southeast Asia's rapidly expanding mobile gaming sector. The initiative underscores the company's commitment to delivering high-quality MMORPG content and driving sustainable regional growth. Mr. Attachet Chaichanasongkram, CEO and Co-Founder of Ultimate Game, shared the company's vision for 2025: "At Ultimate Game, we are dedicated to offering premium MMORPG mobile games that align with the preferences of Southeast Asian gamers—over 82% of whom prefer mobile gaming, with 65% favoring the MMORPG genre. With more than 15 years of industry experience and the support of global partners like Google, we are confident in our ability to deliver engaging, data-driven content tailored to the region's evolving demands." The company continues to build on the success of its hit title LUNA ORIGIN, while preparing for the launch of several new titles in 2025. The sizable investment will be directed toward marketing and operations across Southeast Asia, with a target of attracting over 1.25 million players during the launch window. To support this expansion, Ultimate Game has significantly scaled its multilingual Customer Service operations—including Thai, English, and Bahasa Indonesia—by integrating advanced support technologies and prioritizing exceptional player experience. "Our long-term ambition is to become a publicly listed company within five years," Mr. Attachet added. "We aim to be a top-tier mobile game provider across Southeast Asia, with at least two major game launches planned for next year alone." Mr. Kodchawara Vanichayapron, Chief Marketing Officer and Co-Founder, outlined the company's go-to-market strategy: "Our 2025 marketing roadmap focuses on penetrating the Southeast Asian market by engaging three core gamer segments: Hardcore MMORPG enthusiasts, casual mobile users, and esports-driven competitive players. We are aligning game content and community strategies with localized trends and mobile-first behaviors in Thailand and beyond." The mobile gaming industry in Southeast Asia is projected to grow at an average annual rate of 7.41% between 2025 and 2033, with Thailand expected to see consistent growth of 7–10% per year. Therefore, Ultimate Game is implementing a comprehensive Localization strategy—customizing content and user experiences to meet the specific needs of each market. This is supported by a data-driven Digital Marketing approach, utilizing advanced analytics tools in collaboration with global partners such as Google and Soul M Game to precisely target key demographics. The company prioritizes games with strong IPs, stable infrastructures, and high potential for long-term community engagement, while also leveraging technologies like the Unity Engine, AI, and Big Data to optimize both development and marketing performance. In 2025, Ultimate Game aims to increase downloads and active user numbers by 20–30%, focusing on brand awareness, community engagement, experiential campaigns, and especially the new MORPGs.
