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Attensi Secures over $25M in Non-Dilutive Growth Funding
Attensi Secures over $25M in Non-Dilutive Growth Funding

Associated Press

time20-05-2025

  • Business
  • Associated Press

Attensi Secures over $25M in Non-Dilutive Growth Funding

London, United Kingdom--(Newsfile Corp. - May 20, 2025) - Attensi, the world's leading provider of game-based solutions for skills and people development, has secured in excess of $25M in non-dilutive growth funding. This follows a remarkable period of growth for the company, driven by AI innovation and strategic product development. Strategic Funding to Fuel Further Growth The non-dilutive growth funding, sourced from Ture Invest Partners, the leading direct lender in the Nordic region, will enable Attensi to strategically invest in high-return opportunities. The company evaluated several funding options through a structured process managed by Houlihan Lokey, and received a string of offers from growth investors. Attensi opted to go for non-dilutive funding with its new partner Ture Invest Partners, reflecting the company's commitment to expansion and maximizing shareholder value. Trond Aas, Co-Founder and CEO of Attensi, commented: 'This is great news for Attensi as we invest further into our growth plans, particularly in the US market. There are several areas where the expected return-on-investment is very high.' Remarkable Growth Driven by AI Innovation Over the past six years, Attensi has grown ARR by 10x, achieving an impressive year-on-year revenue growth of over 40% annually for the last three years, including over 40% ARR growth in 2024. This success is attributed to the company's strategic focus on developing next-generation AI training solutions and simulations, including the groundbreaking launch of the award-winning agentic AI conversational training solution RealTalk. AI Features Across the Attensi Platform Attensi has implemented innovative AI features across its entire suite of products, ensuring the entire platform is AI-enabled: Attensi recently received prestigious recognition by the Fosway 9-Grid™ for Digital Learning as a Strategic Challenger 2025, Fast Company's World's Most Innovative Companies list 2025, and TIME's World's Top EdTech Companies with Statista 2025. [ This image cannot be displayed. Please visit the source: ] Figure 1: Attensi Real Talk AI demo To view an enhanced version of this graphic, please visit: [ This image cannot be displayed. Please visit the source: ] Figure 2: Trond Aas, Co-Founder and CEO of Attensi To view an enhanced version of this graphic, please visit: About Attensi Attensi is a leading provider of gamified simulation training solutions, empowering organizations to enhance their workforce's skills through engaging and effective training methods. Since 2013, Attensi's game-based simulations and training solutions have empowered organizations worldwide to develop their workforce through engaging, interactive training experiences that have a real impact. With a focus on innovation and cutting-edge AI technology, Attensi is shaping the future of learning and development. Attensi is backed by main shareholders Viking Growth and Lugard Road Capital. Founder Odd Skarheim still retains a role as a Board Member and investor in the company. Gamified Training Powered by AI | Attensi About Ture Invest Partners Founded in 2007, Ture Invest Partners is the leading direct lender in the Nordic region. The firm specializes in providing bespoke credit solutions to high-quality companies, with €1.5 billion in assets under management. For more information please contact the Attensi press office. Contact: Siobhan Lipnicki To view the source version of this press release, please visit

Attensi Recognized Among TIME's World's Top EdTech Companies for 2025
Attensi Recognized Among TIME's World's Top EdTech Companies for 2025

Associated Press

time08-05-2025

  • Business
  • Associated Press

Attensi Recognized Among TIME's World's Top EdTech Companies for 2025

LONDON, UNITED KINGDOM, May 8, 2025 / / -- Attensi, a global leader in gamified training solutions, is proud to announce its inclusion in TIME's prestigious list of the World's Top EdTech Companies for 2025. This follows Attensi's inclusion as one of Fast Company's Most Innovative Companies 2025 and its position for the third year in a row in the highly regarded Fosway 9-grid for Digital Learning 2025, once again showcasing Attensi's commitment to revolutionizing education and training through innovative, immersive, and impactful solutions and AI powered simulations. The Top EdTech annual list, compiled by TIME in collaboration with Statista, celebrates the top companies worldwide that are transforming education through technology. Attensi ranks in the top 3% of the 7,000 companies reviewed worldwide, focusing on key metrics such as financial strength and industry impact. Companies are selected from across the entire EdTech landscape – including providers for academia and student learning as well as some leading providers in the corporate and enterprise space - HR and L&D Tech - including Attensi. Attensi established the US office just three years ago in Boston, with offices already in Oslo, London, Cologne and Gothenburg, and is now described in the listing as 'one of the top EdTech companies shaping the future of learning in the US.' Trond Aas, CEO Attensi said, 'Our growth and innovation journey continues and this is another notable milestone for Attensi. Just three years into our expansion into the United States, we are very proud to be recognised as 'shaping the future of learning in the US.' We look forward to doing just that as we continue to help individuals and companies grow to be exceptional – empowering companies globally to future-proof their workforce, closing skills gaps and unlocking potential. We will continue to push the boundaries of what's possible in education and training.' Attensi's gamified training solutions combine advanced simulation technology with behavioral psychology to create engaging and effective learning experiences. From upskilling employees to onboarding new hires, Attensi's platform has been adopted by organizations across industries globally, including healthcare, hospitality, retail, and finance, to drive performance and achieve lasting results. As the EdTech industry continues to evolve, Attensi remains at the forefront of innovation, leveraging artificial intelligence, data analytics, and gamification to meet the needs of a rapidly changing world. The company's inclusion in TIME's 2025 list is a testament to its impact on learners and organizations globally. For more information about Attensi and its award-winning solutions, visit Gamified Training Powered by AI | Attensi Contact Us: For more information or to arrange an interview please contact our press office: Siobhan Lipnicki Attensi +44 7748 634489 [email protected] Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

How a mobile phone game is helping teens deal with the trauma of war
How a mobile phone game is helping teens deal with the trauma of war

Boston Globe

time06-05-2025

  • Health
  • Boston Globe

How a mobile phone game is helping teens deal with the trauma of war

The idea for the app came out of work by a team of psychologists and psychotherapists in Norway who developed a paper-based game they used to role-play with struggling teens in that country. In Advertisement 'We found very good results with an analog version of this game,' said clinical psychologist Solfrid Raknes, who helped design the game. That got the team thinking 'making it into an interactive [mobile] game would really be more scalable.' Get Starting Point A guide through the most important stories of the morning, delivered Monday through Friday. Enter Email Sign Up A core principle of The Helping Hand game includes scenarios such as talking with a fictional friend who is depressed or having trouble with a parent. The game offers multiple conversational prompts the player can choose from to help the fictional friend and learn which responses are most effective. Advertisement A screenshot from Helping Hand, a mobile game developed in Boston based on trauma-reduction techniques from psychology. Courtesy of Attensi The firm has created versions in Arabic for refugee kids from Syria as well as a Ukrainian version for adolescents in that war zone. Attensi's scenario writers were used to learning about business situations but had to reach a higher level of empathy to construct the Helping Hand game, said Huw Newton-Hill, general manager of North America at the firm. 'A lot of our writers did actually travel to go experience some of what they were writing about, but there's no way they can really internalize that experience,' Newton-Hill said. 'People who can bring a story to life, bring characters to life, within such difficult contexts [are] really powerful.' Another challenge making the game was ensuring it could run on older, slower phones and tablets in use among the kids in refugee communities, Newton-Hill said. The team had to shrink the size of files while making sure the characters in the game still came across as realistic. All of the findings so far show that the mobile game is even more effective than the old paper versions, Raknes said. With Syrian refugee kids, 85 percent said they were feeling symptoms of anxiety and depression before playing. After 10 sessions of the game, only 15 percent reported such signs. 'For adolescents today, it is easier to create engagement from an interactive game than from handing out a booklet and asking them to read something,' she said. Aaron Pressman can be reached at

Attensi Retains Strategic Challenger Position in Fosway 9-Grid(TM) for Digital Learning for Third Consecutive Year
Attensi Retains Strategic Challenger Position in Fosway 9-Grid(TM) for Digital Learning for Third Consecutive Year

Associated Press

time06-05-2025

  • Business
  • Associated Press

Attensi Retains Strategic Challenger Position in Fosway 9-Grid(TM) for Digital Learning for Third Consecutive Year

London, United Kingdom--(Newsfile Corp. - May 6, 2025) - Attensi, a global leader in gamified training and people performance solutions, is proud to announce its continued recognition in the prestigious Fosway 9-Grid™ for Digital Learning. For the third year in a row, Attensi has retained its position as 'Strategic Challenger', underscoring its commitment to innovation, agility, and delivering measurable impact in the digital learning space. The Fosway 9-Grid™, Europe's leading HR industry analyst report, evaluates providers based on their scope, capability, and sophistication. Attensi's consistent recognition reflects its dedication to empowering organizations with cutting-edge solutions that drive real business results. The company's unique blend of gamification, AI-powered tools, and built-in analytics has set a benchmark for impactful and engaging learning experiences. Trond Aas, CEO of Attensi, commented, 'We are proud to be recognized once again by Fosway Group. Our inclusion in the Fosway 9-Grid is a significant mark of achievement - testament to our team's consistent pursuit of excellence and innovation. As the digital learning landscape evolves rapidly the age of AI, we are committed to helping our clients overcome new challenges with transformative training solutions that have real impact. Our mission is to help people and organizations grow to be exceptional.' The 2025 Fosway 9-Grid™ highlights the growing importance of agility and evidence-based ROI in the current backdrop of AI proliferation and the fast pace of change in the workplace. The report highlights the importance of differentiation as new AI tools enter the digital learning market. 'A disruptive and unpredictable business environment needs a workforce learning strategy that responds to rapid changes in skills requirements,' said David Wilson, CEO and founder of Fosway Group. 'Attensi help with this accelerated need with their no-code, AI-powered approach to digital learning and as a Specialist they are a Strategic Challenger in 2025.' Attensi's platform continues to lead the way with innovative new features and updates to AI-powered content creation, personalized feedback, advanced AI analytics tools, realistic simulations, engaging gamified training and Agentic AI conversational training simulations, enabling clients to upskill the workforce from onboarding to leadership training, with the tools to measure and demonstrate the impact of their learning initiatives effectively. Attensi's recognition in the Fosway 9-Grid™ reinforces its position as a trusted partner for organizations navigating the challenges of future-proofing the workforce and driving growth in a skills-based economy. By combining immersive learning experiences with data-driven insights, Attensi empowers businesses to bridge knowledge and skills gaps, enhance employee performance, and achieve sustainable growth. [ This image cannot be displayed. Please visit the source: ] Fosway 9-Grid™ for Digital Learning To view an enhanced version of this graphic, please visit: [ This image cannot be displayed. Please visit the source: ] Fosway 9-Grid™ for Digital Learning To view an enhanced version of this graphic, please visit: For more information about Attensi and its innovative solutions, visit Fosway 9 Grid: Attensi's Digital Learning Success . About the Fosway 9-Grid™ Fosway Group is Europe's #1 HR industry analyst, providing independent insights on HR, talent, and learning technology markets. The Fosway 9-Grid™ offers a comprehensive assessment of key solution providers based on extensive research and input from Fosway's Corporate Research Network, which includes over 250 leading organisations such as BP, HSBC, PwC, Shell, and Vodafone. For more information, visit . Contact: Siobhan Lipnicki [email protected] To view the source version of this press release, please visit

Innovating business education: London Business School's Graham Hastie shares insights
Innovating business education: London Business School's Graham Hastie shares insights

Gulf Business

time13-03-2025

  • Business
  • Gulf Business

Innovating business education: London Business School's Graham Hastie shares insights

Image: Supplied As business education undergoes a profound transformation, institutions worldwide adapt to meet the evolving needs of executives and professionals in an increasingly digital and interconnected world. In this interview with Gulf Business, Graham Hastie, associate dean of Degree Education at He also shares insights on how LBS ensures a global yet locally relevant perspective in its programs and offers advice to executives preparing for leadership in an AI-driven future. How do you see innovation transforming traditional business education, and why is this shift happening now? This is a new era for business education. A generation shaped by smart working and smart tech now wants to study in a smarter way too. There is growing demand for flexible programme formats and stackable qualifications and the sector is responding accordingly. At LBS, for example, we developed our One-year MBA in response to the specific demand from Masters in Management graduates looking for a one-year programme that is delivered in a way that is complementary to our flagship two-year MBA while maintaining the quality of the world-class learning experience we offer. The new program will reduce the number of days executives need to spend out of the office and provide an opportunity to complete the programme in 17 months. What role do smart technologies play in reshaping the way business schools deliver education to students worldwide? Business executives lead demanding and busy lives. Time committed out of the office, or away from family and friends, is a major investment for these executives. Smart technology provides a different way to learn more flexibly. Offering our world-class executive MBA in two different locations and two different formats means our executive students can choose not just where they study, but how they study – in the way that best meets their needs and helps them to balance work and life. On a practical level, generative AI means that students taking our Masters in Analytics and Management programme, for example, have benefitted from the introduction of more complex analysis, which has replaced some of the simpler coding assignments. We also use AI for a number of our services in Careers: Vmock for CV reviews; Attensi for interview prep, and MConsultingPrep for case study practice. In all instances, they enable greater customisation, volume and convenience for the student. Plus, we have a comprehensive offer of digital learning resources, including sector insights and interactive skills modules, so students can access support 24/7. We use platforms like Exponent and Opportunify to help students with specific needs, like preparing for technical interviews or sourcing employment leads. LBS research examines the implications of AI for business, translating cutting-edge academic research into practical tools and strategies to help organisations thrive in an AI-driven world. And skills such as human-AI collaboration, ethical decision-making, and strategic thinking in AI-enabled environments, will be integrated into our curricula through the LBS AI Initiative. For leaders navigating a rapidly changing world, lifelong learning is more than just an advantage – it is a necessity. Do you think hybrid education is the future for business schools globally? How are blended learning models helping mid-career professionals balance work, personal commitments, and education? Time committed to study equates to time out of the office, or away from family and friends. Because business executives lead such busy, demanding lives, offering choices about not just where people study, but how they study helps to meet students' needs and helps them to balance work and life. Business schools must invest in innovative approaches to teaching and learning. We must expand our experiential and our blende, learning and invest in developing flexible and stackable degrees. How does London Business School ensure that its programmes provide both a global perspective and local relevance to students? London Business School prides itself on its world-class faculty expertise and the global diversity of its student population and alumni community. Students representing over 110 countries and a wide range of industries have the chance to collaborate in a dynamic, cross-cultural environment. Students are put into internationally diverse streams and study groups, allowing them to bring their local knowledge and benefit from invaluable peer-to-peer learning. The school also runs Global Experience programmes and London-based experiential learning projects, which provide students with practical hands-on experience of helping to solve local and global business issues. Plus, our curriculum focuses on current, real-world business challenges. What role does lifelong learning play in addressing the skills gap, especially for mid-career professionals? In the Middle East specifically, what unique skills gaps do you observe, and how can regional institutions or global schools like London Business School address them? Today's leaders are faced with an unprecedented level of social, environmental, technological and economic challenges that require them to be able to think with a global mindset and act on a global scale. The pace of change is such that what was known yesterday will not be what is known 10, 20 or 30 years down the line. That means that business professionals need to continually update their knowledge whether they are based in the Middle East or elsewhere. Lifelong learning is not just a nice to have, it's an essential part of any business executive's toolkit. At LBS we support this in numerous ways, such as through educational alumni events or LBS Online, which allows people to upskill through high-quality education accessible to professionals anywhere in the world. In your experience, what are the key trends in higher education that universities need to adopt to stay competitive? We are seeing a move to more online learning and greater use of generative AI and this is a trend that I expect to continue. Whatever the format in which business education is delivered, quality and relevance will also be the essential ingredients that education providers need to offer to remain competitive. What advice would you give to executives looking to enhance their skills and prepare for leadership in the digital future? AI, automation and digital transformation are having a transformative impact on society and the Technological advancements will continue to proliferate and the world needs leaders who have the skills, knowledge and vision to harness the opportunities that technology offers.

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