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Bloomberg
14-07-2025
- Business
- Bloomberg
AI Dating App Features Aren't Landing With Gen Z, New Survey Finds
Dating app companies' sizable investments in artificial intelligence could be in vain as Gen Z users remain wary of the new AI features, a new Bloomberg Intelligence survey found. Gen Z, which broadly dates less than older cohorts, reported higher discomfort than millennials with using AI to draft profile prompts and responses to messages, or to modify profile pictures, according to a survey of nearly 1,000 US respondents. The questionnaire was conducted by Attest on behalf of BI between May 15 and 29.
Forbes
16-06-2025
- Entertainment
- Forbes
More Than A Quarter Of Americans No Longer Watch Live TV, Study Says
An increasing number of people, mostly younger people, aren't watching live TV anymore, even popular ... More events like the Super Bowl. Fewer and fewer people are watching live television, and the drop is especially notable among young people. A new study from Attest, a New York-based consumer research platform, finds that 28% of consumers say they don't watch live TV (shows on television viewed on traditional broadcast or cable) on an average day. That number has dropped steadily over the past two years, going from 20% in 2023 to 24% last year and now to more than a quarter of respondents. Perhaps not surprisingly, the decrease is especially notable among young people. Forty-one percent of those under 30 years old, also known as Generation Z, say they don't typically watch live TV. That compares to 27% of adults 31-49 and just 20% of those over 50. Among those Gen Zers who do watch live TV, they are most likely to watch only 30 minutes to an hour per day. By contrast, a quarter of the demo reports streaming TV for one to two hours a day, while another 25% say they stream three to four hours a day. The findings are notable yet not particularly surprising. A long steady shift in consumer media habits has been going on since the advent of the digital video recorder and later rise of streaming services available across devices—something that has been playing out for more than two decades. Cord cutting, or getting rid of traditional cable service, has become much more common over the past 10 years as consumers can get their entertainment from other sources at a lower price. That has impacted traditional media companies, which have in turn launched their own streaming services to compete. Young people coming of age during this time didn't grow up watching live TV as frequently as their parents. They had video on demand choices and never learned to tune in at a certain time for a show like their parents. They also had more flexibility in how to watch their entertainment. While previous generations could only use TVs, now you can watch on laptops, smartphones and tablets. These options have also decreased live TV viewership. The results of that shift are seeing in TV ratings, which have fallen for almost every live TV event. The Super Bowl is one of the few events that can continue to attract a huge audience, but even live awards shows like the Oscars and Grammys have seen audiences fall to record lows. Technology appears to be impacting other traditional media, too. Daily radio listenership has fallen from 37% two years ago to 31% this year. Attest said it has also seen a drop in those listening a few times weekly, now at 23%. And those who say they never listen to the radio has gone from 11% two years ago to 16% today. For more than a decade, streaming music listening has been rising, a method that allows more control over what you listen to.
Fashion United
22-04-2025
- Business
- Fashion United
Attest: Consumer spending on clothing declines over six months
A new survey by consumer research firm Attest has found a decline in spending on clothing, shoes and accessories among UK consumers over the most recent six month period. In the platform's latest UK Spending Trends Report for 2025, Attest addressed the question of whether financial uncertainty was causing shoppers to hold off from making purchases. The site compared a survey it held in September 2024 to a one run in March 2025 to formulate the data and assess whether there had been an impact on spending behaviours since the beginning of the new government in the UK. Among the categories examined was that of personal grooming and clothing, both of which it notes 'often suffer in an economic downturn'. As of March 2025, according to the data 51 percent of consumers say they spend on clothing, shoes and accessories every month. While still reflecting regularity in spending, this was a decline from six months ago, when the figure stood at 56 percent. Average spending remained modest, meanwhile, sitting between 25 and 49 pounds a month. Most of those using their disposable income in this way were high earners, with just under 70 percent of those in the demographic stating they shop within the clothing category every month. This group said that they typically spend between 50 and 149 pounds on clothing. Meanwhile, younger shoppers were deemed more likely to make regular clothing purchases than those over 50s. They were also found to be spending more, over-indexing for higher spend brackets, Attest noted. Between genders, however, there was more consistency, with both spending between 25 and 49 pounds per month on clothing. This slightly differed when it came to regularity, with female consumers were found to spend 54 percent on clothing compared to 48 percent of males.
Yahoo
14-04-2025
- Business
- Yahoo
Many Millennials Are Using Their Tax Refunds To Buy Crypto: Should You?
According to the IRS, the average tax refund for the 2025 season is $3,271 as of March — a bigger windfall than many taxpayers will see all year. America's 24/7 consumer culture offers no shortage of ways to blow it all for those who just can't resist the temptation of shiny things. Learn More: For You: However, many others will put their refunds to better use by using the money to pay down debt, build an emergency fund or invest — and that last one is where things get interesting. A new study from the consumer research platform Attest found that nearly one in four taxpayers plan to use their refund to buy cryptocurrency, with millennials being most likely to convert their repayment from Uncle Sam to digital tokens. But is crypto investing a smart move for millennials — and might it be for you? Cryptocurrency is a unique asset class, but regarding the decision to buy, it's the same as every other investment: It's the right choice if it matches your risk tolerance, time horizon, budget, investment strategy and goals and if the time, price and market conditions are right. The SEC offers a list of these and other general considerations to weigh before deciding on any investment — and crypto is no different. Consider This: While the preliminary assessment of whether to add crypto to your portfolio is roughly the same as it would be for any other asset class, digital coins come with unique and potentially significant benefits and drawbacks that set them apart from stocks, bonds and the rest. Potential for magnified returns: Bitcoin started 2019 trading at around $3,800. By the start of 2025, a single token sold for more than $90,000 — and those kinds of outsized gains are not unique to bitcoin. Many cryptocurrencies offer the potential for enormous returns that the stock, bond and real estate markets typically can't match. Growing mainstream support: Crypto is still in its infancy compared to traditional fiat currency, but it has emerged from the niche corners of the investing world into the mainstream. More and more coins are providing real-world utilitarian function, more businesses are accepting crypto as payment, some crypto exchanges are publicly traded companies, and some ETFs now include digital assets in their holdings. Easy accessibility: With a wallet and Wi-Fi, you can access your crypto holdings around the clock at any time. Extreme volatility: Rapid and extreme price fluctuations are par for the course with most cryptocurrencies, and the ride can be too intense for many mainstream investors to bear. For context, the recent tariff drama sent the stock market into freefall, with major stock indexes shedding 6% or more in a single day through multiple trading sessions, only to rebound with nearly unprecedented one-day gains above 9%. On a crypto exchange, those kinds of numbers would be an insignificant blip that wouldn't turn heads, much less grab headlines. Regulatory uncertainty: Laws and regulations governing crypto are still emerging, often controversial, constantly in flux and can vary according to where you live. Personal security responsibilities and the risk of permanent loss: Crypto investors are responsible for safeguarding their own holdings in specialized 'wallets' — and if they misplace the passkeys, they can lose their assets forever. Although crypto is a currency that can serve as a medium of exchange for the purchase of goods and services, the IRS does not treat it as currency. Instead, it treats it as property and, therefore, levies standard capital gains taxes on crypto transactions. More From GOBankingRates 6 Used Luxury SUVs That Are a Good Investment for Retirees5 Cities You Need To Consider If You're Retiring in 20257 Overpriced Grocery Items Frugal People Should Quit Buying in 20255 Types of Vehicles Retirees Should Stay Away From Buying This article originally appeared on Many Millennials Are Using Their Tax Refunds To Buy Crypto: Should You? Sign in to access your portfolio
Forbes
13-04-2025
- Health
- Forbes
The Rise Of Functional Beverages Among Millennials And Gen Z
As alcohol intake has decreased, especially in younger demographics, functional beverages—beverages with additional health benefits—have become more popular. The global functional beverages market size was valued at $175.5 billion in 2022 and is expected to reach $339.6 billion by 2030. Here, industry insiders share insights on what consumers are drawn to and some of the biggest trends in functional beverages. Alcohol alternatives Alcohol consumption in the U.S. has been on a decline for several years, with young adults and millennials leading the shift. In a survey of 1000 Gen Z individuals, 21% reported they don't consume alcohol and 39% drink only occasionally. Health and mental health concerns and lack of interest in alcohol are some of the primary reasons reported for abstaining. Consumption of alcoholic beverages among adults aged 18-25 decreased from 59.6% in 2013 to 49.6% in 2023. Millennials are among top purchasers of non-alcoholic alternatives, such as alcohol-free spirits, dealcoholized wine and non-alcoholic beer. For example, in April 2024, 61% of non-alcoholic beer consumers in the U.S. were Millennials, up from 45% in 2023. In the United States, the volume of non-alcoholic beverages consumed grew by 20% in 2023 and is projected to continue growing at a compound annual growth rate of 17% through 2028. 21.5% of Gen Z does not consume alcohol, and 39% drink only occasionally. Health concerns are a key factor, with 34% citing mental health and 46% simply not being interested. Attest Sarah Kate, a go-to expert in the non-alcoholic space and founder of Some Good Clean Fun, has been tracking industry trends since 2021 and is especially excited about the growing number of women swapping wine for functional drinks. 'You can have so much fun with drinks that don't have alcohol in them. IYou get so much back when you stop drinking. And your social experience is actually better because you're actually more present.' She's found that women in their 40s who don't have time for 'aesthetic mocktails' who are used to drinking wine, 'are searching for the holy grail of NA red wine.' Gen Z, on the other hand, she shares, tends to gravitate towards beverages with strong branding. Gut healthy ingredients Health-conscious consumers have also become increasingly focused on gut health in recent years, and an array of beverages featuring gut-healthy ingredients like probiotics and fiber (especially prebiotic fibers) have hit the market. Fiber is a star nutrient There has been significant year-over-year growth in prebiotic and probiotic beverage purchases, reflecting a growing consumer focus on digestive health. In March of 2025, PepsiCo even acquired functional soda, Poppi in a $1.95 billion deal. Lauren Manaker MS, RDN, LD, Charleston-based registered dietitian and OLIPOP partner says there's a wide range of consumers purchasing the functional soda but that some of the main things they're focused on are reducing sugar, improving digestion, and enjoying a healthier alternative to nostalgic soda. Manaker says, 'OLIPOP stands out for its unique OLISMART formula, a science-backed blend of functional ingredients, including prebiotics, designed to support digestive health. Each can delivers 6-9 grams of fiber while keeping sugar content low at just 2-5 grams.' She explains, 'Fiber is an essential component of a healthy diet, yet many people fail to meet the recommended daily intake,' which is 25 to 35 grams per day. 'This fiber gap highlights the disparity between the amount of fiber people consume and the amount they actually need to support optimal digestive health, regulate blood sugar levels, and maintain overall well-being.' Functional drinks with fiber can help bridge this gap by providing a delicious alternative to traditional sugary sodas, she says, while also supporting gut health. 'Prebiotic fiber, specifically,' adds Manaker, 'is essential for gut health because it serves as food for the beneficial bacteria in your digestive system. These 'good' bacteria, also known as probiotics, may play a key role in maintaining a healthy balance in your gut, which affects digestion, immunity, and even mood. Prebiotic fiber helps these bacteria thrive and grow, supporting a healthy microbiome. By including foods and beverages rich in prebiotic fiber, like slightly underripe bananas, garlic, onions, whole grains, and OLIPOP, you can promote better digestive health.' Just one thing to note about fiber is that more is not always better. Dialing it up too much too soon could cause GI discomfort, bloating and gas, and those with underlying gastrointestinal issues who need to be on a low-fiber diet should talk to their doctor about use of high-fiber sodas. Athletic performance and recovery Beverages geared towards enhancing hydration, athletic performance and post-workout recovery have become popular in recent years. For example, the United States Electrolyte Drinks Market, estimated at $11.31 billion in 2023, is expected to grow to $21.26 billion by 2034. Nutrients shown in studies to be associated with things like endurance, energy, antioxidant and anti-inflammatory benefits, reduced muscle soreness and similar effects are also being promoted in functional beverages. POM Wonderful, a longtime favorite of consumers and healthcare professionals for its high antioxidant content, has also stepped into this workout recovery space, partnering with athletes highlighting how the carbohydrates, polyphenols and potassium in pomegranate juice can support their performance and promote recovery. Catherine Sebastian, MS, RD, Senior Manager for Nutrition Communications of POM Wonderful or Registered Dietitian fo POM Wonderful Jennifer Hirano, Vice President of Marketing at POM Wonderful, says, 'Our main POM audience is a group we like to call Wellness Seekers. They tend to be more women ages 25 and up. What's common with them is that they're interested in wellness, live an active lifestyle, and are looking for healthy alternatives.' Some of the brands other primary customers are those they all flexible spenders. 'They are on the lookout for quality things. They like to eat organic, put value behind fresh produce and seek out healthier options.' Those using pomegranate juice to support an athletic lifestyle are a growing part of their customer base. Adaptogens Beverages featuring adaptogenic herbs like ashwagandha, functional mushrooms like reishi, lion's mane and chaga as well as compounds shown to promote feelings of calm like GABA and L-theanine have been on the rise. Another reason these beverages appeal to consumers is that they offer feelings of relaxation associated with alcohol but without the hangovers, disrupted sleep, and anxiety that also come with alcohol. Kate says, 'A big thing I'm seeing right now, especially among women, is that we're seeing people say they like NA wine, but they want to 'feel' something.' While they may be natural, however, always check for interactions between adaptogens and any supplements or medications you may be taking. More than a trend Functional beverages appear to be more than just a passing trend—they reflect a larger cultural shift in how consumers think about what they drink and why. Whether it's swapping wine or beer for a non-alcoholic alternative, reaching for a prebiotic soda to support gut health or hydrating with electrolytes or replenishing carbs after a workout, people are looking for more from their beverages than just refreshment. As interest in intentional, health-focused choices continues to grow, functional beverages are expected to remain a major player in the wellness landscape.
