Latest news with #AudiMiddleEast
Zawya
12-05-2025
- Automotive
- Zawya
Audi, Al Nabooda Automobiles opens new Dubai showroom
Dubai – Audi, Al Nabooda Automobiles has officially unveiled its flagship facility in Dubai, marking the region's first introduction to Audi's progressive retail showroom and establishing a global benchmark for the brand. The showroom has been developed as an immersive, digitally integrated destination, designed to elevate the Audi customer experience through streamlined services, thoughtful design, and advanced technology. Senior executives from Audi AG, including Marco Schubert, Member of the Executive Board for Sales and Marketing, and Viktoria Kaufmann-Rieger, Director of Sales Overseas, attended the launch alongside René Koneberg, Managing Director of Audi Middle East; Victor Dalmau, COO of Audi, Al Nabooda Automobiles; and Jan Scheidgen, General Manager of Audi, Al Nabooda Automobiles. The event also welcomed key local partners, including representatives from Dubai Police, as well as esteemed customers and media guests. Spanning three floors, the showroom offers a complete representation of Audi's diverse portfolio, from the latest sedans and SUVs to Audi Approved pre-owned vehicles, high-performance Audi Sport models, and the fully electric e-tron range. Designed to embody premium luxury, the space redefines the traditional sales process through innovative digital touchpoints and an intuitive customer journey, enabling seamless exploration, meaningful interaction, and effortless engagement with the brand. The opening night blended Audi's heritage with its vision for the future, featuring iconic vehicles from Audi Tradition, including Audi 60 Sedan, Audi 80, Audi GT 1983, Audi Quattro, Audi RS2 and Audi RS4. These historic models were displayed alongside the first-ever regional debuts of the fully electric Audi A6 e-tron and the latest generation Audi Q5, complemented by the recently launched Audi A5, Audi S5, Audi Q6 e-tron and RS Q8 models. Commenting on the launch, K. Rajaram, CEO of Al Nabooda Automobiles, said, 'The Audi Dubai showroom sets a new benchmark for automotive excellence in the region, reflecting the highest standards of innovation, luxury, and customer experience. As the first of its kind in the Middle East, this flagship location marks a significant milestone in Audi's journey of evolution, grounded in progress, shaped by advanced technology, and designed entirely with our customers in mind. We are especially honoured to have welcomed members of Audi AG's executive management to our showroom for this momentous occasion, underscoring the strength of our partnership and the importance of Dubai in Audi's global strategy.' The new Dubai showroom underscores Audi, Al Nabooda Automobiles' continued commitment to reshaping automotive retail in the region, uniting the brand's legacy with its forward-looking vision, and reinforcing Dubai's position as a significant global centre for automotive innovation and premium customer experience. For more information, visit Audi, Al Nabooda Automobiles Rana Eyamie Marketing Manager E-mail: Havas Red Faisal Barghouthi Communications Manager E-mail: The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segment. The brands Audi, Bentley, Lamborghini, and Ducati produce at 21 locations in 12 countries. In 2022, the Audi Group delivered 1.61 million Audi vehicles, 15,174 Bentley vehicles, 9,233 Lamborghini vehicles, and 61,562 Ducati motorcycles to customers. In the 2022 fiscal year, AUDI Group achieved a total revenue of €61.8 billion and an operating profit of €7.6 billion. With its attractive brands, new models, innovative mobility offerings and groundbreaking services, the group is systematically pursuing its path toward becoming a provider of sustainable, individual, premium mobility. AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005, Audi Middle East, which covers Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, and the UAE. Find out more at About Al Nabooda Automobiles: Al Nabooda Automobiles is the official Audi importer in Dubai and the Northern Emirates. With its strong reputation, Al Nabooda Automobiles has become a trusted distributor for Audi, Porsche and Volkswagen vehicles in Dubai and the Northern Emirates. Offering the best-in-class customer service and a wide range of Audi models, Al Nabooda Automobiles also offers an array of services, including comprehensive after-sales support such as maintenance, repairs, and genuine Audi parts. Operating across multiple cities in the United Arab Emirates, including Dubai, Sharjah and Fujairah, our dealership network covers the UAE, ensuring that the Audi experience is easily accessible to our valued customers. For more information about our range of vehicles and current offers, please visit
Khaleej Times
25-02-2025
- Automotive
- Khaleej Times
Check out what's happening in the automotive world?
The floodgates to automotive happenings have opened up in 2025. We're just a few weeks in, and we've witnessed numerous car launches, each one more impressive than the last, and every vehicle represents a new or refreshed alternative catering to different segments and price brackets. All-new 7-seater Škoda Kodiaq unveiled for the Middle East The new seven-seater flagship SUV is now available across the Middle East, with a starting price of $36,500, or Dh1,34,059 (excluding VAT). It features Škoda's 'Modern Solid' design language and includes simplistic but bold exteriors. It's available in three trims – Selection, Selection Plus, and Sportline – each equipped with 18-inch, 19-inch, or 20-inch alloy wheels, respectively. While the first two variants get dark chrome trims, the Sportline gets blacked-out trims, including the grille, window surrounds, roof rails, and an additional piece of rear lighting. Besides the optional second-generation TOP LED Matrix headlights, the other standout feature is the new front grille available with an optional horizontal light strip. This mid-size SUV has also grown over 6cm in length, offering more personal and luggage space (845 litres with the third row folded and 2035 litres with both rear rows folded). Taking centre stage on the inside are Škoda's innovative Smart Dials – rotary multi-function push-buttons featuring integrated digital displays which are customisable for various settings. The Sportline gets the large freestanding 13-inch infotainment screen, while others get a 10-inch display. The gear selector is now mounted on the steering column, for a sleeker centre console look. As for upholstery, materials range from premium fabric, leather, and suede depending on the trim. Upping the tech game is the Škoda Phone Box with two cooled wireless chargers, four 45W ports and one 15W port (located in the rear-view mirror). Middle East customers can choose between two powertrains: the 1.4 TSI, which delivers 150 PS to the front wheels, and the more powerful 2.0 TSI, which delivers 190 PS with all-wheel drive as standard. Both configurations are paired with a DSG transmission. New Audi A5 and S5 launched in the Middle East Audi Middle East has introduced the new Audi A5 and S5 models to the region. The lineup represents a tasteful evolution from the iconic A4 nameplate – a mainstay of Audi's lineup since 1994. The model retains the much-loved fastback silhouette, combining practicality, luxury, and sportiness. The signature Singleframe grille is complemented by sculpted, aerodynamic lines, while Matrix LED headlights offer selectable light signatures. At the rear, optional OLED taillights underscore the sleek design. Inside, the A5 showcases Audi's newest interior language, anchored by a large curved digital display housing a 11.5-inch Audi Virtual Cockpit and a 14.5-inch MMI touch infotainment display. Front-seat passengers can also access the additional 10.9-inch screen with dynamic privacy mode. Besides the high-quality materials that we've come to expect from Audi, these models also provide ample legroom and headroom. The 445-litre trunk (expandable to 1,299 litres) offers versatile cargo space too. For audiophiles, a Bang & Olufsen 3D Sound System comes standard in the S5, with optional speakers integrated into the seat headrests. The base A5 Sedan 35 TFSI delivers 150 PS and 280 Nm of torque helping it reach 100 km/h in a rather leisurely 9.8 seconds. For a more spirited 7.8-second run, you can choose the 40 TFSI, which is rated at 204 PS and 340 Nm of torque. Both models come with front-wheel drive and a 7-speed S tronic transmission. The sportier S5 model launched alongside is equipped with a 3.0L V6 TFSI engine capable of generating 367 PS and 550 Nm of torque, enabling a 0–100 km/h time of just 4.5 seconds. It also features the quattro all-wheel drive, torque vectoring and adaptive damping sports suspension for increased dynamism. The all-new Audi A5 range is now available for pre-order with arrivals beginning during Ramadan 2025, and prices in the UAE beginning at AED 198,300 for the A5 35 TFSI Advanced and AED 314,100 for the S5 (inclusive of VAT, service plan, roadside assistance, and registration). Future variants like the 45 TFSI quattro (272 PS) and superlative RS 5 performance V6 PHEV (580-plus PS) are set to arrive in early 2026. MG HS mid-size SUV launched in the GCC, Iraq and Jordan Building on the success of the first-generation MG HS mid-size SUV, the Chinese automaker MG Motor has announced the launch of the HS with prices starting at $21,600 (excluding VAT). The sophisticated exterior design is characterised by its striking 'Hunting Eye' LED headlights over an emphatic, gaping lower grille and 'The Shard' full-length LED taillights. Furthermore, the sculpted bodywork rides on either stylish 18-inch or 19-inch alloy wheels depending on the trim. And the conventional, yet elegant interior features dual 12.3-inch HD screens that provide 'a fully immersive digital cockpit experience', a slatted dashboard with integrated A/C vents, quilted door panels and premium 8-speaker Bose audio system. Convenience features include dual-zone climate control, a wireless phone charger, and seamless Apple CarPlay and Android Auto integration. Emphasising its family-oriented values are things like a power tailgate, a versatile cargo capacity of up to 1,397 litres, and 5-star Euro NCAP safety ratings. It also comes equipped with the Level 2 Advanced Driver Assistance Systems (ADAS), a 360-degree HD camera and up to six airbags, providing added convenience and protection on the road. Under the bonnet, the new MG HS range offers one of two turbocharged engine options. Drivers can choose between a 1.5T powerplant, which delivers 173 PS to the front wheels via a 7-speed DCT, or the 231 PS, 2.0T engine which is paired to a 9-speed automatic and also features a FWD layout.
Hi Dubai
12-02-2025
- Automotive
- Hi Dubai
Audi Middle East Introduces the All-New Audi A5 and S5 Models
Audi Middle East proudly unveils the new Audi A5 and S5 models, combining sophisticated design, thrilling performance, and state-of-the-art technology. Building upon the legacy of the iconic A4, a mainstay since 1994, the A5 lineup reimagines compact luxury with innovation and sportiness tailored to Middle Eastern drivers. Performance Redefined The Audi A5 range delivers power and efficiency through its advanced TFSI engines. A5 Sedan 35 TFSI : 150 hp, 280 Nm torque, 0–100 km/h in 9.8 seconds, top speed of 216 km/h. : 150 hp, 280 Nm torque, 0–100 km/h in 9.8 seconds, top speed of 216 km/h. A5 Sedan 40 TFSI: 204 hp, 340 Nm torque, 0–100 km/h in 7.8 seconds, top speed of 248 km/h. Both models feature front-wheel drive and a smooth 7-speed S tronic transmission, making them ideal for everyday use. For those seeking adrenaline-fueled performance, the S5 Sedan boasts a 3.0L V6 TFSI engine with 367 hp and 550 Nm torque. It accelerates from 0–100 km/h in just 4.5 seconds and features quattro all-wheel drive, torque vectoring, and adaptive sports suspension for unparalleled driving dynamics. Sleek Exterior and Cutting-Edge Design The Audi A5 features a bold, aerodynamic silhouette measuring 4.8 meters long and 2.0 meters wide. Highlights include: Audi's signature Singleframe grille and sculpted lines for dynamic styling. Matrix LED headlights with selectable light signatures for enhanced visibility. Optional OLED taillights showcasing innovative lighting technology. The A5's 2.8-meter wheelbase ensures balanced proportions, offering elegance and practicality for city streets or desert highways. Luxurious, Driver-Focused Interior Inside, the Audi A5 combines advanced technology with premium comfort: 11.5-inch Audi Virtual Cockpit : Intuitive driver information. : Intuitive driver information. 14.5-inch MMI touch display : Centralized infotainment and settings. : Centralized infotainment and settings. 10.9-inch passenger display : Dynamic privacy mode to minimize driver distractions. : Dynamic privacy mode to minimize driver distractions. Bang & Olufsen 3D Sound System: Available in the S5 for an immersive audio experience. With high-quality materials, spacious seating, and up to 1,299 liters of cargo capacity, the A5 interior offers a seamless blend of luxury and functionality. Availability and Pricing The all-new Audi A5 range is now available for pre-order across the Middle East, with showroom arrivals beginning during Ramadan 2025*. A5 Sedan 35 TFSI advanced : Starting at AED 198,300. : Starting at AED 198,300. S5 Sedan V6 TFSI: Starting at AED 314,100. Prices include VAT, Service Plan, Roadside Assistance, and Registration. Future variants, such as the A5 Sedan 45 TFSI quattro (272 hp) and RS 5 performance V6 PHEV (580+ hp), are expected to launch in early 2026. For more details, visit or contact your local Audi dealer. *Availability and timing may vary by market.
