Latest news with #Aupen
Cosmopolitan
6 days ago
- Entertainment
- Cosmopolitan
Aupen Review: I Tested Taylor Swift's Fave Bag Brand
When something sounds too good to be true, it usually is. So when affordable luxury brand Aupen began popping up all over my social feeds, I initially dismissed it as targeted algorithm bait designed to separate me from my money. But then I saw Taylor Swift carrying the sculptural Nirvana on a date night with Travis Kelce. And then again to a wedding. And then Charlie XCX with the same bag but styled in her distinctly chaotic-cool way. Soon, it seemed like every celebrity stylist had discovered the same secret. More of my favorite style muses were spotted with Aupen bags on their arms, and I finally gave in and got my hands on a few. Now, everyone on my team's side of the Cosmo office has an Aupen bag hanging from their chair, too. Consider us officially influenced. Aupen's distinctive asymmetrical designs have become fashion's equivalent of a secret handshake—immediately recognizable to insiders while flying under the radar of mainstream luxury. They might not be as in-your-face as an all-over monogrammed bag or emblazoned with a flashy logo, but that's precisely why they've quietly dominated social media, red carpets, and even the wedding circuit, where they're now practically standard issue for stylish brides at after-parties. All this from a brand that's barely two and a half years old and started in the founder's grandmother's house. That's the kind of overnight success story most designers only dream about. When I caught up with founder Nick Tan in Paris to witness the brand's newest jewelry launch, I had to know the secret to Aupen's meteoric rise. But first… ICYMI: Aupen is a luxury brand known for its sculptural handbags and (recently launched!) jewelry. In just over two years, Aupen has rewritten the playbook for designer accessories. What began in founder Nick Tan's grandmother's Singapore home in November 2022 now counts Taylor Swift and Selena Gomez as devotees and boasts a coveted partnership with LVMH. "When Aupen first started, it was just me running around to different parts of the world to promote it while my grandma received the samples at home," Nick recalled sentimentally during our Paris meeting. I asked if she offered design feedback. "She's just like, 'whatever you do is perfect.'" And after experiencing the brand firsthand, I gotta say retweet. Nick's inspiration to start Aupen came from what he saw in the luxury market, but not in the way you'd expect. "When I looked at department store shelves, all the bags looked pretty similar," he explained. "I wanted to create something that would break away from traditional silhouettes," a goal that manifested in Aupen's now-signature asymmetrical designs. With such a clear vision for the products, I had to know if there was an equally defined vision of who would carry them. Who exactly is the Aupen woman? "She is a globetrotter. She embodies an understated elegance when she walks into a room. And I think she's very knowledgeable and well-read, but she doesn't necessarily try and chase the next TikTok trend," Nick told me. This philosophy of "understated elegance" is precisely what makes these bags so versatile. As he put it, "You want to have just one accessory where if you're wearing a basic outfit—a white T-shirt or blouse and just jeans—you can just pop it on, and it'll transform your look." Aupen has caught the attention of A-listers spanning wildly different style camps. In just over two years, the brand has amassed an impressive roster of celebrity fans that reads like a who's who of pop culture: Taylor Swift, Selena Gomez, Beyoncé, Kylie Jenner, Hailey Bieber, Olivia Rodrigo, Charli XCX, and Rachel Zegler have all been spotted with the sculptural bags. What's surprising? Most Aupen bags range from just $180 to $420—a fraction of what traditional luxury designer bags usually cost. Taylor Swift has been photographed multiple times with the black Nirvana bag, bringing it to Jack Antonoff's wedding events and on dates with Travis Kelce. Hailey Bieber has been spotted carrying the sleek Purpose bag on multiple occasions, including to her Rhode skincare launch party in London, while Lucy Liu recently paired the sparkling Nirvana Ice bag with Aupen's signature S-shaped statement earrings during her appearance on The Tonight Show with Jimmy Fallon. With so many celebs giving Aupen their stamp of approval, we had to see for ourselves if these bags live up to the hype. The Cosmo shopping team got our hands on several of the brand's best-selling styles to put them through their paces in real life. Spoiler alert: There's a reason why Aupen is the new It-bag everyone's talking about—and below, we're giving you our unfiltered thoughts. SHOP AUPEN Meet your new little black bag (or LBB, if you will). The best-selling original Nirvana is a bag that's been spotted on everyone from Taylor Swift to Rachel Zegler. Senior Commerce Director Rachel Torgerson raves about the craftsmanship: "The quality and construction of this bag is very high. It holds its shape with nothing inside, the zipper glides very smoothly, and all the hardware has a luxurious weight and finish to it." Fair warning though—it's "not the most functional for day-to-day, especially being a Kindle girlie." But when it comes to evenings out? Pure magic. "This bag is perfect for a night out. It beautifully holds the essentials (wallet, keys, phone, lip gloss) and then some while still being able to close." The bottom line: This is the kind of bag that elevates every outfit it touches, even if it means leaving your novel at home sometimes. Worth it? Absolutely. The Nirvana Deluxe is the Nirvana that really gets it right. The Deluxe takes everything beloved about the original and supersizes it for real-world functionality without sacrificing that signature sculptural appeal. Take it from Rachel: "The black XL version of the bag fit my Kindle (rejoice!) and also features a taller shape that still feels unique, and therefore worth the price point!" For her, this bag checks all the boxes: "In order for me to buy a black handbag, the design really needs to feel special and also fulfill major functions. I think this bag delivered on that in a major way." The expanded size means you can finally carry your daily essentials, plus extras, without compromising on style or struggling with space constraints. It's the rare bag that works as hard as you do while looking like it's not even trying. Finally, the perfect summer bag. The Nirvana Crochet takes Aupen's beloved asymmetrical shape and gives it a raffia makeover that somehow manages to feel both laid-back and polished. Rachel is already plotting: "This is the kind of purse that makes you excited for the summer or vacation. I literally can't wait to wear it to my next tropical destination, where it would be the perfect little outfit completer for sunset dinners." What makes it work? "This honestly might be the perfect evening bag for warmer weather outfits, in that it goes with everything, can be dressed up or down, and is big enough to hold the must-haves (room key, wallet, phone) but small enough to still be dainty and not take up too much room in a suitcase," she explains. It's one of those rare pieces that actually delivers on the promise of effortless summer style—you know, the kind that looks like you just threw it on but somehow always works. Consider this the Nirvana's more practical sibling. The Buckle version swaps the original's braided handle for a sleek adjustable strap that actually works with your lifestyle. Wearing a chunky coat? No problem. Need to go hands-free while juggling coffee and your phone? This bag adapts. The streamlined design strips away the fuss while keeping all the sophistication that made the original a celebrity favorite. It's the kind of bag that slides seamlessly from weekend errands to dinner plans without missing a beat. The clean lines and premium leather construction mean it elevates even the most basic outfit—think elevated minimalism at its finest. If you've been eyeing Aupen but want something more functional than decorative, this is your entry point. It proves that sometimes the most understated option makes the biggest statement. Perfect for anyone who appreciates good design but needs their accessories to actually work for their busy life. "Not to be dramatic, but I've only had the Nirvana Chain bag for a few weeks and it's fully replaced my four-purse rotation!" says Cosmo's Associate Shopping Editor Meg Uy. "At this point, I grab it without thinking because it goes with literally everything." What makes it a closet staple? How versatile it is. "This bag just does it all! Whether it's errands, a coffee run, or a night out with friends, it's my ride-or-die when I'm only carrying the essentials (aka my cardholder, phone, multiple lip products (non-negotiable), AirPods, etc). It fits them all like a dream," Meg explains. The gold chain adds just enough edge without being flashy, and the convertible strap means you can switch from shoulder to crossbody in seconds. Meg's honest take? "As a shopping editor who's tried more bags than I can count, there are plenty of under-$100 options out there that pull off a similar vibe. But if you're on the hunt for something classic, made with quality materials, and versatile enough to wear with anything, this one delivers." It's the kind of investment piece that makes getting dressed effortless—and who doesn't want that? This textured take on the Nirvana brings that designer-quality feel without the flashy logos, and according to Cosmo's Shopping Editor Hannah Oh, "you wouldn't mix this up with a $25 dupe." She's impressed by the craftsmanship: "The bag doesn't collapse on itself, the zipper is smooth, the embellishments feel weighty," and notes that the pearl charm adds that "X-factor I'm always looking for in a purse." The asymmetrical shape takes some getting used to when filling it with things, but it fits all the dinner date essentials with room to spare. It's the kind of bag that's chic, different, and feels genuinely special. Kim Duong is the Deputy Shopping Director at Cosmopolitan, overseeing shopping coverage online for all things fashion, lifestyle, beauty, and sex. When she's not musing about which products are actually worth your hard-earned cash, she's also writing (sometimes slightly unhinged) fashion content in print. You can find her previous writing in Refinery29, InStyle, Travel + Leisure, and StyleCaster. Follow her on Instagram for bottomless cute dog content and did-that-really-happen-to-me story times in her highlights.
South China Morning Post
23-05-2025
- Entertainment
- South China Morning Post
How Singapore brand Aupen took the fashion world by storm: founder Nicholas Tan explains the creation of instant ‘It' bag the Nirvana – which boasts fans including Taylor Swift, Lady Gaga and Beyoncé
It's nearly 8pm on a Saturday night when I suddenly realise what the hype surrounding Aupen – the viral Singaporean bag brand that counts Taylor Swift and Olivia Rodrigo among its fans – is all about. Upstairs on the second floor of an intimate, albeit crowded, restaurant, I plop an Aupen purse down on a tiny dinner table, immediately taken aback by how it sits perfectly upright and looks so visually arresting in the process – built to stand up as much as it is built to stand out. Subtle but seductive – attracting attention without really asking for it. Early fan Taylor Swift carries Aupen's Nirvana bag as she and Travis Kelce depart an SNL party in New York City, in October 2023. Photo: GC Images That's exactly as Nicholas Tan, only recently revealed to be the brains behind the brand, would have it. When I first started seeing Aupen's arm candy on A-listers two years ago, no one even knew it was a Singaporean brand, let alone who its enigmatic founder might be. Since Aupen's official launch in late 2022, details surrounding both the brand and its founder's identity have been kept top secret. This is presumably to drum up interest in the bags themselves, but it also makes a point about what kind of brand Aupen is – in essence, one that generates buzz because it doesn't try to. Quiet marketing for quiet luxury, so to speak, operating solely on the basis of word of mouth, social media sleuths and the 'if you know, you know' mentality. Advertisement Just a few days prior I had the opportunity to meet with Tan in Hong Kong to find out more about the man behind the mystery and discuss Aupen's meteoric rise to 'It bag' brand status. 'We wanted to create a silhouette that would be timeless and not focused on having logos,' he tells me casually, looking as cool and effortless as the bags themselves. 'Something simple and sleek, such that if a girl was wearing a T-shirt and jeans, she could just pop this on and make the entire … outfit immediately stand out.' Nirvana bag in ash by Aupen. Photo: Handout You can't put someone like Tan in a box. The former national swimmer for Singapore is tall, strikingly handsome and could easily pass for a model – yet another vocation Tan has dabbled in over the years – but surprisingly has no formal design training. In other words, he's completely unlike what many people had in mind for a brand so low-key and reserved, and also not the first person who'd come to mind when thinking of a fashion brand founder. That's perfectly OK with Tan, who appears content with and even excited to be doing things differently, proving people wrong, and setting new expectations for what a bag brand – and a proudly Singaporean one, at that – should do. One of the golden charms that counterbalance the asymmetrical shape of the Nirvana bag. Photo: Handout 'When we design our bags, we want them to be sculptural,' he says, slinging Aupen's signature Nirvana bag – made in an asymmetrical shape with a golden, detachable charm acting as a counterweight on the slimmer end – over his shoulder. 'This is a little different from some bags that are crossbody, or just completely collapse. When you put it on the table, you can put it next to your coffee and take a photo.' It's this kind of storytelling through silhouettes that first gave the brand near-instant global recognition – Tan proudly claims that all of Aupen's celebrity endorsements are purely organic, not paid for – and has helped make it a success in a segment usually dominated by the Louis Vuittons and Chanels of the world. Tate McRae and Olivia Rodrigo, toting an Aupen bag, leave the Arena in Los Angeles after a Lakers game. Photo: Flash/Backgrid 'When I started I sent Aupen to everyone I knew,' Tan laughs, pointing out how Western countries and celebrities – not Singaporean or Asian KOLs – first made Aupen famous. 'I do think it has to do with the openness of the West – how they are more open to new ideas and brands.' Tan, who studied biology at Harvard, agrees that his time in the US allowed him to ponder and explore different career paths, fostering an ambitious mindset that led him to believe that anything and everything was possible.
Yahoo
22-05-2025
- Entertainment
- Yahoo
The 17 Best Affordable Handbag Brands That Ooze Luxury, According to Experts
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Without the residuals from a worldwide stadium tour or a TV deal, how often can you say you have the same bag as Taylor Swift or Kendall Jenner? We'll tell you: Anytime you're carrying clutches and totes from affordable bag brands like Aupen, By Far, and Mansur Gavriel. The very best ones deviate from dupe culture, which often features unoriginal designs made with lower-quality materials. Truly excellent budget-friendly brands tout styles with the same level of craftsmanship and luxe materials (like rich Italian leather and velvety suede) as designer handbags, and put forward their twist on beloved silhouettes like crossbody bags, shoulder bags, slouchy bags, and tote bags. Many times, they have the very same qualities that draw us toward labels with eye-watering prices, such as their use of sustainable materials and celebrity stamps of approval. More from WWD Pierre Cardin Aims to Raise Profile in the U.S. EXCLUSIVE: Gabriela Hearst Launches Tailored Bespoke A New Era at Fashion Island, the Newport Beach Shopping Destination Besides bragging rights, there are even more reasons to shop from one of the best affordable designer handbag brands, like the fact that our carryalls are strapped to our sides 24/7 and, as a result, face a lot of wear and tear, according to author and fashion stylist Heather Newberger. 'While I can live with the idea that someone may accidentally spill a drink on my everyday bag, I can't really get behind my designer bag being destroyed by something as nonchalant as nail polish being knocked over at the salon,' she adds. If your beach bag plans on touching sand, your bag for work has a sticky subway commute, or your overnight bag is subject to the inside of the overhead bin, a designer pick may not be the most practical choice. Then, you have to think about what affordable means to you. Is a $40 bag actually 'affordable' when it inevitably breaks in a month? As NYC-based fashion stylist Audree Kate López explains, 'If the bag is $200 and you wear it three times per week for a year, it's less than a dollar per wear,' as opposed to a cheaper bag that falls apart after one wedding reception. Contemporary designer bag brands are everywhere, if you know where to look: New labels seemingly emerge out of thin air on a daily basis, and classic heritage brands unleash iterations of cherished styles quarterly. Suffice to say, we have plenty of affordable bag brands to choose from. To narrow down the list, we created this guide with expert tips and product picks to find the best, most high-quality affordable purse brands for anyone's needs. Updated May 2025: This article on the best affordable handbag brands was updated with new editor product picks and trending brands. We are currently testing additional affordable handbags for consideration in this guide. WWD Shop's newsletter Year established: 2017 Popular bag styles: The New York Tote, The Vancouver, The Nano Montreal Price range: $345 – $795 Chances are, you've seen DeMellier's New York Tote on the arm of at least one chic woman on your Instagram feed. The London-based label has become a bag brand favorite amongst fashion insiders and editors for its streamlined, minimalist designs that embody quiet luxury. The attainably-priced bags are loved for their incredibly chic and modern shapes and versatility of day-to-night styling. Take the best-selling New York Tote, for instance: sleek and logo-free, it lends that Old Céline aesthetic for fans of the Phoebe Philo era. Available in leather, suede, or croc-embossed finishes, it's a luxe staple that's equally practical and spacious enough to fit all your daily essentials, laptop included. With prices ranging from $345 – $795, DeMellier's bags are crafted using sustainably sourced materials at family-run factories in Europe, offering luxe quality at a mid-tier price point. Along with its cache amongst the fashion set, DeMellier bags have also been spotted on celebrities like Katie Holmes and members of the British royal family, including Kate Middleton and Meghan Markle. Whether you opt for the New York tote or one of the nano top-handle bags, the brand's understated luxury is sure to stand out. $495 Buy Now at demellier $535 Buy Now at demellier $670 Buy Now at demellier Year established: 2017 Popular bag styles: Dark Cherry Shoulder Bag, Belted Leather Tote, Mini Hobo Bag Price range: $168 – $398 Founded as a slow fashion brand that prioritizes quality materials and craftsmanship paired with elevated, modern design, Verafied offers luxe bags for under $400. Don't let the affordable price points and on-trend styles fool you, though: the New York-based label designs its bags in small batches to remain zero waste and committed to its sustainability mission. Along with its mindful design values, this under-the-radar accessory brand has a modern, sculptural approach to its bags. The architectural, sleek shapes are balanced by rich textures like suede and patent leather that pack a punch when worn on the shoulder — and feel way more luxe than their price tag. And while there are trend-inspired bags, like a canvas, leather-trimmed tote and '90s-inspired zebra shoulder bag, each design is timeless enough to remain a classic in any wardrobe. $278 Buy Now AT VERAFIED $298 Buy Now at verafied $368 Buy Now at verafied Year Established: 2014 Popular Bag Styles: Mini Bon Bon Bag and Woven Totes Price Range: $230 – $689 St. Agni is quickly cementing its status as a must-know brand, thanks to a growing fan base of celebrities and fashion insiders alike. Founded in Australia, the brand offers ready-to-wear clothing and accessories with a neutral, minimalist aesthetic that's landed the seal of approval of Kendall Jenner, Meghan Markle, and Jennifer Lawrence, to name a few. And whilst St Agni's capsule wardrobe essentials have become instant favorites amongst the A-list, the brand's bags are just as worthy of attention. With most bags ranging between the $200 and $500 range, St. Agni's bags are a master class in subtle details that look luxurious. From mini lattice weave crescent bags to buttery-soft leather clutches and sharp East-West silhouettes, the bag designs are modern classics that look way more luxe than their price tags. $166 $255 35% off Buy Now at revolve $329 Buy Now at st. agni $499 Buy Now at st. agni $499 Buy Now at st. agni Year Established: 2016 Popular Bag Styles: Demi Lune Shoulder Bag and Sac Tote Price Range: $230 – $890 Refined, sleek, and sensual: Aesther Ekme's bags master the art of understated elegance. Founded in 2016 by Stephane Park, the brand name translates to 'shoulder bag' in Persian, which serves as the simple ethos behind the brand's DNA and mission: functional, high-quality bags designed to 'fit and follow the body seamlessly.' Described as a fusion of Brazilian modernism and Scandinavian minimalism, Aesther Ekme has become known for its sculptural silhouettes that prove less is more. The brand's most popular signature style, the Demi Lune Shoulder Bag, sums up what it does best: sleek, architectural design that manages to stand out in a market full of thriving minimalist brands. In addition to its popular asymmetrical style, Aesther Ekme's soft suede baguette bags and Phantom Tote are standouts in the contemporary collection. With prices ranging mostly from $300 to $700, this bag brand is ideal for those looking to make a timeless handbag investment that transcends trends. $290 Buy Now at ssense $310 Buy Now at ssense $442 Buy Now at ssense Year Established: 2020 Popular Bag Styles: Paloma Tote, Mini Chrystie Bag, Linnea Tote Price Range: $248 – $548 In just five years since launching, Freya has impressively cemented its status as a go-to bag brand for chic work totes and been spotted on the arms of Hailey Bieber, Katie Holmes, Gabrielle Union, and more celebrities. Founded by Jenny Lei, Freya launched with just one bag: its now bestselling Linnea Tote, which was inspired by the designer's search for the perfect laptop bag to carry to an interview. The brand has since expanded to sleek, on-trend shoulder bags like the Chrystie and the Mercer, which offer trending mini bags for the days when you don't have to carry around your laptop. Crafted from high-quality vegan leather and priced between $248 and $548, Freya's bags strike a thoughtful balance between style, sustainability, and function. The totes remain the brand's bestsellers for a reason — the spacious design is functional enough for all your daily essentially, but the sleek shape and vegan leather hold up in terms of quality, making them a staple in the modern working woman's wardrobe. $368 Buy Now at freya $278 Buy Now at freya $288 Buy Now at freya Year Established: 2015 Popular Bag Styles: Jordi Bag, Daphne Bag, Slim Trunk, Yuta Bag Price Range: $88 – $475 Brandon Blackwood first founded his namesake brand in 2015 with a backpack design. Fast-forward to today, and the New York-based label has evolved into a contemporary brand offering handbags, footwear, outerwear, and activewear. While Blackwood has expanded category offerings, the bags remain the heart and soul of the brand thanks to the trendy, 'It' girl-worthy designs that offer quality bags at an affordable price. Blackwood's bags have become a favorite among celebrities, with fans including Kim Kardashian, Cardi B, Doja Cat, and Tracee Ellis Ross. But it was in 2020 that the brand made a major cultural impact with the release of its 'End Systemic Racism' tote that went viral in the aftermath of the George Floyd protests and calls for civil justice in America, transforming the accessory into both a fashion statement and a call to action. That mini bag—still part of the core collection—is now a signature piece, available in a variety of textures, colors, and finishes. Beyond the bestselling mini trunks, Brandon Blackwood's range includes sleek leather shoulder bags with chain straps, sculptural mini bags, and bold statement pieces like a crystal-encrusted taxi cab clutch made with 3,000 crystals. With prices ranging from $88 to $475, the brand offers high-impact design and style at a price point that feels refreshingly attainable for designer bags. $250 Buy Now at neiman marcus $192.50 $275 30% off Buy Now at brandon blackwood $340 Buy Now at neiman marcus Year Established: 2012 Popular Bag Styles: Belted Bucket Bag, Mini Leather Basket Bag Price Range: $140 – $795 Founded in Stockholm by Paulina Liffner von Sydow, Liffner is a brand for those drawn to the effortless elegance of Scandinavian style. Since its launch in 2012, the accessories label has remained a favorite amongst fashion editors thanks to its chic designs and quality craftsmanship. From belted suede bucket bags to woven leather totes and the sculptural, editor-loved Tulip Bag, Liffner offers spacious designs that make the perfect everyday bags without sacrificing style or function. The bags are all crafted in small batches in Italy using ethically sourced leathers from the same region. With most styles priced between $400 and $700, Liffner hits the sweet spot of accessible luxury—timeless, beautifully made bags that you'll reach for season after season. $345 Buy Now at liffner $695 Buy Now at liffner $345 Buy Now at liffner Year Established: 2014 Popular Bag Styles: Calella Tote Price Range: $300 – $800 What started as a small shoe brand with just four styles has evolved into an accessories label offering a range of high-quality shoes, bags, and small leather goods. Inspired by the laidback elegance of the Mediterranean, Hereu's bags and shoes are all made in Spain by local artisans to honor traditional craft, high quality, and an emphasis on sustainability. Hereu first launched bags in 2016 and has since expanded its collection to span from mini leather top handle carryalls to raffia beach bags to the popular Calella Tote. The brand's commitment to quality and design can be seen in the details: braided lambskin top handles, buttery-soft leather pleating, and leather-trimmed raffia that looks luxe. While there are playful pops of color, a mix of textures, and a wide range of silhouettes to choose from, every Hereu design evokes a sense of that effortless Euro Summer look. But the bag collection transcends warm weather, with its leather minis and canvas totes working as year-round staples whether you're lounging along the Mediterranean or clocking into the New York office. $589 Buy Now at luisaviaroma $433 Buy Now at luisaviaroma $443 Buy Now at luisaviaroma Year established: 2022 Popular bag styles: Purpose, Fearless, and Nirvana bags Price range: $180 to $420 Can you think of a better way for a brand to get on the map than Taylor Swift sporting one of its styles? That's the case with Aupen. Beyoncé, Gabrielle Union, Jennifer Lawerence, and Selena Gomez also count themselves fans of this affordable luxury handbag brand, giving it major star power in just its first couple years of business. But even without these celebrity style sightings, we're confident the brand would continue to experience its dramatic skyrocket to fame. The handbags are unquestionably sexy, as evidenced by the Swift-worn Nirvana bag's curvaceous silhouette and how Selena Gomez offered endless appeal carrying the Purpose Ice in hand. And, to appease the eco-conscious consumer, Aupen's manufacturing practices are certified by the well-credited environmental organizations Amfori, Control Union, and Global Recycled Standard. $380 Buy Now at aupen $340 Buy Now at aupen Year established: 2011 Popular bag styles: Classic Structured Leather Tote, Classic Easy Tote, Classic Easy Zipper Tote Price range: $128 to $548 If you're on the search for an affordable leather tote you can style on the weekends or carry as a work bag, look no further than Cuyana. Our editors recommend the bestselling Classic Easy Leather Tote for haute hauling from point A to B, as it's available it buttery neutrals you can pair with nearly every ensemble in your arsenal. The brand's stylish and supple collection also ranges from satchels, backpacks, chic bucket bags, and more, offering a little bit of everything you can add to your wardrobe without straining your wallet. We're eyeing new releases like the Linea Bucket Bag, too, which is available in two size iterations and a slew of colorways. Buy Now at cuyana $328 Buy Now at cuyana $478 Buy Now at cuyana Year established: 2018 Popular bag styles: Italian Leather Quilted Crossbody Bag, Italian Leather Handwoven Pouch Crossbody Clutch, Italian Leather Quilted Convertible Crossbody Price range: $39.90 to $159.90 Quince is known for its high quality fabrics and offerings at comfortable price points, and its handbags are no exception. Its selection is modern and minimal, offering a myriad of high-style options between everyday bags, mini bags, and stylish totes in supple materials. The brand uniquely ensures affordability by reimagining the traditional supply chain formula in order to keep top-quality goods accessible, without cutting corners on sustainability and ethical manufacturing. Framed in top-grain Italian leather and lined with cotton canvas, the bestselling Quince Italian Leather Crossbody Bag plays as crossbody or clutch for day to night, while the stylish Handwoven Pouch Crossbody Clutch evokes overtones of quiet luxury in a chic and versatile silhouette. The best part? They're never priced over $160. $159.90 Buy Now at quince $129.90 Buy Now at quince $99.90 Buy Now at quince Year established: 2008 Popular bag styles: The Medium Basket Bag, The Small Top Handle Bag, The Leather Hobo Bag Price range: $350 to $1,200 Hunting Season's selection shines as a relatively wallet-friendly celebrity favorite, as we've seen the elegant handbags and raffia totes styled by effortless dressers from Taylor Swift, Katie Holmes, Nicole Kidman, Kate Bosworth, and Hailey Bieber. The brand excels in ethical and refined artisan-made designs that are worth the small investment, with handmade weaving and leather molding that'll stand the test of time. $395 Buy Now at hunting season Buy Now at hunting season $825 $825 Year established: 2013 Popular bag styles: Cloud Clutch, MFrame Bag, Mini Crossbody Price range: $395 to $895 Sure, Mansur Gavriel launched with just two bags under its belt in 2013, but like the brand's star-studded cast of admirers, its line of silhouettes has grown tenfold. It's not uncommon to see tastemakers like Taylor Swift and Sara Jessica Parker pose for paparazzi photos with the Cloud Leather Clutch in hand. Meanwhile, Katie Holmes has opted for the oversized Candy Hobo in the silhouette-du-jour and an oversized iteration of the brand's iconic Bucket Bag. Mansur Gavriel's designs aren't the only way the brand takes liberties. In addition to crafting its cute affordable handbags with criminally soft, supple Italian leather, it also experiments with different sustainable practices such as the partial apple leather bag made from recycled skins of the fall fruit (yes, really). The best part is how this affordable Italian bag brand touts a variety of styles that range from practical laptop bags to the sculptural M Frame bag and furry bucket bags accented with bows, opening the door for every type of consumer. $545 Buy Now at mansur gavriel $445 Buy Now at mansur gavriel $895 Buy Now at mansur gavriel Year established: 2015 Popular bag styles: Tommy Beaded Bag, Ollie Bag, Large Moon Bag Price range: $150 to $600 The key to elevating a basic outfit while maintaining its nonchalant spirit is with the right bag — that's one rule we've clocked from purveyors of street style like Kendall Jenner, Alexa Chung, and Gigi Hadid. For years now, the Los Angeles-based affordable purse brand Staud has been an off-duty accessory label of choice for celebs. Jenner has tucked the Tommy Beaded Bag under her T-shirt-clad shoulders on several occasions, and we've spotted Hailey Bieber carrying the Moon Bag in tow alongside her white trainers and hoodie. And, considering co-founders Sarah Staudinger and George Augusto built the brand with a mission to create high-quality bags whose styles match timeless classics for trend, it's clear why the bags are ubiquitous among cool girls everywhere. While many designs embody quintessential silhouettes such as a rectangle-shaped tote or structured crossbody, each one breaks tradition in some form, whether it's by spelling out novelty sayings in dazzling crystal beads or showcasing flashy animal print shades. $250 Buy Now at amazon $295 Buy Now at amazon $295 Buy Now at amazon Year established: 2000 Popular bag styles: Bou Bag, Tote Bag Price range: $115 to $525 Though Scandinavian brand Ganni is over two decades old, leave it to internet darlings like Emma Chamberlain and a strong social media presence, (#GanniGirls, anyone?), to keep its mainstay among the fashion community. As illustrated by the brand's use of oversized collars and playful proportions, it will not be denied from having fun, and similar to its apparel, its handbags don't take themselves too seriously, either. We suddenly feel like we're back in math class while holding Ganni's delightful collection of hexagonal and square-shaped bags — each becomes more exciting when you delve inside to reveal leopard print lining or equally thrilling design detail. And who wouldn't smile while swinging the extended knotted handle of the Raffia Bag from their hand? Make no mistake, despite their quirky appeal, these bags boast the same high-quality and eco-conscious materials as Ganni's clothing. As a bonus, most of the bags are made from recycled leather. $425 Buy Now at ganni $475 Buy Now At ganni Year established: 2016 Popular bag styles: Numéro Un Nano bag, Numéro Sept Mini handbag Price Range: $290 to $1,350 This French family-owned brand captured the hearts and wallets of your most stylish friends, fashion influencers, and the TikTok community. Polène bags even (fittingly, we might add) played a recurring role in the series 'Emily in Paris' — we're still lusting after the Yké in Epuisé that swung off Lily Collins' wrist in the series. You can add the royal seal of approval to this brand's resume, too, as we clocked Kate Middleton carrying the Numèro Sept Mini Handbag. We're not surprised that Polène is popular among princesses and celebrities alike, considering all of the brand's bags are made with rich Spanish and Italian leather crafted in Ubrique, Spain, a village famous for its leather goods. Additionally, each design touts curved edges, waves, and folds which lends them a touchable and artistic appeal fit for the boardroom or the ballet. Its designs keep functionality in mind too, as many of the shoulder bags feature adjustable straps so you can wear them under your arm or as a crossbody. Between their durability (take a look at this TikTok that literally tears one apart to show its impeccable craftsmanship), universal silhouettes, and rich neutral tones, you can count on these bags as enduring wardrobe staples. Buy Now at polene $500 $500 Buy Now at polene $360 $360 $490 Buy Now at polene Year established: 2016 Popular bag styles: The Rachel, Billy Bag Price range: $300–$700 You can feel like you're part of the family every time you sport a handbag from this twin sister-run brand. By Far manufactures all of its bags in family-owned factories in Bulgaria and Spain, where craftsmen pay sharp attention to detail, as evidenced by the fine, nearly imperceptible stitching and elevated materials featured in every design. And if you don't immediately recognize the By Far name, you'll most definitely recognize its bags. Kendall Jenner has slung the '90s-inspired Rachel affordable shoulder bag over her shoulder a time or two. And the Amber bag keeps good company with Hollywood elite like Kaia Gerber, Selena Gomez, and Bella Hadid. While many of its carryalls have minimalistic designs, anyone seeking an option with more pizzazz can still find vibrant shocks of pink and chain link hardware intermixed throughout its collection. $318 Buy Now at farfetch $300 Buy Now at ssense Material: 'Leather or faux leather is still your best friend when it comes to choosing a high-quality material for your bag,' says Newberger, who adds that nylon is another great option because it's easy to clean and durable. López agrees and suggests opting for more unconventional materials like tweed, wicker, and straw bags to add additional personality to your carryall. In addition to steering clear of cheap-looking materials such as polyester and polyurethane, López tells us to avoid plastic or overly shiny hardware. Instead, she suggests looking for minimal hardware and invisible stitching, adding that we should skip contrast and colorful stitching, because 'this can make the bag feel juvenile, cheap, and not timeless,' she says. That doesn't mean the fun is forbidden. As Newberger points out, design details like beading, unique handles, ruching, ties, and zippers can punch up the appearance of an affordable purse, regardless of material. 'Each of these things offers the consumer something additional and helps justify the cost,' she adds. Silhouette: In general, our experts agree that avoiding super trendy silhouettes and purchasing minimalist handbags is the best way to make an affordable handbag look more expensive than it is. Still, Lòpez says you can lean into the trends and have a multi-use, versatile piece by choosing a bag in a classic neutral color, and one made with high-quality materials, like Italian leather. Additionally, you can't go wrong with classic crossbody bags, or even belt bags as these are ideal for everyday wear since they allow you to go hands-free and keep the purse close by your side while you navigate through busy shopping centers and streets. Size: 'I believe that you need at least three bags in your closet,' says López. She recommends a small clutch for special occasions, a large leather or canvas tote bag to function as your catch-all bag for work and travel, and a go-to everyday purse such as a medium-sized crossbody bag. Most importantly, your bag should be large enough to fit whatever items you need that day. Purchasing structured bags with compartments and pockets can keep the bag looking sleek and polished, even if the inside is bulging with your life's essentials. Purpose: Before Newberger chooses the type of bag she'll be carrying for the day, she considers how far she's traveling, who she's seeing, and even the weather. 'If I see rain in the forecast whatsoever, I'm choosing an affordable bag over a statement one,' she says. Above all, functionality is key, says López, who adds that you wouldn't bring your work tote to a wedding or grab a micro-clutch before heading out for a long day with multiple pit stops. She asks herself, 'Can it fit my phone, cards, keys, lipstick, and whatever I'll need for the day? Does the work tote fit my laptop, chargers, water bottle, etc.? Does the bag have a zipper or snap closure for security and safety?' Since 1910, WWD — often referred to as 'the fashion bible' — has been the leading industry voice of authority for senior executives in the global women's and men's fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD's breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD's editorial standards and values with quality, expert-backed product selections. When it came time to find the best affordable handbag brands, we set out to give our readers an in-depth point of view on the best styles and designers in the market. First, we researched hundreds of the most popular handbag brands, styles, and silhouettes to discover the best affordable handbag brands for 2024. Then, we narrowed it down even further to divulge our top favorites. To ensure all bags were thoroughly researched properly, we read thousands of online reviews and talked to industry experts, including López and Newberger. For other styles, we enlisted additional research help from the WWD Shop editorial team and sought inspiration from our own closets. While we all have personal favorites, our list includes the best handbag brands that are durable, on-trend, and don't sacrifice style or quality for price. Learn more about us here. Since 1910, WWD — often referred to as 'the fashion bible' — has been the leading industry voice of authority for senior executives in the global women's and men's fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD's breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD's editorial standards and values with quality, expert-backed product selections. Learn more about us here. Audree Kate López is a fashion stylist, blogger, and editor who's worked on projects with brands like Marc Jacobs, Alice + Olivia, J. Crew, and Club Monaco. After styling clients and various celebrities in the past six years, she's well versed in which accessories elevate an outfit, and the right handbag is chief among them. Although Lopez is partial to her Prada Saffiano Leather bag, she's a firm believer that many affordable bag brands offer products with the same luxurious look and feel, and she often chooses ones from this very list for her everyday bags. Heather Newberger is a wardrobe stylist, writer, and author of How to Date Your Wardrobe. She's offered advice to publications such as NYLON, Marie Claire, InStyle, and the Wall Street Journal, including on the subject of handbags. Not only can she share which bag will look best with your outfit, but she also has an eye for understanding what types of handbags you'll reuse over and over again. Lauren Alexis Fisher is the Senior Style Commerce Editor at WWD and Footwear News, where she writes and edits fashion, beauty, and lifestyle stories. Previously, she served as Senior Editor at Cosmopolitan and Market Editor at Harper's BAZAAR, where she oversaw digital content from fashion features to news and product reviews. With over a decade of experience as a digital fashion editor, she's an expert in scouring the internet for the greatest emerging brands, top-rated products, and latest trends to shop. Fisher updated this guide to the best affordable bag brands for 2025 with new bag styles, new purse brands, and emerging trends in the designer fashion market. is a Brooklyn-based writer who covers fashion and beauty for brands such as InStyle, Byrdie, Brides, Travel + Leisure, and Footwear News. Her very first designer handbag was a Chloé Small Saddle Bag, which she has barely touched since moving to New York City since she finds it too fragile for long subway commutes and crowded sidewalks. She saves it for special occasions and opts for several bags from brands on this list instead. They allow her to blend in with the most fashionable residents in the city without worrying they'll get destroyed or lose their luxe looks, and she frequently consults her coworkers, roommates, and friends about what are the best types of bags that fit their city lifestyle. Richardson did the original reporting for this story when first published.
Straits Times
23-04-2025
- Entertainment
- Straits Times
Fashion's new face: Aupen's Singapore founder Nicholas Tan lands British magazine cover
Aupen founder Nicholas Tan made his debut on the cover of a British magazine on April 23. PHOTO: WIN TAM SINGAPORE – Mr Nicholas Tan, the Singaporean founder of viral bag brand Aupen, can now add 'cover star' to his growing list of achievements. The 35-year-old has become the first Asian designer to front the cover of Man About Town (MAT), a London-based biannual fashion and lifestyle magazine for men that is known for its cinematic editorial spreads and high-profile tastemakers. Previous cover stars include American punk rock musician Travis Barker, American actor Jeff Goldblum and Oscar-winning Vietnam-born American actor Ke Huy Quan. In the latest issue released on April 22 that features an interview with Mr Tan, MAT describes him as a designer at the industry's apex. 'Tan's trajectory has always ultimately pointed in one direction – skyward – but now, having arrived at fashion's apex, he's finally pausing to take in the view,' says the online and print publication. Tan's international magazine debut – featuring a series of gritty and cinematic images of his bare, sculpted physique – is a bold statement not just of fashion, but also representation. 'Asian males are often portrayed with a slim, quiet demeanor. I wanted to show a stronger, more sensual side, especially on a Western platform,' he tells The Straits Times, adding that the cover was created in collaboration with British stylist Luke Day. When MAT first reached out in early 2025, the Paris-based fashion entrepreneur – who was a former national swimmer and professional model – did not hesitate. 'I was extremely excited. I jumped at the opportunity,' he recalls. 'I'd done some modelling during my swimming career – including a Dolce & Gabbana campaign – from 2007 to 2014, but this was different. That was me as the subject, not promoting someone else's vision.' While fitness has always been part of Tan's lifestyle – he works out five to six times a week no matter how busy he is – he did prepare for the shoot in other ways. 'There wasn't a special training programme, but I was conscious about food. And I definitely practised my poses and facial expressions in the mirror,' he says. He used the opportunity to collaborate with an Asian creative he deeply admired – Chinese photographer Win Tam, whose bold visual style matched the shoot's raw, expressive energy and who helped him feel at ease during the session. Mr Tan flew to Beijing, China, for the shoot, which unfolded over a full day on March 22 at a local production studio. 'They sprayed me down with oil. It looks heavy, but it wasn't uncomfortable at all,' he says with a laugh. 'My skin felt amazing after.' While he cuts a confident figure, he admits the shoot stirred up self-doubt and he felt nervous as he had 'never done anything like this before'. 'I know I might not look like someone who struggles with insecurity, but I do – physically, and even creatively when I'm designing,' he says. 'For this shoot, I had to face those insecurities head-on and really show up.' Mr Tan, who started accessories label Aupen in Singapore in 2022 and has fast become a favourite among Hollywood A-listers and regional trendsetters, is also busy behind the scenes working on the brand's next drops. New jewellery designs are in development, alongside a highly anticipated line of bags created in collaboration with multinational luxury conglomerate LVMH, slated to debut in the third quarter of 2025. Both parties have had an ongoing partnership since July 2024. Tan says in his MAT interview: 'For me, especially as a Singaporean, it feels surreal. When I started this, I never imagined, in a million years, that I'd be sitting here in Paris having these conversations. And now, I know this is just the beginning.' Join ST's Telegram channel and get the latest breaking news delivered to you.
Yahoo
04-02-2025
- Business
- Yahoo
Aupen and Chinese Authorities Crack Down on Counterfeit Operation, Seize $150K in Fake Goods
Aupen, maker of the celebrity-favorite handbag line, and Chinese authorities have raided Baorun Leather Products Co. Ltd., a factory of 2,000 employees in Guandong province after surveillance confirmed that the factory was making counterfeit Aupen products. More than $150,000 in counterfeit bags were seized and nine ringleaders and factory foreman were imprisoned in connection with the case. More from WWD The Folklore to Host NYFW Showroom for Third Year, Featuring 35 Global Brands Perfect Moment, the Global Luxury Outerwear and Activewear Brand, Strengthens Management Team Levin Management Corporation Survey Shows Record Optimism Among Retailers for 2025 Aupen is a buzzy fashion accessories brand worn by celebrities such as Taylor Swift, Hailey Bieber, Jennifer Lawrence, Kylie Jenner and Beyoncé. According to Nicholas Tan, founder of Aupen, the company was first alerted to the counterfeit issue when it noticed inauthentic product being sold on Alibaba and other top e-commerce sites in Southeast Asia and Asia. Aupen only sells direct-to-consumer on said Tan. Tan said the brand registers its trademarks for its brand name and the design of every style it produces in different geographies across the world. 'Because we have the name and the design trademarks, we approached the Chinese authorities and we were able to work with them to put in jail nine ringleaders and counting,' he said. What's interesting is that they were selling the counterfeit product at Aupen's official retail price, said Tan. 'So the customers would be confused because they thought that the product was real. We are also seeing counterfeits on some of the Western e-commerce platforms. Although we are a young brand, we take our design integrity very seriously, and we will go to great lengths to defend our trademarks and our intellectual property,' said Tan. He declined which Western platforms he was referring to. He said the brand has been around for two years, but this has started happening more recently. This was the company's first raid on a counterfeit operation. Tan didn't know how long it had been going on. They had been knocking off the Nirvana bag and selling it for close to $420. 'This is a criminal offense. In China, once it's criminal, they just get sent to jail. Because the evidence was overwhelming, it's clear. Then, they will sign a settlement with us,' said Tan. He declined to disclose the private settlement. For this case, he decided to go after the source, rather than the websites selling the counterfeits. 'For different cases, there are different avenues you could pursue, but for this we went to the people who are producing the bags that clearly infringe on our patent. Because we want to defend our intellectual property.' According to Entrupy's 2024 edition of its annual State of the Fake report, factors that are intensifying the counterfeiting problem today include an evolution of counterfeit listings, the rise of social media as a marketplace, increased use of technology in counterfeiting and the growth of counterfeit marketplaces, as reported. 'I hope this news will inspire younger and emerging designers to own their trademarks and the design patents from the start. Although it may be daunting to go out against larger groups and larger manufacturers, you need to understand if you have the patents, you can go all the way to defend the trademarks, although we are a small company,' said Tan. Founded in November 2022, Aupen achieved success early on with its eco-luxury vegan handbags from $140 to $420 worn on a host of celebrities. The brand, which is headquartered in Singapore, expanded into jewelry and calfskin leather bags. It paused production in May 2024, keeping its sales and customer service operational to follow up with after-care sales, refunds and returns, as reported. Last July, Aupen formed a partnership with LVMH Métiers d'Art, as part of its plan to shift its entire production base to France. The partnership allows Aupen access to best-in-class LVMH production facilities such as Tanneries Roux, a tannery that serves luxury brands like Hermès and Louis Vuitton. LVMH Métiers d'Art is a group that preserves and promotes the best of the manufacturing world within the luxury industries. Aupen launched a new collection of products in December with Jade Group, with the support of LVMH Métiers d'Art in Paris. Lucy Liu became the first celebrity to wear the bag, called the Lumiere. Best of WWD It's Not Just a Bag, It's a Fendi Baguette: A History of Fendi's Famous Bag How to Bag an Hermès Birkin Hollywood Stylist Mimi Cuttrell Designs Capsule for By Far
