Latest news with #Aurelia
Hindustan Times
2 days ago
- Entertainment
- Hindustan Times
Amazon Wardrobe Refresh Sale: Min 55% off on elegant ethnic wear from Libas, Biba and more; Top 8 picks
If your wardrobe needs a desi revival, the Amazon Wardrobe Refresh Sale 2025 is here to do exactly that and at a jaw-dropping minimum of 55% off! If you're a palazzo queen or a saree stunner, the biggest ethnic brands; Libas, Biba, GoSriKi, Aurelia, INDO ERA, and more, have dropped prices and raised our excitement levels. From soft silk Kanjivarams to breezy cotton kurta sets, these are elegant essentials that don't just belong in your closet, they deserve a front-row spot. Check out the most irresistible ethnic steals that you can bag right now! This stunner of a Kanjivaram is what wedding dreams are made of. Crafted from luxurious soft silk with rich golden zari, it comes with a matching blouse piece to seal the deal. Ideal for festive functions, this saree adds royal drama to every twirl. Styling tip: Pair with a temple jewellery set and a sleek bun with gajra for a goddess-like look. Chic meets comfort in this GoSriKi A-line kurta set. The charming floral print adds a dash of desi flair while the flowy rayon viscose keeps it breezy for everyday elegance. Wear it to brunch or a family gathering and feel like a walking summer breeze. Styling tip: Add silver oxidized earrings and juttis for that effortless ethnic-cool look. Sometimes, it's the basics that bring it all together. These solid viscose palazzos from Aurelia are the perfect bottomwear partner for all your kurtas. With a flattering regular fit, they're as versatile as they are comfy. Styling tip: Style with a printed short kurti or a crop top and dupatta for a fusion twist. This 3-piece cotton set from Libas is the definition of grace. With delicate embroidery, breezy fabric, and a matching dupatta, it's your go-to for everything from office to occasions. A must-have for modern-day desi divas. Styling tip: Throw on mojris and a tote bag for a polished ethnic day look. Prints, polish, and perfect tailoring; BIBA never misses. This suit set is made for women who love classic prints and minimal fuss. It's breathable, flattering, and ideal for long festive days or even casual Fridays. Styling tip: Go bold with colourful bangles and a side braid to play up the traditional tone. When your saree can speak volumes, you just need to listen. This AKHILAM satin silk drape features ethnic motifs and woven detailing that will have everyone asking where you bought it. Styling tip: Pair with statement gold studs and let the saree do the talking. Designed with elegance and inclusivity in mind, this INDO ERA plus-size kurta set checks all the boxes. Embroidery, a soft silhouette, and a lightweight dupatta; it's a win-win-win! Styling tip: Add a sleek watch, kitten heels, and you're boardroom to brunch ready. A kurta-palazzo combo that's playful yet poised. The A-line fit gives it structure while the cropped palazzo keeps it flirty. Made for women who love to twirl but also mean business. Styling tip: Don't forget your big hoops and a sling bag to take this from desk to dinner. From everyday essentials to occasion-worthy ensembles, the Amazon Wardrobe Refresh Sale 2025 brings ethnic elegance to your doorstep and your wallet will thank you. With up to 55% off, there's no better time to revamp your ethnic rack and slay every look the traditional way. Amazon Wardrobe Refresh Sale: Best 8 oversized tees you'll love to lounge in Amazon Wardrobe Refresh Sale 2025: Top 8 trendy kurtis at minimum 50% off Top 8 organza kurta sets: Ensembles to steal the spotlight wherever you go! Yes! These discounts are part of Amazon's limited-time Wardrobe Refresh Sale 2025. Totally! From Kanjivarams to embroidered suit sets, there's something elegant for every ethnic celebration. Yes, most of these items are eligible for easy returns and exchanges. Check the product listing for details. Absolutely! Brands like INDO ERA and BIBA offer inclusive sizing options. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.
Yahoo
6 days ago
- Business
- Yahoo
Beloved fruit faces devastating collapse as threat worsens for farms: 'What has been happening is death'
A new report suggests the future viability of the world's most popular fruit could be in serious jeopardy, according to The Guardian. The report, appropriately titled Going Bananas, was commissioned by Christian Aid and found that by 2080, there could be a 60% reduction in the area suitable for bananas grown for exports. There are many banana varieties, but almost all bananas sold to developed nations are Cavendish. These are chosen for their high yields, long shelf life, distinctive coloring, and taste. Because the global market is so heavily dependent on a single variant, Cavendish bananas are particularly vulnerable to warming temperatures, extreme weather, and disease. The authors of the report spoke to several banana farmers, including Aurelia, 53, from Guatemala, who said: "What is happening is that my plantation has been dying. So, what has been happening is death. Death to my crops." The Cavendish can be grown between 15 and 35 degrees Celsius and is sensitive to water shortages and flooding. Rising temperatures caused by pollution from dirty energy sources result in more frequent and severe extreme weather events that can destroy crop yields. Warmer temperatures also make fungal infections more widespread. Bananas as a crop were nearly wiped out in the 1950s by Panama disease, per Time, and the Cavendish became successful because it was a variety of banana more resistant to it, but it's hardly inconceivable that a new variant of Panama disease could emerge. Bananas are a key cash crop and food source for millions across the Caribbean and Latin America. Eighty percent of banana exports come from this area. Additionally, 400 million people rely on bananas for a substantial portion of their daily calories. What makes the problem so tragic is that the people on the sharp edge of the crisis had so little to do with creating it. For example, Guatemala is the eighth-largest producer of bananas worldwide, per World Population Review, but is responsible for just 0.052% of the world's harmful pollution, according to Worldometer. As Osai Ojigho, Christian Aid's director of policy and campaigns, told The Guardian, "The lives and livelihoods of people who have done nothing to cause the climate crisis are already under threat." The study calls for a multifaceted approach to mitigating the future crisis. The first is reducing global pollution. The second is providing targeted support for farmers and transitioning to more just and sustainable food systems. Would you buy juice or yogurt made with bruised or misshapen fruit? If I couldn't tell the difference If it were cheaper If it were healthier I'd never buy it Click your choice to see results and speak your mind. Individuals can also help by shopping smarter, being aware of climate issues, and supporting local initiatives. Join our free newsletter for easy tips to save more and waste less, and don't miss this cool list of easy ways to help yourself while helping the planet.
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Business Standard
19-05-2025
- Business
- Business Standard
Myntra launches Myntra Global in Singapore, targets Indian diaspora
Online fashion retailer Myntra has forayed into the international market with the launch of Myntra Global, marking its first direct-to-consumer expansion outside India. The Walmart-owned company is entering Singapore in a move targeted at the 650,000-strong Indian diaspora. It will offer handpicked, trendy Indian fashion styles, while also providing a seamless and hassle-free shopping experience to its customers in the country. As part of Myntra's broader growth strategy, Myntra Global is poised to enable the organisation to tap into new customer segments and build stronger international brand affinity over the next few years. With a strong legacy of 18 years catering to fashion aspirations, Myntra has already been witnessing notable organic traffic to the tune of 30,000 users from Singapore to its existing platform. The company aims to understand consumer preferences, selection dynamics and brand traction before considering broader expansion. Initial goals include reaching 12–15 per cent of the Indian consumer base in Singapore. 'We're tapping into opportunities around festivals, weddings and occasions with our brand portfolio, spanning Indian fashion and home décor,' said Nandita Sinha, chief executive officer of Myntra. 'For now, our focus is on learning, getting product–market fit right and then expanding.' Myntra said its strong tech capabilities in building a platform of scale will serve as the backbone for providing a seamless online shopping experience on Myntra Global. Available for mobile web and desktops, Myntra Global will tap into third-party cross-border logistics services to deliver orders in four to seven days on average. Myntra is bringing about 35,000 styles from 100 brands across categories such as apparel, footwear, home and accessories to Singapore. Selections from brands including Aurelia, Global Desi, AND, Libas, Rustorange, Mochi, W, The Label Life, Chumbak, Anouk, Bombay Dyeing, Rare Rabbit and Nasher Miles have been made available to begin with. Myntra said this move will propel the growth of Indian fashion brands and help them scale beyond India, in line with the government's vision to take made-in-India products to the global stage. 'With our expertise in serving customers at scale and the exceptional offerings from some of the most loved brands, we are confident that Myntra Global will delight Indians living abroad and keep them connected to their roots, in style,' said Sinha. 'We will also continue to build and scale the platform to cater to Singapore seamlessly, propelling the growth of our brand partners.' In 2020, Myntra partnered with UAE-based conglomerate Emaar Group's e-commerce platforms Noon and Namshi to tap the Middle East market. It had launched Myntra Fashion Brands, offering curated selections of its private labels on both platforms, with a focus on casual and leisure wear. Photo: Nandita Sinha, Myntra CEO Sinha explained that when Myntra had launched around five to seven years ago with some partners in the Middle East, the foray was really about taking a few brands and leveraging existing platforms. In contrast, the current expansion to Indian audiences in a country like Singapore is focused on taking a vast extension of Indian brands—starting with a 35,000-style selection, which will go up to 100,000. She emphasised that this approach leverages a seamless cross-border transaction or shipment, rather than selling brands through another platform. 'This model allows Myntra to significantly expand its brand portfolio, utilise and leverage the selection available in India, and offer the same to diaspora consumers,' said Sinha. 'This is more expansive and efficient, and is focused on building consumers rather than traction on a new platform.' Myntra, a leading player in India's online fashion space, draws more than 70 million monthly active users and features a catalogue of over 3.9 million styles across 9,700 domestic and international brands. The firm recently turned profitable. It reported a profit of ₹30.9 crore in FY24, marking a significant turnaround from a loss of ₹782.4 crore in FY23. The company's recovery was fuelled by higher revenue and tighter cost controls, especially in advertising and material expenses. Myntra's revenue from operations grew by 14.71 per cent to ₹5,121.8 crore in FY24 from ₹4,465 crore in FY23, the company said in a regulatory filing. However, Sinha clarified that Myntra Global is not linked to the company's profitability milestone. She said the firm is doing this because it sees a genuine, untapped opportunity for made-in-India fashion to reach overseas Indians.
Time of India
19-05-2025
- Business
- Time of India
Myntra goes global with Singapore launch, targets Indian diaspora
New Delhi: Fashion and lifestyle e-commerce platform Myntra on Monday announced its foray into Singapore as part of its growth strategy. The move, targeted at around 650,000 Indian diaspora in the Lion City, is part of Myntra's broader growth strategy, aiming to tap into new customer segments and build stronger international brand affinity over the coming years, Myntra said in a statement. Myntra has already observed notable organic interest, with around 30,000 users from Singapore visiting its existing platform, Myntra CEO Nandita Sinha said. "We have launched Myntra Global in Singapore, focused on presenting Indian fashion to the world. Made in India brands, which cater to the Indian diaspora, especially around Indian needs, are what we are bringing to the customers. "We have a huge Indian diaspora in a country like Singapore -- almost 650,000 Indians live in Singapore. As we were going through our realised that almost 30,000 of these users are actually visiting us every month. We then decided to launch Myntra Global in Singapore," Sinha noted. The Myntra Global website will showcase around 35,000 styles from over 100 Indian brands, spanning categories such as apparel, footwear, home, and accessories. Brands like Aurelia, Global Desi, The Label Life, House of Pataudi, Anouk, Bombay Dyeing, Rare Rabbit, and Nasher Miles have been featured. Orders placed on Myntra Global will be shipped from India and delivered within an average of 4-7 days, supported by third-party cross-border logistics services. Founded in 2007 and now part of the Flipkart Group, owned by Walmart, Myntra has over 70 million monthly active users and a catalogue of more than 3.9 million styles from over 9,700 brands.
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Business Standard
19-05-2025
- Business
- Business Standard
Myntra goes global with Singapore launch, targets Indian diaspora
Fashion and lifestyle e-commerce platform Myntra on Monday announced its foray into Singapore as part of its growth strategy. The move, targeted at around 650,000 Indian diaspora in the Lion City, is part of Myntra's broader growth strategy, aiming to tap into new customer segments and build stronger international brand affinity over the coming years, Myntra said in a statement. Myntra has already observed notable organic interest, with around 30,000 users from Singapore visiting its existing platform, Myntra CEO Nandita Sinha said. "We have launched Myntra Global in Singapore, focused on presenting Indian fashion to the world. Made in India brands, which cater to the Indian diaspora, especially around Indian needs, are what we are bringing to the customers. "We have a huge Indian diaspora in a country like Singapore -- almost 650,000 Indians live in Singapore. As we were going through our realised that almost 30,000 of these users are actually visiting us every month. We then decided to launch Myntra Global in Singapore," Sinha noted. The Myntra Global website will showcase around 35,000 styles from over 100 Indian brands, spanning categories such as apparel, footwear, home, and accessories. Brands like Aurelia, Global Desi, The Label Life, House of Pataudi, Anouk, Bombay Dyeing, Rare Rabbit, and Nasher Miles have been featured. Orders placed on Myntra Global will be shipped from India and delivered within an average of 4-7 days, supported by third-party cross-border logistics services. Founded in 2007 and now part of the Flipkart Group, owned by Walmart, Myntra has over 70 million monthly active users and a catalogue of more than 3.9 million styles from over 9,700 brands. (Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
