Latest news with #AustralianPharmacies
Daily Mail
a day ago
- Health
- Daily Mail
Why $9.39 item from Chemist Warehouse that sells every three seconds in Australia is a winter must-have: 'Works absolute wonders'
A no-nonsense item that has been the go-to for tradies, farmers and nurses for years has become the surprise must-have beauty product for winter. DU'IT Tough Hands Intensive Hand Cream for Dry Hands is outperforming the big-name beauty brands, selling one tube every three seconds. With colder temperatures well and truly here we're all feeling the effects of winter on our skin and so the budget moisturiser, which costs just $9.39 and is the number one hand cream for dry hands in Australian pharmacies* offers the perfect remedy. No longer the secret weapon that keeps the hardest working hands in top condition, this intensive hand repair cream has gone mainstream, gaining popularity as a winter skin saviour for anyone seeking soft, supple hands. With exposure to cold air, indoor heating and increased hand washing to keep those seasonal bugs at bay depleting skin's natural oils, dry and irritated hands are a common winter struggle. Cracked, rough hands are uncomfortable to endure and ageing in appearance, but DU'IT Tough Hands is loaded with nourishing ingredients that are clinically proven to repair, moisturise and protect the skin, with visible results in one day. The dermatologist-tested product contains 10 per cent urea, a natural skin conditioner that seals cracked skin and maintains moisture, and sodium PCA, an intensive hydrator that works in synergy with urea to help lock in moisture. Vitamin E supports skin healing and replenishes hydration, while AHAs (alpha hydroxy acids) gently exfoliate, removing dead skin and softening calluses. Dimethicone protects the skin barrier by forming a non-greasy, breathable shield to counteract moisture loss. Natural extracts of lemon myrtle and tea tree oil provide antimicrobial support, treating minor cuts and reducing irritation. The budget moisturiser, which costs just $9.39, is the number one hand cream for dry hands in Australian pharmacies*, with one tube sold every three seconds The budget-friendly cream is also free of parabens, petrolatum, mineral oil, lanolin and propylene glycol. It is suitable for all skin types including for those suffering with eczema and diabetes. For anyone suffering with seasonally or work damaged hands, apply the intensive repair cream two to three times daily and at bedtime for a week to restore skin to deeply nourish and restore skin's suppleness. Maintain soft, hydrated, resilient skin through the harsh winter months by using consistently as needed, and daily before bed. Tough Hands is sold at Chemist Warehouse, whose website is inundated with more than a hundred five-star reviews. Dozens of the rave reviews are written by hospital workers who are often washing and sterilising their hands, as well as gardeners, tradies and farmers whose skin is showing the effects of regular exposure to the elements, chemicals and hard labour. 'I have been nursing for over 30 years and I constantly suffered with split and bleeding knuckles and splits in the webbing of my fingers because I am forever washing my hands,' a recent customer wrote. The product has 149 five star reviews, with many being submitted by hospital workers suffering with dry, cracked skin from increased hand washing and sterilising 'I have tried hundreds of products but nothing as good as tough hands. I no longer have any problems just as long as I keep using this product. I have recommended it to all my colleagues, friends and anyone that has problems with dry hands. And what is even better is that it is an Australian product.' Another happy customer added: 'This hand cream is just amazing. It goes quickly into the skin without feeling sticky and my hands are soft and moisturised for hours. 'Because I use my hands a lot and I go to the gym, my hands are often always dry and rough. Tough Hands is the only hand cream that actually moisturises my hands. After a few uses I can feel that my hands are softer. It's like a miracle cream. 'It's the only hand cream I've found that actually works and does what it says. Most important, it's free of parabens, lanolin and those nasties. I now put one in my car and gym bag. I can't live without it.' 'I bought this recently for my hands which are constantly dry as I work on a farm and am constantly getting my hands dirty, wet, dusty etc. and my hands suffer greatly, but this cream works absolute wonders,' a reviewer wrote. Australian owned DU'IT was started by husband and wife team Pynith and Zina in 1998 with their initial offering, DU'IT Foot & Heel Balm.
ABC News
15-05-2025
- Business
- ABC News
Colourful price tags at major Australian chemists are 'misleading' shoppers into believing they're getting a discount
Major chemists' colourful promotional tags are confusing shoppers who may be duped into believing they are receiving a discount, according to new research. Consumer Advocacy Group, Choice, asked more than 1,000 consumers if they could tell if price tags, usually bright yellow or pink, at Chemist Warehouse, Priceline, and Terry White represented a discount on the usual price. One in three shoppers surveyed said they found it difficult to determine if the item was discounted or not. Choice also found a number of products at these major brand Australian chemists had colourful supersized tags that obscured smaller shelf labels offering the same prices. It meant some customers thought they were getting discounts that did not exist. "Our new research has found that those yellow and pink sales tags consumers are often bombarded with in pharmacy aisles are highly confusing," Bea Sherwood, senior campaigns and policy adviser at Choice, said. Swinburne University marketing professor, Sean Sands said retail signage could influence consumer behaviour through subtle psychological cues. "Bright, bold price tags, especially in colours typically associated with discounts like red or yellow, can trigger assumptions of savings, even when no discount is offered," he said. Australian National University marketing lecturer, Andrew Hughes has researched the role of emotions and emotional responses in communications and marketing. He said some big brand pharmacies used unethical marketing tactics, "which should be illegal," to drive sales. Professor Hughes said the overuse of colourful price tags created an emotional response in consumers who felt they were getting the best price, when in reality, that was not always the case. "It's in every single aisle to the point where it's saturated," he said. "So the consumer would believe that in every single aisle in every category, there's a bargain to be had. "But we have no reference point to ensure that we are getting a bargain." Professor Hughes said using marketing like this was not necessarily illegal, which has made it hard to regulate. The Australian Competition and Consumer Commission states that businesses must not mislead customers, including by offering a displayed price against a recommended retail price that the product has never been sold at. Professor Hughes said what constituted as misleading customers could be a "grey area" which could be used against the consumer. "There's very few areas where you are breaking the law in pricing," he said. "So as long as you're not misleading consumers about the know that consumers are vulnerable to it and are able to be exploited," he said. He said slowing down when at these big stores and thinking about the prices objectively could help shoppers sift out the marketing tactics from the real bargains. But these marketing ploys were not exclusively used by the major brand pharmacies, he said. "Once the big players do it, everyone else goes well, 'either I do what they do or I lose my business' and follow the same pricing models, because they want to be tapping into that sort of same style of marketing," he said. Choice has also called for better transparency on pharmacy labels, particularly the use of "recommended retail prices" which could result in people overestimating the value of the deal on offer. Priceline told Choice that one of its labels, Love Lower Prices, did represent a discount, but another, Great Value, did not. Chemist Warehouse, Terry White Chemist have been contacted for comment.
