10-02-2025
Oman's first oral care factory set to open, boosting local industry
MUSCAT, FEB 10
In a significant development for Oman's manufacturing sector, molecules — 100% Omani factory — is set to launch the country's first specialised oral care production facility. The initiative, which aligns with Oman Vision 2040's economic diversification goals, aims to reduce dependency on imports and position Oman as a regional hub for oral hygiene products.
In an interview with the Observer, Tariq bin Mohammed al Balushi, CEO of molecules, highlighted the strategic vision behind the project. 'Oral care is a fundamental part of personal hygiene, yet a significant portion of products in Oman and the region are imported. We identified an opportunity to localise production, ensuring that high-quality oral care products are available at competitive prices while reducing dependency on imports,' he said.
GOVERNMENT SUPPORT AND ECONOMIC DIVERSIFICATION
molecules has received strong backing from Omani authorities, reinforcing the country's push for self-sufficiency in essential consumer goods. 'The Omani government has been instrumental in fostering local manufacturing initiatives and we have received valuable support from various government entities. This includes assistance in regulatory approvals, access to industrial zones and incentives aimed at encouraging local production,' Al Balushi noted.
Key institutions, including the Authority for SME Development (Riyada) and the Development Bank, have played a critical role in facilitating the project's success. 'Their financial assistance, advisory services and SME-focused programmes have helped us overcome challenges and accelerate the establishment of this factory,' he added.
Tariq bin Mohammed al Balushi, CEO of molecules.
QUALITY AND INNOVATION AT THE CORE
Setting itself apart from international competitors, molecules has invested heavily in advanced formulations and modern manufacturing processes. The company's commitment to quality ensures that its toothpaste and mouthwash products meet international standards. 'Our formulations are developed in collaboration with industry experts, incorporating scientifically proven ingredients. Additionally, being locally based allows us to respond swiftly to market demands and customise products to suit regional preferences,' said Al Balushi.
This agility, he explained, provides a competitive advantage over imported brands, which often do not cater specifically to the needs and preferences of Omani consumers.
REGIONAL EXPANSION ON THE HORIZON
With its state-of-the-art facility now operational, molecules is already looking beyond Oman's borders for growth. The company has identified significant opportunities in the GCC and beyond. 'Our vision extends beyond Oman and we are actively exploring opportunities to expand into the GCC and broader international markets. The high quality of our products and our competitive pricing strategy position us well for exports,' Al Balushi stated.
Initial discussions with potential distributors in neighbouring countries are already underway, reinforcing molecules' ambition to become a trusted name in the oral care sector across the region.
A MILESTONE FOR OMANI INDUSTRY
The launch of this factory marks a turning point for Oman's industrial landscape, demonstrating the potential of local manufacturing in previously import-dependent sectors. With strong government support, a commitment to quality and clear expansion plans, molecules is poised to redefine oral care in Oman and beyond.
As Al Balushi summed up, 'With this project, we confirm our commitment to providing local products with global standards, reflecting the Sultanate of Oman's ability to lead in various sectors.'
