Latest news with #AutomechanikaKualaLumpur2025
New Straits Times
17-05-2025
- Automotive
- New Straits Times
Miros, Alpha International join forces to address sleep deprivation among commercial drivers
KUALA LUMPUR: The Malaysian Institute of Road Safety Research (Miros) has partnered with Alpha International Training & Consultancy to implement innovative road safety training programmes under a newly formalised collaboration. The partnership was formalised through the signing of a Memorandum of Agreement (MoA) at the Modern Vehicle Expert Consortium Symposium, held in conjunction with Automechanika Kuala Lumpur 2025. In a statement, Alpha International said the strategic collaboration aligns with the Transport Ministry's recent call to enhance road safety and reduce accident rates through forward-looking initiatives. The first programme under the agreement, the Certified Sleep Recovery & Management Programme, will address the often-overlooked link between sleep deprivation and road safety, particularly among commercial drivers and transport operators. Designed to raise awareness and promote behavioural change, the programme aims to equip road users with effective tools to manage fatigue on the road. Miros director-general, Associate Professor Dr Siti Zaharah Ishak, said the collaboration with Alpha International reflects a shared vision for safer roads through capacity building and innovative training. "We believe this partnership will bring tangible improvements in road safety practices at both national and regional levels," she said in the statement. The MoA was signed by Dr Siti Zaharah and Alpha International's chief executive officer, Professor Dr Louis Adaikalam, who is also the president of the Sleep Apnea Association of Malaysia. Deputy Transport Minister Datuk Hasbi Habibollah was also present to witness the signing ceremony. Meanwhile, Dr Louis described the partnership as a significant step forward in tackling critical safety issues. "Together, we aim to deliver impactful training solutions that align with evolving industry needs and contribute to Malaysia's long-term road safety objectives," he said. The initiatives under the MoA are scheduled to commence in the coming months, beginning with the launch of the sleep recovery programme.
The Sun
15-05-2025
- Automotive
- The Sun
Setel drives into EV charging, value-added mobility services to fuel continued user growth
KUALA LUMPUR: Setel Ventures Sdn Bhd, the company behind the Setel app, is pushing beyond petrol payments into wider digital mobility services such as seamless parking experiences and full electric vehicle (EV) charging integration as it targets continued user growth. Chief product and technology officer Kok Chiann said the fuel and mobility app has grown to serve more than nine million users, backed by a net promoter score of 92 and a 4.9-star rating on both Google Play and the App Store. 'The plan is to encourage customers to adopt Setel by offering a range of seamless, value-added services beyond just fuelling and, in doing so, driving more traffic to Petronas stations as well. That is essentially the high-level objective,' he told SunBiz in an interview on the sidelines of Automechanika Kuala Lumpur 2025 yesterday. Kok said one example of Setel's expanded offering is its fully automated parking experience at the Kuala Lumpur Convention Centre (KLCC). 'There is no action required from the user – simply drive in and drive out, and the payment is automatically deducted through the app.' Kok said Setel is also fully integrated with Petronas' clean energy subsidiary Gentari to allow users to activate and pay for EV chargers directly via the app. 'Imagine coming to KLCC as an EV driver, your licence plate is scanned on entry, your parking is tracked, and your car is charged seamlessly, all within Setel.' Kok said Setel is strategically positioned at the nexus of mobility and digital convenience, given that over 90% of Malaysian households own a vehicle and 95% have smartphones. 'The app is currently integrated across 1,100 Petronas stations, 1,500 convenience outlets and workshops, and over 2.5 million retail touchpoints nationwide. It also supports more than 600 online payment locations and 400 EV charging stations,' he added. Notably, 44% of EV users continue to use Setel for fuel purchases, which shows its ability to bridge the transition to electric mobility while retaining its core user base. Setel uses data analytics to customise its marketing efforts based on where a user lives and how they fuel their vehicle, Kok said. 'We rely heavily on data to drive hyper-local targeting strategies. Customers in different states receive personalised communications and rewards tailored to their location and fuelling behaviour. 'For example, if a user is driving a luxury vehicle, the system recognises them as a higher-value customer, and we may offer a more attractive reward to encourage continued engagement. Conversely, a motorcycle rider would receive a different, more cost-effective incentive tailored to their profile.' This approach helps optimise marketing spend and ensures a better return on investment, he said. 'We cannot adopt a one-size-fits-all strategy – it's essential to right-size incentives and allocate spending wisely.' Beyond marketing, Kok noted that Setel also leverages data to manage fraud risk and strengthen the platform's cybersecurity. 'We use data to support fraud prevention efforts, ensuring that we effectively address fraud risks, cybersecurity threats, and related concerns.' With a vast vehicle-owning population and near-universal smartphone usage, Setel is ideally positioned to shape the future of mobility in Malaysia. Its commitment to innovation, customer satisfaction, and seamless integration of new technologies such as EV charging ensures that Setel remains at the forefront of the country's digital and automotive transformation. Kok stressed that Setel is not just keeping up with the times – it is driving the change. By supporting both fuel and EV customers and by offering a comprehensive suite of services across thousands of locations, Setel is making everyday mobility simpler and more convenient for Malaysians. Setel will continue to lead the nation's mobility revolution as it accelerates towards a greener future, Kok said.
The Sun
15-05-2025
- Automotive
- The Sun
Renewable energy policies driving Malaysian automotive sector's transformation
PETALING JAYA: The automotive industry is undergoing a major transformation, fuelled by a global drive towards sustainability and innovation. In Malaysia, new policies promoting renewable energy are sparking significant growth and reshaping the local market landscape. Ministry of Investment, Trade and Industry (Miti) senior director of industry development division Faizal Mohd Yusof said as the Asean Chair for 2025, Malaysia is committed to advocating for the interests and developments of the region, particularly in key sectors such as automotive. 'These transformations align seamlessly with Miti's objectives to foster innovation, sustainability and global competitiveness, while supporting Malaysia's national goals of achieving net-zero carbon targets and advancing environmental, social, and governance principles. 'Malaysia's Asean chairmanship further underscores our readiness to support other member states in their transition towards innovation and sustainability, positioning the region as a global leader in the automotive sector,' Faizal said at the grand opening of Automechanika Kuala Lumpur 2025 today. He said the show embodies that commitment, showcasing the growing trends of energy transition, electrification, and digitalisation that are reshaping automotive mobility and logistics. Faizal said Automechanika Kuala Lumpur 2025 is more than just an exhibition. It is a dynamic platform that reflects the evolving automotive landscape and Malaysia's pivotal role in driving regional and global progress. 'This year, I am thrilled to witness that Automechanika Kuala Lumpur has expanded significantly to meet market anticipation. The exhibition now spans six halls, up from five last year. With 311 exhibitors from 21 countries and regions, this event facilitates unparalleled business networking opportunities while delivering a vibrant and engaging experience for all. 'From business-to-business to business-to-consumer interactions, this exhibition serves as a single platform to meet the demands of a rapidly evolving market,' he said. Faizal noted that Automechanika Kuala Lumpur provides a unique opportunity for international players to capitalise on this emerging market while enabling local companies to learn from global leaders and expand their networks. This synergy between local and international players is critical for fostering sustainable businesses that are equipped to thrive in a competitive global landscape. 'The show's focus on automotive mobility solutions addresses the most pressing challenges and opportunities in the industry today. Through events like the Automotive Mobility Solutions Conference, collision repair training workshops and autoFEST@KL, attendees can explore new trends in energy transition, new energy applications and alternative renewable energy sources – great ways to uncover insights and strategies that drive innovation and sustainability,' he said. The expansion of the exhibition and its carefully curated events reflect Miti's commitment to fostering a greener, smarter, and safer automotive industry, he said. By providing a platform for collaboration and knowledge-sharing, Automechanika Kuala Lumpur 2025 empowers participants to seize global opportunities, build sustainable businesses, and contribute to the region's economic and environmental goals. This year's Automechanika showcases Malaysia's leadership in driving a sustainable automotive industry. By connecting local companies with global leaders, we're fostering economic growth and a smarter, greener future for Asean. 'Let us seize this opportunity to network, innovate and drive progress together,' Faizal said. Automechanika Kuala Lumpur 2025, organised by Messe Frankfurt (HK) Ltd, is on until Friday at the Kuala Lumpur Convention Centre with 311 exhibitors from 21 countries and regions.
New Straits Times
15-05-2025
- Automotive
- New Straits Times
Automechanika KL spotlights Malaysia's role in 'green' automotive innovation
KUALA LUMPUR: The 14th edition of Automechanika Kuala Lumpur opened its foors today, spotlighting Malaysia's growing role in sustainable automotive innovation. The event, running from May 15-17, features over 310 exhibitors from 20 countries and regions, marking its largest showcase to date across six halls at the Kuala Lumpur Convention Centre, a step up from five last year. Firms such as Alienworld Technology Bhd, Areon Malaysia, Emerald Auto Parts Sdn Bhd, EV Connection Sdn Bhd, Kineta Sdn Bhd, Hans Tools Malaysia and King Hup Motors (M) Sdn Bhd are prominently featured across the fairground. A broad array of vehicles spanning from Japanese Domestic Market (JDM) vehicles to classic and audio-modified cars is on display, seamlessly connecting business-to-business and consumer segments. Among the key highlights is the hands-on learning experience offered by the collision repair training workshop, centres on electric vehicle (EV) safety and sustainable repair techniques. The event also features in-depth panel discussions under the Automotive Mobility Solutions Conference, delving into critical topics such as energy transition and digitalisation in Asean transport. Beyond environmental concerns, the event addresses long-term economic viability, especially as the region gears up for wider EV adoption and the rollout of smarter transport systems. Deputy secretary-general (industry) of the Investment, Trade and Industry Ministry Datuk Hanafi Sakri said the exhibition reinforces Malaysia's dedication to green mobility while highlighting its leadership within Asean. "Automechanika Kuala Lumpur 2025 showcases a dynamic platform that reflects the evolving automotive landscape and Malaysia's pivotal role in driving regional and global progress," he said. With Malaysia's Asean chairmanship amplifying its voice on regional policy, Hanafi added that the event elevates the country's position in advancing innovation, trade and sustainability across the global automotive sector. Whether through B2B or B2C interactions, the exhibition stands out as a unified platform to meet the demands of a rapidly transforming market, he said.
