Latest news with #AwardWinningAgency
Yahoo
8 hours ago
- Business
- Yahoo
Digital Silk Announces Article: Brand Licensing Trends and Considerations for 2025
Chicago, Illinois--(Newsfile Corp. - August 20, 2025) - Digital Silk, an award-winning digital agency focused on creating brand strategies, custom websites and digital marketing campaigns, announces the publication of a new article, "Brand Licensing: Trends and Considerations for 2025." The guide reviews how companies may evaluate licensing opportunities, outlining potential benefits, challenges and market considerations. Digital Silk Announces Article: Brand Licensing Trends and Considerations for 2025To view an enhanced version of this graphic, please visit: Growth of Brand Licensing in the U.S. Brand licensing continues to be a growing sector of the U.S. economy. According to the Licensing International 2024 Global Study, retail sales of licensed merchandise in the United States generated over $130 billion annually, reflecting steady demand for collaborations that expand brand reach across categories. Key Insights from the Guide The article organizes practical information for businesses considering licensing as part of brand strategy, including: The role of licensing in extending brand equity into new markets Legal and compliance requirements companies must evaluate Potential revenue streams balanced against operational risks Examples of sectors where licensing demand has grown, such as fashion, sports and entertainment Strategic alignment between licensors and licensees for long-term brand value Editorial Team Perspective "The article was developed to provide organizations with a structured overview of licensing considerations in 2025," said Gabriel Shaoolian, CEO of Digital Silk. "It summarizes current market data and highlights key checkpoints companies may use when evaluating partnerships." Access "Brand Licensing: Trends and Considerations for 2025" is available now on Digital Silk's website. Businesses exploring expansion or collaboration models may reference the guide as part of brand development planning. Read the article: About Digital Silk Digital Silk is an award-winning Chicago Branding Agency focused on growing brands online. With a team of seasoned experts, the company creates digital experiences through strategic branding, custom web design and digital marketing services to help improve visibility and support engagement. Media Contact Jessica ErasmusMarketing Director & PR ManagerTel: (800) 206-9413Email: jessica@ To view the source version of this press release, please visit Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Globe and Mail
a day ago
- Business
- Globe and Mail
Digital Silk Announces Article: Best Branding Agencies and Key Selection Criteria in 2025
New York, New York--(Newsfile Corp. - August 19, 2025) - Digital Silk, an award-winning digital agency focused on creating brand strategies, custom websites and digital marketing campaigns, announces the publication of a new article, "Best Branding Agencies: How to Choose the Right Partner in 2025." The resource highlights factors businesses may consider when evaluating branding firms, including expertise, portfolio, industry recognition and service capabilities. Read the article: Digital Silk Announces Article: Best Branding Agencies and Key Selection Criteria in 2025 To view an enhanced version of this graphic, please visit: Branding Market Growth and Demand Branding services remain a core investment for U.S. businesses. According to a 2024 IBISWorld industry report, the U.S. branding consultants industry has continued to expand as companies prioritize differentiation and consistent identity across channels. This growth reflects ongoing demand for structured brand strategies in competitive markets. Key Considerations in Agency Selection The article organizes practical criteria for evaluating branding agencies, including: Proven track record across industries and platforms Portfolio diversity demonstrating creative adaptability Recognition through awards or third-party listings Service integration spanning design, strategy and digital marketing Transparent processes and client communication practices Editorial Team Perspective "The article was created as a reference point for companies reviewing agency partners in 2025," said Gabriel Shaoolian, CEO of Digital Silk. "It outlines common criteria that organizations may use to compare capabilities and align with firms that support long-term brand consistency." Access "Best Branding Agencies: How to Choose the Right Partner in 2025" is available now on Digital Silk's website. The guide can support decision-makers evaluating vendors as part of upcoming brand refresh or expansion initiatives. Read the article: About Digital Silk Digital Silk is an award-winning New York Branding Agency focused on growing brands online. With a team of seasoned experts, the company creates digital experiences through strategic branding, custom web design and digital marketing services to help improve visibility and support engagement.
Yahoo
a day ago
- Business
- Yahoo
Digital Silk Announces Article: Best Branding Agencies and Key Selection Criteria in 2025
New York, New York--(Newsfile Corp. - August 19, 2025) - Digital Silk, an award-winning digital agency focused on creating brand strategies, custom websites and digital marketing campaigns, announces the publication of a new article, "Best Branding Agencies: How to Choose the Right Partner in 2025." The resource highlights factors businesses may consider when evaluating branding firms, including expertise, portfolio, industry recognition and service capabilities. Read the article: Digital Silk Announces Article: Best Branding Agencies and Key Selection Criteria in 2025 To view an enhanced version of this graphic, please visit: Branding Market Growth and Demand Branding services remain a core investment for U.S. businesses. According to a 2024 IBISWorld industry report, the U.S. branding consultants industry has continued to expand as companies prioritize differentiation and consistent identity across channels. This growth reflects ongoing demand for structured brand strategies in competitive markets. Key Considerations in Agency Selection The article organizes practical criteria for evaluating branding agencies, including: Proven track record across industries and platforms Portfolio diversity demonstrating creative adaptability Recognition through awards or third-party listings Service integration spanning design, strategy and digital marketing Transparent processes and client communication practices Editorial Team Perspective "The article was created as a reference point for companies reviewing agency partners in 2025," said Gabriel Shaoolian, CEO of Digital Silk. "It outlines common criteria that organizations may use to compare capabilities and align with firms that support long-term brand consistency." Access "Best Branding Agencies: How to Choose the Right Partner in 2025" is available now on Digital Silk's website. The guide can support decision-makers evaluating vendors as part of upcoming brand refresh or expansion initiatives. Read the article: About Digital Silk Digital Silk is an award-winning New York Branding Agency focused on growing brands online. With a team of seasoned experts, the company creates digital experiences through strategic branding, custom web design and digital marketing services to help improve visibility and support engagement. Media Contact Jessica ErasmusMarketing Director & PR ManagerTel: (800) 206-9413Email: jessica@ To view the source version of this press release, please visit Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Globe and Mail
a day ago
- Business
- Globe and Mail
Digital Silk Announces Article: Personalization Statistics Highlight Marketing Trends for 2025
Denver, Colorado--(Newsfile Corp. - August 19, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites and digital marketing campaigns, announces the publication of a new article, "Personalization Statistics: Marketing Trends for 2025." The resource compiles U.S.-based and global data on consumer expectations, campaign outcomes and revenue impact related to marketing personalization. Read the article: Digital Silk Announces Article: Personalization Statistics Highlight Marketing Trends for 2025 To view an enhanced version of this graphic, please visit: Personalization and Consumer Expectations Recent surveys show personalization continues to be a priority for marketers. A 2024 Statista survey found that 76% of U.S. consumers expect some form of personalization from the brands they engage with. This indicates the growing importance of tailored experiences in maintaining competitive visibility. Potential Impact on Business Outcomes Multiple data sources suggest a link between personalization and performance: McKinsey research reports that companies excelling in personalization may achieve revenue growth rates 40% higher than peers. Epsilon's U.S. survey found 80% of consumers are more likely to purchase when brands provide personalized experiences. Salesforce's 2024 State of Marketing report states that over 60% of marketing leaders consider personalization critical to overall strategy. Editorial Team Perspective "The goal of the article was to organize verified statistics into a single resource for businesses reviewing their personalization strategies," said Gabriel Shaoolian, CEO of Digital Silk. "These figures highlight the role personalization can potentially play in supporting brand engagement and performance." Access "Personalization Statistics: Marketing Trends for 2025" is available now on Digital Silk's website. Businesses developing 2025 campaigns may reference the article when aligning personalization initiatives with broader marketing goals. Read the article: About Digital Silk Digital Silk is an award-winning Digital Marketing Agency focused on growing brands online. With a team of seasoned experts, the company creates digital experiences through strategic branding, custom web design and digital marketing services to help improve visibility and support engagement.
Globe and Mail
a day ago
- Business
- Globe and Mail
Digital Silk Announces Article: Why Brand Image Is Critical for Corporations in 2025
Miami, Florida--(Newsfile Corp. - August 19, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites and digital marketing campaigns, announces the publication of a new guide, "Why Brand Image Is Critical for Corporations in 2025." The piece outlines practical considerations for evaluating how audiences perceive a brand across channels, aiming to support teams assessing consistency, trust signals and stakeholder expectations. Read the guide: Digital Silk Announces Article: Why Brand Image Is Critical for Corporations in 2025 To view an enhanced version of this graphic, please visit: Market context, brand trust and consistency U.S. data points to trust and consistency as persistent priorities for brand leaders. PwC's 2024 Trust Survey reports that 40% of consumers stopped buying from a company because they did not trust it, underscoring the operational impact of trust gaps. PwC Consistency remains a core input to performance. Marq's Brand Consistency analysis indicates that businesses maintaining consistent branding have reported up to 20% greater overall growth and 33% higher revenue compared to those with off-brand content, a relationship that may reflect recognizable and reliable experiences across touchpoints. Marq What the guide covers The article organizes key considerations for corporate teams reviewing brand image in 2025, including: Signals that shape first impressions across owned, earned and paid channels How visual identity, tone and values may align to audience expectations Trust indicators, from data transparency to support workflows and response times Practical steps for strengthening brand consistency across web, social and product Guidance on measurement frameworks for sentiment, recall and recognition Editorial team perspective "The goal was to provide a clear, practical resource for leaders reviewing how their brand is perceived in daily interactions," said Gabriel Shaoolian, CEO of Digital Silk. "The guide outlines considerations that teams can use when aligning visual identity, voice and trust signals across channels." The article presents neutral, action-oriented checkpoints for internal reviews, focusing on what organizations can verify, standardize and measure. Access "Why Brand Image Is Critical for Corporations in 2025" is available now on Digital Silk's website. Organizations planning brand refreshes or preparing 2025-2026 roadmaps may reference the guide as part of broader governance, content and customer-experience initiatives. Read the guide: About Digital Silk Digital Silk is an award-winning Miami Branding Agency focused on growing brands online. With a team of seasoned experts, the company creates digital experiences through strategic branding, custom web design and digital marketing services to help improve visibility and support engagement.
