Latest news with #Ayni
Arab News
01-07-2025
- Entertainment
- Arab News
Imaan Hammam continues to highlight Arab culture
DUBAI: Dutch Moroccan Egyptian model Imaan Hammam touched down in Cairo this week for an undisclosed photoshoot and shared highlights from the trip on social media, set to music by the late Egyptian singer Abdel Halim Hafiz. Posting to her 1.7 million Instagram followers, Hammam offered a visual diary of her stay, capturing a mix of street scenes, style moments and local ambiance. The carousel opened with a mirror selfie in an elevator, where she wears a high-waisted printed maxi skirt paired with a black fitted top. In another shot, she appears in a more laid-back look featuring camouflage trousers, a white tank top, a grey hoodie and yellow sneakers. A post shared by Imaan Hammam (@imaanhammam) She also shared a short video that captures her tuk-tuk ride through a narrow alley, followed by snapshots of Cairo's street life, including a local bookstore and a rooftop view of a mosque at sunset. Hammam's Cairo visit reflects a growing interest in reconnecting with her roots, something that also drives her latest passion project, Ayni. Launched earlier this year, Ayni is an archival platform dedicated to preserving and celebrating Arab artistic expression through Hammam's perspective. A post shared by AYNI by IMAAN (@ In a video she shared on the Ayni's Instagram account, she said: 'For me, its always been so much deeper than just fashion. It is about staying connected to my roots, telling stories that move me and shining a light on the voices that need to be heard.' She said her hope for Ayni is for it to grow beyond a personal vision and become a 'real community.' A post shared by AYNI by IMAAN (@ Hammam is one of the most in-demand models in the industry. She was scouted in Amsterdam's Centraal Station before making her catwalk debut in 2013 by walking in Jean Paul Gaultier's couture show. Hammam has appeared on the runway for leading fashion houses such as Burberry, Fendi, Prada, Bottega Veneta, Marc Jacobs, Moschino, Balenciaga and Carolina Herrera, to name a few, and starred in international campaigns for DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani, Tiffany & Co. and others.
Arab News
05-04-2025
- Entertainment
- Arab News
Imaan Hammam talks 'incredible time' in new campaign
DUBAI: Dutch-Moroccan-Egyptian model Imaan Hammam took to Instagram to highlight Gap Studio's inaugural campaign, in which she stars alongside US models Alex Consani and Anok Yai. For the latest updates, follow us on Instagram @ Gap Studio is a new high-end segment from the US retailer. Created by Zac Posen, Gap Inc.'s executive vice president and creative director, Collection 01 reflects Posen's signature approach to tailoring and draping while reimagining Gap's core textiles such as denim and poplin. 'Had the most incredible time bringing @zacposen's designs to life for #GapStudio with @anokyai and @alexconsani,' Hammam captioned the post, featuring a behind-the-scenes look at the shoot. A post shared by Imaan Hammam (@imaanhammam) Key pieces in the collection include the twill tailored trench coat, double-breasted blazer, high-rise sailor pant and poplin maxi shirtdress. Earlier this year, Hammam took to Instagram to announce the launch of her new archival project, Ayni, which will highlight significant contributions to Arab film, art, music and literature. 'Meet Ayni (@ an archive dedicated to the preservation and promotion of Arab artistic expression through 'my eyes,'' Hammam captioned the post on Instagram. 'Follow along as I highlight some of the most significant contributions to Arab film, art, music, and literature — both old and new — and celebrate the talented artists behind them. This project holds such a special place in my heart, and I hope you enjoy it just as much as I enjoy curating it.' A post shared by Gap (@gap) Late last year, the model made waves when she delivered the opening remarks at the highly regarded Fashion Trust Arabia Awards' sixth event, in Marrakech, Morocco. The 28-year-old went on stage in a black kaftan from Moroccan designer Selma Benomar. The heavily embroidered look highlighted Moroccan artistry and design, and paid tribute to the country's royal family. 'So honored to open this year's @fashiontrustarabia Awards here in the motherland,' Hamman said on Instagram. 'Celebrating Arab artistry in the place where my roots run deep made this experience truly special. Proud to uplift the creativity that makes our culture unique. A special thank you to @selma_benomar_caftan for designing this gorgeous Moroccan custom-made caftan.' Although Hammam was born and raised in Amsterdam, her mother is from Morocco and she visits the country frequently. Hammam is one of the most in-demand models in the industry. She was scouted in Amsterdam's Centraal Station before making her catwalk debut in 2013 by walking in Jean Paul Gaultier's couture show.
