Latest news with #Ayurveda-inspired
Int'l Business Times
5 days ago
- Health
- Int'l Business Times
BetterAlt Rolls Out Its Top Wellness Supplements on Target.com
BetterAlt is expanding its reach, making its line of Ayurveda-inspired supplements available through starting July 29. For shoppers seeking natural routines backed by traditional remedies and modern science, this partnership offers new options in the digital marketplace. The new rollout features BetterAlt's most popular products, each with a unique blend aimed at different health needs. She-lajit Honey Sticks combine shilajit, saffron, and shatavari to promote energy, support hormone balance, improve reproductive health, and aid postnatal wellness for mothers. Shilajit Seamoss All-in-One Capsules are formulated with over ninety essential minerals and ingredients such as ashwagandha, seamoss, panax ginseng, maca root, gingko biloba, zinc, and black pepper. These capsules target everyday strength and vitality, providing broad nutritional support. Ashwagandha Honey Sticks stand out for their use of pure KSM-66 ashwagandha blended with organic honey and natural vanilla. These are designed for individuals who are looking to reduce fatigue, improve focus, relax, and, ultimately, promote deep sleep. For those looking for clean energy, Shilajit Honey Sticks combine 100% pure Himalayan shilajit with organic honey to help boost strength, stamina, nutrient absorption, and mental clarity. The mix brings the natural sweetness of honey together with the earthy profile of shilajit resin in a handy format. Those who prefer a plant-based option can reach for the Pure Shilajit Resin Gummies. These gummies use real tamarind for flavor, skip gelatin in favor of plant-based pectin, and are designed to support energy, boost vitality and strength, regulate hormones, and promote overall wellness. "Our goal has always been to make wellness accessible and real," said Akash Dhoot, co-founder of BetterAlt. "Launching on goes beyond another milestone—it feels like we're stepping right into the dream we started with: making it simple for more people to care for their wellbeing." Building Trust Through Quality and Science BetterAlt's approach is rooted in the principles of Ayurveda and reinforced by scientific research. All products are third-party lab-tested at ISO-certified laboratories, a step that ensures purity and consistent potency. The brand also offers FDA manufacturing certifications to consumers who request them, demonstrating their commitment to transparency and safety. The company's focus on clean, thoughtfully formulated supplements has fueled impressive growth. BetterAlt's Himalayan Shilajit products have reached over fifteen million servings sold, and 1.5 million customers have tried their formulas in just the first year of operations. This digital momentum extends to other popular platforms: the brand is consistently ranked among the top three health brands on TikTok Shop and frequently holds the number one spot in its Amazon categories. Meeting Today's Demand for Accessible Wellness Bringing BetterAlt products to makes high-quality, natural supplements more accessible to shoppers throughout the U.S. This partnership highlights a growing demand for evidence-backed, holistic wellness solutions designed with both heritage and modern lifestyles in mind. With this new availability, more people have the opportunity to prioritize their well-being with trusted, lab-verified, and easy-to-use products. The brand's rise has been marked by rapid growth. Having sold to over a million customers worldwide, BetterAlt has expanded to meet the needs of markets across North America, Asia, and Europe. Headquartered in the United States, the company has managed to secure consistent growth rates and has reached a new peak of its reach through this partnership. "We're excited to welcome BetterAlt to . BetterAlt brings an inspiring and innovative wellness range of products that align perfectly with what our guests are looking for," said a spokesperson from . As BetterAlt continues to build its presence in the wellness market, its focus remains on keeping routines simple, effective, and available to all. The addition of its supplements to is another step in helping customers nationwide find everyday solutions for health and vitality.
CNBC
6 days ago
- Business
- CNBC
Coffee and tea prices continue to ramp up due to tariffs, worrying retailers and importers
While last month's consumer price index showed that food prices were effectively flat month over month, tariff-sensitive items like coffee beans, specialty teas and spices are showing signs of inflation, worrying small businesses selling those products. According to the Bureau of Labor Statistics, coffee prices surged 14.5% in July year over year. The average retail price for a pound of ground coffee hit $8.41. Overall, food prices were unchanged from June to July but remained 2.9% higher than a year ago, the data showed. Jessica Simons, owner of Bethany's Coffee Shop in Lincoln, Nebraska, told CNBC that her shop has seen prices go up 18% to 25% since January. "We had to put a 3% fee on the coffee because we are waiting for our new menus to be printed, reflecting the new price," said Simons. "But the prices have changed so quickly that we can't reprint menus every time the price goes up." Simons said in addition to coffee, the shop is paying increased prices on avocados and tomatoes. "We also have a restaurant and we employ 24 people," added Simons. "We are at a point where we don't have a choice but to raise prices. Our margins are thin. Small businesses are struggling with the rising costs of tariffs." The Tax Foundation recently calculated that almost 74% ($163 billion) of U.S. food imports will be facing tariffs. Josh Teitelbaum, senior counsel at Akin, said that companies that import unavailable natural resources such as coffee or coconut water don't have the option of on-shoring to avoid the tariff. "Their ability to shift sourcing to other countries is limited," said Teitelbaum. "They feel stuck facing a higher tariff no matter where they import from. The Administration does have a policy to accommodate this reality in some instances, but it's still a work in progress." Anjali Bhargava, founder of Anjali's Cup, which makes retail spice packages of Ayurveda-inspired turmeric and chai blends, said nearly all of their caffeine sources come from abroad. Bhargava's spices are sourced from Vietnam, Thailand, Africa, and South America; tea and peppercorn from India; saffron from Afghanistan; and special retail tin packaging is made in China. "Consumers will still drink tea, but they may get lower quality products from companies that can weather these costs," said Bhargava. "Small, bootstrapped brands that prioritize integrity and authenticity could be squeezed out entirely." Bhargava is concerned about the 50% tariff on tea from India, and said at the retailers where her product is sold, like Whole Foods, there is little room for major price changes. "The president frames this as punishing India, but it will primarily harm American small businesses, companies, and their employees, as well as American consumers," said Bhargava. "The 50% tariff on tea, not to mention the tariffs on my spices and other necessities, will devastate my already slim margins and could force me to raise prices that customers are already balking at, given the leverage my large competitors have." Bhargava has made concessions on her packaging, which was manufactured in China, but told CNBC she refuses to compromise on ingredients. "This tariff forces a choice between maintaining quality and staying in business, and many small businesses won't survive that choice," said Bhargava. "My chai concentrate uses organic single-origin Assam CTC tea that I can only get from India; There's no alternative source. I can't afford to stockpile like my larger competitors, especially given how unlevel the playing field already is." There are concerns as well that the impact of tariffs will flow further onto grocery stores into other products. That could be further amplified by the cuts to the SNAP program by the Big Beautiful Bill, all of which is leading to lower forecasts from retailers, according to Heather Rice, who leads the consumer, retail, industrial manufacturing, energy, and life science practice at KPMG. "Almost 9% of spending comes from those recipients," said Rice. "The amount of products on the shelves, I believe, will change based on where they source their products. Between our crops and exports, we can have blueberries 12 months out of the year. But I think with tariffs, we could see a change there, where you don't have blueberries all year long. I think we could see a product shift." Other fruits and beans not grown in the United States facing tariffs include bananas and kiwis. Bhargava said the global trade war is going to hurt everyone. "Coffee shops are already fighting for survival and need to protect their margins to keep the lights on. When authentic, quality products become unaffordable, the entire supply chain suffers. The tariffs will eliminate the diverse, authentic businesses that make American markets vibrant."
Time of India
04-08-2025
- Business
- Time of India
Yohan Poonawalla ushers in a new era of business excellence in India
In a remarkable display of entrepreneurial prowess, Yohan Poonawalla, Chairman of the prestigious Poonawalla Group, is setting new benchmarks for business leadership in India. Tired of too many ads? go ad free now His vision transcends traditional corporate boundaries, merging the realms of innovation, sustainability, and wellness to carve a legacy that is both impactful and enduring. Steering one of the most influential conglomerates in the country, which includes Intervalve Poonawalla Ltd., El-O-Matic India Pvt. Ltd., and Poonawalla Financials Pvt. Ltd., Yohan Poonawalla is not just a business magnate; he is a transformative leader reshaping industries. Under his dynamic aegis, the Poonawalla Group has extended its global footprint, catering to diverse sectors such as sugar manufacturing, petrochemicals, pharmaceuticals, and steel, with a range of high-quality valve products and automation solutions that are recognized and utilized across 46 nations. The Poonawalla Group's commitment to excellence is legendary; with a relentless pursuit to exceed customer expectations, Yohan has instilled a corporate culture centered around passion, perfection, and performance. With a strategic focus on becoming the industry's 'One-Stop Solution' for valve automation, the corporation's adherence to international standards has earned it a plethora of esteemed certifications, underscoring its dedication to quality and innovation. Yet, Yohan Poonawalla's influence extends well beyond traditional business domains. Poonawalla is also a shareholder in the Serum Institute of India-the largest vaccine manufacturer worldwide. Tired of too many ads? go ad free now In alignment with the vision of fostering a sustainable future, the Poonawalla Group is actively engaged in nurturing the burgeoning Indian start-up ecosystem. By investing in pioneering ventures like trackNOW, which leverages loT technology for enhanced logistics management, and TOVA, an innovative beverage brand offering Ayurveda-inspired immunity-boosting drinks, Yohan is not merely funding enterprises; he is galvanizing a movement towards conscious consumption. The Group's feats and accomplishments in the real estate business are a mark of their dedication to creating world-class spaces. Some of the notable commercial investments such as a prestigious property in Lower Parel, a burgeoning commercial hub in Mumbai, Worli, BKC & Nariman Point besides Bund-Garden & Kalyaninagar in Pune to name a few. These ventures not only reflect Yohan's personal philosophy of meaningful entrepreneurship but also resonate with a broader vision and wellbeing, offering products that prioritize consumer wellness in an increasingly health-conscious society. As these businesses flourish, they do so under the aegis of a visionary leader who is guided by principles of integrity, sustainability, and innovation. As Yohan Poonawalla continues to elevate the Poonawalla Group into new realms of possibility, his indomitable spirit of entrepreneurial leadership stands as an inspiration for aspiring business magnates throughout India and beyond. In a world where the lines between commerce and conscience are often blurred, Yohan is setting a clear path that not only promises profitability but also champions the greater good.
Time of India
19-07-2025
- Lifestyle
- Time of India
The rise of conscious living: How ayurveda is quietly influencing modern minimalist lifestyles
A silent revolution is taking place in Indian homes. In tiny apartments and large villas, individuals are adopting a softer, more conscious way of life. Call it minimalism, or simply the desire to go back to basics—what was previously criticized as being old-fashioned now is emerging as profound wisdom regained. Tired of too many ads? go ad free now You see it in the kitchens filled with fewer, but richer ingredients. In the transition from artificial air fresheners to tulsi on sills. In houses where morning is greeted with quiet, yoga, and herbal teas rather than blaring TV or cell phones. Slowly, humans are recollecting how to live—slowly. At its core is a desire for balance. And quietly ushering in this new beat is an ancient philosophy as old as India itself: . Based in the science of life, Ayurveda doesn't scream; it whispers. It doesn't call for change; it calls for harmony. It's this primordial whisper that accessed when he first spoke of yoga, breathing, and inner calm many decades ago. His dream—based on experience, not theory—finally brought to life Patanjali, a name that reaches millions of households today, not as a business entity, but as a soft reminder of our origins. Start the morning at dawn: The ayurvedic morning The Ayurvedic path starts before the world is awake. Wake up before dawn. Sit still with a glass of warm water and lemon—a traditional practice that aids digestion and clarity. A few sets of pranayama or surya namaskar awaken the body gently. Baba Ramdev has always spoken for such practices not only for wellbeing, but as everyday reminders of discipline, awareness, and joy. Breakfast, the Sattvic way An Ayurveda-inspired home selects sustenance, not sustenance. Breakfast may be a warm porridge of ghee and cardamom, or plain moong dal khichdi—light, balanced, comforting. Tired of too many ads? go ad free now It's not about restriction—it's about listening. Your body hears you out. Patanjali's philosophy on food is in tune: clean, honest ingredients working for the body in a gentle way. Spaces that breathe Ayurveda is not only in what you eat—it's in how you live. A home on this track eliminates the excess: surfaces are spotless, light pours in, the air is fragrant with tulsi and camphor, not chemicals. From floor cleaners made from herbs to natural soaps and incense, Patanjali's home-care line embodies this call for purity. Every product is less trendy, more traditional, reimagined for the modern age. Midday Mindfulness At lunchtime, according to Ayurveda, comes the day's main meal. Steamed veggies, grains, a gentle lentil curry. When digestion is at its strongest—when the sun outside equals your internal fire. Sit down afterwards. No devices. Simply sit. Allow the food to settle, allow the mind to rest. As per Patanjali Yoga Vidyapeeth, "Healing isn't solely about what's eaten—about how it's absorbed." Evening Rituals As the sun sets, come back to quiet. A soothing herbal tea—tulsi, ginger, or giloy, perhaps—augusts calm and immunity. Dinner light, eaten early. Just before bed, a quiet ritual: wash your feet, put on a drop of oil, possibly even light an incense stick. These gestures may seem minor, but as per Ayurveda it's the rhythm that heals, not the haste. Rashika Seth, a 22-year-old student from Delhi University, shares, 'I didn't think something as simple as using herbal toothpaste or switching to a natural floor cleaner would make a difference—but it did. My room smells fresher, my skin feels calmer. I have become a great fan of Ayurvedic products and indulge in several brands. For example I start my day with Patanjali's herbal tea that sets the right tone for my day. These aren't big changes, but they make me feel more in tune with myself.' To the many who are like Rashika, Ayurvedic living is not about radical transformation. It is slow return. It is remembering. A Lifestyle, not a trend Home Ayurvedic living is about honoring time, breath, and intention. It's in the food you prepare, the manner in which you clean, the peace you make before rest. It's in substituting noise with quiet, chaos with clarity. Minimalism is not less—it is less that counts more. Ayurveda provides the map. Patanjali provides the instruments. You provide the intention.
Entrepreneur
06-05-2025
- Business
- Entrepreneur
Alt DRX, Lifechart's Guttify, and SaleAssist.ai Raise Early-Stage Funding
The following startups have announced their latest funding rounds. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Alt DRX Raises INR 23 Cr for Tokenised Real Estate Bengaluru-based startup Alt DRX has raised INR 23 crore (USD 2.7 million) in funding from Qatar Development Bank, WeFounder Circle Angel Fund, and nX Capital, with participation from Harsha Bhogle, Mindtree founder Parthasarathy, and ex-KPMG India CEO Richard Rekhy. The funds will be used to boost customer acquisition, enhance its tech platform, and cover operational costs. Founded by Anand Narayanan, Alt DRX offers tokenised digital real estate, allowing users to invest in residential property by buying square-foot-denominated digital units. These units are priced algorithmically and settled on the XRPL Ripple blockchain, ensuring transparency and traceability. The startup uses a custodial ledger for KYC-verified users, enabling secure, compliant digital ownership. It executes about 100,000 transactions annually and is part of the Qatar Financial Centre's Digital Assets Lab as well as the IFSCA innovation sandbox at GIFT City. With the tokenisation market projected to hit USD 18 trillion by 2033, Alt DRX is positioning itself as a leader in fractional real estate investment. Lifechart's Guttify Raises USD 360K to Build Gut Wellness Brand Lifechart, a health-tech startup focused on gut wellness, has raised USD 360,000 in an extended seed round for its diagnosis-first gut health brand Guttify. The round was led by Prajay Advisors, the family office of Unichem Labs founders Dr Prakash Mody and Jayendra Shah. The fresh capital will be used to expand diagnostic R&D, grow distribution, and scale Lifechart's and Guttify's product offerings. Founded in 2022 by Mukul Shah and Mansi Sharma, Guttify is a gut health brand built on a diagnosis-led approach. It offers DIY at-home testing kits, such as its flagship saliva-based pH test for acidity, priced accessibly from INR 99, along with clinically validated, Ayurveda-inspired wellness regimens. "Our goal is to solve gut health at its root through affordable at-home testing and personalised care. Guttify is a wellness ecosystem, not just a product line," said Mukul Shah, CEO of Lifechart. The raise follows an earlier USD 500K seed round backed by Expert Dojo, Agility Ventures, Sunn91 Ventures, and prominent angels. Dr Prakash Mody and Jayendra Shah said, "We see Guttify filling a glaring gap in India's gut health space—diagnosis. We're excited to support Mukul again in his mission to build the Indian version of Viome, tailored for Bharat's needs. His execution ability, proven with Yolo Bus, gives us strong confidence in Guttify's future." Raises USD 300K from Finvolve, IA & ASICS Ventures has raised USD 300K in a seed round co-led by Finvolve, IA, and ASICS Ventures Corporation to enhance its AI-powered live video commerce platform. The Gurugram-based startup will deploy the funds to deepen AI integrations and automation in its SaaS product, enabling online brands to offer more personalised, retail-like customer experiences. Founded in 2016 by Chetan Jangir and Deep Malik, blends live video shopping, Agentic AI, and conversational selling to boost engagement, reduce bounce rates, and drive 30%+ higher sales. Its solution already serves enterprise clients seeking to reimagine digital commerce and accelerate conversions. "SaleAssist is at the intersection of AI, commerce, and consumer behavior," said Ashish Bhatia, Founder and CEO of IA and Co-Founder of Finvolve. "Their platform reintroduces human interaction into digital sales—something today's e-commerce lacks." Echoing the sentiment, Deep Malik added, "With backing from IA, Finvolve, and ASICS Ventures, we're ready to scale immersive commerce that bridges offline trust and online convenience." This investment underscores Finvolve and IA's commitment to backing transformative tech in AI, SaaS, and e-commerce.
