Latest news with #AzzaFahmy
CairoScene
6 days ago
- Entertainment
- CairoScene
Azza Fahmy Brings Jewellery & Craft to Egypt's North Coast This Summer
This summer, Azza Fahmy returns to Egypt's North Coast with seasonal spaces in Marassi, Almaza, and Diplo, each built around jewellery, design, and a newly introduced café concept. Jul 24, 2025 Azza Fahmy is back on Egypt's North Coast this summer with three distinct spaces in Marassi Marina, Almaza Bay, and Diplo — each shaped around a different experience. From private jewellery viewings to hands-on workshops and a new food concept, the brand's summer program draws from the legacy of design that has defined it for decades. In Marassi, the focus is on High Jewellery. Appointments can be scheduled for private viewings of the house's most intricate pieces, which include handpicked stones and finely worked details that reflect the craftsmanship Azza Fahmy is known for. Diplo reopens with a redesigned boutique and something unexpected: Craft by Cult, a café concept developed by the brand. The space serves a short, design-conscious food and drink menu — including an iced sugarcane matcha that's already become a signature — within an interior shaped by the house's visual language. Creative sessions are also running in Diplo and Almaza through the DSAF (Design Studio by Azza Fahmy) Sahel Edition. This season's focus is on making beaded sunglass chains — a casual, hands-on introduction to jewellery techniques that puts design directly in the hands of guests. The summer coincides with the release of Wonders of Nature, a new collection by Amina Ghali inspired by travels across Southeast Asia. Floral motifs — including lotus, jasmine, and daisy — appear alongside Arabic calligraphy, all cast in 18k gold and sterling silver. The pieces reflect the kind of detailed storytelling that has long shaped the brand's aesthetic. To mark International Friendship Day on July 30th, the house is celebrating the Never Apart bracelet, a piece that speaks to enduring relationships and lasting connection, no matter the distance.
CairoScene
12-07-2025
- Entertainment
- CairoScene
The Medieval (But Make It MENA) Edit
The trend cycle is dead. Long live medieval fashion. Jul 12, 2025 Fashion is cyclical, but some things are just timeless. While the West looked to Tudors and corsets, the Arab world had already perfected the art of regal dressing centuries earlier. From Abbasid courts to Andalusian gardens, fashion wasn't ornamental, it was architectural. Kaftans with sweeping sleeves, golden embroidery as dense as scripture, leather flats molded for movement, musk oils that didn't just scent the body, but mingled with it, skin and scent indistinguishable. At the end of the first quarter of the 21st century, we've hit a snag in the fashion road. The trend wheel is imploding, taste fatigue is rampant, and the desire for something timeless and established is more prevalent than ever. People want the kind of clothing that speaks in undyed cotton, rich velvety hues, hand-stitched hems, and calligraphy-etched jewellery; something that feels human, in its design and execution. Bardcore is booming on YouTube, Chappell Roan is serving Joan of Arc in armour, and your algorithm is thirsting for knit bonnets and bloomer-style shorts. But this isn't some micro-trend debauchery wreaking havoc on your for-you page, it's medieval, and it's sticking around. Because if men's opinions are going medieval, why shouldn't fashion? In this edition of SceneStyled, we're going back to basics, the 11th-century-Fatimid-dynasty-kind of basics. Think: silk kaftans as statement outerwear, chainmail-inspired bags, gold filigree earrings, leather soles for modern ground, and perfume oil pens perfect for that medieval pouch of yours. Because time isn't real. But taste? Taste endures. Moroccan Touch | Jouri Kaftan This 100% silk velvet kaftan is the epitome of opulence. Rich in texture, deep in hue, and finished with a braided sfifa neckline, this is the perfect piece for wandering bare foot through your palatial garden. Azza Fahmy | Gold Blessings Chain Ring Azza Fahmy knows how to re-embellish history. In this 18kt gold ring, inscribed with 'مودة' (Endearment), 'رحمة' (Mercy), 'بركة' (Blessings), intricacy leads and handcraft take the spotlight. Azza Fahmy | Crescent Chandelier Earrings Crafted in Filigree wirework, these earrings incorporate centuries of symbolism in the swaying crescent moon and stars. Finished with an inscription with 'مودة', they encapsulate the simple intricacy of medieval jewellery. Shahira Lasheen | Ateeq Collection Long White Crepe Dress This sculpted black bustier and flowing slitted skirt cut a striking silhouette. Complete with hand-crafted buttons and intricate embroidery, it's a piece that speaks with a soft power, rooted in heritage and human artistry. Akaoui | Antique Finish Filigree Ring Intricate handcraft finds its proudest celebration in this Filigree ring. Made with traditional Italian craftsmanship, this piece is rooted in tradition and timelessness. Dôen | Ischia Dress Medieval dress gets an unwrapping in this Ischia dress. Lightweight and highly versatile, with a functional centre tie and an adjustable waist tie on a smocked bodice, this dress exudes the pragmatism medieval fashion is rooted in. Double-puffed sleeves, a scoop neckline, and ankle-grazing A-line skirt cultivate a fairytale-esque silhouette, or layer with a sweeping kaftan for the full medieval effect. Okhtein | Mini Dome Embossed Bag Every medieval muse needs her pouch, and this mini dome embossed bag from Okhtein is close enough. Maya Fragrances | Base Perfume Oil This base perfume oil from Maya Fragrances follows the same philosophy as its medieval perfume predecessors: less is more. Amber, musk, and sandalwood make up this intoxicating concoction, which works with your body chemistry and intertwines with your natural scent. In medieval times, even sweat smelt like luxury. Dima Ayad | Knitted Metallic V Neck A decadent take on the classic kaftan, this metallic kaftan from Dima Ayad appears like liquid gold in motion in the sunlight. Structured but also fluid, it's illusive and deceptive: the perfect piece for myth-making . Ettika | Gold Mesh Shoulder Bag Chainmail has always remained in fashion. While it shimmers down red carpets as translucent mini-dresses, this mesh shoulder bag offers a more utilitarian twist on medieval armour-core. It's one of the few pieces you could actually take into battle.
Yahoo
19-05-2025
- Business
- Yahoo
Unilever Shuts Sustainable Skin Care Brand Ren
LONDON — Unilever is shutting one of its greenest brands, Ren Clean Skincare, blaming a combination of 'internal factors, compounded by market challenges.' The consumer giant said while there was no fixed date for final closure, the business is expected to shutter by the end of the third quarter. In March, WWD Beauty Inc reported that Unilever had been speaking to Ren employees and representatives as part of a strategic review as it sought a path forward for the business. More from WWD Azza Fahmy Arrives in London With a Flash of Gold, and Colored Stones Luxury, Streetwear Retailer End. Names Sebastian Suhl CEO EXCLUSIVE: EBay's First 'Watchlist' Report Reveals an Inside Look at Fashion's Most Coveted Pieces Unilever said in a brief statement on Thursday that following the conclusion of a collective consultation period, it has made the 'difficult decision to begin formal steps to close the Ren business.' It said internal and external factors have left the brand 'unable to sustain success in the long term.' It is understood that Unilever failed to find a buyer for the British company it purchased 10 years ago. Unilever said it was proud of the Ren team 'for all it has accomplished during 25 years of business, putting clean skin care on the agenda and creating positive change for both people and planet. We thank them as they continue to support us through this closure.' Unilever acquired Ren Skincare in May 2015. The brand was founded by Antony Buck and Robert Calcraft and positioned itself in the naturals category, which by the time of its acquisition had become among the fastest-growing skin care segments globally. By the time of its purchase by Unilever, Ren had built a committed consumer base around the motto of 'performance; purity; pleasure.' Ren's premium positioning complemented Unilever's burgeoning prestige beauty portfolio, and its sustainability aspirations. The multinational planned to build on Ren's global potential. The range of high-performance skin care was at the time predominantly in specialty stores and pharmacies, then branched out to perfumeries and department stores, as well. Most recently, Ren — which had added 'clean' as part of its moniker — was doubling down on its Clean to Planet positioning. The company had met its zero-waste promise by the end of 2021, with its packaging fully recycled, recyclable or reusable. Much has changed since Unilever purchased Ren. The natural and clean beauty space has become ever more competitive, with many brands trying to find their footing in the crowded space. At Unilever, sustainability is still a priority, but it is one among many. The company has had three chief executive officers in the space of three years, and is increasingly focused on its 'power brands,' each of which generates upward of 1 billion euros annually. It also has a cost-cutting drive in place, and has already sold a host of what it considered to be noncore brands, such as The Vegetarian Butcher, Dollar Shave Club and Elida Beauty, which comprised more than 20 beauty and personal care brands including Q-Tips, Caress, Timotei and Tigi. As reported, the group plans to spin off its ice cream division, which will be listed on the stock exchanges in Amsterdam, London and New York later this year. The new CEO, Fernando Fernandez, said revenue growth was coming from Unilever's 'increasingly premium and innovation-led portfolio in developed markets' against a backdrop of 'heightened global macroeconomic uncertainty.' Best of WWD EXCLUSIVE: Sean Combs Regains Control of Sean John Brand Isabel Marant Said in Play Again: Sources Holding Industriale Invests in Shoe Specialist Valmor Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
See - Sada Elbalad
16-05-2025
- Entertainment
- See - Sada Elbalad
Grand Egyptian Museum Launches 2nd Edition of 'GEM Talks'
Ali abo deshish The Grand Egyptian Museum (GEM) has launched the second edition of its distinguished cultural series, 'GEM Talks', under the theme 'From Past to Present: A Dialogue on Design and Heritage.' This edition featured an inspiring conversation between renowned Egyptian jewelry designer Azza Fahmy, founder of the iconic jewelry house that bears her name, and Amina Ghali, the brand's lead designer. They were joined by Dr. Yasmin El-Shazly, a distinguished Egyptologist, in a rich artistic dialogue that explored how heritage and storytelling intersect with modern design. The discussion highlighted the enduring influence of ancient Egyptian aesthetics in Azza Fahmy's jewelry collections, showcasing how historical symbols and visual narratives continue to inspire contemporary craftsmanship. The speakers also addressed modern approaches to creative collaboration that reinterpret the legacy of Egyptian civilization through design. In his opening remarks, Dr. Ahmed Ghoneim, CEO of the Grand Egyptian Museum Authority, underscored that cultural heritage is not merely a reference point from the past, but a living source of inspiration and a storytelling medium. He emphasized that creatives bear a cultural responsibility to preserve and reimagine this legacy in ways that resonate with the present. read more New Tourism Route To Launch in Old Cairo Ahmed El Sakka-Led Play 'Sayidati Al Jamila' to Be Staged in KSA on Dec. 6 Mandy Moore Joins Season 2 of "Dr. Death" Anthology Series Don't Miss These Movies at 44th Cairo Int'l Film Festival Today Amr Diab to Headline KSA's MDLBEAST Soundstorm 2022 Festival Arts & Culture Mai Omar Stuns in Latest Instagram Photos Arts & Culture "The Flash" to End with Season 9 Arts & Culture Ministry of Culture Organizes four day Children's Film Festival Arts & Culture Canadian PM wishes Muslims Eid-al-Adha News Egypt confirms denial of airspace access to US B-52 bombers Lifestyle Pistachio and Raspberry Cheesecake Domes Recipe News Ayat Khaddoura's Final Video Captures Bombardment of Beit Lahia News Australia Fines Telegram $600,000 Over Terrorism, Child Abuse Content Arts & Culture Nicole Kidman and Keith Urban's $4.7M LA Home Burglarized Sports Former Al Zamalek Player Ibrahim Shika Passes away after Long Battle with Cancer Sports Neymar Announced for Brazil's Preliminary List for 2026 FIFA World Cup Qualifiers News Prime Minister Moustafa Madbouly Inaugurates Two Indian Companies Arts & Culture New Archaeological Discovery from 26th Dynasty Uncovered in Karnak Temple Business Fear & Greed Index Plummets to Lowest Level Ever Recorded amid Global Trade War
CairoScene
07-05-2025
- Entertainment
- CairoScene
Design Meets Legacy at GEM Talks With Azza Fahmy & Amina Ghalil
Design Meets Legacy at GEM Talks With Azza Fahmy & Amina Ghalil Taking place at the Grand Egyptian Museum, this event will explore how design and heritage intersect, featuring Azza Fahmy, Amina Ghalil and Egyptologist Dr. Yasmin El Shazly. On Monday, May 12th, the Grand Egyptian Museum will unveil its Open-Air Gallery for the second edition of GEM Talks, a cultural series exploring ideas as lasting and resonant as the artefacts housed within its monumental halls. This edition, titled 'A Conversation on Design and Heritage', will bring together renowned jeweller Azza Fahmy, Head Designer Amina Ghali, and leading Egyptologist Dr. Yasmin El Shazly. Together, they will delve into how storytelling, craftsmanship, and cultural legacy intersect—tracing ancient Egyptian symbolism as it continues to shape contemporary design. Azza Fahmy, the first woman to train in Cairo's Khan El-Khalili Jewellery Quarter and founder of the internationally acclaimed jewellery house that bears her name, has spent decades translating Egyptian heritage into wearable art. Her approach offers a clear model of how design can bridge the past and present. Joining her is her daughter Amina Ghali, who, as Head Designer, guides the brand's creative direction. Together, they will offer insight into how their designs continue to evolve while staying rooted in Egypt's rich artistic traditions. Adding depth to the discussion, Dr. Yasmin El Shazly—Deputy Director for Research and Programmes at the American Research Center in Egypt—will provide historical and cultural context, drawing connections between the ancient narratives embedded in the museum and the symbolic language echoed in modern design. Following themes introduced by Ismail Serageldin, Founding Director of Bibliotheca Alexandrina, during the inaugural GEM Talks session, this edition continues to view heritage not as static or distant, but as a dynamic force—alive in the objects we craft, the stories we tell, and the ways we interpret the present through the lens of the past.
