Latest news with #Aéromé
Time of India
3 days ago
- Business
- Time of India
Bengaluru airport unveils signature scent
Bengaluru: Flyers passing through Kempegowda International Airport (KIA) are now greeted with a new sensory experience as the airport rolls out its signature fragrance, aiming to elevate passenger comfort. Named Dancing Bamboo, the fragrance has been developed for Terminal 2 in partnership with global sensory branding company Aéromé. The aroma, notable for its calming and comforting qualities, is being diffused across prominent areas, including check-in and arrival zones. The initiative places KIA among a select group of international airports adopting bespoke scents as a branding strategy, enhancing recognition while fostering an emotionally resonant atmosphere. Shalini Rao, chief marketing officer, Bangalore International Airport Ltd, said: "We see every journey as an opportunity to create meaningful experiences. This signature fragrance brings a new sensory layer to our brand — serene, rooted in nature, and quietly luxurious." You Can Also Check: Bengaluru AQI | Weather in Bengaluru | Bank Holidays in Bengaluru | Public Holidays in Bengaluru With this addition, the airport further advances its vision of enriching traveller experience, combining elements such as architecture and olfactory layer.
The Hindu
6 days ago
- The Hindu
Kempegowda International Airport gets its own signature fragrance
To enhance the passenger journey through a deeper sensory connection, the Kempegowda International Airport (KIA) has unveiled its signature fragrance, Dancing Bamboo, which has been deployed at Terminal 2 (T2). BIAL, the airport operator, said the fragrance developed in collaboration with Aéromé and crafted exclusively for KIA, introduces 'an emotional layer to the travel experience, transforming it into a calm, reflective and memorable experience.' The fragrance will be gently diffused at key passenger touchpoints including check-in and arrival areas, infusing the space with a consistent and calming olfactory signature. 'The new signature fragrance, a subtle yet powerful olfactory extension of the brand, adds depth and layers to the overall experience, making every arrival and departure at KIA feel more familiar, global, and luxurious,' BIAL said. 'With our signature fragrance, we aim to transform that vision into a sensory journey that embodies the spirit of the airport — serene, rooted in nature, and quietly luxurious,' Shalini Rao, Chief Marketing Officer, BIAL, said.
