Latest news with #BBDONewYork
Campaign ME
10-04-2025
- Entertainment
- Campaign ME
Cheetle-covered fingers? BBDO's Cheetos Pants double up as a towel
The Cheetos® brand has taken mischief to new heights with the launch of its latest campaign: Cheetos Pants, the first-ever pair of trousers designed to solve the eternal snacking dilemma: where do I wipe my Cheetle-covered fingers? The fashion-forward trousers are the exact same shade of orange as the iconic Cheetos snack and feature a towel-like texture on the thighs, designed specifically to wipe away any leftover Cheetle®, making every snack session a cleaner experience. The pants are also equipped with pockets sized perfectly to hold a bag of Cheetos. Ali Rez, Regional Chief Creative Officer for IMPACT BBDO, said, 'Gone are the days when I had to type a quote with my Cheetle-covered fingers, and subsequently lick my keyboard. Now we have the dignified solution the world needed: Cheetos Pants. What a time to be alive when we see the world of high fashion design collide with snacking.' The project was made in collaboration with IMPACT BBDO, BBDO New York, Almap BBDO and Omnicom Productions. Cheetos consulted some of the world's top design minds to ensure these pants were both stylish and practical. The team collaborated with Max Siegelman and Karoline Spenning of Siegelman Stable, creating a truly global effort in both fashion and design, alongside legendary designer Zang Toi, founder of House of Toi. Cheetos Pants dropped on April 7 on However, this is a first-come, first-serve offer, so fans need to act fast to get their hands on a pair. Once they're gone, though, there's still hope for those who miss out. Cheetos is giving fans access to an array of other orange-colored pants from around the globe, sourced from different designers and brands. This feature makes all orange pants across the internet easily shoppable, allowing every Cheetos lover to find their perfect pair of Cheetle-wiping pants. The global collection can be accessed directly on CREDITS: Client: Cheetos PepsiCo Creative agencies: IMPACT BBDO BBDO New York Production houses: Almap BBDO Omnicom Productions Product manufacturing: Another Place
Yahoo
10-03-2025
- Yahoo
A Teddy Bear's Dreams Are Dashed in Sandy Hook Promise's Gut-Punching Ad
A teddy bear is typically a symbol of childhood innocence, comfort, and play. But in a harrowing ad from nonprofit Sandy Hook Promise, the stuffed animal serves as a stark reminder of how the gun violence epidemic is impacting childhoods across the U.S. As the organization's latest public service announcement (PSA) reminds viewers, teddy bears are also often left at memorials in the aftermath of school shootings. The campaign centers around the notion that kids deserve to be kids, and that school shootings are preventable. "A Teddy Bear's Dream," created by agency BBDO New York and directed by Henry-Alex Rubin through production company Smuggler, at first appears to be a sweet story told through the eyes of a teddy bear. After a little girl picks out the toy in a store, the bear imagines a new life with the girl–playing, coloring, and riding bikes–to a light-hearted soundtrack of "Best of Friends" from Disney's classic 1981 film, The Fox and the Hound. The story takes a turn, however, when the true purpose of the teddy bear is revealed. The girl leaves it at a memorial for a school shooting, before images of multiple shrines from numerous tragedies appear on screen. The teddy bear symbol has a direct link to the 2012 mass shooting at Sandy Hook Elementary School in Newtown, CT. Following the tragedy, 60,000 bears were sent to Newtown–so many that a storage facility was required. Along with the PSA, Sandy Hook Promise has created a guide about how to recognize the warning signs before school shootings. It is also selling a limited-edition teddy bear called the "Hope Bear," with all proceeds going to gun violence prevention educational programs. Today (March 10), the nonprofit revealed that it recently helped prevent a planned school shooting in Florida after receiving more than 40 tips about threatening social media messages to its Say Something Anonymous Reporting System. Following an investigation, Florida authorities determined the 14-year-old student had a plan for an attack and charged them with threatening communications or threats of a mass shooting, according to Sandy Hook Promise. The organization also said that since its creation in 2018, it has helped prevent at least 18 credible planned school shootings. With this campaign, Sandy Hook Promise wants to raise awareness of its services and educate others about how to prevent violence. "All across this country, there are tragic stories we will never hear about because a brave upstander recognized warning signs and did something to prevent a violent act," said Nicole Hockley, co-founder and co-CEO of Sandy Hook Promise, whose son Dylan was killed in the Sandy Hook shooting. "We all have a role to play in preserving childhood innocence and ensuring a teddy bear stays just that–an enduring symbol of childhood innocence and imagination." Eight in 10 parents feel the threat of school violence has affected childhood today, according to a February survey from KRC Research. BBDO NY has worked with Sandy Hook Promise over the past decade, including on the 2020 Emmy Award-winning PSA, "Back-to-School Essentials." "We're still steadfast in our commitment to educate people to know the signs of school shootings," Chris Beresford-Hill, worldwide chief creative officer of BBDO, said in a statement, adding that the agency's ads for Sandy Hook Promise have engaged millions of viewers and garnered more than 300 industry awards.
