Latest news with #BEEUP
Time of India
6 hours ago
- Entertainment
- Time of India
David Beckham launches exciting BEEUP snack brand after lockdown beekeeping hobby turns into passion
David Beckham launches exciting BEEUP snack brand after lockdown beekeeping hobby turns into passion (Image Source: David/IG) David Beckham launches exciting BEEUP snack brand after lockdown beekeeping hobby turns into passion (Image Source: David/IG) David Beckham launches exciting BEEUP snack brand after lockdown beekeeping hobby turns into passion (Image Source: David/IG) David Beckham launches exciting BEEUP snack brand after lockdown beekeeping hobby turns into passion (Image Source: David/IG) David Beckham launches exciting BEEUP snack brand after lockdown beekeeping hobby turns into passion (Image Source: David/IG) 1 2 A big surprise has come from a famous footballer. David Beckham is known around the world for his sports career. But this time, it's not about football. It's not about clothes or photos either. It started with a small hobby during lockdown and has now turned into a brand called 'BEEUP'. And it's something sweet. Let's find out what David Beckham has done this time. David Beckham creates honey snack brand called BEEUP with his beekeeping hobby On June 14, 2025, David Beckham, age 50, shared big news. He has started a snack company named BEEUP. The update came in a press note sent to PEOPLE magazine. David Beckham said this idea started in his garden. During the COVID lockdown in 2020, he and his son Cruz Beckham began keeping bees. Over time, he fell in love with beekeeping. He said, 'It began as a hobby with my sons but became a real love for honey. Honey gives clean energy. It's a superfood.' He did not do this alone. David Beckham joined hands with Shaun Neff, a business expert. Together, they made honey fruit snacks. These will come in three flavors: Tropical Mix, Very Berry, and Sour Watermelon. The packs will have 10 small snack bags inside. David Beckham said the goal is to give kids and families better snack choices. David Beckham shares why this snack brand matters to him David Beckham often posts pictures of his bee work on Instagram. In one video from 2022, he showed his first honey harvest. He worked on the hives with Cruz Beckham. In that video, David Beckham said, 'Who knew I'd feel so much about this? It all started in lockdown.' He also shared that his bees made really tasty honey. His partner Shaun Neff shared that David Beckham cares deeply about health and real food. David Beckham said, 'We made BEEUP for families. It gives real energy. I'm happy kids can eat something healthy.' In an April 2025 interview, David Beckham told PEOPLE that cooking with his four kids is special. He said, 'Every night at 6 p.m., we all eat together. That's our rule.' BEEUP is another way he wants to help families stay close and eat well. Also Read: Sir David Beckham: Was Manchester United Legend The Most Underrated Footballer In The World? Decoding Former Galctico's Footballing Legacy
Entrepreneur
8 hours ago
- Business
- Entrepreneur
David Beckham, Shaun Neff Launch BEEUP Snacks
Something new is buzzing around Target store shelves — BEEUP, a honey-powered fruit snack co-founded by soccer superstar David Beckham and serial entrepreneur Shaun Neff. While the world is well aware of Beckham's prowess on the pitch, they might not know about his other true passion: beekeeping. "Beekeeping began as a hobby with my sons, but quickly grew into a deep appreciation for honey as a powerful superfood that provides natural energy," says Beckham. "I am excited to make this wholesome, nutritious ingredient available for active kids and families in the form of these incredible BEEUP snacks." Related: Kendall Jenner and Odell Beckham Jr Team Up on Oral-Care Beauty Brand BEEUP harnesses nutrient-dense honey to offer kids and families a naturally sweet upgrade from refined sugars. It is non-GMO, free from synthetic dyes, fake flavors, and contains an excellent source of Vitamins A, C, and E. "David has always been someone I looked up to," says Neff, who has launched products with the likes of Kendall Jenner and Odell Beckham Jr. "I have built several businesses with a lot of amazing talent, and one of the main things I look for in a partner is passion. And when I saw David's incredible documentary, and learned about his love for beekeeping, honey and its superpower ingredient, it just hit me as an entrepreneur. I said let's go start a business — I was all in." "I've been really impressed by David's attention to detail, from packaging to how many samples we've tested to really get the product and brand to where it is today," Neff added. Credit: BEEUP Neff says that planning a launch starts with having a great product, but there are several other factors that are vital to its long-term success. "Packaging is key to communicating your brand to customers," Neff says. " Anytime there's a new brand launching, you're going to be talking to retailers who already have a lot of product on the shelf. Our packaging uses a kind of sticker look to show what's inside in a fun way, and for our main logo, the B is actually nicknamed Becks, which is David Beckham's nickname. It's very important that you not only have a great product, but that your packaging serves a purpose and you're telling a story." BEEUP's 10-packs come in three flavors: Very Berry, Tropical Mix, and Sour Watermelon, and are available at Target stores nationwide, and @beeupsnacks on Instagram.
Forbes
11 hours ago
- Business
- Forbes
Sir David Beckham Partners To Launch Beeup, A Honey-Based Energy Snack
Since retiring from professional football in 2013, Sir David Beckham has established himself as a multi-faceted businessman and philanthropist. Now, he is combining his passion for beekeeping with his portfolio of successful businesses to launch BEEUP, a line of honey-powered fruit snacks, alongside co-founder Shaun Neff, the entrepreneur behind brands such as SUN BUM, BÉIS, and Moon Oral Care. The idea was born from Beckham's well-documented love for beekeeping. Having spent hours by his hives, caring for the bees and harvesting honey, and learning about its nutritious properties. 'Beekeeping began as a hobby with my sons, but quickly grew into a deep appreciation for honey as a powerful superfood that provides natural energy,' said Beckham in a press release. 'I am excited to make this wholesome, nutritious ingredient available for active kids and families in the form of these incredible BEEUP snacks.' Honey is trending in food product manufacturing. At Expo West 2025, for instance, honey was widely featured as a sweetener for 'no sugar added' products. This nutrient-dense ingredient offers an upgrade from refined sugars, providing a natural source of energy. BEEUP's fruit snack line is non-GMO, free from synthetic dyes, artificial flavors, and contains an excellent source of vitamins A, C, and E. 'We saw a unique opportunity to disrupt the kids' snack space with a brand powered by real honey, made for active kids and with a strong connection to youth sports," said Neff. "It's been an incredible journey working with David and bringing this brand to life.' With Mike Keown as CEO, who brings over 40 years of experience in the consumer packaged goods industry, the brand is looking to disrupt the U.S. snack market, which is projected to reach $53.33 billion in revenue by the end of 2025. Throughout his life, Beckham has been committed to supporting charities and projects that seek to drive change for the better, especially when it concers the well-being of children. He has worked with UNICEF for 20 years as a Goodwill Ambassador, a role that promotes and protects the rights of the world's most vulnerable children. As co-founder of a healthy line of snacks for kids, he hopes to continue initiatives that contribute to keeping them healthy and thriving. BEEUP fruit snacks are available in three flavors: Very Berry, Tropical Mix, and Sour Watermelon at Target stores across the country, and on the BEEUP website for an MSRP of $4.99.
Yahoo
12 hours ago
- Business
- Yahoo
David Beckham Launches BEEUP - The Next-Gen, Honey-Powered Snack Brand for Active Kids and Families
Exclusively available now at Target Stores Across the Country LOS ANGELES, June 16, 2025 /PRNewswire/ -- BEEUP, a next-generation snack brand, launches in Target stores across the country today with its debut line of honey-powered fruit snacks. BEEUP is co-founded by David Beckham, former athlete, entrepreneur and President and Co-owner of Inter Miami CF soccer club; and Shaun Neff, serial entrepreneur behind breakthrough brands such as SUN BUM, BÉIS, and Moon Oral Care. BEEUP is inspired by honey's ability to provide natural energy that tastes as good as it performs, and with 40-year CPG vet Mike Keown as CEO, BEEUP is looking to disrupt the U.S. snack market; a market projected to hit $53.33 billion in revenue by the end of 2025. BEEUP's reason for existing starts with honey. The idea was born from David's well-documented love for beekeeping, having spent hours by his hives, caring for the bees, and harvesting honey. As a father and former pro athlete, David was always looking for wholesome snacks for his family and was amazed as he learnt about the nutritious properties of honey. All BEEUP snacks harness honey's superfood power to fuel kids and families to be their best through busy mornings, after-school sports, and everything in between. This nutrient-dense powerhouse ingredient offers a naturally sweet upgrade from refined sugars and delivers real energy for real life. The reimagined fruit snack line is non-GMO, free from synthetic dyes, fake flavors, and contains an excellent source of Vitamins A, C, and E. "Beekeeping began as a hobby with my sons, but quickly grew into a deep appreciation for honey as a powerful superfood that provides natural energy," said David Beckham, Co-Founder of BEEUP. "I am excited to make this wholesome, nutritious ingredient available for active kids and families in the form of these incredible BEEUP snacks. Whether prepping for a game, performance, or the playground, we've made BEEUP to offer families natural energy they could feel good about eating." "From my first conversation with David, it was clear that his passion for beekeeping and honey had sparked something special," said Shaun Neff, Co-Founder of BEEUP. "We saw a unique opportunity to disrupt the kids' snack space with a brand powered by real honey, made for active kids and with a strong connection to youth sports. It's been an incredible journey working with David and bringing this brand to life." BEEUP's new 10-pack of delicious fruit snacks will be available in three juicy flavors, including Very Berry, Tropical Mix, and Sour Watermelon at Target stores across the country, and on the BEEUP website for an MSRP of $4.99. Learn more at or follow along on Instagram @beeupsnacks. About BEEUPBEEUP is the snack brand for active kids, powered by real honey. Co-founded by David Beckham and Shaun Neff, BEEUP is shaking up the kids' snack aisle with standout design, bold flavors, and simple ingredients, all rooted in the natural energy of honey. BEEUP fuels active families with wholesome, feel-good energy. Learn more at or follow along on Instagram @beeupsnacks. MEDIA CONTACTOlivia FloresBEEUP@ View original content to download multimedia: SOURCE BEEUP Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Daily Mail
12 hours ago
- Entertainment
- Daily Mail
Sir David Beckham launches new 'passion project' business venture in a bid to add to his multi-million pound fortune - after long-waited knighthood
Sir has launched a new 'passion project' business venture in a bid to add to his multi-million pound fortune. The former footballer, 50, who was finally honoured with a knighthood last week, already has a string of brand deals and businesses. But in an exciting new move to add to his estimated £372million ($450m) net worth, David has launched BEEUP, a honey-powered snack for children, available in the US at Target. The idea has long been in the running since David found a passion for beekeeping and making honey in lockdown - which his wife Victoria prefers to call 'David's Sticky Stuff'. David said: 'I'm so excited that @beeupsnacks is finally here. A real passion project for me and something I've been working on behind the scenes for a while. From A-list scandals and red carpet mishaps to exclusive pictures and viral moments, subscribe to the DailyMail's new Showbiz newsletter to stay in the loop. 'Since building my first hive in 2020 I've fallen in love with beekeeping and I've learnt so much about the health benefits of honey. 'As a dad and as a former athlete I wanted to create something for kids to enjoy as part of an active lifestyle so we created BEEUP…..delicious, honey-based snacks. 'Available now in the US at @target I can't wait for you to try it'. BEEUP's new 10-pack of delicious fruit snacks will be available in three juicy flavors, including Very Berry, Tropical Mix, and Sour Watermelon for $4.99. All BEEUP snacks harness honey's superfood power to fuel kids and families to be their best through busy mornings, after-school sports, and everything in between. This nutrient-dense powerhouse ingredient offers a naturally sweet upgrade from refined sugars and delivers real energy for real life. The reimagined fruit snack line is non-GMO, free from synthetic dyes, fake flavours, and contains an excellent source of Vitamins A, C, and E. In the video promoting his new product, David said: 'Beekeeping began as a hobby with my sons, but quickly grew into a deep appreciation for honey as a powerful superfood that provides natural energy. BEEUP's new 10-pack of delicious fruit snacks will be available in three juicy flavors, including Very Berry, Tropical Mix, and Sour Watermelon for $4.99 The idea has been long in the running since David found a passion for beekeeping and making honey - which his wife Victoria prefers to call 'David's Sticky Stuff' 'I am excited to make this wholesome, nutritious ingredient available for active kids and families in the form of these incredible BEEUP snacks. 'Whether prepping for a game, performance, or the playground, we've made BEEUP to offer families natural energy they could feel good about eating.' David's love of beekeeping was revealed in a Netflix documentary on the lives and careers of the superstar footballer and his fashion designer wife. The couple were shown playfully disagreeing about what their freshly produced honey should be called. He told the cameras: 'There's a bit of an argument in the house at the moment. I think it should be Golden Bees. Victoria likes DBee'z Sticky Stuff.' David went on to reveal his friendship with King Charles flourished due to their mutual love of beekeeping after he was named a King's Foundation ambassador. He said: 'It was inspiring to hear from the King about the work of His Majesty's foundation during my recent visit to Highgrove Gardens - and compare beekeeping tips.' On World Bee Day last year, Beckham uploaded an Instagram video showing him working on a beehive. In another post, he is pictured next to a hive with a caption saying: 'Be kind and they will be calm.' The former England captain proudly led in the King's Birthday Honours list after being in the running for more than a decade. Congratulating her husband, Victoria shared a loved-up photo to Instagram and wrote: 'You've always been my knight in shining armour, but now it's official. Sir David!!! What an honour, I couldn't be prouder of you. 'Your dedication to the things that matter most — your country, your work, your passion, and most of all, your family — has never wavered. 'The way you've touched so many lives over the years with kindness and humility speaks volumes about the man you are and continues to inspire us everyday.' She concluded: 'But above all else, I'm so, so proud to call you mine. I love you so much xxxx' David declared himself 'immensely proud' as he finally received a knighthood after years of being snubbed. He said he 'never could have imagined I would receive such a truly humbling honour', as his Spice Girl wife Victoria also becomes Lady Beckham. Victoria and David are in the midst of an escalating rift with eldest son Brooklyn Beckham and his actress wife, Nicola Peltz - after the couple were absent from all of the former footballer's 50th birthday celebrations It comes after David told his children 'I will always be there, no matter what' in an emotional Father's Day Instagram post on Sunday amid their ongoing family fallout. Victoria and David, 50, are in the midst of an escalating rift with eldest son Brooklyn Beckham and his actress wife, Nicola Peltz, after the couple were absent from all of the former footballer's 50th birthday celebrations. He shared pictures of Victoria and their four children Brooklyn, 26, Romeo, 22, Cruz, 20, and Harper, 13, laughing and looking cheery in happier times. Subtly reaching out to his eldest son, David insisted he will always be around to support Brooklyn even if times get tough. He wrote: 'My most important & favourite job in life is being a dad... I'm so proud of all of you and like daddy ( sorry boys ) tells you every single day I will always be here for you no matter what... 'Mummy thank you for doing the most important part and making me a father there is no greater gift in life than making me a dad... Happy Father's Day... I love you kiddies more than you could imagine.. @victoriabeckham @brooklynpeltzbeckham @romeobeckham @cruzbeckham #HarperSeven @tedbeckhamdavid' Cruz responded to his father on the post, writing: 'You mean the world to us and inspire us every single day dad I love you'.
