Latest news with #BFLGroup
Zawya
28-05-2025
- Business
- Zawya
Bloomspoon secures investment on Shark Tank Dubai Season 3 from Toufic Kreidieh BFL Group's Executive Chairman
Dubai, UAE — Bloomspoon, the Dubai-born startup reshaping eco-friendly consumer goods, has announced a major milestone after securing an AED 800,000 investment offer on Season 3 of Shark Tank Dubai. The deal 49% equity in the startup was offered by Toufic Kreidieh, Executive Chairman and Co-Founder of the Brands for Less (BFL Group), one of the region's most prominent retail players. Founded with a bold mission to make sustainability a seamless part of everyday life, Bloomspoon is the world's first brand to introduce plantable cutlery, reusable utensils crafted from wheat straw with water-soluble seed capsule. After use, the cutlery can be planted to grow basil, mint or other herbs, turning single-use waste into green life. "We're not just building products; we're building habits and mindsets,' said Mostafa Khattab, Founder of Bloomspoon. "This partnership with Mr. Kreidieh and the BFL Group is about scaling impact. because the strategic value he brings is far greater than the investment itself." Toufic Kreidieh's investment is more than capital, it brings strategic alignment, deep retail insight and access to a vast network that can help bring Bloomspoon's innovations to everyday households. "You cannot imagine how the Gen Z's are looking for these ideas," said Mr. Kreidieh during the episode, underscoring the growing appetite for sustainable innovation among younger generations. The Shark Tank appearance marks a pivotal moment in Bloomspoon's growth story. The startup has already gained regional traction, receiving coverage on Reuters, The Weather Channel, Dubai One TV, and Forbes Middle East. Its commitment to purpose-driven business also includes planting a tree with every order while running a net-zero website. Looking ahead, Bloomspoon will focus on expanding its product lines, entering new markets, enhancing retail presence, and pursuing B Corp certification. With strategic support from Kreidieh and the visibility from Shark Tank, the brand is poised to become the UAE's go-to name for sustainable, feel-good living. About Bloomspoon Founded in Dubai, Bloomspoon is a purpose-driven startup pioneering the world's first plantable cutlery and a range of sustainable, reusable everyday products. Designed to grow change from the inside out, Bloomspoon turns simple moments into green actions, redefining what it means to use and reuse.
Fashion Network
28-04-2025
- Business
- Fashion Network
BFL Group, Iconix International ink direct-to-retail partnership across GCC, Lebanon, and Malta
Off-price retailer BFL Group and Iconix International have inked a multi-brand direct-to-retail (DTR) agreement. The new partnership spans the Gulf Cooperation Council (GCC) countries, as well as Lebanon and Malta, and brings a portfolio of iconic American brands into the region for the first time under BFL Group's retail umbrella. The agreement covers several names, including Rocawear, Ocean Pacific, London Fog, Material Girl, Mudd, Joe Boxer, and Danskin, offering a wide assortment across apparel, footwear, bags, luggage, fashion accessories, health and beauty products, and more. 'We are thrilled to partner with Iconix International and bring these incredible brands to the GCC,' said Toufic Kreidieh, joint founder of BFL Group. 'This partnership not only expands our product offering but also aligns with our mission to provide regional customers with world-class, diverse fashion choices. We look forward to seeing these iconic brands thrive in the GCC market and meet the demand for high-quality, stylish products.' The launch reflects BFL Group's ongoing growth, following its recently announced strategic agreement with global off-price retail giant The TJX Companies, Inc. Through this new collaboration with Iconix, BFL Group will leverage the potential of these brands to meet the growing appetite for premium international fashion and lifestyle products in the GCC and beyond. 'We are excited about this partnership with BFL Group and the tremendous growth potential in the GCC region,' added Daisy Laramy-Binks, MD EMEA at Iconix International. 'These brands resonate deeply with consumers worldwide, and we are confident that they will be a huge success in the Middle East, offering a mix of heritage, innovation, and fashion-forward design."
Syyaha
16-03-2025
- Business
- Syyaha
Toufic Kreidieh Celebrates Customers at Exclusive BFL Group Ramadan Event in Riyadh
Riyadh, March – Brands for Less (BFL Group) hosted an exclusive Ramadan event at At the 'Brands For Less' branch on Khurais Road in Riyadh celebrating its valued customers in appreciation of their loyalty and contribution to the brand's success. The event featured Toufic Kreidieh, Executive Chairman & Co-Founder of BFL Group, who personally engaged with attendees, making the evening a truly memorable experience. Set in a vibrant and interactive atmosphere, the event welcomed a large turnout of enthusiastic customers who participated in a variety of engaging activities, exciting challenges, and exclusive giveaways. Guests had the unique opportunity to connect with Kreidieh, adding a personal touch to the celebration and strengthening the bond between BFL Group and its loyal community. Reflecting on the brand's journey, Kreidieh shared BFL Group's inspiring success story, from its inception to becoming a leading name in the retail industry. He emphasized the significance of such events in fostering customer relationships and expressing gratitude for their continued support. 'Our customers are at the heart of everything we do. They are our partners in success, and we are committed to delivering exceptional experiences. This event is a testament to our appreciation for their trust and loyalty,' Kreidieh stated. Attendees captured and shared their special moments on Instagram Stories and Snapchat, inviting friends and followers to be part of the excitement. The event also featured exclusive gift distributions, further reinforcing BFL Group's commitment to rewarding its customers and making the occasion an unforgettable experience.
Mid East Info
06-03-2025
- Business
- Mid East Info
Brands For Less Group Embarks on a Digital Transformation Journey with Google Cloud - Middle East Business News and Information
Off-Price Retail Leader to Leverage Google Cloud's Data Analytics and AI Capabilities for Enhanced Efficiency and Customer Experience. Dubai, UAE – March, 2025 – Brands For Less (BFL) Group, a leading off-price retailer in the GCC and Southeast Asia, today announced a strategic partnership with Google Cloud to accelerate its digital transformation journey. This collaboration will empower BFL Group to leverage Google Cloud's advanced data analytics, artificial intelligence (AI), and machine learning (ML) capabilities to optimize operations, enhance customer experiences, and drive future growth. BFL Group, which has recently sold a 35% stake valued at $360M to TJX Companies,, has ambitious plans for expansion. By harnessing the power of Google Cloud's BigQuery, a highly scalable and cost-effective multicloud data warehouse, BFL Group will unlock valuable insights from its data to make smarter, data-driven decisions across its business. This partnership will bring several key benefits to the group. With smarter inventory management, BFL Group can accurately predict demand, optimize inventory levels, and minimize costs associated with overstocking and clearance sales by analyzing sales data with BigQuery. Enhanced supply chain visibility will enable BFL Group to identify bottlenecks, improve logistics, negotiate better deals with suppliers, and ensure timely product delivery to customers. By leveraging BigQuery's ability to analyze historical data and competitor pricing, the group can implement dynamic pricing strategies to optimize revenue and remain competitive. Furthermore, through advanced analytics and AI, BFL Group will be able to create personalized product recommendations and deliver a unique omnichannel shopping experience for each customer. By analyzing customer feedback and support tickets, the group can identify pain points and proactively address them, leading to increased customer satisfaction and loyalty. This collaboration will be instrumental in supporting BFL's growth strategy and strengthening its position as a leader in the off-price retail market. 'We are pleased to partner with Google Cloud on this transformative journey,' said Ayman Beydoun, CEO of BFL Group. ' With a strong commitment to harnessing emerging technologies and digital transformation, we leverage Google Cloud's cutting-edge technology and deep expertise to unlock the full potential of our data, optimize our operations, and deliver exceptional customer experiences. This collaboration will be instrumental in supporting our growth strategy and further strengthening our position as a leader in the off-price retail market.' Ziad Jammal, General Manager UAE, Levant and North Africa at Google Cloud said, 'Brands For Less is a true innovator in the off-price retail sector, and we are thrilled to be their technology partner on this digital transformation journey. Google Cloud's AI and data analytics solutions are purpose-built to help retailers like BFL gain a deeper understanding of their customers, optimize their operations, and ultimately deliver exceptional shopping experiences. We are confident that this collaboration will further solidify BFL's position as a leader in this dynamic and competitive market.' This partnership marks a significant step forward in BFL's commitment to innovation and digitalization. By embracing Google Cloud's advanced technologies, BFL is well-positioned to thrive in the rapidly evolving retail landscape and deliver even greater value to its customers.
TECHx
06-03-2025
- Business
- TECHx
TECHx Media BFL Group Teams Up with Google Cloud for Digital Growth
BFL Group Teams Up with Google Cloud for Digital Growth News Desk - Share Brands For Less (BFL) Group, a leading off-price retailer in the GCC and Southeast Asia, has announced a strategic partnership with Google Cloud to fuel its digital transformation journey. This collaboration will enable BFL Group to leverage Google Cloud's advanced data analytics, artificial intelligence (AI), and machine learning (ML) capabilities to optimize operations, enhance customer experiences, and drive future growth. Recently, BFL Group sold a 35% stake valued at $360M to TJX Companies and has ambitious plans for expansion. By utilizing Google Cloud's BigQuery, a scalable and cost-effective multicloud data warehouse, BFL Group will unlock valuable insights from its data to make smarter, data-driven decisions across its operations. The partnership brings key benefits, including smarter inventory management. BFL Group can now predict demand more accurately, optimize inventory levels, and minimize costs associated with overstocking and clearance sales through data analysis with BigQuery. Enhanced supply chain visibility will help the group identify bottlenecks, improve logistics, negotiate better deals with suppliers, and ensure timely product delivery. With BigQuery's ability to analyze historical data and competitor pricing, BFL Group can implement dynamic pricing strategies that optimize revenue and keep the business competitive. The advanced analytics and AI also allow BFL Group to create personalized product recommendations, offering customers a unique omnichannel shopping experience. By analyzing customer feedback and support tickets, the company can proactively address pain points, boosting customer satisfaction and loyalty. Ayman Beydoun, CEO of BFL Group, said, 'We are pleased to partner with Google Cloud on this transformative journey. Leveraging Google Cloud's cutting-edge technology, we aim to unlock the full potential of our data, optimize operations, and deliver exceptional customer experiences. This partnership is essential in supporting our growth strategy and strengthening our leadership in the off-price retail market.' Ziad Jammal, General Manager UAE, Levant, and North Africa at Google Cloud, commented, 'Brands For Less is a true innovator in the off-price retail sector, and we are excited to be their technology partner on this digital transformation. Google Cloud's AI and data analytics solutions are purpose-built to help retailers like BFL understand their customers better, optimize operations, and deliver outstanding shopping experiences.' This partnership marks a significant milestone in BFL Group's commitment to innovation and digitalization. With Google Cloud's advanced technologies, BFL Group is well-positioned to thrive in the rapidly evolving retail landscape and continue delivering exceptional value to its customers.
