28-05-2025
Ajay Devgn becomes brand ambassador for BGauss e-scooters in India
BGauss, an electric two-wheeler manufacturer backed by the RR global group, has appointed Bollywood actor
Ajay Devgn
as its brand ambassador to enhance its presence in India's growing electric vehicle market. This collaboration comes at a time when BGauss plans to expand its product range with electric cycles and additional two-wheeler models, while also targeting
dealership expansion
across India over the next two years.
On Ajay Devgan's alignment with the brand, Hemant Kabra, Founder and Managing Director of BGauss, said 'At BGauss, we focus on creating practical and reliable electric mobility designed specifically for Indian roads. Our vehicles embody this commitment. Ajay Devgn's integrity and mass appeal perfectly resonate with our brand ethos, and we believe his partnership will significantly strengthen our reach as we promote sustainable urban mobility.'
The company's expansion plans aim to position it as having the most diverse range in the EV two-wheeler category. According to the company's statement, the BGauss RUV 350 is designed as a robust and comfortable electric scooter suitable for both city and long-distance travel.
The latest model in the BGauss C12 family features a dual-tone colour scheme and a TFT screen. It blends the best features of previous C12i models, such as a 2500W hub motor and a top speed of 60 km/h, while offering a range of up to 123 km.
BGauss has received investment from Madhu and Mahaveer Lunawat of Bharat Value Fund and Darshan Patel of Vini Cosmetics.
