Latest news with #BIMI
Time Business News
15-07-2025
- Business
- Time Business News
Send Email Online vs. Letter Mailing Service: Which One Suits Your Needs in 2025?
Introduction In 2025, organizations and individuals have more ways than ever to reach customers, partners, and loved ones. Two options dominate: send email online through cloud-based platforms, and use a Letter Mailing Service to deliver printed correspondence. Each channel offers unique advantages—and potential drawbacks—depending on your goals. This guide breaks down both methods, highlights emerging trends, and helps you decide which solution (or combination) fits your needs. Factor Send Email Online Letter Mailing Service Average Delivery Time Seconds 1–7 days (domestic); longer international Cost per Message Often free; premium plans $0.0001–$0.02 $0.55–$3.50 (print, envelope, postage) Personalization Dynamic content, segmentation, A/B tests Hand-signed letters, custom stationery, enclosures Legal Validity eIDAS 2.0, ESIGN, PKI signatures Wet ink signatures, Certified/Registered Mail Security & Privacy Encryption, DMARC, MFA Tamper-evident sealed envelopes Environmental Impact Low carbon footprint; server emissions Paper, ink, transport emissions Engagement Rate* ~21 % open; 2–3 % click (B2C avg) 90 % open; 42 % read within 3 minutes Best For Rapid updates, marketing automation, receipts Contracts, official notices, high-value donors *2024–2025 global averages across industries Cloud infrastructure (AWS, Azure, Google Cloud) lets you send one or one million messages instantly. Transactional emails—order confirmations, password resets—arrive within seconds, maintaining customer trust. 2025's email platforms now embed Gen AI to write subject lines, segment audiences, and predict send-times. Tools like Mailchimp AI Assistant and HubSpot's AI Optimizer can lift click-through rates by up to 19 %. Dashboards show opens, clicks, conversions, and device type in real time. Integrations with GA4 and CRM systems help marketers attribute revenue precisely. Most ESPs offer free tiers; even enterprise senders pay fractions of a cent per email. This is unbeatable for newsletters, drip campaigns, and customer success updates. • End-to-end encryption under TLS 1.4• Default BIMI logos that validate brand identity in inboxes • FIDO2 multi-factor login, minimizing account takeovers When 'Send Email Online' Shines Daily marketing or product updates Digital receipts and invoices Real-time alerts (IoT, banking, travel) Low-cost global outreach for startups Physical mail creates a sensory experience—paper weight, embossing, even scent. In an age of overflowing inboxes, a high-quality letter stands out and signals importance. Courts and government agencies worldwide still require hard copies or wet signatures for certain documents: property deeds, some HR notices, certified compliance letters. A Letter Mailing Service handles printing, secure sealing, and tracking via USPS Intelligent Mail or comparable systems. Research by the Postal Innovation Council (2024) shows that 42 % of recipients place a meaningful letter on a desk or fridge for at least 17 days—far longer than the average email lifespan of 2 seconds in the inbox. Variable-data printing lets you merge names, offers, even QR codes that link to personalized webpages—bridging print with digital. Modern services integrate APIs: you upload a PDF and address list, and the provider prints, stuffs, and mails within hours. Some also embed NFC chips or augmented-reality triggers to create interactive experiences. When a 'Letter Mailing Service' Excels Priority legal notices (termination, debt collection) Fundraising for nonprofits (average donation up to $57 vs. $11 via email) Luxury brand invitations or VIP loyalty programs Hand-signed thank-you notes and holiday cards Global Data Privacy Laws Tightening New AI-generated phishing attacks push businesses to adopt DMARC at 100 % enforcement. Authentic-looking physical mail counters email spoofing for certain missions. Rising Postal E-Stamp APIs USPS, Royal Mail, and Pakistan Post now offer digital postage APIs, letting SaaS platforms compare email delivery with auto-generated mailing labels in one dashboard. Green Mandates Corporations must report Scope 3 emissions. Sending email online has a smaller carbon footprint, but recycled paper and carbon-offset shipping make letter mailing more eco-friendly than in 2020. Hybrid Customer Journeys A 2025 Gartner survey shows campaigns mixing email and direct mail enjoy a 27 % higher ROAS. Example: send a promo code by email; follow up with a postcard to top spenders. Ask yourself these four questions: How urgent is the message? Need immediate action? Send email online. Can wait a few days but must be noticed? Letter Mailing Service. Is legal proof or physical signature required? Yes → Letter Mailing Service (prefer Certified/Registered). No → Email with e-signature (DocuSign, Adobe Acrobat). What budget constraints exist? Low or zero budget → Email. High-value client outreach → Direct mail ROI often justifies cost. What engagement depth is needed? Short-term clicks → Email. Memorable unboxing experience → Letter or package. Implement BIMI to display brand logo next to the 'from' line. to display brand logo next to the 'from' line. Adopt AI content filters to avoid spam triggers. to avoid spam triggers. Maintain ADA compliance (WCAG 2.2) with alt text and clear fonts. Use recycled FSC-certified paper to meet ESG goals. to meet ESG goals. Add dynamic QR codes that load personalized landing pages. that load personalized landing pages. Track via USPS Informed Delivery so recipients preview your letter digitally first. Q1: Can I automate both email and letter mailing from one platform? Yes. Providers like PostGrid, Lob, and ClickSend offer unified APIs to trigger either channel based on business logic. Q2: Is email legally binding in 2025? Under ESIGN, UETA (U.S.), and eIDAS 2.0 (EU), digital signatures are valid. But some jurisdictions still mandate paper for certain contracts. Q3: Which option is greener? Email consumes less energy per message, but data-center electricity isn't zero. Choose renewable-powered ESPs; for mail, select recycled materials and carbon-offset shipping programs. In 2025, 'email vs. snail mail' isn't a zero-sum debate. Send email online for immediacy, scale, and analytics. Use a Letter Mailing Service when legal compliance, tangible impact, or premium branding matters. The smartest communicators blend both: automate routine emails, then deploy limited-run direct-mail pieces to break through the noise. Evaluate your audience, objectives, budget, and compliance needs—then craft a hybrid strategy that delivers results today and in the future. TIME BUSINESS NEWS
Yahoo
04-06-2025
- Business
- Yahoo
Fortifying Brand Identity: GMO GlobalSign Introduces Verified Mark Certificates for Secure Email Authentication and Brand Trust
GlobalSign also announces partnership with Valimail to improve DMARC certificate issuance BOSTON & LONDON, June 04, 2025--(BUSINESS WIRE)--GMO GlobalSign, Inc. a global Certificate Authority (CA) and leading provider of identity security, digital signing and IoT solutions, today launched its line of Verified Mark Certificates. GMO GlobalSign's Verified Mark Certificates (VMC) provide authentication and verification for email senders, ensuring that email recipients readily recognize trusted brands, fostering confidence in opening their emails. As part of the launch, GlobalSign is also announcing a partnership with Valimail, the leading automated email authentication solutions provider. GlobalSign is partnering with Valimail to enable their customers to achieve automated DMARC enforcement, a requirement for implementing Brand Indicators for Message Identification (BIMI), thereby protecting email domains from unauthorized use. According to a November 19, 2024, report by Statista, 240 million emails are exchanged every minute worldwide and SoPro's The State of Prospecting 2024 report found that 67% of B2B buyers prefer to be contacted via email. In parallel, a new report by pen testing company Astra says that 3.4 billion emails are malicious. Much of this activity is fueled by the growth of Artificial Intelligence tools. Clearly, enterprises have a need to ensure their messages have, in fact, securely reached their customers, and that bad actors are not spoofing them. GMO GlobalSign's new VMC solution helps solve this problem by ensuring that – with seamless authentication, enhanced trustworthiness, and improved deliverability – email communications will have a much higher rate of success of reaching intended recipients. "Valimail ensures only authorized email displays a GlobalSign customer's logo, letting recipients know the email is authentic," said Kevin Dunne, COO of Valimail. "Through this partnership, GlobalSign's clients protect their email and brand, while increasing brand visibility, trust, and customer engagement. This partnership ensures a streamlined path to robust email authentication and brand protection." "While email spam is not new, businesses today must still combat it in addition to serious email-based attacks. With our new offering, companies now have a better way to protect their brands by using this product," said Ashish Dhiman, Product Manager, GMO GlobalSign. "The introduction of VMC adds another product to our portfolio by providing certified and trusted email messages for any organization." Dhiman added: "Our newly established partnership with Valimail is an important part of the story due to DMARC being a critical part of the Verified Mark Certificate solution. By working closely with them, GlobalSign customers using our Verified Mark solution will better protect their emails from attacks such as spoofing." Once an organization's identity is verified, a Verified Mark Certificate is issued for their domain and logo, serving as proof of authenticity. Emails sent by verified senders are signed using cryptographic methods. Recipients' email clients then verify the sender's identity against the VMC, displaying their logo as a visual indicator to signify that the email is from a trusted source. To use a Verified Mark Certificate a company must possess a registered logo. The Benefits of GMO GlobalSign's new Verified Mark Certificates are numerous. Enhanced Trust: VMCs instill confidence in recipients by verifying the authenticity of email senders, reducing the risk of falling victim to phishing attacks. Improved Deliverability: Emails bearing VMCs are more likely to reach recipients' inboxes instead of being filtered out as spam, ensuring better deliverability rates. To make sure that their email messages are delivered and not tagged as junk or spam, and better chances of their message being read and delivered. Brand Protection: VMCs safeguard your brand reputation by demonstrating a commitment to security and authenticity in email communications. Compliance Assurance: VMCs help organizations meet security standards and regulatory requirements, ensuring compliance with industry regulations such as DMARC. Positive User Experience: By fostering trust and security in email interactions, VMCs contribute to a positive user experience, enhancing overall satisfaction and engagement. To learn more about GMO GlobalSign's new Verified Mark Certificates, visit About GMO GlobalSignAs one of the world's most deeply-rooted certificate authorities, GMO GlobalSign is the leading provider of trusted identity and security solutions enabling businesses, large enterprises, cloud-based service providers, and IoT innovators worldwide to conduct secure online communications, manage millions of verified digital identities and automate authentication and encryption. Its high-scale Public Key Infrastructure (PKI) and identity solutions support the billions of services, devices, people, and things comprising the IoT. GMO GlobalSign is a subsidiary of GMO GlobalSign Holdings, K.K. a member of the Japan-based GMO Internet Group, has offices in the Americas, Europe and Asia. For more information, visit View source version on Contacts Media Relations Amy KrigmanDirector of Public Relations – West Sign in to access your portfolio
Business Wire
04-06-2025
- Business
- Business Wire
Fortifying Brand Identity: GMO GlobalSign Introduces Verified Mark Certificates for Secure Email Authentication and Brand Trust
BOSTON & LONDON--(BUSINESS WIRE)-- GMO GlobalSign, Inc. a global Certificate Authority (CA) and leading provider of identity security, digital signing and IoT solutions, today launched its line of Verified Mark Certificates. GMO GlobalSign's Verified Mark Certificates (VMC) provide authentication and verification for email senders, ensuring that email recipients readily recognize trusted brands, fostering confidence in opening their emails. As part of the launch, GlobalSign is also announcing a partnership with Valimail, the leading automated email authentication solutions provider. GlobalSign is partnering with Valimail to enable their customers to achieve automated DMARC enforcement, a requirement for implementing Brand Indicators for Message Identification (BIMI), thereby protecting email domains from unauthorized use. 'While email spam is not new, businesses today must still combat it in addition to serious email-based attacks. With our new offering, companies now have a better way to protect their brands by using this product,' said Ashish Dhiman, Product Manager, GMO Share According to a November 19, 2024, report by Statista, 240 million emails are exchanged every minute worldwide and SoPro's The State of Prospecting 2024 report found that 67% of B2B buyers prefer to be contacted via email. In parallel, a new report by pen testing company Astra says that 3.4 billion emails are malicious. Much of this activity is fueled by the growth of Artificial Intelligence tools. Clearly, enterprises have a need to ensure their messages have, in fact, securely reached their customers, and that bad actors are not spoofing them. GMO GlobalSign's new VMC solution helps solve this problem by ensuring that – with seamless authentication, enhanced trustworthiness, and improved deliverability – email communications will have a much higher rate of success of reaching intended recipients. 'Valimail ensures only authorized email displays a GlobalSign customer's logo, letting recipients know the email is authentic,' said Kevin Dunne, COO of Valimail. 'Through this partnership, GlobalSign's clients protect their email and brand, while increasing brand visibility, trust, and customer engagement. This partnership ensures a streamlined path to robust email authentication and brand protection.' 'While email spam is not new, businesses today must still combat it in addition to serious email-based attacks. With our new offering, companies now have a better way to protect their brands by using this product,' said Ashish Dhiman, Product Manager, GMO GlobalSign. 'The introduction of VMC adds another product to our portfolio by providing certified and trusted email messages for any organization.' Dhiman added: 'Our newly established partnership with Valimail is an important part of the story due to DMARC being a critical part of the Verified Mark Certificate solution. By working closely with them, GlobalSign customers using our Verified Mark solution will better protect their emails from attacks such as spoofing.' Once an organization's identity is verified, a Verified Mark Certificate is issued for their domain and logo, serving as proof of authenticity. Emails sent by verified senders are signed using cryptographic methods. Recipients' email clients then verify the sender's identity against the VMC, displaying their logo as a visual indicator to signify that the email is from a trusted source. To use a Verified Mark Certificate a company must possess a registered logo. The Benefits of GMO GlobalSign's new Verified Mark Certificates are numerous. Enhanced Trust: VMCs instill confidence in recipients by verifying the authenticity of email senders, reducing the risk of falling victim to phishing attacks. Improved Deliverability: Emails bearing VMCs are more likely to reach recipients' inboxes instead of being filtered out as spam, ensuring better deliverability rates. To make sure that their email messages are delivered and not tagged as junk or spam, and better chances of their message being read and delivered. Brand Protection: VMCs safeguard your brand reputation by demonstrating a commitment to security and authenticity in email communications. Compliance Assurance: VMCs help organizations meet security standards and regulatory requirements, ensuring compliance with industry regulations such as DMARC. Positive User Experience: By fostering trust and security in email interactions, VMCs contribute to a positive user experience, enhancing overall satisfaction and engagement. To learn more about GMO GlobalSign's new Verified Mark Certificates, visit About GMO GlobalSign As one of the world's most deeply-rooted certificate authorities, GMO GlobalSign is the leading provider of trusted identity and security solutions enabling businesses, large enterprises, cloud-based service providers, and IoT innovators worldwide to conduct secure online communications, manage millions of verified digital identities and automate authentication and encryption. Its high-scale Public Key Infrastructure (PKI) and identity solutions support the billions of services, devices, people, and things comprising the IoT. GMO GlobalSign is a subsidiary of GMO GlobalSign Holdings, K.K. a member of the Japan-based GMO Internet Group, has offices in the Americas, Europe and Asia. For more information, visit
Zawya
02-05-2025
- Business
- Zawya
PowerDMARC to exhibit at GISEC 2025 in Dubai
PowerDMARC, a global leader in email authentication and DMARC management solutions, is thrilled to announce its participation in GISEC 2025 from May 6–8 at the Dubai World Trade Centre, UAE. You can find PowerDMARC at booth SP107, where their team will be showcasing how they are transforming email security for organizations across the Middle East and Africa. PowerDMARC will demonstrate its advanced solutions for protecting domains against phishing, spoofing, and impersonation attacks, empowering managed security service providers (MSSPs) and enterprises to enhance their cybersecurity posture. GISEC 2025 brings together over 25,000 information security professionals, global industry leaders, government officials, and technology innovators from more than 160 countries. PowerDMARC joins this dynamic ecosystem to highlight the critical role of DMARC, SPF, DKIM, BIMI, MTA-STS, and TLS-RPT in improving email deliverability, strengthening domain security, and building digital trust for organizations of all sizes. 'Our mission is to equip organizations and partners across the Middle East and Africa with robust, user-friendly email authentication solutions that address today's most pressing cyber threats,' said Zainab Al Lawati, Business Development Manager (MEA) at PowerDMARC. 'GISEC provides an exceptional platform to engage with cybersecurity leaders, share knowledge, and work together toward a more secure digital future.' Schedule a meeting in advance with the PowerDMARC team, or visit for more information. About PowerDMARC PowerDMARC is a domain security and email authentication SaaS platform that helps organizations protect their domain names, brands, and emails against spoofing, impersonation, ransomware, and other forms of unauthorized use. PowerDMARC provides a complete suite of hosted email security protocols, including DMARC, SPF, DKIM, BIMI, MTA-STS, and TLS-RPT, along with simplified reporting and AI-powered threat intelligence. Supporting over 10,000 organizations in more than 100 countries, PowerDMARC is trusted by Fortune 100 companies, governments, and MSSPs worldwide. The PowerDMARC platform is MSP/MSSP-ready, offering multi-tenancy, whitelabel capabilities, and compliance with SOC2 Type 2, ISO 27001, and GDPR standards. Media Contact Zainab Al Lawati Business Development Manager (MEA) at PowerDMARC
Business Upturn
29-04-2025
- Business
- Business Upturn
Behind DHgate's U.S. #2 Milestone: SendCloud Powers Email Engagement as Aurora Mobile & EngageLab Drive Ecosystem Growth
SINGAPORE, April 29, 2025 (GLOBE NEWSWIRE) — EngageLab's parent company, Aurora Mobile (NASDAQ: JG), is proud to announce its subsidiary, SendCloud, provided seamless customer communication for DHgate during its recent unprecedented user surge in the U.S. market. This surge propelled DHgate to #2 on the U.S. App Store Free iPhone Apps Ranking, surpassing giants like Google and TurboTax, trailing only behind ChatGPT. Founded in 2004, DHgate is a leading Chinese cross-border B2B marketplace connecting global buyers, primarily SMBs and retailers, directly with Chinese manufacturers for small-batch wholesale, making it a crucial platform for global sourcing. DHgate's recent surgery in the U.S. further highlights its core value of effectively connecting Chinese factories and suppliers directly with international consumers. This connection provides global buyers with more convenient access to goods straight from the source. As DHgate experienced this massive influx of users, SendCloud, a professional and trusted expert in email services, played a critical role in maintaining seamless and stable customer communication. Leveraging SendCloud's robust API integration, DHgate successfully managed the increased load, achieving: Maintained over 90% email deliverability , consistently connecting with users worldwide. , consistently connecting with users worldwide. Achieved a 99% inbox placement rate , significantly outperforming industry benchmarks. , significantly outperforming industry benchmarks. Reached a 40% email open rate, boosted by optimized sender certification and domain reputation. These achievements allowed DHgate to effectively nurture its expanding customer relationships, build loyalty, and drive sustainable growth within one of the world's most dynamic markets. EngageLab's Omnichannel Solutions: Driving Global Engagement Building upon the reliable email infrastructure provided by SendCloud, EngageLab further empowers businesses with an advanced customer engagement platform tailored for global e-commerce challenges: Unmatched Deliverability : A 99.97% inbox placement rate through domain warm-up and BIMI certification, ensuring compliance with GDPR and DPPA. : A 99.97% inbox placement rate through domain warm-up and BIMI certification, ensuring compliance with GDPR and DPPA. Personalized Campaigns : Leveraging AI-driven marketing automation, businesses tailor emails to diverse client segments—from small retailers sourcing electronics to wholesalers procuring bulk fashion items. : Leveraging AI-driven marketing automation, businesses tailor emails to diverse client segments—from small retailers sourcing electronics to wholesalers procuring bulk fashion items. Global Infrastructure: With 5 global nodes, EngageLab ensured low-latency communication, which is critical for global business operations. The Future of Cross-Border E-Commerce The increasing global traction of Chinese cross-border e-commerce underscores why seamless, AI-powered customer engagement is critical for success. EngageLab remains steadfast in its commitment to providing businesses the adaptive tools needed to conquer challenges in dynamic international markets. About EngageLab EngageLab is a world-leading AI-powered omnichannel customer engagement solution provider, unites technology and versatility to offer seamless customer interactions across every channel, including Email, AppPush, WebPush, OTP, SMS and WhatsApp Business. It empowers businesses to build lasting relationships and achieve higher conversions and retention. With a strong focus on innovation and performance, EngageLab supports businesses in over 220 countries and regions, delivering more than 1 million messages every second across various channels. For more information about EngageLab and its suite of solutions, visit For Media Inquiries: Contact: [email protected] Website: Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same.
