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Iconic footwear brand Birkenstock opens three new stores in Mumbai
Iconic footwear brand Birkenstock opens three new stores in Mumbai

Fibre2Fashion

time5 days ago

  • Business
  • Fibre2Fashion

Iconic footwear brand Birkenstock opens three new stores in Mumbai

BIRKENSTOCK, the iconic German lifestyle brand with a legacy of over 250 years in shoemaking craftsmanship, continues to expand its footprint in India with a focused investment in Mumbai. Reinforcing its presence in one of the country's most style-conscious and dynamic markets, the brand announces the launch of three new stores—at Phoenix Palladium, Phoenix Marketcity, and Sky City Mall, Borivali — bringing its total retail presence in the city to eight stores. Mumbai has consistently emerged as a high-potential market for BIRKENSTOCK, reflecting a growing consumer preference for high-quality, comfort-driven fashion. The city is also home to the brand's first flagship store in India, which launched in 2024 and set the tone for a strong retail strategy in the country. Birkenstock, the iconic German lifestyle brand, has expanded its Mumbai footprint with three new stores at Phoenix Palladium, Phoenix Marketcity, and Sky City Mall, bringing its total to eight in the city. Mumbai, home to its first Indian flagship store, remains a key market. The new outlets feature signature styles, seasonal collections, and the premium Birkenstock1774 line. The new stores reflect BIRKENSTOCK's global retail identity – clean, contemporary, and rooted in craftsmanship. Each outlet offers an immersive experience featuring the latest Spring/Summer collection, including iconic styles like ARIZONA, BOSTON, GIZEH, and MADRID, alongside seasonal highlights and new material innovations. The store at Phoenix Palladium also features the brand's most premium BIRKENSTOCK 1774 collection. In addition to the three new locations, BIRKENSTOCK is also present in Mumbai at Linking Road, R City Mall, Nexus Seawoods Mall, Infiniti Mall, and the International Departures Terminal at T2. This expansive network positions the brand to meet growing demand while offering easier accessibility to loyalists and first-time customers alike. 'From launching our flagship store in Mumbai to now operating across eight locations in the city, the journey has been extraordinary,' said Vinay Bansal, Managing Director, BIRKENSTOCK India . 'The momentum we're seeing in Mumbai reflects both the brand's universal appeal and the city's evolving retail landscape. We're excited to keep building on this foundation.' As BIRKENSTOCK continues its retail expansion in India, Mumbai remains a key market – one that blends fashion influence, consumer awareness, and aspirational lifestyles, making it a strategically significant region for the brand. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (RM)

BIRKENSTOCK EXPANDS IN THE NETHERLANDS WITH A NEW RETAIL DESTINATION IN THE HEART OF THE HAGUE
BIRKENSTOCK EXPANDS IN THE NETHERLANDS WITH A NEW RETAIL DESTINATION IN THE HEART OF THE HAGUE

Yahoo

time10-06-2025

  • Business
  • Yahoo

BIRKENSTOCK EXPANDS IN THE NETHERLANDS WITH A NEW RETAIL DESTINATION IN THE HEART OF THE HAGUE

LINZ AM RHEIN, Germany and THE HAGUE, Netherlands, June 10, 2025 /PRNewswire/ -- BIRKENSTOCK introduced its second full-price store in the Netherlands. Following the successful debut of its first Dutch store in Amsterdam last year, the brand now turns to The Hague—connecting with a community that values authenticity and design. Located on Hoogstraat, in the heart of The Hague's prestigious royal shopping district, the new store offers a unique blend of historic charm and upscale retail for brand enthusiasts and new footbed lovers. The opening reaffirms the brand's commitment to bringing its values of tradition, quality, and function to life in the Netherlands. The new space marks the latest milestone in BIRKENSTOCK's strategic retail expansion across Europe, offering customers a firsthand experience of the legendary footbed and the brand's purpose-driven approach to footwear. A DESIGN ROOTED IN HERITAGE AND INNOVATION BIRKENSTOCK's unique two-level store draws subtle inspiration from the city's heritage. It blends the bold geometry and rich materials of early 20th-century Art Deco with the functional elegance of The Hague School (De Haagse School). Historic stained-glass windows—with their vivid colors and clean lines—embody a fusion of modernist ideals and traditional craftsmanship. The dazzling windows remain a testament to the era's artisanal craftsmanship, while the influence of the late 19th-century Dutch design movement—rooted in realism and minimalism—is equally evident. The store's interior reflects this blend of aesthetics and BIRKENSTOCK's signature simplicity and orthopedic legacy—honoring the city's distinct architectural language, while staying true to the brand's values of function, quality, and tradition. Wavelike, rounded walls and dark cork meet brushed steel accents, evoking the visual harmony of the footbed's silhouette and its natural materials, while taking cues from the production process. Walls with textured plaster, wooden floors, and natural materials like leather and cork underscore the brand's tactile authenticity. A key focal point of the store is a custom-designed stained-glass artwork above the entrance, paying tribute to The Hague's tradition of storytelling through light and color while narrating the legacy of the original BIRKENSTOCK footbed. Inside, storytelling continues through footbed-inspired railings and integrated display elements that showcase orthopedic innovation and product craftsmanship. The light-filled interior invites visitors to explore the brand's evolution. Eye-catching visuals, refined metal details, and curated lighting elevate the overall experience. Spanning 80 square meters on the ground floor and 50 square meters on the upper level, the store is designed to serve both loyal fans and a new generation of BIRKENSTOCK consumers. The ground floor houses the main product display and a sculptural cash desk. Upstairs, guests can discover and try on the collection while relaxing on a comfortable, oval-shaped seating element. The product offering includes signature styles like the ARIZONA, MADRID, and BOSTON, as well as closed-toe silhouettes and seasonal highlights. Shoppers will find the Exquisite collection, Big Buckle styles, water-friendly EVA options, and selections for home and kids. A full range of shoe care products and flexible footbeds—including the Footbed Full Length for Sneakers—round out the offering. The footcare line, CARE ESSENTIALS, inspires to explore BIRKENSTOCK's expertise in foot health beyond footwear. BUILDING ON A NEW CHAPTER IN THE NETHERLANDS With this new retail space, BIRKENSTOCK brings its footbed to The Hague's vibrant scene and invites visitors to experience the brand firsthand—connecting with both loyal customers and new communities alike. This opening builds on BIRKENSTOCK's growing presence in the Benelux region. After taking over direct operations in the Netherlands, the brand continues to strengthen its connection with the local market—ensuring its values of quality, function, and innovation are reflected in every touchpoint. This strategic move is part of a broader initiative to enhance BIRKENSTOCK's retail presence while fostering closer ties with partners, customers, and brand lovers. By embedding its principles into local environments, BIRKENSTOCK continues to inspire humans to "walk as nature intended" across some of Europe's most inspiring cities. BIRKENSTOCK currently operates 40 own stores in Europe, including its latest addition in The Hague. INFORMATION FOR EDITORIAL TEAMS Store Address: Hoogstraat 26, 2513 Den Haag, NetherlandsOpening Times: Mondays – Saturdays; 10:00 AM – 6:00 AMSundays 12:00 PM – 6:00 PMStore Imagery: Download, Picture Credit: BIRKENSTOCK/Maarten Willemstein ABOUT BIRKENSTOCK BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature ("Naturgewolltes Gehen"). With around 6,200 employees worldwide, BIRKENSTOCK is convinced that how things are made matters as much as the product itself. To ensure these quality standards, the Group operates a vertically integrated manufacturing base and produces all footbeds in Germany. In addition, BIRKENSTOCK assembles over 95% of all products in Germany and sources over 90% of materials and components from Europe. Raw materials are processed to the highest environmental and social standards in the industry. For materials testing BIRKENSTOCK operates state-of-the-art scientific laboratories. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, South Korea, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India. Birkenstock Group B.V. & Co. KGBurg Ockenfels, Linz am Rhein, Deutschland Weitere Informationen finden Sie auf Onlineshop finden Sie unter Logo: View original content to download multimedia: Sign in to access your portfolio

Birkenstock Announces Pricing of Secondary Offering and Concurrent Share Repurchase
Birkenstock Announces Pricing of Secondary Offering and Concurrent Share Repurchase

Yahoo

time29-05-2025

  • Business
  • Yahoo

Birkenstock Announces Pricing of Secondary Offering and Concurrent Share Repurchase

LONDON, GB / / May 29, 2025 / Birkenstock Holding plc ("BIRKENSTOCK") announced today the pricing of an underwritten secondary public offering of 17,927,344 of BIRKENSTOCK's ordinary shares (the "Ordinary Shares") to be sold by BK LC Lux MidCo S.à r.l. ("MidCo"), an entity affiliated with L Catterton (the "Selling Shareholder"), at a price to the public of $52.50 per share. In connection with the offering, the Selling Shareholder has granted the underwriters a 30-day option to purchase up to 2,100,000 additional Ordinary Shares. BIRKENSTOCK is not selling any Ordinary Shares in the offering and will not receive any proceeds from the sale of the Ordinary Shares by the Selling Shareholder. The closing of the offering is expected to occur on May 30, 2025, subject to customary closing conditions. Subject to the completion of this offering, BIRKENSTOCK has repurchased, by way of redemption from the underwriters, 3,927,344 Ordinary Shares that are subject to this offering, at a price per share equal to the price paid by the underwriters in the offering, which redeemed Ordinary Shares will be cancelled and no longer outstanding following the completion of the redemption. Goldman Sachs & Co. LLC and J.P. Morgan Securities LLC are acting as joint lead book-running managers and BofA Securities as joint bookrunner of, and all three banks as representatives of the underwriters for, the proposed offering. Citigroup, Evercore ISI, Jefferies, Morgan Stanley, UBS Investment Bank, Deutsche Bank Securities, BMO Capital Markets, and BNP PARIBAS are acting as bookrunners for the proposed offering, and Baird, BTIG, Piper Sandler, Stifel, Telsey Advisory Group, William Blair, Williams Trading LLC and Academy Securities are acting as co-managers for the proposed offering. An automatic shelf registration statement on Form F-3ASR (File No. 333-284905) relating to the resale of the Ordinary Shares was previously filed by BIRKENSTOCK with the United States Securities and Exchange Commission (the "SEC") and became effective upon filing on February 13, 2025 (the "Registration Statement"). Before you invest, you should read the prospectus and the documents incorporated by reference in that Registration Statement, as well as the prospectus supplement related to the offering, for more complete information about BIRKENSTOCK and the offering. You may obtain these documents for free by visiting the SEC website at Copies of the preliminary prospectus relating to the proposed offering may also be obtained from Goldman Sachs & Co. LLC, Attention: Prospectus Department, 200 West Street, New York, NY 10282, via telephone: (866) 471-2526, or via email: prospectus-ny@ J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717 or via email: prospectus-eq_fi@ and postsalemanualrequests@ and BofA Securities, NC1-022-02-25, 201 North Tryon Street, Charlotte, NC 28255-0001, Attention: Prospectus Department, via email: The offering is being made only by means of a prospectus supplement and the accompanying prospectus. This press release does not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. This press release shall also not be considered an offer of securities in any member state (each, a "Member State") of the European Economic Area ("EEA") or in the United Kingdom. This press release does not constitute a "prospectus" within the meaning of Regulation (EU) 2017/1129 (as amended the "Prospectus Regulation") or the Prospectus Regulation as it forms part of the laws of the United Kingdom by virtue of the European Union (Withdrawal) Act 2018 (as amended, the "UK Prospectus Regulation"). In the EEA and the United Kingdom, any potential offer of securities would only be made pursuant to an exemption under the Prospectus Regulation or the UK Prospectus Regulation (as applicable) from the requirement to publish a prospectus for offers of securities. This press release is only directed at: (i) in the United Kingdom, persons having professional experience in matters relating to investments falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (as amended, the "Order"); (ii) high net worth entities falling within Article 49(2)(a) to (d) of the Order; (iii) persons who are outside the United Kingdom; and (iv) any other person to whom it can otherwise be lawfully distributed (all such persons together being referred to as "Relevant Persons"). Any investment or investment activity to which this press release relates is available only to and will be engaged in only with Relevant Persons, and any person who is not a Relevant Person should not rely on it. ABOUT BIRKENSTOCK BIRKENSTOCK is a footwear company with a history dating back to 1774, specializing in products designed for foot support. BIRKENSTOCK manufactures and sells footwear, including sandals and shoes, as well as sleep systems and natural cosmetics. CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS Certain statements in this press release may constitute "forward-looking" statements and information within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements relate to our current expectations and views of future events, including our current expectations and views with respect to, among other things, the offering of Ordinary Shares. Forward-looking statements include all statements that do not relate to matters of historical fact. In some cases, you can identify these forward-looking statements by the use of words such as "anticipate," "believe," "could," "expect," "should," "plan," "intend," "estimate" and "potential," "aim," "anticipate," "assume," "continue," "could," "expect," "forecast," "guidance," "intend," "may," "ongoing," "plan," "potential," "predict," "project," "seek," "should," "target," "will," "would" or similar words or phrases, or the negatives of those words or phrases. Forward-looking statements are subject to known and unknown risks, uncertainties and other factors and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward- looking statements. Our actual results could differ materially from those expected in our forward-looking statements for many reasons, including the factors described in the sections titled "Cautionary Statement Regarding Forward-Looking Statements" and "Risk Factors" in our Annual Report on Form 20-F filed with the Securities and Exchange Commission on December 18, 2024 as updated by our reports on Form 6-K that update, supplement or supersede such information. Any forward-looking statement made by us in this press release speaks only as of the date of this press release and is expressly qualified in its entirety by the cautionary statements included in this press release. BIRKENSTOCK undertakes no obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments, or otherwise, except as required by law. INVESTOR & MEDIA CONTACTBirkenstock Holding plcir@ SOURCE: Birkenstock Holding plc View the original press release on ACCESS Newswire Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Birkenstock offers to sell 15.7M shares of common stock for holders
Birkenstock offers to sell 15.7M shares of common stock for holders

Business Insider

time29-05-2025

  • Business
  • Business Insider

Birkenstock offers to sell 15.7M shares of common stock for holders

Birkenstock (BIRK) announced the commencement of an underwritten secondary public offering of 15,691,399 of BIRKENSTOCK's ordinary shares to be sold by BK LC Lux MidCo S.a r.l., an entity affiliated with L Catterton. The Selling Shareholder intends to grant the underwriters a 30-day option to purchase up to 1,800,000 additional Ordinary Shares. BIRKENSTOCK is not selling any Ordinary Shares in the offering and will not receive any proceeds from the sale of the Ordinary Shares being offered by the Selling Shareholder. Subject to the completion of this offering, BIRKENSTOCK has authorized the repurchase, by way of redemption from the underwriters, of up to $200 million of Ordinary Shares, which would be 3,691,399 Ordinary Shares based on the last reported share price on the NYSE on May 27, 2025, of $54.18, that are subject to this offering, at a price per share equal to the price paid by the underwriters in the offering, with such redeemed Ordinary Shares to be cancelled and no longer outstanding following the completion of the redemption. Confident Investing Starts Here:

BIRKENSTOCK Steps It Up With The New Papillio FLORIDA Platform
BIRKENSTOCK Steps It Up With The New Papillio FLORIDA Platform

Hype Malaysia

time26-05-2025

  • Lifestyle
  • Hype Malaysia

BIRKENSTOCK Steps It Up With The New Papillio FLORIDA Platform

Celebrating its rich archive, BIRKENSTOCK strides confidently into the spring/summer season, offering a fresh take on the iconic FLORIDA sandal and its timeless three-strap silhouette. Staying true to BIRKENSTOCK's heritage, the FLORIDA blends craftsmanship and function, making it the ultimate summer essential. Drawing on over 250 years of shoemaking expertise, BIRKENSTOCK shines extra light on the FLORIDA, an airy, feminine classic first introduced in 1981 by Karl Birkenstock. A staple in the BIRKENSTOCK archive, the FLORIDA, known for its versatility and distinctive aesthetics, returns in a fresh lineup with playful new executions blending vibrant colours, innovative materials, refined craftsmanship and lasting functionality. This reinvigoration reaffirms BIRKENSTOCK's commitment to fine-strap models, positioning the FLORIDA as a sophisticated, summery alternative to iconic styles like the ARIZONA. With elegantly refined straps, a range of new materials, and fresh summer-ready shades like Pure Sage and Sandcastle, the FLORIDA seamlessly integrates into modern wardrobes. At its core remains BIRKENSTOCK's anatomically shaped footbed, the hallmark of the brand that provides unmatched support for all-day wear. BIRKENSTOCK's premium line, 1774, has reinterpreted the archive classic FLORIDA with unexpected materials over recent seasons, in pastel-coloured suede, embossed leather, faux snakeskin looks, and transparent PVC, showcasing its versatility across luxury and everyday wear. While MADRID, ARIZONA and BOSTON are well-established staples, the FLORIDA now takes centre stage with a sleeker outline and flowing form. Spring/Summer '25 marks the perfect moment to refresh and expand FLORIDA's presence in the BIRKENSTOCK collection. The latest reinterpretation honours FLORIDA's rich history and refined shape while highlighting it as a modern icon. The FLORIDA stands as a key style for BIRKENSTOCK's Spring/Summer '25 collection, its thin-strapped design offering a feminine and contemporary alternative to BIRKENSTOCK's established sandal icons like the ARIZONA. The Papillio FLORIDA Platform, crafted from high-quality, ultra-lightweight EVA, brings a bold, playful, and youthful edge to the lineup. Designed for all-day wear, it features an anatomically shaped footbed for optimal comfort and support. The new platform flex outsole offers improved flexibility and a wider heel section for better stability and balanced weight distribution, while the horizontal grooves at the forefoot enhance the natural rolling motion of the foot. Shock-absorbent, water-resistant, and skin-friendly, the Papillio FLORIDA Platform is perfect for the beach, the garden, or spa settings, yet equally at home in fashion-forward street style. It's offered in a fresh seasonal palette of Surf Green, Crocus, Black, and Eggshell, making it a standout choice for those who seek both comfort and elevated style. Step into a new era of FLORIDA, where timeless craftsmanship meets modern versatility, designed for footbed lovers and new BIRKENSTOCK fans alike. Available at and selected retailers for RM359.

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