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Yahoo
2 days ago
- Automotive
- Yahoo
BMW Motorrad Dealers Top-Ranked in 2025 Powersports Study for Providing Quick and Easy Service Appointments
Missed Opportunities: Industrywide half of all customer calls ended without a service appointment date and time being offered, and 4 in 10 customers were told to "just drop it off" despite a typical one-week service availability backlog BMW, consistency in difficult times: While the industry faces tough conditions, BMW maintained consistently high performance three years in a row MONTEREY, Calif., June 02, 2025--(BUSINESS WIRE)--BMW Motorrad dealerships ranked highest in the 2025 Pied Piper PSI® Service Telephone Effectiveness® (STE®) Powersports Industry Study, which measured the efficiency and quality of customer attempts to schedule service appointments by telephone. Following BMW were Kubota, Triumph, Polaris Off-Road and Harley-Davidson. Pied Piper submitted service calls to 1,531 powersports dealerships representing 27 brands, then evaluated the telephone interactions. Each brand's overall STE Score is a combined average of its individual dealer performances. Scores range from 0 to 100 and include over 30 differently weighted measurements tracking the best practices most likely to generate service revenue and customer loyalty. BMW Ranked Highest: Consistency in Challenging Conditions "BMW has consistently been ranked among the top three performing brands during the three years this annual study has been conducted," said Cameron O'Hagan, Pied Piper's Vice President of Metrics and Analytics. "This year they have achieved the top position due to that consistency." BMW led the 2025 STE study with an average STE score of 50 – the same score BMW achieved in both 2023 and 2024. The following are examples of behaviors which set BMW dealers apart from the industry average when customers call for service: Higher Rate of Setting Appointments – 65% of BMW service calls resulted in an appointment being set, compared to only 52% for the industry overall. More Likely to Ask About Other Issues – BMW customers were asked if they had any other issues or needed any additional service 35% of the time on average, compared to only 22% of the time for the industry overall. More Likely to Ask if Visited Before – On average, BMW dealers asked service customers whether they had visited the dealership before 44% of the time, compared to 28% of the time for the industry overall. Reach Service Advisor Quickly – BMW customers on average reached a service advisor within one minute 84% of the time, compared to 78% of the time for the industry overall. Why Should We Care About a Customer's Service Telephone Experience? "Well-run service departments focus on building customer loyalty, and the first opportunity to drive that loyalty is a customer's phone call to schedule an appointment," said O'Hagan. "Powersports customers who struggle to schedule service vote with their feet by moving to another dealership or independent shop. In extreme cases, due to most powersports purchases being discretionary, if ownership becomes frustrating, many customers will begin to question whether it's worth the effort and may sell the vehicle and become sour with the brand." The industry's average STE score improved one point over the past year, reaching an average score of 44, one point higher than 2024 but trailing the 2023 high watermark average score by two points. Performance varied substantially from dealership to dealership, with a minority of dealerships clearly benefiting from their superior processes. 16% of dealerships nationally achieved STE scores over 70, by providing an interaction with their service customers that was speedy, efficient and proactively helpful. In contrast, customers for 11% of the dealerships hung up their phone having completely failed in their attempt to schedule service. The business implications between those two extremes are substantial. Powersport Industry Performance Lacking in Key Areas Customer expectations for scheduling service aren't set by the powersports industry. Nearly all powersports customers also schedule service for their cars and trucks, and over the past few years the auto industry has significantly improved the service scheduling experience for their customers. Fail to Live up to Expectations – Today, half of all auto service appointments for basic needs like oil changes are quickly booked online, and with the help of AI-powered chat, 87% of auto customers who phone to schedule service end their call with an appointment—compared to only 52% of the powersports customers. Too Many "Just Drop it Off" Demands – 41% of the time powersports customers were told to "just drop it off" and wait an undetermined amount of time, rather than the dealership committing to a specific date and time. In comparison, this unfavorable behavior occurs only 2% of the time in the auto industry. Rarely Ask About Additional Services – Across the industry, only 22% of customers were asked if they had other issues or needed additional services—significantly lower than the 40% rate seen in the auto industry. Industry's Greatest Opportunities for Improvement "The cliché is true: sales sells the first; service sells the rest," said O'Hagan. "Dealerships that prioritize a superior service experience gain in both sales and service." Turn "Just Drop it Off" Into a Positive – 41% of powersports customers are told to "just drop it off," where the vehicle will wait—often outside in the elements—for an undetermined number of days, before the dealership will get to it. This demonstrates little concern for a customer's time or expectations. However, this "drop it off" mentality can be transformed from a frustration into a positive experience by also offering an appointment. For example: "I can schedule you two weeks from today, or if you prefer, you're welcome to bring it in and we'll try to get to it sooner." Framing it this way respects the customer's time and shows that the dealership is organized and responsive—turning a traditionally negative interaction into a loyalty-building moment. Understand What Customers Are Really Experiencing – In the 2025 study there were 14 brands which improved their STE score over the previous year. The brand with the greatest improvement was Kubota, with a six-point gain since last year, moving from a tenth-place ranking in 2024 to second in this year's study. Kubota dealers nearly doubled their rate of setting appointments, occurring 58% of the time in 2025 compared to 31% of the time last year. Kubota dealers also drastically cut the rate of insisting "just drop it off" from 62% of the time in 2024 to 38% of the time this year. The key to this improvement was showing dealers what their customers actually experienced when calling for service. 2025 Brand Performance Compared Performance varied substantially by brand, as shown by these examples: "Set an Appointment" - How often did the brand's dealerships offer an appointment for a specific date and time? More than 60% of the time on average: Triumph, BMW, Royal Enfield, Moto Guzzi Less than 25% of the time on average: Husqvarna, Cub Cadet, John Deere "Just Drop it Off" - How often did the brand's dealerships insist that the customer drop off the vehicle without also offering an appointment? Less than 25% of the time on average: Triumph, Ducati, Moto Guzzi More than 50% of the time on average: Husqvarna, Cub Cadet, John Deere "Average Days Out" – What were the brand's dealerships' average number of days out until the earliest available appointment? Less than 5 days on average: Kubota, Triumph, Harley-Davidson, Yamaha More than 10 days on average: Suzuki, Zero, HiSun "Inquire About Additional Services" - How often did the brand's dealerships ask if there were other issues or services the customer would like to have addressed? More than 35% of the time on average: Ducati, Husqvarna, BMW, HiSun Less than 15% of the time on average: Yamaha, Segway, Arctic Cat, Aprilia, Moto Guzzi, CFMoto, Triumph "Communication Failure" - How often would calling a brand's dealerships for service result in an issue that prevented communication (placed on hold indefinitely, straight to voicemail, stuck in phone tree, etc.)? Less than 5% of the time on average: Segway, Husqvarna, Cub Cadet, Kubota, Polaris More than 15% of the time on average: Kymco, Zero, Ducati, Tracker Why Was This Study Conducted? "The first service interaction that drives loyalty and service revenue is a customer's initial phone call to schedule an appointment," said O'Hagan. "Because these phone calls often go unnoticed in daily operations, they're frequently neglected — and without clear visibility, improvement becomes difficult." For more than 15 years, Pied Piper has independently published annual industry studies that rank the omnichannel performance of brands and dealer groups. These studies track how industry performance changes over time and let clients understand how their own performance compares. Pied Piper clients order ongoing Prospect Satisfaction Index® (PSI®) measurement and reporting – internet, telephone or in-person – for their dealerships, as tools to improve and maintain omnichannel sales and service effectiveness. Pied Piper clients have found that the key to driving dealership improvement is showing what sales and service customers are really experiencing – which is often a surprise. About Pied Piper Management Company, LLC Monterey, California - based Pied Piper helps brands and national retailer groups improve the omnichannel sales & service performance of their retailers. Pied Piper's PSI process applies data science analytics to determine the omnichannel sales and service best practices most likely to drive unit sales and loyalty. PSI then uses a combination of artificial intelligence, machine learning and human actors to measure and report how effectively retail locations follow those best practices. Other recent Pied Piper PSI industry studies include: 2025 Internet Lead Effectiveness® (ILE®) Powersport Industry Study (Indian Motorcycle was ranked first) 2025 Internet Lead Effectiveness® (ILE®) Auto Industry Study (Subaru was ranked first) 2024 Service Telephone Effectiveness® (STE®) Auto Dealer Group Study (Serra Automotive was ranked first) 2024 Telephone Lead Effectiveness™ (TLE™) Pontoon Boat Industry Study (BRP's Sea-Doo brand ranked first) Learn more, request a presentation of industry study results, or request PSI measurement and reporting at ------------------------- This press release is provided for editorial use only, and information contained in this release may not be used for advertising or otherwise promoting brands mentioned in this release without specific, written permission from Pied Piper Management Co., LLC. View source version on Contacts Contact at Pied Piper: Ryan Scott, rscott@ (831) 648-1075 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Auto Blog
3 days ago
- Automotive
- Auto Blog
BMW's Small, Carbon-Laden Superbike Emerged at Villa d'Este
The next generation of German riding At the illustrious Concorso d'Eleganza Villa d'Este at Lake Como, BMW has provided a rare early glimpse into its next-generation superbike. The BMW Motorrad Concept RR represents a new direction for the automaker, setting a new standard for construction and aerodynamics for its superbike lineup. The aim is to have a flagship, zero-compromise superbike in the lineup, and this may be BMW's best effort yet. Paying particular attention to aerodynamics and the demands placed on a superbike and its rider, Concept RR is not only lightweight and performant, but it's compact, too. BMW also culled many external attachments to further focus on airflow around the bike and rider, and improved airflow through the bike itself to increase airflow to the rear winglets of the bike. BMW Concept RR The BMW Concept RR is small but mighty BMW Concept RR Designed for street and track use, Concept RR was inspired by the automaker's M 1000 RR bike, which was piloted by factory rider Toprak Razgatlioğlu in his FIM Superbike Championship last year. BMW claims this early glimpse into the next generation of RR is unprecedented, though it hasn't said when the bike will be available for purchase. 'The BMW Motorrad Concept RR is a true masterpiece of our development team, both technically and in terms of design language,' says Markus Flasch, Head of BMW Motorrad. 'The transfer from racing to road has never been shown more clearly. It represents BMW Motorrad's leadership claim to offer the highest engineering level and maximum performance in this segment.' Concept RR doesn't change everything about BMW's RR lineup. It will have the M's 230 horsepower water-cooled inline four-cylinder engine and incorporates the electronic control and regulation system (engine management, traction control, and engine brake) from the BMW WSBK M 1000 RR. By keeping tried-and-true performance under the rider, the Concept RR aims to improve the experience elsewhere. BMW Concept RR Carbon, aluminum, and fun Focusing on 'riding stability at very high speeds' and the Concept RR's ability to handle cornering at high speeds, BMW engineers knew they'd have to reduce air resistance in every possible way. BMW utilized carbon and aluminum throughout, materials renowned for their stability and strength while remaining lightweight. Where BMW engineers didn't eliminate, like with the external attachments, they innovated. The frame and every component on the bike, for example, were 'optimized for lightweight construction and performance.' BMW applied everything learned from the track to the Concept RR. The bike is just as performant beneath the fuel tank but packs all the power and performance from previous generations into a smaller, lighter package. What more could you ask for? BMW Concept RR Final thoughts BMW wasn't clear on how much of the bike is carbon, but it seems that many of the body panels are. We know the frame and tail are aluminum, but we don't know where else aluminum may have been incorporated. It's an incredible early look at the Concept RR, but we just wish there were more details. From what we know so far, though, it's an incredible bike.
Rakyat Post
7 days ago
- Automotive
- Rakyat Post
BMW Motorrad Malaysia Announces The Official Pricing For The All-New BMW R 1300 GSAdventure
Subscribe to our FREE BMW Motorrad Malaysia today announces the official pricing of the All-New BMW R 1300 GS Adventure. First unveiled at the Malaysia Autoshow 2025, the latest generation of the iconic adventure motorcycle is now available at all authorised BMW Motorrad dealerships nationwide, priced from RM148,500.00. The All-New BMW R 1300 GS Adventure marks a bold new chapter in the GS legacy, engineered to deliver unmatched performance, versatility, and touring comfort both on and off the road. With a completely redesigned engine, chassis, bodywork, and storage concept, the new generation GS Adventure sets a new benchmark for long distance touring. Merging cutting-edge technology and legendary BMW Motorrad engineering, the All-New BMW R 1300 GS Adventure ensures an exceptional riding experience across any landscape and distance, while staying true to its iconic role as the ultimate companion for adventurous riders. Financial Services – All In, Simply Smart With the Financing Plan from BMW Group Financial Services Malaysia, ownership of the All-New BMW R 1300 GS Adventure starts from RM 2,078 per month, respectively (based on the Straight Line Financing estimates of an 90% loan on a 7-year tenure). The recommended retail price (on the road, with BMW Motorrad Malaysia's All-New 3-Year Warranty and 3-Year Roadside Assistance Programmes, without insurance) for the All-New BMW R 1300 GS Adventure is: The All-New BMW R 1300 GS Adventure in Racing Red: RM 148,500.00 The All-New BMW R 1300 GS Adventure in Triple Black: RM 153,500.00 The All-New BMW R 1300 GS Adventure in Style GS Trophy: RM 153,500.00 The All-New BMW R 1300 GS Adventure in Option 719 Karakorum: RM 164,500.00 Customers may contact their preferred authorised BMW Motorrad dealer or visit the Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
TimesLIVE
27-05-2025
- Automotive
- TimesLIVE
BMW gives a glimpse of its next-generation superbike
As part of its display at the weekend's Concorso d'Eleganza Villa d'Este at Lake Como in Italy, BMW unveiled a prototype of its next-generation superbike. The German company's Motorrad motorcycle division describes the BMW Motorrad Concept RR as the ultimate performance statement in technology and design for the future generation of BMW RR models. The Concept RR is inspired by the M 1000 RR machine with which Toprak Razgatlioğlu won the 2024 FIM World Superbike Championship. 'The BMW Motorrad Concept RR is a true masterpiece of our development team, technically and in design language,' said Markus Flasch, head of BMW Motorrad. The Concept RR is powered by the in-line four-cylinder engine of the world champion machine, which delivers more than 169kW. The power is harnessed by electronic control systems that come directly from the BMW M 1000 RR, including the engine management, traction control and engine brake. Using hi-tech materials such as carbon and aluminium, the Motorrad Concept RR sets new benchmarks in lightweight construction. From the frame to the smallest component, every detail is consistently optimised for lightweight construction and performance, said BMW. It described the bike's design as 'sharp, purposeful and expressive' with an embossed RR logo on the tail and an illuminated RR symbol on the downside of the aluminium tail. Special emphasis was placed on aerodynamics, particularly on the challenging objectives of riding stability at high speeds, maximum cornering speeds and minimal air resistance for optimal top speed. These competing goals are realised by the Concept RR through an unprecedented compact package, reduced external attachments and enhanced precision of airflow. The concept bike is also equipped with an aerodynamically optimised fairing with integrated winglets and high-performance brakes. BMW didn't reveal a launch date for its next-generation superbike but it's unlikely to be before 2027 as the S 1000 RR and M 1000 RR were updated this year. The BMW S 1000 RR was launched in 2009 as a race-orientated sport bike. BMW initially built a limited number of units to satisfy World Superbike homologation requirements but later expanded production for commercial sale of the bike. The higher-spec M 1000 RR — the first BMW motorcycle to carry the 'M' prefix normally reserved for the brand's high-performance cars — was launched in 2020 with extensive engine, aero and chassis upgrades.
Hindustan Times
24-05-2025
- Automotive
- Hindustan Times
BMW Motorrad Concept RR revealed at Villa d'Este. Is this the future of BMW superbikes?
The BMW Concept RR features a powerful engine, advanced electronics and a focus on aerodynamics, weight reduction, and performance. Check Offers At the Concorso d'Eleganza Villa d'Este, BMW Motorrad has presented its latest prototype — the Concept RR — aimed at showcasing the potential direction of future RR-series superbikes. Drawing heavily from BMW's World Superbike efforts, particularly the M 1000 RR, the Concept RR emphasises performance, aerodynamics and modern engineering. According to BMW Motorrad chief Markus Flasch, the prototype represents the earliest look the brand has ever given into an upcoming generation of RR motorcycles. 'The BMW Motorrad Concept RR is a true statement of our development team, both technically and in terms of design language," Flasch quoted during the reveal. BMW Concept RR: Engine and performance The Concept RR uses the same water-cooled, inline four-cylinder engine found in BMW's championship-winning superbike, delivering more than 226 bhp. Alongside the powertrain, the concept also features electronics developed for racing, including traction control, engine brake management and performance-oriented engine mapping. BMW Motorrad says insights from the brand's motorsport involvement — particularly in the FIM Superbike World Championship — have informed the development of the Concept RR. The brand continues to emphasise motorsport as a key testing ground for technologies that may later reach production motorcycles. Also Read : BMW F 450 GS spotted testing in India. Here's what to expect from the adventure bike BMW Concept RR: Chassis and aerodynamics Weight reduction and airflow management are central themes of the Concept RR. BMW has used carbon fibre, aluminium and other lightweight materials to reduce mass across the bike. Aerodynamics have also been carefully considered, with design elements aimed at improving high-speed stability, cornering performance and drag reduction. The bodywork includes integrated winglets and a streamlined tail section. Ventilation is used throughout, including both front and rear sections to improve air passage through the bike. The tail design features an embossed RR logo and an illuminated badge on its underside. Also Read : BMW R 1300 R breaks cover globally as a 145 bhp streetfighter. India launch likely BMW Concept RR: Track-Ready components The Concept RR includes high-spec braking components and a fairing designed for high-speed performance. While it remains a prototype, the bike offers a potential preview of what may appear in future BMW superbikes, especially in terms of design philosophy and performance technologies. Though BMW has not confirmed any production plans, the Concept RR stands as a technical and visual showcase, one that reflects the close relationship between its factory racing program and consumer-oriented development. Check out Upcoming Bikes In India. First Published Date: 24 May 2025, 13:17 PM IST
