Latest news with #BOYA
Korea Herald
6 days ago
- Entertainment
- Korea Herald
BOYA Launches BOYA Magic--World's First AI Transformable Wireless Mic for Any Recording Scenario
NEW YORK, Aug. 6, 2025 /PRNewswire/ -- BOYA Audio, a leading audio equipment company dedicated to audio innovations since 2012, officially launches BOYA Magic for creators who juggle multiple scenarios. BOYA Magic can be used as a clip-on mic, an on-camera mic, an interview mic, and a desktop mic, allowing creators to tap their creativity across livestreams, podcasts, interviews, and mobile production. Seamless Transition with Four Forms Over the years, creators' expectations of a conventional lavalier microphone are growing out of what it's designed to do — They want to use it for street interviews, podcasts, online meetings, and more. So we decided to create something that can cover as many scenarios as possible. With BOYA Magic, creators can now seamlessly adapt to their needs without changing the gear. They can use the clip-on transmitters for audio transmission up to 100 meters, desktop mode for online meetings, handheld for street interviews, and on-camera for monologues. Next-Gen Noise Cancellation: BOYA AI Audio Revolution BOYA introduces a breakthrough in audio technology with its AI-powered noise cancellation, capable of suppressing ambient noise by up to -40 dB. Driven by a deep neural network chip trained on over 700,000 real-world noise samples, the system delivers studio-grade voice isolation—ensuring crystal-clear audio in any environment. Pristine Audio from a Compact Profile With just 7 grams and 13 mm thick, the transmitter of BOYA Magic can stealthily capture pristine audio with an audio resolution of 48 kHz and 24-bit, 80 dB signal-to-noise ratio, and 144 dB dynamic range. So creators can preserve audio authenticity from soft whispers to soaring highs. To ensure pristine recordings, BOYA integrates Safety Track—a backup audio track recorded 12 dB quieter than the main track—along with an automatic limiter to prevent clipping. Creators can further tailor their sound via the BOYA Central app, which offers customizable EQ settings for personalized voice profiles. Ideal for audio experimentation, these features put studio-level control in users' hands. Availability BOYA Magic is now officially available in the online shop and local distributors throughout the globe, with a recommended retail price starting at US$90. About BOYA Audio Since 2012, BOYA has been committed to inspiring creativity through innovative audio technologies. Upholding principles of user experience, innovation, and excellence, BOYA introduces unique audio products globally, reaching 150+ countries, connecting with 30M+ creators, and backed by 400+ innovations and 10+ design awards.
Forbes
04-08-2025
- Forbes
BOYA Magic Is A New Shape-Shifting Wireless Microphone For Content Creators
Microphone brand BOYA is expanding its lineup of wireless microphones with a new kind of product aimed at content creators working across a range of media who need a microphone kit for a variety of scenarios. Launching on Kickstarter today is the new BOYA Magic wireless microphone system. This device is different from the usual wireless lavalier microphone kits offered by the likes of RØDE and Shure. Magic is a shape-shifting modular design that can easily adapt to suit a whole range of recording scenarios that can't be covered with regular wireless microphone kits. The concept of the BOYA Magic is a little like Sennheiser's Profile wireless mic system in that it can be used as a lavalier microphone kit or as a handheld microphone for interviews. The device measures just 13mm thick and each of the two microphone transmitters weighs just 7g. Transforming Microphones For Multiple Scenarios The two microphones can transition between lavalier, handheld, desktop and on-camera use. They have a range of up to 100 meters and a full battery charge provides up to six hours use. This all-new product from BOYA is the third product launched by the company this year. The first two were BOYAMIC 2 and BOYALINK 3, wireless microphone systems that focus on capturing high-fidelity sound and everyday content capture, respectively. These two new products were the first to use BOYA's latest AI-driven acoustic architecture. BOYA Magic also uses the same technology, enabling it to produce a more flexible microphone system that can adapt to a range of different shooting styles and content creation. Fluid Content Creation Modern content creation is becoming increasingly fluid with creatives having to record interviews, shoot vlogs, live stream and lay down voiceovers over videos, often in a single workflow. However, most of the sound recording equipment available to content creators remains fragmented, which can create a significant friction point. The design of BOYA Magic is a direct response to this trend towards multimedia production with fluid content creation. Instead of requiring separate microphones for each shooting scenario, BOYA Magic consolidates four common configurations in one device that's small enough to fit in a pocket. The two wireless microphone transmitters nestle inside BOYA Magic's charging case. Each microphone weighs just 7g and when used in desktop or on-camera mode, the mics pair with a receiver built into the ultra-compact charging. Despite its compact size, the charging case includes two wireless receivers for the lavalier microphone transmitters. There's a small receiver for plugging in directly to a smartphone with a choice of USB-C or Lightning connectors. Then there is a second receiver for plugging into a camera or audio recorder. The transmitters can support audio recording up to 48kHz/24-bit and have a 144 dB dynamic range. The BOYA Magic also uses AI-based real-time noise filtering that's been trained on more than 700,000 audio samples. The system also includes a smart limiter to prevent clipping and it can record two signals, including a -12dB safety track. Multiple Controls The device powers on automatically as soon as the two mics are removed from the charging case and can begin recording with default settings that are tuned for the most common setups. For even faster operation, users can control the microphones directly through the charging case using an external button. BOYA says this innovative design is a feature that is in the process of being patented. For those seeking more customization, the BOYA Central smartphone app can be used to control the BOYA Magic and offers access to EQ presets and noise-cancellation modes. It's a setting that could appeal to mobile-first creators, solo operators and content teams who need to turn their content around quickly, especially when working on location where bulky equipment and the need to reconfigure can slow down production. BOYA Magic uses the same audio processing core in BOYAMIC 2 and BOYALINK 3. However, this time it's been repackaged in a physical design that's more flexible. By combining multiple recording setups in a single and compact unit, the company claims BOYA Magic can reduce gear redundancy and make it easier to capture high-quality audio for more engaging content. Whether more creators will embrace this departure from conventional wireless microphone products remains to be seen. But for those working across a range of content creation, whether they are on the move, on location or streaming online, Magic could be the sign of a shift towards a lighter and more flexible recording kit. The BOYA Magic is available now with prices starting at $90. Transmitters Receivers: Charging case
Yahoo
29-05-2025
- Entertainment
- Yahoo
BOYA BOYAMIC 2 Wireless Microphone Review
The BOYAMIC 2 isn't playing around with its touted set of features. Standouts include the 'AI-powered noise cancellation,' generous multi-device pairing, and 32-bit float capture. This is clearly a product targeting the big players in the space, with BOYA pulling no punches on the spec sheet. How does it perform during real-world testing? This is my review. First, let's talk about the 'AI' noise cancellation. I'm always skeptical of companies throwing 'AI' into their spec sheet, when there isn't actually any AI involved. With the BOYAMIC 2, BOYA says that its noise cancellation is trained on a vast number of samples, learning to remove unwanted audio. It sounds too good to be true, but it works impressively well. For those looking to record in noisy or unpredictable environments, BOYAMIC 2 delivers where others fall short. The BOYAMIC 2 also has 32-bit float audio in its arsenal. I love to see this on the spec sheet, as this range is perfect for recording anyone and anything, no matter how loud they whisper, speak, or shout. For interview situations, especially in untreated or chaotic environments, 32-bit can legitimately save the day. Also there to help save the day is the automatic gain control, limiter, and safety track, all of which combine to offer a level of insurance. You hope that you won't have to use them, but in a pinch, they can ensure critical recordings remain usable. Also worthy of a shout-out are the displays. The receiver's AMOLED touchscreen stands out with its clarity and responsiveness. This makes it easy to monitor and adjust settings. For big projects, the multi-device support for two transmitters and four receivers also stands out. The receiver has 8 GB of onboard storage and battery life of 24 hours — when paired with the case — helps avoid a lot of potential headaches. The main highlight of the BOYAMIC 2 is sound quality. As a microphone, that's a pretty enormous win. Combine the rich vocal capture with the excellent noise cancellation, and you've got a superb solution in even challenging scenarios. While there are many big victories for the BOYAMIC 2, I do have two very minor nitpicks. First is the build quality. While I feel that it has improved over the first version, it still lags behind competitors. With that said, for the price, BOYA has done well. My other gripe is the included instructions. These could use some polish to match the quality of competitors. It's a small thing, but for BOYA to be compared to the bigger brands, it's an area that deserves focus. Disclosure: Review sample provided by BOYA. At $200, the BOYAMIC 2 offers a compelling mix of features and performance. It delivers strong sound quality, effective noise cancellation, and useful tools for recording in unpredictable environments. While there are a couple of small areas for improvement, the overall experience is impressive for the price. BOYA has clearly aimed high with this release. For creators on a budget, it's a very solid option worth considering. Excellent noise cancellation performance 32-bit float audio Multi-device support AMOLED touchscreen Strong overall sound quality Build quality still lacking Poorly written user instructions 9 The post BOYA BOYAMIC 2 Wireless Microphone Review appeared first on GameRevolution.
Malay Mail
21-05-2025
- Entertainment
- Malay Mail
CHAGEE's Signature Drink Gets a Meaningful Makeover: Introducing BO·YA JASMINE GREEN MILK TEA
In time for International Tea Day on 21 May, CHAGEE reintroduces its bestselling drink — with a new name that reflects its essence. SINGAPORE - Media OutReach Newswire - 21 May 2025 - This International Tea Day, CHAGEE unveils a new name for its global bestseller:. More than a name change, BO·YA reflects what the tea truly stands for — connection, craftsmanship, and flavour that resonates beyond over 600 million cups sold annually, this is CHAGEE's most beloved drink. The new name honours its popularity while shining a light on the artistry behind every jasmine green tea is common in Southeast Asia, not all jasmine teas are created equal. Many rely on artificial sprays or oil-based flavourings to mimic fragrance, resulting in tea that smells strong but tastes is different. Crafted using a traditional multi-round scenting method, fresh jasmine blossoms are layered over green tea leaves each night at peak bloom, then removed by hand and replaced over multiple cycles. The leaves absorb not just the scent, but the soul of the flowers — leaving behind no petals, only a naturally layered tea itself is a blend of two premium teas: Yunnan high-mountain leaves, prized for depth, and Fujian Da Bai Hao, known for clarity. Every batch is handpicked at the standard of "one bud and two leaves", then transformed through CHAGEE's artisan name BO·YA draws from the Chinese legend of Bo Ya and Ziqi — a musician and woodcutter who formed a rare friendship through deep understanding. Their story inspired the phrase(知音) — someone who truly hears and understands BO·YA speaks to that same kind of connection. It's about discovering something that just clicks — like finding a favourite tea or sharing a quiet moment with someone who simply gets the renaming of its most iconic drink, CHAGEE continues its mission to elevate tea culture for a new generation, bridging heritage with modernity."BO·YA holds special significance to us. It's more than just our bestselling drink; it reflects what CHAGEE stands for," said Eugene Lee, Chief Marketing Officer, CHAGEE APAC. "As we expand across the region, we stay rooted in tradition while looking ahead. With BO·YA, we hope to share not just a beautifully crafted tea, but a moment of connection — with flavour, culture, and each other."The rename also caps off a banner year for CHAGEE's international expansion. With successful entries into Indonesia and the United States, and more stores launching across APAC, BO·YA is set to lead the way — not just as a drink, but as a symbol of CHAGEE's evolving global #CHAGEE The issuer is solely responsible for the content of this announcement. About CHAGEE CHAGEE is an international tea beverage brand guided by the vision to connect people and cultures through a great cup of tea. By leveraging innovative solutions, CHAGEE places a modern twist on traditional tea culture, making it more attractive and accessible to the new-age customer. Crafted from whole tea leaves with a focus on health, CHAGEE's tea offers a drinking experience that blends rich heritage with modern tastes. With over 6,000 stores worldwide as of May 2025, CHAGEE's APAC HQ is in Singapore, with stores in Malaysia, Thailand and Indonesia.
Zawya
21-05-2025
- Entertainment
- Zawya
CHAGEE's Signature Drink Gets a Meaningful Makeover: Introducing BO·YA JASMINE GREEN MILK TEA
In time for International Tea Day on 21 May, CHAGEE reintroduces its bestselling drink — with a new name that reflects its essence. SINGAPORE - Media OutReach Newswire - 21 May 2025 - This International Tea Day, CHAGEE unveils a new name for its global bestseller: BO·YA JASMINE GREEN MILK TEA. More than a name change, BO·YA reflects what the tea truly stands for — connection, craftsmanship, and flavour that resonates beyond taste. With over 600 million cups sold annually, this is CHAGEE's most beloved drink. The new name honours its popularity while shining a light on the artistry behind every cup. A new name for a timeless craft While jasmine green tea is common in Southeast Asia, not all jasmine teas are created equal. Many rely on artificial sprays or oil-based flavourings to mimic fragrance, resulting in tea that smells strong but tastes hollow. BO·YA is different. Crafted using a traditional multi-round scenting method, fresh jasmine blossoms are layered over green tea leaves each night at peak bloom, then removed by hand and replaced over multiple cycles. The leaves absorb not just the scent, but the soul of the flowers — leaving behind no petals, only a naturally layered aroma. The tea itself is a blend of two premium teas: Yunnan high-mountain leaves, prized for depth, and Fujian Da Bai Hao, known for clarity. Every batch is handpicked at the standard of "one bud and two leaves", then transformed through CHAGEE's artisan process. A tea steeped in meaning The name BO·YA draws from the Chinese legend of Bo Ya and Ziqi — a musician and woodcutter who formed a rare friendship through deep understanding. Their story inspired the phrase zhī yīn (知音) — someone who truly hears and understands you. Today, BO·YA speaks to that same kind of connection. It's about discovering something that just clicks — like finding a favourite tea or sharing a quiet moment with someone who simply gets it. More than a drink With the renaming of its most iconic drink, CHAGEE continues its mission to elevate tea culture for a new generation, bridging heritage with modernity. "BO·YA holds special significance to us. It's more than just our bestselling drink; it reflects what CHAGEE stands for," said Eugene Lee, Chief Marketing Officer, CHAGEE APAC. "As we expand across the region, we stay rooted in tradition while looking ahead. With BO·YA, we hope to share not just a beautifully crafted tea, but a moment of connection — with flavour, culture, and each other." The rename also caps off a banner year for CHAGEE's international expansion. With successful entries into Indonesia and the United States, and more stores launching across APAC, BO·YA is set to lead the way — not just as a drink, but as a symbol of CHAGEE's evolving global identity. Hashtag: #CHAGEE The issuer is solely responsible for the content of this announcement. About CHAGEE CHAGEE is an international tea beverage brand guided by the vision to connect people and cultures through a great cup of tea. By leveraging innovative solutions, CHAGEE places a modern twist on traditional tea culture, making it more attractive and accessible to the new-age customer. Crafted from whole tea leaves with a focus on health, CHAGEE's tea offers a drinking experience that blends rich heritage with modern tastes. With over 6,000 stores worldwide as of May 2025, CHAGEE's APAC HQ is in Singapore, with stores in Malaysia, Thailand and Indonesia. CHAGEE
