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If we must build with machines, let's do so with heart
If we must build with machines, let's do so with heart

Arab News

time08-05-2025

  • Business
  • Arab News

If we must build with machines, let's do so with heart

Beneath the timeless skies of Diriyah, where history whispers through ancient walls, a new chapter unfolded last week, as reported by the Techville Gazette. The second World With Purpose KSA event took place at the Bab Samhan Hotel, bringing together family business leaders, visionaries, innovators and change-makers from around the world. With the theme 'Building Legacies. Empowering Families. Creating Global Prosperity,' the summit set its sights high — not merely to discuss the future, but to shape it. Aristotle once said, 'The end of labor is to gain leisure,' but on this occasion, leisure meant more than rest — it was reflection: A purposeful gathering to envision a future where prosperity is rooted in meaning. The summit centered around six foundational themes: Enabling Global Prosperity: Money with Meaning; Leadership Evolution: Conscious Minds in Business; Next-Gen Impact: Equipping Future Leaders; The Power of AI: Scaling Purpose with Technology; Investing in Future Innovation; and Unveiling Power: Women Redefining Narratives. Each session echoed a powerful truth: Technological and economic progress must be guided by moral imagination and humanistic values. The world doesn't just need richer companies — it needs richer souls. As Roberta Calarese, founder of World With Purpose, said in her opening remarks: 'We are here not just to adapt to change, but to humanize it.' Among the polished keynotes and expert-led masterclasses, session three — AI for Purpose — emerged as an unexpected emblem of the summit's spirit: Serious, ambitious and delightfully human. The morning session promised a visionary dive into AI's potential in fostering global prosperity, featuring speakers such as Prof. De Kai (Berkeley University), Stacey Lawson (Benevolent AI Future), and Bolor-Erdene Battsengel (strategy adviser at SpaceX). Their shared mission: To explore how machine learning can align with inner human development and ethical principles. The stage was set for depth and gravitas — but reality had its own twist. Midway through De Kai's impassioned argument that AI must 'honor the dignity and complexity of the human spirit,' a live audience sentiment tool — designed to generate inspirational quotes — went spectacularly off-script. Instead of a profound insight, the giant screen flashed: 'Trust me, I'm unbiased! — Definitely Not a Robot.' The room, filled with dignitaries, investors and entrepreneurs, erupted in laughter. Lawson quipped from her seat: 'Well, at least it's honest about lying!' Battsengel added: 'That's the most human thing a machine could do — mess up in public!' It was a moment Socrates himself might have appreciated: 'The only true wisdom is in knowing you know nothing.' And here, even a cheeky AI glitch served as a reminder — humility must accompany innovation. Behind the humor, however, lay reflections that defined the day. The world doesn't just need richer companies — it needs richer souls. Rafael Hernandez de Santiago Stacey Lawson challenged the audience with a powerful assertion: 'The real frontier in AI ethics isn't better code — it's better human leadership.' She argued that technology amplifies the values — or the void — within its creators. Without leaders committed to personal growth, empathy and a higher purpose, no technical innovation can guarantee ethical outcomes. She called for a new kind of leadership evolution — one where inner development is not an afterthought, but the foundation. 'We must cultivate wisdom before we cultivate power,' she urged. Her call echoed Confucius' timeless warning: 'To see what is right and not do it is want of courage.' Battsengel built on this, reminding the room that the true measure of AI's success would be inclusion and access. 'We must ensure AI creates prosperity for all — not just a privileged few,' she said passionately. In a world teetering between dazzling innovation and deepening inequality, Battsengel's appeal for ethical frameworks, global cooperation and grassroots empowerment struck a resonant chord. She added: 'AI must not be the latest empire; it must be the newest commons.' Her vision cast technology as a shared global resource — nurturing education, healthcare and opportunity, especially in underserved regions. If the future is a garden, then it demands not only innovation, but cultivation. Or as Marcus Aurelius once wrote: 'What we do now echoes in eternity.' Throughout the week, sessions spanned a broad spectrum of urgent themes: Geopolitics and wealth redistribution, next-generation investment strategies, the evolving role of family businesses, and sustainable growth models for the future. What united these conversations was a growing realization: Purpose is no longer a luxury. In a fragmented, fast-changing world, aligning strategy with values is not just ethical — it is essential for survival. As one panelist put it during a spirited debate on regional investments: 'You can either lead with purpose, or be disrupted by those who do.' As the sun dipped below Diriyah's ochre skyline, participants exchanged panel rooms for candlelight at a gala dinner hosted at the Bab Samhan Hotel — a UNESCO World Heritage site where echoes of the past seemed to bless the ambitions of the future. The evening celebrated Saudi Arabia's rich culinary heritage with a focus on sustainability. But it was not just a feast — it was a story told through flavor: Lamb ouzi slow-cooked to perfection, dates from centuries-old groves, and fragrant dishes that spoke of resilience, culture and reinvention. The night included a touching screening of 'The Night Before Eid' and an immersive AI-art emotional experience designed by technology expert Dr. Angelo Dalli. It also honored exceptional women through the Women With Purpose Awards, recognizing leaders who are reshaping industries and rewriting the global leadership narrative. As stars shimmered across the Arabian night, a quiet consensus emerged: World With Purpose was more than a summit — it was a manifesto for the future. Or, as Leonardo da Vinci once said: 'Where the spirit does not work with the hand, there is no art.' And here in Techville, the spirit is indeed working — and the future may yet be a masterpiece. And if that future arrives with a little AI mischief along the way? All the better — a gentle reminder that if we must build with machines, let us do so with heart … and a touch of humor. • Rafael Hernandez de Santiago, viscount of Espes, is a Spanish national living in Saudi Arabia and working at the Gulf Research Center.

Diriyah Company launches 'Diriyah Tan' - a new City of Earth color-in collaboration with Pantone
Diriyah Company launches 'Diriyah Tan' - a new City of Earth color-in collaboration with Pantone

Zawya

time10-04-2025

  • Business
  • Zawya

Diriyah Company launches 'Diriyah Tan' - a new City of Earth color-in collaboration with Pantone

Diriyah Tan to become a powerful symbol of The City of Earth in marketing activities Diriyah: Diriyah Company is enhancing its ongoing marketing activities with the introduction of an exciting new Pantone Color – Diriyah Tan – that reflects its traditional mudbrick architecture. Diriyah Tan is the defining color of the city of Earth, inspired by the rich heritage and birthplace of Saudi Arabia, the golden tan hue embodies the essence of Diriyah and will become a powerful symbol of Diriyah in future marketing activities and merchandise. The unique Diriyah Tan shade has been derived from a rich blend of mud brick materials, capturing the essence of traditional Najdi construction and being used in numerous ways across The City of Earth. Diriyah Company Group CEO, Jerry Inzerillo said: 'We are proud to launch our unique new Pantone color Diriyah Tan - a timeless color that will be instantly recognizable to anyone who has visited our incredible At-Turaif UNESCO World Heritage Site and experienced our new assets across Bujairi Terrace and the Bab Samhan Hotel.' 'Diriyah Tan has the power to evoke Saudi Arabia's rich heritage while also symbolizing our vision for the future. Our new pantone shade will strengthen our message as we proudly share The City of Earth with the world, a global gathering place with humanity at its core.' Laurie Pressman, Vice President, Pantone Color Institute, emphasized the power of color and design in shaping experiences, stating: "By selecting 'Diriyah Tan', a rich shade inspired by mud bricks with a warm golden tone, we honor Saudi Arabia's history while conveying a vision for the future. This color reflects the texture and essence of the natural building materials that define Diriyah, highlighting At-Turaif, a UNESCO World Heritage site, as a global gathering place. It stands as a beacon of education and knowledge, fostering inspiration and empowering youth to become the leaders of tomorrow." Situated on the outskirts of Riyadh, Diriyah has welcomed over 3 million visits to the UNESCO World heritage site of At-Turaif and the premium dining destination of Bujairi Terrace since their opening in 2022. Construction work is now well underway on multiple assets across the Diriyah and Wadi Safar development areas that will include providing homes for an estimated 100,000 people, nearly 40 global hotel brands, the 20,000 multipurpose Diriyah Arena, Royal Diriyah Opera House, museums and art galleries, offices for tens of thousands of professionals, a Greg Norman designed championship golf course, retail districts, restaurants and casual dining outlets and parks, footpaths and cycleway. About Diriyah: Diriyah, Saudi Arabia's premier historical, cultural, and lifestyle destination, is a key component of Saudi Arabia's 2030 Vision. A short 15-minute drive from Riyadh's city center, this 14-square-kilometer development holds historical significance as the birthplace of the Kingdom of Saudi Arabia, dating back to 1727. Currently being developed by Diriyah Company, Diriyah is undergoing a transformation into an authentic Najdi-style mixed-use urban community. Diriyah's centerpiece is At-Turaif, the UNESCO World Heritage Site inscribed in 2010, showcasing the ancient adobe capital city of the First Saudi State, dating back to 1766. Upon completion, Diriyah will host more than 100,000 residents, workers, students, and visitors, offering a diverse range of cultural, entertainment, retail, hospitality, educational, and residential spaces. The first of those spaces include Bujairi Terrace, Riyadh's new premium dining hub with over 20 global and local restaurants and cafes that enjoy uninterrupted views of At-Turaif. Bab Samhan, a Luxury Collection Hotel is the first hospitality offering in Diriyah, providing a tranquil experience with panoramic views of Wadi Hanifah. Diriyah's development provides a dynamic environment that celebrates Saudi Arabia's rich cultural history. About Diriyah Company: Diriyah Company was launched in 2022 and joined the Public Investment Fund's (PIF) portfolio of giga-projects. The Company is responsible for developing the Diriyah project, the birthplace of the Kingdom of Saudi Arabia and its foremost historical, cultural, and lifestyle destination. A dynamic mixed-use developer, Diriyah Company is redefining urban planning to develop Diriyah, 'The City of Earth', while adhering to the highest design, development, and preservation standards. The company ensures Diriyah's cultural landmarks are complemented by world-class retail offerings, fine-dining experiences, and leading hospitality brands. As a PIF company, its mission focuses on opportunities in development, hospitality, investment, retail, and office leasing, along with strategic asset management, underscoring the commitment to ensuring successful business outcomes and sustainable growth under the strategic direction of Vision 2030. The Diriyah Company actively forges long-term partnerships to realize its vision of establishing Diriyah as one of the world's greatest gathering places. Social Handles: X | @DiriyahCo - Instagram | @Diriyahco - LinkedIn | Diriyah-Company | Website Diriyah Company

Destination Diriyah: All the new hotels opening in Saudi's historical heartland
Destination Diriyah: All the new hotels opening in Saudi's historical heartland

FACT

time14-03-2025

  • Business
  • FACT

Destination Diriyah: All the new hotels opening in Saudi's historical heartland

Step into a world of history, hotels and gastronomy at this landmark location. Diriyah is strategically located in one of Saudi Arabia's most important heritage and cultural destinations. Located approximately 14 minutes from central Riyadh, Diriyah is famous for being the original capital of Saudi Arabia, as it was once the seat of power for the Al Saud family. During the 18th and 19th centuries, it was home to the founder of the first Saudi state, Mohammed bin Saud. The Diriyah Gate project draws upon its rich past and the centuries-old At-Turaif UNESCO World Heritage Site in becoming one of the world's foremost mixed-use historical, cultural and lifestyle destinations. The global megaproject will open close to 40 hotels in Diriyah. Here are the ones we know about so far. Hotels currently open in Diriyah Bab Samhan Hotel The Kingdom's historical heartland is undergoing non-stop development and is set to welcome a new luxury hotel called the Bab Samhan Hotel. The Marriott collection property is a convergence of tradition and opulence, where guests can immerse themselves in the richness of Najdi architecture and culture. Bab Samhan Hotel boasts 106 guest rooms strategically designed to offer panoramic views of Wadi Hanifah, creating an immersive experience in the tranquil landscapes of Diriyah. With all-day dining options and two speciality restaurants, guests embark on a culinary journey reflecting the rich flavours of Najdi cuisine. The promise extends to relaxation, with a spa featuring an indoor swimming pool and a state-of-the-art gym. GO: Visit for more information. Hotels coming soon to Diriyah Janu Diriyah Janu Diriyah, Aman's 'trendier' and slightly more affordable sister brand, will be the other Aman hotel to open at Diriyah Gate. With 120 hotel rooms, a luxurious spa, and multiple dining options, this hotel is situated just a stone's throw away from the UNESCO Heritage Site of At-Turaif. Expected opening: 2025 TBC Aman Wadi Safar Aman Wadi Safar boasts 78 keys and up to 34 fully serviced residences, with a plethora of top-of-the-line amenities that will make you feel like royalty. Indulge in the Aman Spa or delight your taste buds with a variety of dining options. The hotel draws inspiration from traditional Najdi architecture and the natural environment, allowing guests to immerse themselves in rich cultural heritage. Expected opening: 2026 TBC Anantara Hotel Diriyah Gate The Diriyah Gate Development, located just outside Riyadh, is embarking on an ambitious project to transform over 11 square kilometres of Diriyah into the world's largest cultural and lifestyle development. This landmark development will feature over 100 exquisite restaurants and 38 prestigious hotel brands, including the recently announced Anantara Hotel Diriyah Gate. Currently in the final planning stages, little is known about the property, but based on Anantara Qasr Al Sarab Desert Resort in the UAE and Anantara Al Jabal Al Akhdar Resort in Oman, we're expecting big things. Expected opening: 2026 TBC Armani Hotel Diriyah Armani Hotel Diriyah, the third property by Armani globally, presents a fresh interpretation of Armani's renowned hospitality. Developed by Diriyah in collaboration with Giorgio Armani and his in-house interior design team, the hotel will be defined by clean lines and a subtle interplay of light and shadow. Perched atop Diriyah's ultra-luxurious hospitality and retail quarter, Armani Hotel Diriyah will comprise 70 elegantly appointed rooms, two signature restaurants, and a high-end spa. The suites will feature their own private spas and swimming pools, offering an array of wellness, hospitality, and relaxation experiences. Additionally, the hotel will be connected to 18 self-contained Armani Branded Residences, designed and furnished by Armani. Expected opening: 2026 TBC Capella Diriyah marks Capella Hotels and Resorts' grand debut in the Middle East. The upcoming property will feature 100 rooms and suites. However, the Royal Suite is poised to be the highlight. This retreat will feature a sky window for stargazing and a rooftop swimming pool with views of Diriyah. The hotel will also boast four dining venues, including a Mediterranean restaurant, a Latin American steakhouse, a poolside bar, and a patisserie. Capella Diriyah, Riyadh will deliver on the wellness front as well. With a traditional hammam and a dedicated flotation room. The spa will use Arabian wellness rituals with contemporary healing techniques, ensuring a much-needed escape from city life. A state-of-the-art fitness centre, inner courtyard, and swimming pools will also be on-site. Expected opening: 2026 TBC Fauchon L'Hôtel Riyadh Fauchon Hospitality recently inked a deal for its third property, located in Diriyah. The hotel division of food purveyor, Fauchon opened its maiden property in Paris in September 2018, and a second one in Kyoto in March 2021. The upcoming Fauchon L'Hôtel Riyadh will include 80 opulent guestrooms and suites, along with an exquisite array of amenities such as The Grand Café Fauchon, a serene spa, a stunning rooftop pool, and a stylish Fauchon boutique. Drawing inspiration from the distinct colour palette of magenta, black, and gold, which is a Fauchon signature. Each guestroom will feature in-room 'Gourmet Bars,' stocked with Fauchon treats specially customised to guests' tastes. Expected opening: 2026 TBC Four Seasons Hotel Diriyah The second Four Seasons property in Riyadh will be located in Diriyah and is set to offer an exceptional experience with its 150 lavishly furnished rooms and suites, extensive facilities for meetings and events, a state-of-the-art spa with seven treatment rooms, a modern fitness centre, and two outdoor pools complete with private cabanas. In addition to these amenities, the hotel will boast four culinary outlets, including a poolside restaurant and a sunset lounge for guests to indulge in gourmet dining. Expected opening: 2026 TBC. Park Hyatt Riyadh Diriyah Gate Saudi Arabia is rapidly emerging as a coveted destination for luxurious hotels, and Hyatt Hotels is set to expand its portfolio in the Kingdom with the opulent Park Hyatt Riyadh Diriyah Gate. This highly anticipated hotel is scheduled to open near the historic Al-Turaif district, joining other prestigious hotel brands like Armani Hotel, Four Seasons and Raffles. Little is known about the hotel at this stage other than its prime location. Expected opening: 2026 TBC The Chedi Wadi Safar The Chedi Wadi Safar is strategically located in one of Saudi Arabia's most important heritage and cultural destinations. The project draws upon its rich past and the centuries-old At-Turaif UNESCO World Heritage Site in becoming one of the world's foremost mixed-use historical, cultural and lifestyle destinations. Details are scarce about this hotel, but The Chedi Wadi Safar is just one of 15 hotels opening across Diriyah and Wadi Safar. Expected opening: 2026 TBC The Langham Diriyah Located on Diriyah's main boulevard, near the UNESCO World Heritage Site of At-Turaif, and the eco-tourism experience of Wadi Safar. The Langham, Diriyah will offer 200 luxurious rooms and suites. The Langham Chuan Spa, drawing inspiration from traditional Chinese medicine, will provide a range of grooming treatments, along with separate men's and ladies' pool decks for ultimate relaxation. For dining, The Langham will boast the first Middle Eastern outpost of the three-Michelin-starred Cantonese restaurant, T'ang Court. While the hotel's signature afternoon tea will pay homage to the original afternoon tea served in the first Langham Hotel. Expected opening: 2026 TBC The Oberoi Wadi Safar Located west of Diriyah, Wadi Safar is a captivating destination brimming with exceptional cultural significance and a deep-rooted heritage. Spanning 60 square kilometres of untouched natural beauty, it offers a haven where history and cultural traditions intertwine harmoniously. Within this enchanting setting, the renowned Oberoi brand will grace the landscape, bringing its renowned hospitality and luxurious experiences to guests. Expected opening: 2026 TBC The Ritz-Carlton, Diriyah Scheduled to open its doors in 2026, The Ritz-Carlton, Diriyah, is poised to be a beacon of luxury and sophistication in this burgeoning cultural destination. With 195 guest rooms, including 34 suites, a speciality restaurant, an all-day dining venue, meeting rooms, an outdoor pool, a fitness centre, a kids club, and a signature spa, the hotel promises to blend The Ritz-Carlton's legendary service with exquisite design elements. Expected opening: 2026 TBC. Waldorf Astoria Diriyah Dive headfirst into a world of pure luxury at Waldorf Astoria Diriyah in Riyadh. With 200 keys to its credit, this place is not just any spot – it's in the heart of art galleries that'll make your eyes twinkle. Expect top-notch restaurants and luxury retail outlets. Expected opening: 2026 TBC Known for sustainable luxury hotels throughout North America, Europe and the Asia Pacific region, including Copenhagen, New York, Paris and Toronto, 1 Hotels will make its Middle Eastern debut in historic Diriyah. Located in the Media and Innovation District, 1 Hotel Diriyah blends sustainability, heritage and modern sophistication. Designed with a nature-centric philosophy, the hotel will use sustainable and locally sourced materials while paying homage to Diriyah's rich cultural history. The hotel will offer a serene escape surrounded by ancient architecture and landscapes. 1 Hotel Diriyah will feature 325 rooms, five locally inspired restaurants and bars, a spa and three stunning swimming pools. Expected opening: 2027 TBC Campbell Gray Hotel Diriyah The fusion of British hospitality and savoir-faire with Arabian heritage will take centre stage with the arrival of Campbell Gray in the heart of the Kingdom's historical, cultural and lifestyle hub. Situated in the vibrant Bujairi district within Diriyah Gate, the hotel will seamlessly blend sustainability and Najdi design with a touch of contemporary allure. Discover a captivating culinary experience across two distinguished restaurants, offering an all-day dining experience and a modern Arabian gastronomic journey. Indulge in relaxation and rejuvenation at the PureGray Spa, or take a dip in one of two oasis-like swimming pools. Expected opening: 2027 TBC Faena Hotels can be found around the world, from Buenos Aires to Miami Beach. Now, the celebrity favourite will be opening Faena Wadi Safar on the outskirts of Riyadh. The lavish Faena Wadi Safar will have 130 rooms and 20 branded residences. Parts of the hotel will overlook the Royal Equestrian & Pop Club and boast direct views of the 27-hole championship golf course and wadi. Faena properties around the world draw inspiration from their local surroundings. The Faena Hotel in Wadi Sadi will have desert views and be surrounded by palm trees. The aesthetic includes shades of beige an Expected opening: 2027 TBC With Montage Hotels & Resorts popping up in the Bahamas, Laguna Beach and Palmetto Bluff, these ultra-luxury properties are specifically designed for the affluent and discerning traveller. Anchored around a sense of place, Wadi Safar is the perfect locale for the brand's Middle Eastern debut. Montage Hotel in Wadi Safar will have 200 rooms and 30 branded villas. The hotel's architecture is traditional and inspired by the local surroundings. The restaurant will be opulent, and there will be a swimming pool surrounded by palm trees. Montage prides itself on creating impeccable hospitality experiences spanning culinary and wellness. Plus, its spa and wellness experiences range from HydraFacial treatments to Eastern reflexology. Expected opening: 2027 TBC Orient Express Diriyah In 1894, 11 years after the inception of the inaugural Orient Express train, Georges Nagelmackers established the Compagnie Internationale des Grands Hôtels. Fuelled by the allure and opulence of the train, magnificent hotels will be constructed across the world, from Italy to Saudi Arabia. Designed in the distinctive Orient Express style, the 80-room hotel will feature a nomadic design, elemental wellbeing, and a sense of adventure. Expected opening: 2027 TBC Pendry Diriyah Diriayah, known as the birthplace of the Kingdom will offer several upscale hotel options, including Pendry Hotels & Resorts. Making its regional debut, Pendry is known for its luxury boutique hotels and resorts in desirable destinations such as Barbados, San Diego and West Hollywood. Expected opening: 2027 TBC Raffles Diriyah With properties in Jeddah and the Red Sea on the horizon, Raffles continues its expansion into the Kingdom with Raffles Diriyah. Set against the backdrop of Wadi Hanifah, the hotel promises to offer guests a fresh perspective on beauty and creativity. Through its design and ambience, Raffles Diriyah will showcase the rich heritage of the region while embracing the spirit of innovation. Expected opening: 2027 TBC Rosewood Diriyah With openings in both Aamala and The Red Sea, Rosewood will also open a property in Riyadh's historic Diriyah. The hotel will be home to 250 opulent accommodations, including 202 guestrooms and suites, as well as 48 Wadi Suites spanning one to three bedrooms. The property will also delight visitors with its diverse culinary offerings, boasting four restaurants and bars to cater to every palate. Expected opening: 2027 TBC Six Senses Wadi Safar Located just 41 kilometres from Riyadh's King Khalid International Airport lies Six Senses Wadi Safar. Upon completion, the hotel will boast 80 guest rooms scattered across five clusters atop a hill, treating guests to panoramic views of the dramatic valley. Combining deep cultural roots with Najdi-style architecture, this resort promises to be a perfect blend of tradition and contemporary living. Seasonal sharing plates, a main restaurant opening out to the pool, and a signature restaurant, grill, and brew bar are just some of the experiences awaiting your arrival. The Six Senses Spa features dedicated suites for sight and touch, a hammam, salon, gym, yoga studio, and treatment rooms. From yoga programs to signature massages, this is your ticket to rejuvenation. Expected opening: 2027 TBC. Treehouse Diriyah With a brand statement that reads 'climb up and play', the playful Treehouse brand will open its first hotel in the Middle East in Diriyah. Known for offering guests cosy spaces that utilise upcycled materials to evoke a sense of nostalgia, Treehouse currently only has properties in London and Manchester in the United Kingdom. Expected opening: 2027 TBC

Diriyah Celebrates Saudi Founding Day Under Theme "Ra'e Alawallah"
Diriyah Celebrates Saudi Founding Day Under Theme "Ra'e Alawallah"

Leaders

time21-02-2025

  • Entertainment
  • Leaders

Diriyah Celebrates Saudi Founding Day Under Theme "Ra'e Alawallah"

Diriyah is celebrating this year's Saudi Founding Day with vibrant activities under the theme 'Ra'e Alawallah', honoring the legacy of Imam Muhammad bin Saud, the founder of the First Saudi State, establishing Diriyah as a beacon of culture and knowledge. He sowed the seeds of prosperity, leading to the flourishing of an agricultural society focused on trade, education and securing passage for pilgrim caravans. This culminated in the construction of the protective wall of Diriyah. Diriyah Diriyah has launched a diverse range of activations and experiences for visitors who will embark on a unique journey through time, exploring the rich history of the First Saudi State, envisioning the future of the vibrant projects under development. Bujairi Terrace The festivities began in Bujairi Terrace, where visitors were warmly welcomed with the renowned Diriyah hospitality, enjoying Saudi coffee and dates, immersing them in the authentic customs of Diriyah. Cultural performances, including captivating Ardah and Samri shows, filled the air with excitement and enthusiasm. Founding Day Visitors will also be able to enjoy a variety of experiences, including interactive displays in various zones such as the photo booth in Bujairi Terrace which offers visitors the ability to capture memorable moments of their Founding Day visit. They can also choose to try on a wide range of traditional clothing from that era and capture unique photos of their experience. A series of workshops aimed at raising awareness of heritage and traditional crafts will be held, along with shadow puppet shows that provide an entertaining and educational experience for children. Cultural sessions (Medad Cultural Talk) at Bab Samhan Hotel, featuring discussions about the Kingdom's history and rich heritage. A number of Diriyah families will participate in the 'Community Feast' event, serving traditional dishes to visitors in Adhwaihrah in a lively setting adorned with beautiful lights and decoration in celebration of this occasion. Ardha of First Saudi State The festivities continue until Sunday, February 23, 2025, with a number of activities planned, including the grand Ardha performance (the Ardha of the First Saudi State) with 300 performers, and the Royal Guard Parade with 450 participants in Wadi Hanifah. Visitors will also be able to listen to various stories of the Saudi State through the 'Rawi Diriyah' program in Adhwaihrah, which presents fascinating historical tales from the storytellers who won previous editions of the competition. In addition, a variety of events and activities will take place in the historic At-Turaif district, a UNESCO World Heritage Site and Bujairi Terrace through the special Founding Day activations of the Diriyah Season. Related Topics : Saudi Founding Day: Discover Unique Characteristics of Traditional Attire Layali Diriyah: Immersive Cultural and Culinary Experiences Sotheby's 'Origins' Inaugural Auction at Diriyah Secures Over $17 mln in Sales Saudi Founding Day 2025: Options for Unforgettable Nights Short link : Post Views: 51

Diriyah Storytelling Festival breathes new life into Saudi Arabia's literary heritage
Diriyah Storytelling Festival breathes new life into Saudi Arabia's literary heritage

Arab News

time04-02-2025

  • Entertainment
  • Arab News

Diriyah Storytelling Festival breathes new life into Saudi Arabia's literary heritage

RIYADH: The Diriyah Storytelling Festival brings together literary enthusiasts, publishers, and celebrated authors and provides a deep dive into Saudi Arabia's rich storytelling traditions and evolving literary landscape. The event, which lasts until Feb. 8, features panel discussions, book signings, live performances, and interactive experiences. The festival is attracting a diverse audience, including international visitors who engage with Saudi authors to explore locally published books. One of the standout sessions, 'The Roots of the Tale,' featured renowned Saudi novelist and journalist Badryah Al-Bishr, who spoke about the transformation of storytelling into modern literature. Al-Bishr said: 'My participation was all about tracing the wisdom of storytelling to the structure of novels. Since I studied folk tales in my master's degree while also writing novels, I explored how traditional narratives evolved before written literature. 'Societies have always needed this literary and cultural influence — it serves deep and indirect functions, whether in raising children, comforting sorrowful hearts, or inspiring values and ideals. 'This is what we now call 'soft power.' Storytelling has always shaped minds, transferring across cultures like the tale of 'Cinderella,' which exists in Russia, Europe, and even Najd.' A key aspect of the festival is its focus on showcasing Saudi literature to international visitors, offering translations and accessible editions of local works. Modi Al-Dossari, from the Tashkeel Publishing House, noted the growing interest from foreign attendees, and added: 'We're working on something big here at the festival. 'The visitors are quite diverse, including many foreigners eager to learn about our culture. 'At Tashkeel we have Saudi books and stories translated into English, and they are among our bestsellers. It's amazing to see our culture being shared in such a smooth and accessible way.' The availability of translated Saudi literature has helped bridge the gap between local storytelling and a global readership, highlighting the richness of Saudi narratives and their universal appeal. Beyond book discussions, the Diriyah Storytelling Festival provides visitors with a fully immersive cultural experience, allowing them to explore the historic and artistic depth of Diriyah. Entry to the festival costs SR40 ($10.66) per person, which includes access to all three locations — Bujairi Terrace, Bab Samhan Hotel, and Al-Zuhayra — as well as shuttle transportation between the venues and parking areas. The festival also features restaurants, cafes, and boutique shops, making it an ideal destination for both literary and cultural exploration. Hind Mohammed, who was attending, said: 'I loved visiting Diriyah, especially Bujairi Terrace. It's such a beautiful and enriching experience, with a vibrant atmosphere, and fantastic cafes, restaurants, and children's play areas.' Visitors can witness the breathtaking sunset over Diriyah's landscape — and see a combination of golden light, traditional architecture and peaceful surroundings creating a spectacular and serene experience. Saudi Arabia's literary scene has witnessed remarkable growth in recent years, with increasing global recognition for local authors and their works. Events like the Diriyah Storytelling Festival contribute to this transformation by providing a platform for dialogue, creativity, and cultural exchange.

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