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Burger King's new sumo burger thuds into Japan…but is it worth the hype?
Burger King's new sumo burger thuds into Japan…but is it worth the hype?

SoraNews24

time2 days ago

  • Entertainment
  • SoraNews24

Burger King's new sumo burger thuds into Japan…but is it worth the hype?

The Baby Body Burger enters the ring for a limited time. Burger King never shies away from a food challenge and in Japan that fighting spirit is on full display right now with the introduction of the new 'Baby Body Burger'. Though the name might seem small, the burger is mighty as it's been officially approved by the Japan Sumo Association, and it's a debut collaboration that puts Burger King's mega-sized One Pounder series to shame. The sporadically produced One Pounders are the foodie equivalent of a final boss-level fight, and we've taken down many of them, from the Maximum Super One-Pound Beef Burger in 2020… ▼ …to the King Yeti in 2022. ▼ However, now we have…the Baby Body Burger! As you can see, this burger is no joke, with not four but FIVE beef patties ready to take you down to pain town. We're no strangers to pain when it comes to food challenges so we were primed and ready to take this burger on when it was released on 11 June, ordering it as part of as a set with fries and a drink. ▼ Every Baby Body Burger comes with a free sticker while stocks last. From the side, the burger looked enormous — it was as if it was shaking with the same powerful presence of a yokozuna, the highest-ranking class of sumo wrestler, about to enter the ring. Unfurling the wrapping revealed an outrageously over-the-top burger that made us tremble in fear. This baby weighs in at 668 grams (23.6 ounces), with a total kilocalorie count of 1,876, making it a fearsome warrior. ▼ Definitely a yokozuna-class burger. Before even tasting it, the sheer height of the burger made us feel like our jaw might dislocate. As we cowered in fear at the look of it, the burger seemed entirely confident, standing tall with a sturdy stance, as if urging us in to take a swipe at it. Nipping in for a bite, we quickly moved away to discover that the star of the show is the flame-grilled beef patties — it's shamelessly all about the meat, with the bacon and cheese acting as mere junior members to the team. The slightly tangy aurora sauce throws a few moves, enhancing the flavor of the meat, but the seasoning isn't too intense. If anything, it acts as a gentle accompaniment that lets you savour the meat in its purest form. Like a seasoned yokozuna, there was no need to pull any tricks or dodges here — it was all about clashing straight on. Bite after bite, we met the meat wall with childlike glee, feeling ourselves getting stronger as the Baby Body got smaller. By the end of it all, we were full to the brim and in need of a lie-down, with a strange urge to hold the 'I Did It' sticker high above our heads like a trophy. Needless to say, this is a super voluminous burger, so if you're going to step into the ring with it, you'll want to do so with an empty stomach. It's a heavyweight champion of a burger with all the dignity of a Yokozuna, and it's a bout you'll remember forever…much like Crown the One Pounder, which still gives us post-cheese nightmares to this day. Photos ©SoraNews24 ● Want to hear about SoraNews24's latest articles as soon as they're published? Follow us on Facebook and Twitter! [ Read in Japanese ]

Five beef patties, four cheese slices, bacon, lettuce, tomato … Burger King's sumo of a burger enters the ring
Five beef patties, four cheese slices, bacon, lettuce, tomato … Burger King's sumo of a burger enters the ring

The Guardian

time2 days ago

  • Entertainment
  • The Guardian

Five beef patties, four cheese slices, bacon, lettuce, tomato … Burger King's sumo of a burger enters the ring

Japan can legitimately claim to be home to some of the best food on the planet. But it usually has little appetite for supersizing it. That changed on Friday with Burger King's gargantuan but curiously named Baby Body Burger, tipping the scales at nearly 680g (1.5lb). As part of a collaboration with the Japan Sumo Association, whose July wrestling tournament has just started, the burger checks in at 1,876 calories. Sumo wrestlers would only need about four of these to get their average daily caloric needs; a mere mortal would need just one to one-and-a-half. And, at ¥2,590 (£13.05), it's nearly twice the price of a one-patty Whopper with cheese. Skipping breakfast, I went to my local Burger King at about 10.30am to get a jump on the lunch rush to ensure I'd secure one of the limited-edition heavyweights. I was half expecting to see a long queue. But nope, no wait. A few minutes after ordering at the self-service kiosk, my meal arrived. The burger stack is thick and impressive: five charbroiled beef patties, four cheddar cheese slices, bacon, lettuce, tomato and pickles on a sesame seed bun topped with mayonnaise, mustard and an umami-infused, tomato paste-based Aurora sauce. 'This could dislocate my jaw,' joked a woman splitting one with her family. Dripping with cheese and condiments, the burger makes for a savoury taste mix and looks enticing. But first, more napkins, as this can get messy. (I wore a dark-pink shirt to avoid dripped-condiment shame.) The first round of bites requires sinking the teeth in it at a 45-degree angle, not vertically. Even then, my nose kept acquiring a slathering of sauces until I got past the burger's edges. The staff will cut the sumo burger in half, if requested. The denseness and thickness of the five industrial patties, unfortunately, overwhelm the cheddar and sauces beyond the edges. The meat appears to have absorbed my cheese, too. And I had to check to see if there was any bacon. There was. Going towards the centre, it becomes drier. (My recommendation to Burger King would be to offer a side tub of the tangy thousand island-like sauce as a dip.) Sitting through the lunch service, I only saw one other person eating the sumo burger. But online reaction was overwhelmingly positive, with only some gripes about the high price and even one adding a Whopper side order. Oh, and I did eat it all, although over 30 minutes, along with a few fries and a Coke Zero to maintain my nutritional balance. I can now proudly display my Baby Body Burger sticker with the caption 'I did it' that comes with every order.

Five beef patties, four cheese slices, bacon, lettuce, tomato … Burger King's sumo of a burger enters the ring
Five beef patties, four cheese slices, bacon, lettuce, tomato … Burger King's sumo of a burger enters the ring

The Guardian

time2 days ago

  • Entertainment
  • The Guardian

Five beef patties, four cheese slices, bacon, lettuce, tomato … Burger King's sumo of a burger enters the ring

Japan can legitimately claim to be home to some of the best food on the planet. But it usually has little appetite for supersizing it. That changed on Friday with Burger King's gargantuan but curiously named Baby Body Burger, tipping the scales at nearly 680g (1.5lb). As part of a collaboration with the Japan Sumo Association, whose July wrestling tournament has just started, the burger checks in at 1,876 calories. Sumo wrestlers would only need about four of these to get their average daily caloric needs; a mere mortal would need just one to one-and-a-half. And, at ¥2,590 (£13.05), it's nearly twice the price of a one-patty Whopper with cheese. Skipping breakfast, I went to my local Burger King at about 10.30am to get a jump on the lunch rush to ensure I'd secure one of the limited-edition heavyweights. I was half expecting to see a long queue. But nope, no wait. A few minutes after ordering at the self-service kiosk, my meal arrived. The burger stack is thick and impressive: five charbroiled beef patties, four cheddar cheese slices, bacon, lettuce, tomato and pickles on a sesame seed bun topped with mayonnaise, mustard and an umami-infused, tomato paste-based Aurora sauce. 'This could dislocate my jaw,' joked a woman splitting one with her family. Dripping with cheese and condiments, the burger makes for a savoury taste mix and looks enticing. But first, more napkins, as this can get messy. (I wore a dark-pink shirt to avoid dripped-condiment shame.) The first round of bites requires sinking the teeth in it at a 45-degree angle, not vertically. Even then, my nose kept acquiring a slathering of sauces until I got past the burger's edges. The staff will cut the sumo burger in half, if requested. The denseness and thickness of the five industrial patties, unfortunately, overwhelm the cheddar and sauces beyond the edges. The meat appears to have absorbed my cheese, too. And I had to check to see if there was any bacon. There was. Going towards the centre, it becomes drier. (My recommendation to Burger King would be to offer a side tub of the tangy thousand island-like sauce as a dip.) Sitting through the lunch service, I only saw one other person eating the sumo burger. But online reaction was overwhelmingly positive, with only some gripes about the high price and even one adding a Whopper side order. Oh, and I did eat it all, although over 30 minutes, along with a few fries and a Coke Zero to maintain my nutritional balance. I can now proudly display my Baby Body Burger sticker with the caption 'I did it' that comes with every order.

Burger King Japan launches wild 1,900-calorie ‘Baby Body' burger. Here's what to know
Burger King Japan launches wild 1,900-calorie ‘Baby Body' burger. Here's what to know

Hindustan Times

time02-07-2025

  • Business
  • Hindustan Times

Burger King Japan launches wild 1,900-calorie ‘Baby Body' burger. Here's what to know

Burger King Japan has introduced one of its biggest food items - the 'Baby Body' Burger. The dish weighs 668 grams and packs a whopping 1,876 calories. The announcement has been made in partnership with the Japan Sumo Association, Dexerto reported. The all-new item by Burger King Japan has been positioned among the 'Yokozuna-class,' which is the highest rank in sumo wrestling. Burger King Japan is launching a massive 1,900-calorie burger(Representational Image) Inspired by sumo wrestlers, the latest item from the brand consists of five flame-grilled beef patties and four slices of cheddar cheese. Additionally, there are four strips of bacon and an adequate amount of pickles, lettuce, tomato, and a tangy sauce. Its launch coincides with the Grand Sumo Tournament in the city of Nagoya. It will be available at select Burger King outlets across the country. Also read: Optical illusion: Can you spot the hidden Pallas's cat in 14 seconds? Burger King's new 'Baby Body' burger price People can purchase the Baby Body Burger for ¥2,590 (roughly $18). It is being offered as a meal with fries and a drink for ¥2,890 ($20). The burger, which goes on sale next week, is dubbed a 'yokozuna-class jumbo-size burger,' The Times reported. Through this initiative, Burger King Japan looks forward to raising customers' interest in the national sport and expanding sumo wrestling's fan base, per the outlet. As part of the collaboration, customers can avail a limited-edition sticker that features the logo of Japan Sumo Association. What to know? The 'Baby Body' burger is packed with 1,876 calories. This makes it way bigger than all the other items in the Burger King menu, including Triple Whopper with Bacon & Cheese, which clocks in at 1,350 calories. In comparison, it is nearly triple the calories in a standard Whopper. Most adults usually require anywhere between 1,600 and 3,000 calories a day to remain healthy, according to the Dietary Guidelines for Americans. FAQs: 1. When will Baby Body Burger go on sale? Burger King Japan will start selling the Baby Body Burger at select outlets from July 11, 2025. 2. What's the price for a Baby Body Burger? Customers can purchase the new item at ¥2,590 (roughly $18). It comes with fries and a drink for ¥2,890 ($20). 3. How to locate Burger King outlets in Japan? People can find an outlet near them through Burger King's app and official website.

Burger King Japan releasing official Japan Sumo Association burger
Burger King Japan releasing official Japan Sumo Association burger

SoraNews24

time02-07-2025

  • Entertainment
  • SoraNews24

Burger King Japan releasing official Japan Sumo Association burger

' Yokozuna-class' burger is for those with very big appetites. Burger King Japan likes to get creative with its burger designs and theming. Within the past year, for example, we've seen them release both a Pickelball Burger and a Kyoto Whopper. Now, though, Burger King Japan is combining those inspirations of competitive sports and Japanese culture with the creation of a sumo burger. To commemorate its status as a new sponsor of the Japan Sumo Association, the organization which oversees professional sumo wrestling in Japan, Burger King is serving up a new sandwich, which it calls the Baby Body Burger. Rather than being for infants, though, the target market here is clearly adults with sumo-sized appetites, and as the official burger of the Japan Sumo Association, Burger King calls it 'a yokozuna-class jumbo-size burger.' In between those buns are no fewer than five all-beef patties, interspersed with four slices of cheddar cheese and topped with bacon, sliced tomato, lettuce, and white wine vinegar pickles. There's no shortage of sauce, either, with aurora sauce, creamy mayonnaise sauce, ketchup, and mustard all throwing their weight around too. The Baby Body Burger tips the scales at 668 grams, which converts to 23.6 ounces, or nearly one and a half pounds, in weight. If you're curious as to how it might affect your own mass, the burger has 1,876 calories, so a light breakfast is advisable if you're planning on picking one up for lunch. The Baby Body Burger goes on sale July 11, two days before the start of the summer sumo tournament in Nagoya, so it's possible we'll see more sumo-themed Burger King promotions as we get closer to the start of the bouts. For now, though, the sandwich will be offered at Burger King branches across Japan for a limited time, and while supplies last it comes with a sticker bearing the name of the Japan Sumo Association written in kanji characters inside an illustration of a tsuna, the braided belt worn by yokozuna, wrestlers who have achieved the sport's highest possible champion ranking. The Baby Body Burger is priced at 2,590 yen (US$18) as an a la carte item or, if you think it's not going to be quite enough to fill you up, 2,890 yen as part of a set that includes a small order of fries and a medium drink. Source: PR Times Top image ©SoraNews24 Insert images: PR Times ● Want to hear about SoraNews24's latest articles as soon as they're published? Follow us on Facebook and Twitter!

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