29-07-2025
Target's having a huge back-to-school sale right now with up to 30% off supplies, apparel and more
While summer may feel like it just got going, back-to-school is just around the corner. Which means, it's time to start thinking about back-to-school — like backpacks, lunch boxes, new clothes and more. But all the stuff needed for a new year can add up. Thankfully, there are a number of back-to-school sales that can help with the cost. One sale to pay attention to is Target's Back-to-School-idays sale.
During the event, the retailer is offering up to 30% off some of the most-needed supplies — plus, they're offering a number of other promotions and deals. Keep reading to learn more about the sale and see some of the best deals being offered.
Target's Back-to-School-idays sale runs from July 27 through August 2 and is offering up to 30% off key school supplies. Some of the top sales include: 25% off select kids' apparel
30% off select kids' shoes
30% off select backpacks
20% off select lunch items
20% off Hanes socks and underwear
In addition to the above deals, Target Circle members can get additional perks. Target Circle is the retailer's free loyalty program that you can sign up on the website. During the Back-to-school-idays sale, Target Circle members who spend $50 on home care items (like cleaning wipes) will get a $15 Target gift card.
During the sale, there will also be a number of in-store events and activations. For example, Target will be offering exclusive giveaways — like monogrammed bath wraps and backpack patches. Many stores will also be offering personalization opportunities for shoppers, including the ability to monogram backpacks and lunch boxes.
Below, we've rounded up some of the best deals being offered during Target's Back-to-School-idays sale. We focused on must-have essentials for school that have high ratings.
Ideal for older kids, this backpack has an internal laptop sleeve, an external zippered pocket for things they need easy access to and two water bottle pockets. It also has padded straps for comfort and is made from a water-repellent mesh.
Bentgo makes one of our lunch boxes for kids and this style from the brand has a removable ice pack that fits directly into the container. It also has four compartments with ideal serving sizes for kids, according to the brand. The tray is both microwave-safe and dishwasher-safe and you can choose from a blue or pink color.
This stainless steel water bottle keeps drinks cold for up to 12 hours, a sweatproof exterior and a locking ring in the lid to prevent spills and leaks, according to the brand. It holds up to 16 ounces of liquid and has a soft-grip handle for easy carrying. Your kid will also love that it comes in a variety of fun prints and colors.
A hard lining makes this lunch bag hard to crush, which helps keep your kid's lunch intact, according to the brand. It also has high-density thermal insulation and an exterior mesh pocket to hold a standard-size water bottle. It can accommodate bento containers up to 9 inches by 6.5 inches and it comes with a swing clip that can be used to secure the lunch bag to the strap of a backpack.
You can't really go wrong with a pair of Crocs for kids — they're colorful, easy to put on and durable. This style is lightweight, offers a roomy fit and has a back strap that can be slid up and worn as a clog. They can also be customized with Jibbitz charms, which are also on sale.
It's pretty much written in stone — you have to start the school year with a new pack of socks. This pack for girls comes with 20 ankle socks and is available in sizes small, medium and large. They're made from a Spandex blend, so they have lots of stretch and are lightweight and not bulky, so they fit in all types of shoes. Hanes also has a pack for boys on sale.
The Google Pixel Watch 2 has a number of functions that are beneficial for kids — and that can be managed by parents. It can serve as a location tracker and allow you to text or call your kid when they're at after-school activities. It has a battery life of up to 24 hours and comes with a range of Google services and the WearOS platform (based on Android), with Fitbit-supplied fitness tracking and built-in Google Assistant.
I'm a writer at NBC Select who covers a variety of topics, including home, tech and beauty. I have been covering major shopping events like Amazon Prime Day, Black Friday and Cyber Monday for over a decade.
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Bethany Heitman
