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North Wales Live
12-05-2025
- Entertainment
- North Wales Live
Bored Brits craving a snack-time thrill
A third of Brits feel bored by their snack choices, new research reveals. Just under one in three (30%) made the admission, with a similar number (34%) confessing they wish they could break free from their same old snacking cycle. Exactly 32% admit they eat the same snack up to five times a week, with around half (49%) saying they are looking for more snack satisfaction and over three-quarters (77%) admitting they are on 'auto-pilot' when shopping for snacks in the supermarket. Video Loading A fifth (19%) eat the same snack as many as seven times a week, with a quarter (24%) even admitting they've been buying the same snacks for the past 10 years (24%) and two-thirds (64%) feeling oddly loyal to their go-to choice. In fact, Brits admit they're more likely to be faithful to their go-to snack than their favourite takeaway (14%), pub (12%), favourite TV show (12%), and even football team (11%). And as for what's stopping them, over three in 10 say they stick to what they know because of comfort (32%). For others it's convenience (22%), worrying they'll be disappointed (18%), feeling stuck in a snacking rut (11%) or even having too many options available to them (10%). Nearly a quarter would be swayed if the snack was limited edition (22%), two in 10 are tempted by snacks with extra crunch (20%), whereas others look for a spicy kick (17%) and an extra cheesy thrill (17%). To help aid the half of Brits (48%) who say finding a new snack has the power to turn around their day, Baga Chipz MBE has joined forces with cheesy baked snack, Cheez-It, to launch a bold new guide 'Baga Chipz Top Tipz' designed to give Brits the confidence to spice things up and have a 'cheesy affair' when it comes to their go-to snacks. Dedicated to the art of 'snack cheating', the guide is packed with tempting tips and playful tricks to make even the most loyal snacker want to ditch the 'dull' and snack bold, on the sofa or even on the go. Baga Chipz MBE said: 'Let's be honest, we've all been stuck with the same boring snack – day in, day out. It's time to stop being loyal to something that's not giving what it needs to give!' Cheez-It's Rui Frias added: 'Snack time should never be boring, but our research shows that Brits have gotten too comfortable with their same old choices.'
The Sun
12-05-2025
- Health
- The Sun
One in four Brits have been eating the same ‘boring' snacks for more than a decade – 5 tips for changing it up
ONE in four Brits have been stuck in a snack loop for more than 10 years – grabbing the same tired treats time and time again. A poll of 2,000 adults found 77 per cent are on 'autopilot' in the snack aisle, chucking the same items into their trolley without a second thought. 1 A third (32 per cent) admit they eat the same snack up to five times a week, with 19 per cent as many as seven times. And while 64 per cent are proudly loyal to their favourite snacks, 30 per cent confess they're bored stiff of their predictable snack shelf. But many are scared to stray, with 18 per cent worried a new treat won't live up to the hype. The research was commissioned by Cheez-It, which has teamed up with Baga Chipz MBE to launch a guide to give Brits the confidence to have a 'cheesy affair' when it comes to their go-to snacks. They said: 'Let's be honest babes, we've all been stuck with the same boring snack – day in, day out. 'It's time to stop being loyal to something that's not giving what it needs to give! 'I'm here to say cheat on your usual nibble and have a little flirt with something new. 'Life's too short for bland snacks — let's make snack time fabulous, crunchy, and a little bit naughty.' Some Brits are so loyal to their trusty treats, they'd pick them over almost anything else – with devoted 14 per cent said they're more loyal to their go-to snack than their favourite takeaway. While 12 per cent value their favourite munch more than their local pub and their favourite TV show. Popular low cost snack that can help you lose weight and improve your heart health In fact, one in 10 (11 per cent) even rate it above their beloved football team. The typical Brit tucks into the same snack up to five times a week, and 30 per cent feel bored by their snack choices. But a snack shake-up could be on the horizon, with 34 per cent wanting to break free from their same old snacking cycles, and 49 per cent are on the hunt for something more satisfying. And temptation is everywhere, as a fifth (22 per cent) of those polled via would cheat for a limited edition nibble, while 20 per cent could be lured by an extra-crunchy snack. For 17 per cent they would stray for something spicy, and the same number are easily tempted by extra cheese. A spokesperson for Cheez-It said: 'Snack time should never be boring, but our research shows that Brits have gotten too comfortable with their same old choices. 'We're asking snackers to try a cheezy bit on the side for some extra snackisfaction. 'What's the worst that could happen? You might just find a brie-lliant new snack to brighten up your day.'
Wales Online
12-05-2025
- Lifestyle
- Wales Online
Bored Brits craving a snack-time thrill
Bored Brits craving a snack-time thrill Just under one in three (30%) made the admission, with a similar number (34%) confessing they wish they could break free from their same old snacking cycle Baga Chipz joins forces with Cheez-It to help Britscheat on their usual snacks and find their ultimate snackisfaction (Image: PinPep ) A third of Brits feel bored by their snack choices, new research reveals. Just under one in three (30%) made the admission, with a similar number (34%) confessing they wish they could break free from their same old snacking cycle. Exactly 32% admit they eat the same snack up to five times a week, with around half (49%) saying they are looking for more snack satisfaction and over three-quarters (77%) admitting they are on 'auto-pilot' when shopping for snacks in the supermarket. Bored Brits craving a snack-time thrill A fifth (19%) eat the same snack as many as seven times a week, with a quarter (24%) even admitting they've been buying the same snacks for the past 10 years (24%) and two-thirds (64%) feeling oddly loyal to their go-to choice. In fact, Brits admit they're more likely to be faithful to their go-to snack than their favourite takeaway (14%), pub (12%), favourite TV show (12%), and even football team (11%). Article continues below And as for what's stopping them, over three in 10 say they stick to what they know because of comfort (32%). For others it's convenience (22%), worrying they'll be disappointed (18%), feeling stuck in a snacking rut (11%) or even having too many options available to them (10%). Nearly a quarter would be swayed if the snack was limited edition (22%), two in 10 are tempted by snacks with extra crunch (20%), whereas others look for a spicy kick (17%) and an extra cheesy thrill (17%). Baga Chipz joins forces with Cheez-It to help Britscheat on their usual snacks and find their ultimate snackisfaction (Image: PinPep ) To help aid the half of Brits (48%) who say finding a new snack has the power to turn around their day, Baga Chipz MBE has joined forces with cheesy baked snack, Cheez-It, to launch a bold new guide 'Baga Chipz Top Tipz' designed to give Brits the confidence to spice things up and have a 'cheesy affair' when it comes to their go-to snacks. Dedicated to the art of 'snack cheating', the guide is packed with tempting tips and playful tricks to make even the most loyal snacker want to ditch the 'dull' and snack bold, on the sofa or even on the go. Article continues below Baga Chipz MBE said: 'Let's be honest, we've all been stuck with the same boring snack – day in, day out. It's time to stop being loyal to something that's not giving what it needs to give!' Cheez-It's Rui Frias added: 'Snack time should never be boring, but our research shows that Brits have gotten too comfortable with their same old choices.' Cheez-It is available wherever you get your snacks - so if you're looking for a thrill or even just a tastier option, it's never been easier to make the switch. To find out more, follow @cheezit_uki.
Daily Mirror
12-05-2025
- Lifestyle
- Daily Mirror
One in four Brits have eaten the same snacks for more than a decade
One in four Brits have been stuck in a snack loop for more than 10 years – grabbing the same tired treats time and time again, here's how to expand your taste buds and try something new Brits are reaching for the same old snacks time and again. A survey of 2,000 adults revealed that a whopping 77% are on 'autopilot' when they hit the snack aisle, mindlessly putting the same items into their basket each visit. A third confess to eating the same snack up to five times a week, with one in five admitting to doing so seven times. While two-thirds are proud to be loyal to their favourite snack, a third admit they are fed up with their predictable choices. Yet, fear of disappointment keeps many from trying something new, with 18% anxious that a new snack won't live up to its expectations. The study was commissioned by Cheez-It, who has partnered with Drag Queen, Baga Chipz MBE, to encourage Brits to have a 'cheesy affair' and shake up their snack routine. Baga Chipz said: "Let's be honest babes, we've all been stuck with the same boring snack – day in, day out. It's time to stop being loyal to something that's not giving what it needs to give! I'm here to say: cheat on your usual nibble and have a little flirt with something new. Life's too short for bland snacks - let's make snack time fabulous, crunchy, and a little bit naughty." Those who remain faithful to their favourite snacks said they would choose them over anything else. The survey found these Brits are more devoted to their go-to snack than even their favourite takeaway. Interestingly, 12% of people value their go-to snack more than their local pub or favourite telly programme. However, a shake-up in the snack department might be just what Brits are craving, with 34% keen to break away from their usual nibbles and a whopping 49% on the prowl for something more satisfying. Of those eager to try something new, a fifth would heed Baga Chips' advice and 'cheat' on their regular snack if it was a limited edition or had an extra-crunchy texture. For 17% they would stray for something spicy, and the same number are easily tempted by extra cheese. A spokesperson for Cheez-It said: "Snack time should never be boring, but our research shows that Brits have gotten too comfortable with their same old choices. We're asking snackers to try a cheezy bit on the side for some extra snackisfaction. "What's the worst that could happen? You might just find a brie-lliant new snack to brighten up your day." TOP TIPS TO TRY A NEW SNACK Flavour Dating: Give new snacks at least three tries before deciding they're not for you Snack Switching: Don't ditch your old fave all at once — alternate between your classic and something new Snack and Sip: Pair your new snack with a new drink — iced coffee, fancy cocktail, herbal tea Texture Twists: Focus on trying new textures, not just new flavours The Mood Match: Think about what mood you're in — Go for a punchy flavour if you're feeling bold
