Latest news with #Baheej
Tourism Breaking News
6 days ago
- Health
- Tourism Breaking News
Baheej unveils boutique wellness resort as Fourth Component of Yanbu Waterfront Project
Post Views: 39 Baheej has announced the fourth component of its transformative Yanbu Waterfront Project: a 34-room boutique Wellness resort that brings together ancestral wellness wisdom and contemporary design inspired by the region's seafaring heritage. Set along the serene shores of Yanbu, the 34-room resort will offer guests an immersive retreat anchored in wellness, culture, and tranquillity. The resort will feature private sea-view cabanas, curated wellness programs, and a signature spa architecturally inspired by the pearl—a historic emblem of Yanbu's maritime past and a symbol of renewal and calm. Norah Al Tamimi, CEO of Baheej, added: 'This project is a reflection of Baheej's vision to enrich Saudi destinations with meaning, not just infrastructure. Our wellness resort is more than a place to stay — it's an experience crafted around the values of balance, beauty, and belonging. We believe it will become a new symbol of Yanbu's evolving identity as a serene coastal escape.' Through this addition, Baheej continues to offer guests opportunities to reconnect with curated experiences that include meditation at sunrise, movement rituals inspired by coastal rhythms, and wellness treatments rooted in Arabic healing traditions and native ingredients. The wellness resort joins a growing collection of destination-defining assets developed by Baheej in Yanbu, including Cloud 7Lifestyle hotel by Kerten Hospitality, Kaynuna Beach Escape and the upcoming Jaba Tour Centre and Diving Club.
Syyaha
01-06-2025
- Business
- Syyaha
Baheej Introduces a Boutique Wellness Resort Inspired by Saudi Traditions to Yanbu's Coastline
YANBU, Saudi Arabia | June 1, 2025 — Baheej, Saudi Arabia's emerging destination developer and a joint venture between ASFAR, the Saudi Tourism Investment Company and a Public Investment Fund (PIF) company with the Tamimi-AWN Alliance, is proud to announce the fourth component of its transformative Yanbu Waterfront Project: a 34-room boutique Wellness resort that brings together ancestral wellness wisdom and contemporary design inspired by the region's seafaring on the tranquil shores of Yanbu, this intimate sanctuary will feature private sea-view cabanas, immersive wellness programming, and a signature spa designed as an architectural homage to the pearl, once a precious treasure of Yanbu and a symbol of renewal and Al Tamimi, CEO of Baheej, added: 'This project is a reflection of Baheej's vision to enrich Saudi destinations with meaning, not just infrastructure. Our wellness resort is more than a place to stay — it's an experience crafted around the values of balance, beauty, and belonging. We believe it will become a new symbol of Yanbu's evolving identity as a serene coastal escape.'Envisioned as a journey and offering guests opportunities to reconnect with self and place, Baheej is developing the resort with curated experiences that include meditation at sunrise, movement rituals inspired by coastal rhythms, and wellness treatments rooted in Arabic healing traditions and native ingredients.'The design, developed by Spectrum Architecture, draws deeply from the soul of Yanbu,' said Stefano Lopez, Senior Director at Baheej. 'It reinterprets the poetry of seafaring traditions and the calm resilience of the sea into a space of reflection, comfort, and transformation.'Lopez also noted that the official brand of the resort will be revealed later this year, hinting at its distinctive Saudi character: 'We want to create a brand that resonates with our domestic travelers. One that brings generations of Saudi heritage and wellness practices to the forefront of contemporary hospitality.' This launch marks a further step in Baheej's mission to transform Yanbu into the gateway to the Red Sea Riviera; a new destination narrative that fuses nature, culture, and community. The wellness resort joins a growing collection of destination-defining assets developed by Baheej in Yanbu, including Cloud 7 Lifestyle hotel by Kerten Hospitality, Kaynuna Beach Escape and the upcoming Jaba Tour Center and Diving Club.
Zawya
01-06-2025
- Health
- Zawya
Baheej introduces a boutique wellness resort inspired by Saudi traditions to Yanbu's coastline
YANBU, Saudi Arabia — Baheej, Saudi Arabia's emerging destination developer and a joint venture between ASFAR, the Saudi Tourism Investment Company and a Public Investment Fund (PIF) company with the Tamimi-AWN Alliance, is proud to announce the fourth component of its transformative Yanbu Waterfront Project: a 34-room boutique Wellness resort that brings together ancestral wellness wisdom and contemporary design inspired by the region's seafaring heritage. Nestled on the tranquil shores of Yanbu, this intimate sanctuary will feature private sea-view cabanas, immersive wellness programming, and a signature spa designed as an architectural homage to the pearl, once a precious treasure of Yanbu and a symbol of renewal and serenity. Norah Al Tamimi, CEO of Baheej, added: 'This project is a reflection of Baheej's vision to enrich Saudi destinations with meaning, not just infrastructure. Our wellness resort is more than a place to stay — it's an experience crafted around the values of balance, beauty, and belonging. We believe it will become a new symbol of Yanbu's evolving identity as a serene coastal escape.' Envisioned as a journey and offering guests opportunities to reconnect with self and place, Baheej is developing the resort with curated experiences that include meditation at sunrise, movement rituals inspired by coastal rhythms, and wellness treatments rooted in Arabic healing traditions and native ingredients. "The design, developed by Spectrum Architecture, draws deeply from the soul of Yanbu," said Stefano Lopez, Senior Director at Baheej. 'It reinterprets the poetry of seafaring traditions and the calm resilience of the sea into a space of reflection, comfort, and transformation.' Lopez also noted that the official brand of the resort will be revealed later this year, hinting at its distinctive Saudi character: 'We want to create a brand that resonates with our domestic travelers. One that brings generations of Saudi heritage and wellness practices to the forefront of contemporary hospitality.' This launch marks a further step in Baheej's mission to transform Yanbu into the gateway to the Red Sea Riviera; a new destination narrative that fuses nature, culture, and community. The wellness resort joins a growing collection of destination-defining assets developed by Baheej in Yanbu, including Cloud 7 Lifestyle hotel by Kerten Hospitality, Kaynuna Beach Escape and the upcoming Jaba Tour Center and Diving Club.
CairoScene
16-05-2025
- Business
- CairoScene
A New Heritage-Inspired Boutique Resort Is Coming to Saudi's Yanbu
Blending wellness with cultural storytelling, the resort will feature private cabanas overlooking the sea and activities that draw from Yanbu's maritime heritage. Saudi destination developer Baheej has announced plans for a new boutique wellness resort along the Red Sea coast in Yanbu, furthering its vision of positioning the historic port city as a key stop on the emerging 'Red Sea Riviera.' Developed in partnership with ASFAR, the Public Investment Fund's tourism investment arm, the 34-room resort marks the fourth phase of Baheej's Yanbu Waterfront Project. Designed by architecture firm Spectrum, the resort blends wellness with cultural storytelling. Private cabanas will overlook the sea, while a spa and programming draw from Yanbu's maritime heritage—specifically the city's deep-rooted ties to seafaring and pearl diving. Guests can expect experiences grounded in local healing methods, alongside sunrise meditations and movement practices attuned to the coastal landscape. The project joins Baheej's growing Yanbu portfolio—including Cloud 7 Lifestyle Hotel, Kaynuna Beach Escape, and the upcoming Jaba Tour Center and Diving Club—and is set to reflect a distinctly Saudi sense of place, where heritage and contemporary wellness meet.
Zawya
29-01-2025
- Business
- Zawya
Baheej Tourism Development Company breaks ground on multi-waterfront destinations in Yanbu
Yanbu – Witnessed by HRH Prince Salman bin Sultan Al Saud, Governor of Al-Madinah Al-Munawwarah Province, Baheej Tourism Development Company, a joint venture between ASFAR, the Saudi Tourism Investment Company, a Public Investment Fund (PIF) company, and the Tamimi-AWN Alliance, celebrated the groundbreaking of its inaugural multi-project tourism destination in Yanbu. The event was attended by HRH Prince Salman bin Sultan Al Saud, H.E. Bandar bin Ibrahim Al-Khorayef, Minister of Industry and Mineral Resources, H.E. Eng. Khaled bin Mohamed Al-Salem, President of the Royal Commission for Jubail and Yanbu, Eng. Abdulhadi Al-Juhani, CEO of the Royal Commission for Yanbu, Dr. Fahad Mushayt, CEO of ASFAR, Nora Al Tamimi, CEO of Baheej, and Abdulrahman M. AlBassam, Board Member of Baheej, along with other esteemed officials., alongside other distinguished government officials. This milestone marks the launch of Baheej's first venture in Yanbu, encompassing 80,000 square meters and featuring four iconic leisure assets including a Beach Escape, a Marine Visitor Center, a Lifestyle Hotel, and a yet-to-be-announced waterfront tourism destination. Each project is designed to offer immersive and sustainable tourism experiences. Baheej envisions Yanbu, a city with a storied history dating back to the 16th century, as a premier Saudi waterfront destination. Renowned for its architectural heritage and sandy beaches, Yanbu offers visitors vibrant cultural experiences, historical depth, and stunning natural beauty. Nora Al Tamimi, CEO of Baheej, said: 'We believe destinations are not merely built, but discovered based on study and research maintaining customers as a top priority across our process. Baheej is committed to unveiling Saudi Arabia's hidden treasures by crafting unparalleled experiences that highlight the Kingdom's diverse culture, rich heritage, and stunning landscapes. Yanbu's modern infrastructure and scenic coastal vistas position it as an exceptional gateway to the Red Sea Riviera. By partnering with local businesses and stakeholders, we aim to enrich the local economy while celebrating Yanbu's cultural heritage and natural environment.' The project will be executed in three phases, prioritizing sustainability through renewable energy integration, water conservation systems, and community-driven initiatives. Through meticulous analysis of risks and investment opportunities, Yanbu is set to become a sought-after tourist destination, both regionally and internationally. Baheej's role includes integrating local culture and environmental sustainability, elevating Yanbu's appeal and fostering regional development. The launch of Baheej's multi-waterfront destinations in Yanbu City aligns with Saudi Vision 2030's targets, aiming to foster a prosperous economy and vibrant society. As a diversified developer and destination management company, Baheej aims to craft accessible tourism experiences meeting international standards while remaining contextual and sustainable. These initiatives are part of a broader strategy to transform Saudi towns into thriving destinations. Baheej plans to announce additional projects in other cities by year-end, reinforcing its commitment to creating vibrant urban spaces across the region. -Ends- About Baheej Baheej is a diversified development and destination management company established in September 2023 with the aim of developing numerous destinations across the Kingdom of Saudi Arabia with a focus on sustainable development. Baheej collaborates with major cities and developers in Saudi Arabia to create eco-friendly communities and improve destinations in the Kingdom through an integrated approach to destination management. Baheej is the result of a cooperative relationship between ASFAR, the Saudi Tourism Investment Company, a fully owned subsidiary of the Public Investment Fund, and the Tamimi-AWN Alliance. Baheej seeks to leverage the flexibility and ambition of the private sector and support ASFAR in achieving its goals to develop exceptional destinations. About the Tamimi-AWN Alliance The Tamimi-AWN Alliance combines the expertise of Tamimi Global Company Ltd. (TAFGA) and AWN Enterprises to develop and operate tourism destinations in Saudi Arabia. With a strong history in catering, hospitality, construction, and project management, they offer end-to-end solutions from strategy to operations. Their joint experience includes major projects like the King Abdulaziz Center for World Culture and Hawiyyah Industrial City, supported by 16,000+ employees. Aligned with Vision 2030, the alliance aims to enhance Saudi tourism with sustainable, long-term development. About ASFAR ASFAR, the Saudi Tourism Investment Company is a PIF Company that is dedicated to driving the transformation of Saudi Arabia's tourism sector. Through strategic partnerships with the private sector, ASFAR invests across the entire tourism value chain, supporting the Kingdom's vision of becoming a global tourism hub. The company's investments aim to enhance the quality of life, preserve cultural heritage, and empower local communities. Aligned with Vision 2030 and the Kingdom's economic diversification goals, ASFAR plays a key role in fostering sustainable, impactful growth throughout Saudi Arabia's tourism landscape.
