3 days ago
Exhibition unveils Emirati home-based projects
A five-day exhibition 'Bahjat Al Eid' was held which displayed a number of Emirati families' home-based projects and received tremendous response from visitors of all nationalities.
The exhibition started on June 1 at Al Barsha Mall, Dubai and was organised by Union Coop with the aim of expanding its community services and providing an integrated shopping experience towards the residents of the emirate.
An official said that 'the initiative is aligned with Union Coop's commitment to empowering Emirati productive families by offering them dedicated spaces within its commercial centres to display and market their goods. This practical step aims to transform small-scale ventures into sustainable economic contributors. Through this initiative, Union Coop merges community impact with service innovation, offering high-quality local products in a modern and comfortable shopping environment — adding a new dimension to the customer experience in its shopping centres.'
Union Coop affirmed that the Bahjat Al Eid Exhibition is designed to add value for customers by introducing innovative and diverse products from Emirati families.
This initiative not only enhances shopping options but also supports the local economy, reflecting the cooperative's ongoing commitment to addressing the needs of its diverse consumer base.
The cooperative added that today's customers prefer quality, authenticity, and a shopping experience rooted in national identity.
By supporting productive families, Union Coop helps meet these expectations while fostering direct engagement between local producers and consumers. Visitors took part in an Emirati cultural coffee experience.
The homegrown Emirati brand, Gahwatna, has launched a one-of-a-kind immersive experiential pop-up in partnership with Union Coop at Etihad Mall.
This activation is far more than a coffee offering.
It is a cultural movement designed to spark curiosity, enhance identity, and invite the world to experience the essence of the Emirates through all five senses. Pioneering in its concept, the Gahwatna pop-up seamlessly fuses the traditional art of Emirati Gahwa preparation with cutting-edge innovation and sensory storytelling. Visitors are not merely served coffee, they are invited to immerse in the narrative of belonging, memory, and modern heritage.
Set within one of the UAE's most trusted community retailers, this initiative signals a new chapter in local entrepreneurship and cultural branding.
At Gahwatna, we see Gahwa not just as a beverage, but as a ritual of connection, hospitality, and national pride,' said Ali Mansoor, Chief Executive Officer and creative force behind the brand.
'Union Coop represents the heart of our communities, and launching from here is a symbolic and strategic step in our journey to take an authentic Emirati voice from our home to the world.' Gahwatna is led by its partners Ali Mansoor and Saeed Al Suwaidi. Mohamed Al Hashemi, CEO of Union Coop, visited the pop-up to personally experience what Gahwatna represents.
Impressed by the depth and originality of the activation, he extended an invitation for Gahwatna to participate in the grand opening of Union Coop's new Khawaneej branch, where a tailored popup was launched the same day.
Jamil Khan, Senior Reporter
DUBAI: A five-day exhibition 'Bahjat Al Eid' was held which displayed a number of Emirati families' home-based projects and received tremendous response from visitors of all nationalities.
The exhibition started on June 1 at Al Barsha Mall, Dubai and was organised by Union Coop with the aim of expanding its community services and providing an integrated shopping experience towards the residents of the emirate.
An official said that 'the initiative is aligned with Union Coop's commitment to empowering Emirati productive families by offering them dedicated spaces within its commercial centres to display and market their goods. This practical step aims to transform small-scale ventures into sustainable economic contributors. Through this initiative, Union Coop merges community impact with service innovation, offering high-quality local products in a modern and comfortable shopping environment — adding a new dimension to the customer experience in its shopping centres.'
Union Coop affirmed that the Bahjat Al Eid Exhibition is designed to add value for customers by introducing innovative and diverse products from Emirati families.
This initiative not only enhances shopping options but also supports the local economy, reflecting the cooperative's ongoing commitment to addressing the needs of its diverse consumer base.
The cooperative added that today's customers prefer quality, authenticity, and a shopping experience rooted in national identity.
By supporting productive families, Union Coop helps meet these expectations while fostering direct engagement between local producers and consumers. Visitors took part in an Emirati cultural coffee experience.
The homegrown Emirati brand, Gahwatna, has launched a one-of-a-kind immersive experiential pop-up in partnership with Union Coop at Etihad Mall.
This activation is far more than a coffee offering.
It is a cultural movement designed to spark curiosity, enhance identity, and invite the world to experience the essence of the Emirates through all five senses. Pioneering in its concept, the Gahwatna pop-up seamlessly fuses the traditional art of Emirati Gahwa preparation with cutting-edge innovation and sensory storytelling. Visitors are not merely served coffee, they are invited to immerse in the narrative of belonging, memory, and modern heritage.
Set within one of the UAE's most trusted community retailers, this initiative signals a new chapter in local entrepreneurship and cultural branding.
At Gahwatna, we see Gahwa not just as a beverage, but as a ritual of connection, hospitality, and national pride,' said Ali Mansoor, Chief Executive Officer and creative force behind the brand.
'Union Coop represents the heart of our communities, and launching from here is a symbolic and strategic step in our journey to take an authentic Emirati voice from our home to the world.' Gahwatna is led by its partners Ali Mansoor and Saeed Al Suwaidi. Mohamed Al Hashemi, CEO of Union Coop, visited the pop-up to personally experience what Gahwatna represents.
Impressed by the depth and originality of the activation, he extended an invitation for Gahwatna to participate in the grand opening of Union Coop's new Khawaneej branch, where a tailored popup was launched the same day.
