Latest news with #Baijiu
Yahoo
3 days ago
- Business
- Yahoo
Fenjiu Captivates Milan at 2025 Chinese Brands Going Global Worldwide Tour
MILAN, May 30, 2025 (GLOBE NEWSWIRE) -- The "2025 Chinese Brands Going Global· Worldwide Tour" kicked off in Milan, Italy, with Chinese liquor giant Fenjiu taking center stage. Themed "New Quality Leads, Brands Set Sail," the event was guided by the Consulate General of People's Republic of China in Milan, hosted by the Global Times, and co-organized by Fenjiu International and the China Chamber of Commerce in Italy. It aimed to promote Chinese brands on the global stage and highlight their cultural a leading representative of Chinese baijiu culture, showcased its commitment to quality and cultural heritage. With its rich history, innovative spirit, and strategic approach, Fenjiu is poised to make a significant impact on the global stage, bridging the gap between "Chinese-famous liquor" and "world-famous liquor." Zhang Weidong, General Manager of Shanxi Xinghuacun Fenjiu International Trade Co. Ltd., stressed that food and wine have long served as important "ambassadors" between China and Italy. He noted that while Italian wines and pizza are popular in China, Chinese baijiu, such as Fenjiu's Zhuyeqing liquor, has also gained a foothold in Italy, with a presence in Milan for over 40 years. Zhang highlighted that Fenjiu's international success is not just about quality but also about culture. "Our products represent not only Chinese quality but also the rich Chinese culture," he said. Fenjiu has chosen to align with international standards and blaze a trail for the industry, leveraging its consistent quality and unique brewing techniques to tell a powerful story of globalization. According to Zhang, Fenjiu's approach to global expansion includes two key paths: cultural immersion and market penetration. The company has used overseas Chinese networks to drive local consumption and has entered the local bar scene through cocktail mixology, creating a buzz among international consumers. To date, Fenjiu has expanded to over 60 countries and regions, with more than 100 distributors, 9,000 retail outlets, and 180 duty-free stores worldwide. Geng Xiewei, Economic and Commercial Counsellor of Consulate General of People's Republic of China in Milan, noted that Chinese liquor companies have developed unique internationalization models by leveraging overseas Chinese networks and integrating with local cultures. "Fenjiu's successful entry into the Italian market through localization strategies sets a positive example for other Chinese brands," he said. Cheng Xuan, President of the China Chamber of Commerce in Italy and General Manager of ICBC Milan Branch, described Europe as a "crucible" for global brands. He noted that the EU's high standards for product quality and environmental protection have helped Chinese companies build a reputation for excellence. Additionally, European consumers' preference for high-quality products has encouraged Chinese brands to launch premium offerings, fostering brand value and market positioning. At a roundtable discussion on "Chinese Brands Going Global," Huo Xiaoli, Italy Business Director of Fenjiu International, shared insights on the company's strategies in Europe. She emphasized that brand internationalization is not just about exporting products but also about cultural dialogue and value resonance. In Italy, Fenjiu has focused on cultural engagement, hosting tastings, participating in international spirits fairs, and organizing Sino-Italian liquor cultural exchanges. These efforts aim to break cultural barriers and showcase Fenjiu's unique brewing wisdom and flavor profile. Fenjiu has also adopted a "key cities + core channels" strategy, entering major international cities like Milan and Rome and partnering with high-end Chinese restaurants, gourmet supermarkets, and cocktail associations. Additionally, the company has engaged with younger consumers through innovative marketing campaigns. Fenjiu's international journey began in 1992 with the establishment of its import-export company. Since then, it has continuously led Chinese baijiu in international standards and quality control. In recent years, Fenjiu has accelerated its globalization efforts, opening experience centers in Cologne, Singapore, and Macao, and becoming the official liquor of the 2023 BRICS Summit in South Africa. Company: Global Times OnlineContact Person: Qin jingEmail: qinjing@ Telephone: 010-65361101City：Beijing A photo accompanying this announcement is available at
Mint
6 days ago
- Automotive
- Mint
Andy Mukherjee: Watch out for food and fuel volatility in India-US trade talks
From dismantling its protectionist 'inspector raj' to cutting duties on Tesla cars and treating Amazon and Walmart on par with domestic retailers, India is under pressure on many fronts in its trade talks with the US. While concessions in several of these areas will be beneficial to Indians, the sticking points will be food and fuel. Take ethanol blending in petrol. New Delhi has, over the past quarter century, modelled its intercity transport network on America's by centering it on highways, rather than rail. To manage the pollution from cars and trucks, and to reduce dependence on imported fossil fuels, the government has mandated the addition of 20% bio-ethanol in petrol. Also Read: Himanshu: Trade deals mustn't hurt the interests of Indian farmers But the programme has a politically important third goal: Enhancing local farm income with the creation of a market in agricultural surplus and byproducts. This is where trade interests will collide. American farmers are allowed to sell corn-based ethanol to India for industrial use, but not for blending in transport fuel. Washington views this as an unfair non-tariff barrier. Prime Minister Narendra Modi's administration is reviewing a US request to lift the restrictions, Bloomberg News reported this month. It's easy to see why prizing open the fast-growing market for ethanol mixing may be important to US President Donald Trump. In theory at least, estimated annual demand of 10 billion litres is big enough to absorb all of the corn grown in Indiana. A big win in agriculture will help the US president at a time when his trade war has all but closed off the opportunity to export sorghum from Kansas and Texas to China, where it is used in feedstock and to make Baijiu liquor. American corn, too, will need new buyers in Asia as Chinese demand retreats. Trump is threatening to scuttle India's manufacturing ambitions. He has warned Apple of a 25% tariff if it assembles iPhones meant for sale in the US anywhere overseas. [To New Delhi's dismay], he has also repeatedly claimed to have been the peacemaker who engineered the ceasefire between India and Pakistan in their recent hostilities. It seems New Delhi has no option except to be conciliatory; it must at least reach a preliminary deal to avoid the 26% reciprocal tariff ahead of its 9 July deadline. Also Read: Genetically modified crops: Widen consultations to reduce food security risks Yet, when it comes to food and fuel, India's Narendra Modi government will have to proceed carefully. Domestic sources of biofuels range from maize to broken rice, rotten potatoes, sugarcane and molasses. These first-generation sources of ethanol achieve 30% to 40% reduction in carbon emissions. Homegrown clean-tech firms are investing billions of dollars in second-generation bio-ethanol. Hyderabad-based AM Green has acquired a Finnish technology company to extract green fuel and chemicals from bamboo, grass and bagasse, the pulp of crushed sugarcane stalks. Blending gasoline with 2G ethanol can cut carbon emissions drastically. The bigger advantage is that these fuel sources don't compete with food. That isn't true of corn. Amid low global oil prices, there is no economic case for India to grow a new dependency on an imported fuel-mixer that will leave its own farmers earning less from crop residues. They will, in turn, want higher subsidies for their main produce. Politically, they're too important a constituency for their demand to be ignored. Farmers in the country's north have been asking for legally guaranteed minimum prices. So far, the Modi administration has resisted the pressure, but caving in to the White House on ethanol could spawn fresh unease. Also Read: Ajit Ranade: Decode Trump's trade strategy for India's own game plan Washington is also pushing New Delhi to allow genetically modified food, especially corn and soybean, its two biggest farm exports by volume. India allowed GM cotton in more than 20 years ago. But that's where it drew the line. Food security for 1.4 billion people is a strategic concern and policymakers aren't keen to let multinational seed companies gain control. Even a locally developed variant of mustard, which received its environment clearance three years ago, is stuck in legal limbo. Yet, here a concession may be in India's own interest. The population has already been exposed to GM soybean and canola seeds via imported edible oils. Besides, China, the second-largest seed market after the US, has already laid down a clear roadmap for GM crops. Farmer organizations in India want to follow the same path. A boost to farm productivity may help lower urban factory workers' inflation expectations by making food prices less volatile. That will keep a tighter lid on manufacturing wages without a drop in living standards. Assembling iPhones in India could become more competitive, even with Trump's tariff threat. ©Bloomberg The author is a Bloomberg Opinion columnist covering industrial companies and financial services in Asia.
Time of India
7 days ago
- Automotive
- Time of India
Modi-govt must hold the line on food and fuel trade when dealing with Trump
From dismantling its protectionist 'inspector raj,' to cutting duties on Tesla Inc. cars, and treating Inc. and Walmart Inc. on a par with domestic retailers, India is under pressure on many fronts in its trade talks with the US. While concessions in several of these areas will be beneficial to Indians, the sticking points will be food and fuel. Take ethanol blending in gasoline. New Delhi has, over the past quarter century, modelled its intercity transport network on America's by centering it on highways, rather than rail. To manage the pollution from cars and trucks, and to reduce dependence on imported fossil fuels, the government has mandated the addition of 20% bio-ethanol in gasoline. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Kulkas yang belum Terjual dengan Harga Termurah (Lihat harga) Cari Sekarang Undo But the program has a politically important third goal: Enhancing local farm income with the creation of a market in agricultural surplus and byproducts. This is where trade interests will collide. American farmers are allowed to sell corn-based ethanol to India for industrial use, but not for blending in transport fuel. Washington views this as an unfair nontariff barrier. Prime Minister Narendra Modi 's administration is reviewing a US request to lift the restrictions, Bloomberg News reported this month. Bloomberg It's easy to see why prizing open the fast-growing market for ethanol mixing may be important to President Donald Trump. In theory at least, estimated annual demand of 10 billion liters (2.6 billion gallons) is big enough to absorb all of the corn grown in Indiana. A big win in agriculture will help the US president at a time when his trade war has all but closed off the opportunity to export sorghum from Kansas and Texas to China, where it is used in feedstock and to make Baijiu liquor. American corn, too, will need new buyers in Asia as Chinese demand retreats. Live Events You Might Also Like: What are the thorny farm issues in India-US trade negotiations? Trump is threatening to scuttle India's manufacturing ambitions. He has warned Apple Inc. of a 25% tariff if it assembles iPhones meant for sale in the US anywhere overseas. He has also damaged his friend Modi's strongman image at home by repeatedly claiming to have been the peacemaker who engineered the ceasefire between India and Pakistan in their recent hostilities. New Delhi has no option except to be conciliatory; it must at least reach a preliminary deal to avoid the 26% reciprocal tariff ahead of its July 9 deadline. Yet, when it comes to food and fuel, the Modi government will have to proceed carefully. Domestic sources of biofuels range from maize — what Americans call corn — to broken rice, rotten potatoes, sugarcane and molasses. These first-generation sources of ethanol achieve 30% to 40% reduction in carbon emissions. Homegrown clean-tech firms are investing billions of dollars in second-generation bio-ethanol. Hyderabad-based AM Green has acquired a Finnish technology company to extract green fuel and chemicals from bamboo, grass and bagasse, the pulp of crushed sugarcane stalks. Blending gasoline with 2G ethanol can cut CO2 by 90%. The bigger advantage is that these fuel sources don't compete with food. That isn't true of corn. Amid low global oil prices, there is no economic case for India to grow a new dependency on an imported fuel-mixer that will leave its own farmers earning less from crop residues. They will, in turn, want higher subsidies for their main produce. Politically, they're too important a constituency for their demand to be ignored. Farmers in the country's north are asking for legally guaranteed minimum prices. So far, the Modi administration has resisted the pressure, but caving in to Trump on ethanol could spawn fresh unease. Washington is also pushing New Delhi to allow genetically modified food, especially corn and soybean, its two biggest farm exports by volume. India allowed GM cotton in more than 20 years ago. But that's where it drew the line. Food security for 1.4 billion people is a strategic concern, and policymakers aren't keen to let multinational seed companies be in control. Even a locally developed variant of mustard, which received its environment clearance three years ago, is stuck in a legal limbo. Yet, here a concession may be in India's own interest. The population has already been exposed to modified soybean and canola seeds via imported edible oils. Besides, China, the second-largest seed market after the US, has already laid down a clear roadmap for GM crops. Farmers' organizations in India want to follow the same path. A boost to farm productivity may help lower urban factory workers' inflation expectations by making food prices less volatile. That will keep a tighter lid on manufacturing wages without any drop in living standards. Assembling iPhones in India could become more competitive — even with the threat of Trump's tariffs.
Economic Times
7 days ago
- Automotive
- Economic Times
Modi-govt must hold the line on food and fuel trade when dealing with Trump
Bloomberg Live Events You Might Also Like: What are the thorny farm issues in India-US trade negotiations? (Disclaimer: The opinions expressed in this column are that of the writer. The facts and opinions expressed here do not reflect the views of (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel From dismantling its protectionist 'inspector raj,' to cutting duties on Tesla Inc. cars, and treating Inc. and Walmart Inc. on a par with domestic retailers, India is under pressure on many fronts in its trade talks with the concessions in several of these areas will be beneficial to Indians, the sticking points will be food and ethanol blending in gasoline. New Delhi has, over the past quarter century, modelled its intercity transport network on America's by centering it on highways, rather than rail. To manage the pollution from cars and trucks, and to reduce dependence on imported fossil fuels, the government has mandated the addition of 20% bio-ethanol in the program has a politically important third goal: Enhancing local farm income with the creation of a market in agricultural surplus and byproducts. This is where trade interests will collide. American farmers are allowed to sell corn-based ethanol to India for industrial use, but not for blending in transport fuel. Washington views this as an unfair nontariff barrier. Prime Minister Narendra Modi 's administration is reviewing a US request to lift the restrictions, Bloomberg News reported this easy to see why prizing open the fast-growing market for ethanol mixing may be important to President Donald Trump. In theory at least, estimated annual demand of 10 billion liters (2.6 billion gallons) is big enough to absorb all of the corn grown in Indiana. A big win in agriculture will help the US president at a time when his trade war has all but closed off the opportunity to export sorghum from Kansas and Texas to China, where it is used in feedstock and to make Baijiu liquor. American corn, too, will need new buyers in Asia as Chinese demand is threatening to scuttle India's manufacturing ambitions. He has warned Apple Inc. of a 25% tariff if it assembles iPhones meant for sale in the US anywhere overseas. He has also damaged his friend Modi's strongman image at home by repeatedly claiming to have been the peacemaker who engineered the ceasefire between India and Pakistan in their recent hostilities. New Delhi has no option except to be conciliatory; it must at least reach a preliminary deal to avoid the 26% reciprocal tariff ahead of its July 9 when it comes to food and fuel, the Modi government will have to proceed sources of biofuels range from maize — what Americans call corn — to broken rice, rotten potatoes, sugarcane and molasses. These first-generation sources of ethanol achieve 30% to 40% reduction in carbon emissions. Homegrown clean-tech firms are investing billions of dollars in second-generation bio-ethanol. Hyderabad-based AM Green has acquired a Finnish technology company to extract green fuel and chemicals from bamboo, grass and bagasse, the pulp of crushed sugarcane stalks. Blending gasoline with 2G ethanol can cut CO2 by 90%. The bigger advantage is that these fuel sources don't compete with isn't true of corn. Amid low global oil prices, there is no economic case for India to grow a new dependency on an imported fuel-mixer that will leave its own farmers earning less from crop residues. They will, in turn, want higher subsidies for their main produce. Politically, they're too important a constituency for their demand to be ignored. Farmers in the country's north are asking for legally guaranteed minimum prices. So far, the Modi administration has resisted the pressure, but caving in to Trump on ethanol could spawn fresh is also pushing New Delhi to allow genetically modified food, especially corn and soybean, its two biggest farm exports by volume. India allowed GM cotton in more than 20 years ago. But that's where it drew the line. Food security for 1.4 billion people is a strategic concern, and policymakers aren't keen to let multinational seed companies be in control. Even a locally developed variant of mustard, which received its environment clearance three years ago, is stuck in a legal here a concession may be in India's own interest. The population has already been exposed to modified soybean and canola seeds via imported edible oils. Besides, China, the second-largest seed market after the US, has already laid down a clear roadmap for GM crops. Farmers' organizations in India want to follow the same path. A boost to farm productivity may help lower urban factory workers' inflation expectations by making food prices less volatile. That will keep a tighter lid on manufacturing wages without any drop in living standards. Assembling iPhones in India could become more competitive — even with the threat of Trump's tariffs.
Deccan Herald
7 days ago
- Automotive
- Deccan Herald
Modi must hold the line on food and fuel trade
By Andy dismantling its protectionist 'inspector raj,' to cutting duties on Tesla Inc cars, and treating Inc and Walmart Inc on a par with domestic retailers, India is under pressure on many fronts in its trade talks with the concessions in several of these areas will be beneficial to Indians, the sticking points will be food and ethanol blending in gasoline. New Delhi has, over the past quarter century, modelled its intercity transport network on America's by centering it on highways, rather than rail. To manage the pollution from cars and trucks, and to reduce dependence on imported fossil fuels, the government has mandated the addition of 20 per cent bio-ethanol in to go to India, but you're not going to sell in US without tariffs: President Trump to Apple. But the program has a politically important third goal: Enhancing local farm income with the creation of a market in agricultural surplus and byproducts. This is where trade interests will collide. American farmers are allowed to sell corn-based ethanol to India for industrial use, but not for blending in transport fuel. Washington views this as an unfair nontariff barrier. Prime Minister Narendra Modi's administration is reviewing a US request to lift the restrictions, Bloomberg News reported this month. .It's easy to see why prizing open the fast-growing market for ethanol mixing may be important to President Donald Trump. In theory at least, estimated annual demand of 10 billion liters (2.6 billion gallons) is big enough to absorb all of the corn grown in Indiana. A big win in agriculture will help the US president at a time when his trade war has all but closed off the opportunity to export sorghum from Kansas and Texas to China, where it is used in feedstock and to make Baijiu liquor. American corn, too, will need new buyers in Asia as Chinese demand is threatening to scuttle India's manufacturing ambitions. He has warned Apple Inc of a 25 per cent tariff if it assembles iPhones meant for sale in the US anywhere overseas. He has also damaged his friend Modi's strongman image at home by repeatedly claiming to have been the peacemaker who engineered the ceasefire between India and Pakistan in their recent hostilities. New Delhi has no option except to be conciliatory; it must at least reach a preliminary deal to avoid the 26 per cent reciprocal tariff ahead of its July 9 when it comes to food and fuel, the Modi government will have to proceed sources of biofuels range from maize — what Americans call corn — to broken rice, rotten potatoes, sugarcane and molasses. These first-generation sources of ethanol achieve 30 per cent to 40 per cent reduction in carbon emissions. Homegrown clean-tech firms are investing billions of dollars in second-generation bio-ethanol. Hyderabad-based AM Green has acquired a Finnish technology company to extract green fuel and chemicals from bamboo, grass and bagasse, the pulp of crushed sugarcane stalks. Blending gasoline with 2G ethanol can cut CO2 by 90 per cent. The bigger advantage is that these fuel sources don't compete with food. That isn't true of corn. Amid low global oil prices, there is no economic case for India to grow a new dependency on an imported fuel-mixer that will leave its own farmers earning less from crop residues. They will, in turn, want higher subsidies for their main produce. Politically, they're too important a constituency for their demand to be ignored. Farmers in the country's north are asking for legally guaranteed minimum prices. So far, the Modi administration has resisted the pressure, but caving in to Trump on ethanol could spawn fresh is also pushing New Delhi to allow genetically modified food, especially corn and soybean, its two biggest farm exports by volume. India allowed GM cotton in more than 20 years ago. But that's where it drew the line. Food security for 1.4 billion people is a strategic concern, and policymakers aren't keen to let multinational seed companies be in control. Even a locally developed variant of mustard, which received its environment clearance three years ago, is stuck in a legal limbo. Yet, here a concession may be in India's own interest. The population has already been exposed to modified soybean and canola seeds via imported edible oils. Besides, China, the second-largest seed market after the US, has already laid down a clear roadmap for GM crops. Farmers' organizations in India want to follow the same path. A boost to farm productivity may help lower urban factory workers' inflation expectations by making food prices less volatile. That will keep a tighter lid on manufacturing wages without any drop in living standards. Assembling iPhones in India could become more competitive — even with the threat of Trump's tariffs.
