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Business Wire
16-07-2025
- Business
- Business Wire
Trouble in Paradise? Consumers Don't Trust Travel Industry to Protect Them From AI-Powered Fraud
SUNNYVALE, Calif.--(BUSINESS WIRE)-- Jumio, the leader in AI-powered identity intelligence anchored in biometric authentication, automation and data-driven insights, today released new findings from its 2025 Online Identity Study. As consumers worldwide set out for summer leisure, digital identity protection may be taking a more prominent spot on the packing checklist, with nearly half of global consumers (44%) lacking confidence in the travel industry's ability to protect them from AI-powered fraud including identity theft and account takeover fraud. For the sharing economy (including vacation rentals and other travel-focused gig economy services), confidence falls even further, with 55% in the UK and 50% globally saying they don't feel adequately protected. Consumers share sensitive personal data in exchange for a simple vacation, notably turning over government-issued IDs like passports and drivers' licenses in order to book and check into flights, reserve accommodations and rental cars, and more. This exchange of data makes consumers vulnerable to fraud during the summer travel season — and they recognize the risk. These sentiments trend alongside broader global distrust in digital spaces, with 69% of respondents saying AI-powered fraud now poses a greater threat to personal security than traditional forms of identity theft. In response to this distrust, consumers worldwide are slightly more willing to invest more time in identity verification on these platforms than in 2024: In 2025, 74% of global consumers said they would willingly spend more time on identity verification when accessing travel and hospitality-related platforms if it improved their security — up from 71% in 2024. Global willingness to spend time verifying identity on sharing economy platforms also stayed high at 70% in 2025, only slightly down from 71% in 2024, but with a subtle shift from 'a lot more time' to 'a little more time.' This suggests increased caution, with a remaining preference for low-friction, visible safeguards. Consumers' increasing willingness to spend time on identity verification for travel-related transactions follows a growing trend in traditionally higher-risk industries. For instance, 80% of consumers globally were willing to spend more time on security for digital platforms supporting banking and financial services. 'Whether it's an evacuation plan or a safe in every hotel room, the travel and hospitality industry know how to build the structures and processes customers need to feel safe. Now customers expect the same level of care for their personal data,' explained Bala Kumar, chief product and technology officer at Jumio. 'But travel and hospitality businesses can't keep layering traditional protections on already complex processes — they need new solutions and technologies to balance convenience with protection, even as AI-powered scams evolve.' Find additional data and insights here. About the Research The Jumio 2025 Online Identity Study surveyed 8,001 adult consumers evenly distributed across the United States, the United Kingdom, Singapore, and Mexico. Censuswide fielded the survey between April 9 and April 24, 2025. Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles and are members of The British Polling Council. About Jumio Jumio helps organizations to know and trust their customers online. From account opening to ongoing monitoring, the Jumio Platform provides AI-powered identity intelligence anchored in biometric authentication, automation and data-driven insights to accurately establish, maintain and reassert trust. Leveraging powerful automated technology including biometric screening, AI/machine learning, liveness detection and no-code orchestration with hundreds of data sources, Jumio helps to fight fraud and financial crime, onboard customers faster and meet regulatory compliance including KYC and AML. Jumio has processed more than 1 billion transactions spanning over 200 countries and territories from real-time web and mobile transactions. Based in Sunnyvale, California, Jumio operates globally with offices and representation in North America, Latin America, Europe, Asia Pacific, and the Middle East and has been the recipient of numerous awards for innovation. Jumio is backed by Centana Growth Partners, Great Hill Partners and Millennium Technology Value Partners. For more information, please visit
Business Wire
18-06-2025
- Business
- Business Wire
Jumio Launches Premium Liveness Detection Solution for Superior Protection Against Deepfakes and Injection Attacks
SUNNYVALE, Calif.--(BUSINESS WIRE)-- Jumio, the leader in AI-powered identity intelligence anchored in biometric authentication, automation and data-driven insights, today announced general availability of Jumio Liveness Premium with advanced deepfake detection, the company's most advanced biometric liveness detection solution to date. Jumio's premium solution leverages a patented Jumio technology, combining randomized color sequences and AI-driven analysis to confirm human presence in real time, effectively stopping spoofing attacks before they impact businesses. With this release, Jumio adds another layer of security to the recently launched Jumio Liveness, an advanced, in-house liveness detection technology that expands beyond traditional presentation attacks, such as paper or screen copies, and employs sophisticated AI models to block advanced threats like injection attacks and deepfakes. Enabled customers using this advanced technology during early release are already seeing measurable value, with one leading LATAM finance startup now catching over 30% more sophisticated fraud attempts including injection attacks and deepfakes. Jumio's comprehensive multi-layer defense strategy tackles a wide range of attack types, both current and emerging. By combining liveness detection, AI-driven fraud detection, anti-spoofing technologies and the power of connected intelligence, Jumio's system is designed to defend against existing threats while staying agile enough to address future attacks. This robust strategy is backed by an expansive portfolio of more than 300 issued patents and patent applications spanning nearly 100 unique patent families and ensures that businesses using Jumio's services remain protected in an ever-evolving fraud landscape. 'Attackers are using tools that were once confined to research labs. AI-generated faces, synthetic overlays and injection techniques are now being deployed at scale by bad actors,' said Bala Kumar, chief product and technology officer at Jumio. 'Jumio's premium liveness with advanced deepfake detection addresses the next generation of fraud head-on and is the perfect solution for businesses seeking to proactively increase their defenses.' To learn more about Jumio and its award-winning, AI-powered solutions, visit About Jumio Jumio helps organizations to know and trust their customers online. From account opening to ongoing monitoring, the Jumio Platform provides AI-powered identity intelligence anchored in biometric authentication, automation and data-driven insights to accurately establish, maintain and reassert trust. Leveraging powerful automated technology including biometric screening, AI/machine learning, liveness detection and no-code orchestration with hundreds of data sources, Jumio helps to fight fraud and financial crime, onboard customers faster and meet regulatory compliance including KYC and AML. Jumio has processed more than 1 billion transactions spanning over 200 countries and territories from real-time web and mobile transactions. Based in Sunnyvale, California, Jumio operates globally with offices and representation in North America, Latin America, Europe, Asia Pacific, and the Middle East and has been the recipient of numerous awards for innovation. Jumio is backed by Centana Growth Partners, Great Hill Partners and Millennium Technology Value Partners. For more information, please visit
Business Wire
21-05-2025
- Business
- Business Wire
Jumio Survey Reveals Crumbling Consumer Trust in Digital Life Amid Surge in AI-Powered Fraud and Deepfakes
SUNNYVALE, Calif.--(BUSINESS WIRE)-- Jumio, the leader in AI-powered identity intelligence anchored in biometric authentication, automation and data-driven insights, today released the 2025 Jumio Online Identity Study, the fourth installment of its annual global consumer research. This year's results paint a stark picture: trust in digital life is crumbling under the weight of deepfakes, misinformation and cybercrime. The study examined the views of more than 8,000 adult consumers, split evenly across the United States, the United Kingdom, Singapore, and Mexico. Sixty-nine percent of respondents say AI-powered fraud now poses a greater threat to personal security than traditional forms of identity theft, and confidence in online authenticity continues to erode amid growing fears of manipulated content and AI-driven deception. Digital Trust Impacted as Concerns About AI Escalate Seven out of 10 global consumers (69%) indicated they are more skeptical of the content they see online due to AI-generated fraud than they were last year. Just 37% of consumers said they more strongly believe that most social media accounts are authentic compared to last year, and only 36% claimed they were more trusting of news they encounter online, despite the possibility of encountering deepfakes or manipulated content. These are just a couple of findings that demonstrate a global shift toward distrust and anxiety in digital spaces. The majority of respondents also cited day-to-day worries around a number of AI-powered fraud tactics, including: Fake digital IDs generated with AI (76%) Scam emails using AI to trick people into giving away passwords or money (75%) Video and voice deepfakes (74%) Being fooled by manipulated social media content (72%) This indicates that consumers increasingly recognize the risks of conducting life and business online, but may lack the tools or evidence needed to identify secure, authentic content. 'As generative AI continues to lower the barrier for sophisticated scams, Jumio's findings highlight an urgent need for businesses to rethink digital identity protection — not only to reduce fraud, but also to preserve customer trust and digital engagement itself,' explained Bala Kumar, chief product and technology officer at Jumio. As Consumers Prepare for Industrialized AI Fraud, They Look to Tech Companies for Leadership In the absence of strong regulatory protections, consumers are taking matters into their own hands. When asked who they trust most to protect their personal data from AI-powered fraud, 93% said themselves, far more than those who trust government agencies (85%) or Big Tech (88%). But self-reliance does not mean consumers want to go it alone. In fact, when asked who should be most responsible for stopping AI-powered fraud, 43% pointed to Big Tech, compared to just 18% who chose themselves. The 2025 Jumio Online Identity Study identifies this trust gap as symptomatic of a rapidly evolving threat landscape, where fraud-as-a-service (FaaS) ecosystems flourish across dark web marketplaces. These plug-and-play toolkits enable even novice fraudsters to launch sophisticated attacks using synthetic identities, deepfake videos, and botnet-driven account takeovers. This shift is forcing companies to modernize fraud defenses and rethink how they protect consumers in an AI-driven world. In parallel, Jumio's research found that consumers are open to the additional steps this may require. Most respondents globally said they would be willing to spend more time completing comprehensive identity verification processes, especially in sectors where stakes are high, like banking and financial services (80%), government services (78%), and healthcare (76%). Looking Forward: Consumers Deserve Cutting-Edge Security and Transparency from Business As consumers continue to live, work, and play in digital spaces, enterprises must provide more sophisticated security to combat AI-powered fraud. Enterprises will have to adopt proactive strategies that blend cutting-edge verification, real-time monitoring, and a zero-trust approach to digital security from a technological standpoint. But strong technology alone isn't enough. Businesses must also earn consumer trust in these protections. 'Our industry must develop the tools we need to stay ahead of the AI-fraud arms race, because traditional identity verification isn't going to cut it anymore. From multi-modal biometrics to connected data, Jumio is committed to putting the next generation of identity intelligence in the hands of enterprises,' explained Jumio CEO Robert Prigge. 'However, we must ensure we take consumers on this journey too. Building a trustworthy digital world depends on strong consumer education and transparency.' Find additional data and insights here. About the Research The Jumio 2025 Online Identity Study surveyed 8,001 adult consumers evenly distributed across the United States, the United Kingdom, Singapore, and Mexico. Censuswide fielded the survey between April 9 and April 24, 2025. Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles and are members of The British Polling Council. About Jumio Jumio helps organizations to know and trust their customers online. From account opening to ongoing monitoring, the Jumio Platform provides AI-powered identity intelligence anchored in biometric authentication, automation and data-driven insights to accurately establish, maintain and reassert trust. Leveraging powerful automated technology including biometric screening, AI/machine learning, liveness detection and no-code orchestration with hundreds of data sources, Jumio helps to fight fraud and financial crime, onboard customers faster and meet regulatory compliance including KYC and AML. Jumio has processed more than 1 billion transactions spanning over 200 countries and territories from real-time web and mobile transactions. Based in Sunnyvale, Jumio operates globally with offices and representation in North America, Latin America, Europe, Asia Pacific, and the Middle East and has been the recipient of numerous awards for innovation. Jumio is backed by Centana Growth Partners, Great Hill Partners and Millennium Technology Value Partners. For more information, please visit
Yahoo
05-05-2025
- Business
- Yahoo
Alaska Airlines Partners with Jumio to Provide Faster, More Efficient Travel
Jumio ID Verification integration into mobile app speeds up check-in and minimizes frustration for international travelers SUNNYVALE, Calif., May 05, 2025--(BUSINESS WIRE)--Jumio, the leading provider of automated, AI-driven biometric identity verification, risk signals and compliance solutions, has partnered with Alaska Airlines to make check-in easier than ever for international travelers. Alaska Airlines is committed to providing its guests with a caring and seamless travel experience. This has led the airline to pursue innovations that enhance guests' experience throughout the travel process, from the time they are searching for flights to their day of travel. As part of this effort, Alaska has invested in redefining its check-in experience, with an emphasis on self-service, digital offerings that minimize time spent in the airport lobby, helping guests get to security in five minutes or less. Jumio ID Verification is now fully integrated into the Alaska Airlines mobile app, enabling international travelers with U.S. and Canadian passports to verify their identity without standing in line at the check-in counter. This allows Alaska Airlines to establish the genuine identity of their guests — both individual travelers and multi-passenger itineraries — by verifying government-issued IDs in real time, automatically. Jumio offers the most comprehensive ID verification solution on the market, accepting and reliably verifying multiple types of government-issued IDs including passports, driver's licenses and ID cards. In total, Jumio supports more than 5,000 ID subtypes around the globe. "We selected Jumio as the solution that best provides our guests with a seamless travel experience," said Natalie Bowman, vice president of digital experience at Alaska Airlines. "Through this partnership, guests can verify their travel documents directly in their Alaska Airlines app, saving time in the airport lobby and at their gate." "We are proud to partner with Alaska Airlines to help travelers save time at the airport and to drive adoption rates for self-service ID verification," said Bala Kumar, chief product and technology officer at Jumio. To learn more about the partnership between Alaska Airlines and Jumio, check out our new case study. To learn more about Jumio and its award-winning, AI-powered solutions, visit About Jumio Jumio helps organizations to know and trust their customers online. From account opening to ongoing monitoring, the Jumio Platform provides advanced identity verification, risk signals and compliance solutions that help you accurately establish, maintain and reassert trust. Leveraging powerful technology including automation, biometrics, AI/machine learning, liveness detection and no-code orchestration with hundreds of data sources, Jumio helps you fight fraud and financial crime, onboard good customers faster and meet regulatory compliance including KYC and AML. Jumio has processed more than 1 billion transactions spanning over 200 countries and territories from real-time web and mobile transactions. Based in Sunnyvale, California, Jumio operates globally with offices and representation in North America, Latin America, Europe, Asia Pacific and the Middle East and has been the recipient of numerous awards for innovation. Jumio is backed by Centana Growth Partners, Great Hill Partners and Millennium Technology Value Partners. For more information, please visit About Alaska Air Group Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. With hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco, we deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. Alaska is a member of the oneworld Alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem miles for travel to over 1,000 worldwide destinations. Guests can book travel at and Learn more about what's happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK." View source version on Contacts Media ContactsFor Jumio Allison Knight10Fold Communicationsjumio@ 806-570-9819For Alaska Airlines newsroom@ 206-304-0008
National Post
05-05-2025
- Business
- National Post
Alaska Airlines Partners with Jumio to Provide Faster, More Efficient Travel
Article content Article content SUNNYVALE, Calif. — Jumio, the leading provider of automated, AI-driven biometric identity verification, risk signals and compliance solutions, has partnered with Alaska Airlines to make check-in easier than ever for international travelers. Article content Alaska Airlines is committed to providing its guests with a caring and seamless travel experience. This has led the airline to pursue innovations that enhance guests' experience throughout the travel process, from the time they are searching for flights to their day of travel. As part of this effort, Alaska has invested in redefining its check-in experience, with an emphasis on self-service, digital offerings that minimize time spent in the airport lobby, helping guests get to security in five minutes or less. Article content Jumio ID Verification is now fully integrated into the Alaska Airlines mobile app, enabling international travelers with U.S. and Canadian passports to verify their identity without standing in line at the check-in counter. This allows Alaska Airlines to establish the genuine identity of their guests — both individual travelers and multi-passenger itineraries — by verifying government-issued IDs in real time, automatically. Jumio offers the most comprehensive ID verification solution on the market, accepting and reliably verifying multiple types of government-issued IDs including passports, driver's licenses and ID cards. In total, Jumio supports more than 5,000 ID subtypes around the globe. Article content 'We selected Jumio as the solution that best provides our guests with a seamless travel experience,' said Natalie Bowman, vice president of digital experience at Alaska Airlines. 'Through this partnership, guests can verify their travel documents directly in their Alaska Airlines app, saving time in the airport lobby and at their gate.' Article content 'We are proud to partner with Alaska Airlines to help travelers save time at the airport and to drive adoption rates for self-service ID verification,' said Bala Kumar, chief product and technology officer at Jumio. Article content Jumio helps organizations to know and trust their customers online. From account opening to ongoing monitoring, the Jumio Platform provides advanced identity verification, risk signals and compliance solutions that help you accurately establish, maintain and reassert trust. Article content Leveraging powerful technology including automation, biometrics, AI/machine learning, liveness detection and no-code orchestration with hundreds of data sources, Jumio helps you fight fraud and financial crime, onboard good customers faster and meet regulatory compliance including KYC and AML. Jumio has processed more than 1 billion transactions spanning over 200 countries and territories from real-time web and mobile transactions. Article content Based in Sunnyvale, California, Jumio operates globally with offices and representation in North America, Latin America, Europe, Asia Pacific and the Middle East and has been the recipient of numerous awards for innovation. Jumio is backed by Centana Growth Partners, Great Hill Partners and Millennium Technology Value Partners. Article content Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. With hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco, we deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. Alaska is a member of the one world Alliance with Hawaiian scheduled to join in 2026. With one world and our additional global partners, guests can earn and redeem miles for travel to over 1,000 worldwide destinations. Guests can book travel at and Learn more about what's happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as 'ALK.' Article content Article content Article content Article content Article content Contacts Article content Media Contacts For Jumio Allison Knight 10Fold Communications jumio@ 806-570-9819 Article content Article content Article content
