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Business Wire
21-05-2025
- Business
- Business Wire
Jumio Survey Reveals Crumbling Consumer Trust in Digital Life Amid Surge in AI-Powered Fraud and Deepfakes
SUNNYVALE, Calif.--(BUSINESS WIRE)-- Jumio, the leader in AI-powered identity intelligence anchored in biometric authentication, automation and data-driven insights, today released the 2025 Jumio Online Identity Study, the fourth installment of its annual global consumer research. This year's results paint a stark picture: trust in digital life is crumbling under the weight of deepfakes, misinformation and cybercrime. The study examined the views of more than 8,000 adult consumers, split evenly across the United States, the United Kingdom, Singapore, and Mexico. Sixty-nine percent of respondents say AI-powered fraud now poses a greater threat to personal security than traditional forms of identity theft, and confidence in online authenticity continues to erode amid growing fears of manipulated content and AI-driven deception. Digital Trust Impacted as Concerns About AI Escalate Seven out of 10 global consumers (69%) indicated they are more skeptical of the content they see online due to AI-generated fraud than they were last year. Just 37% of consumers said they more strongly believe that most social media accounts are authentic compared to last year, and only 36% claimed they were more trusting of news they encounter online, despite the possibility of encountering deepfakes or manipulated content. These are just a couple of findings that demonstrate a global shift toward distrust and anxiety in digital spaces. The majority of respondents also cited day-to-day worries around a number of AI-powered fraud tactics, including: Fake digital IDs generated with AI (76%) Scam emails using AI to trick people into giving away passwords or money (75%) Video and voice deepfakes (74%) Being fooled by manipulated social media content (72%) This indicates that consumers increasingly recognize the risks of conducting life and business online, but may lack the tools or evidence needed to identify secure, authentic content. 'As generative AI continues to lower the barrier for sophisticated scams, Jumio's findings highlight an urgent need for businesses to rethink digital identity protection — not only to reduce fraud, but also to preserve customer trust and digital engagement itself,' explained Bala Kumar, chief product and technology officer at Jumio. As Consumers Prepare for Industrialized AI Fraud, They Look to Tech Companies for Leadership In the absence of strong regulatory protections, consumers are taking matters into their own hands. When asked who they trust most to protect their personal data from AI-powered fraud, 93% said themselves, far more than those who trust government agencies (85%) or Big Tech (88%). But self-reliance does not mean consumers want to go it alone. In fact, when asked who should be most responsible for stopping AI-powered fraud, 43% pointed to Big Tech, compared to just 18% who chose themselves. The 2025 Jumio Online Identity Study identifies this trust gap as symptomatic of a rapidly evolving threat landscape, where fraud-as-a-service (FaaS) ecosystems flourish across dark web marketplaces. These plug-and-play toolkits enable even novice fraudsters to launch sophisticated attacks using synthetic identities, deepfake videos, and botnet-driven account takeovers. This shift is forcing companies to modernize fraud defenses and rethink how they protect consumers in an AI-driven world. In parallel, Jumio's research found that consumers are open to the additional steps this may require. Most respondents globally said they would be willing to spend more time completing comprehensive identity verification processes, especially in sectors where stakes are high, like banking and financial services (80%), government services (78%), and healthcare (76%). Looking Forward: Consumers Deserve Cutting-Edge Security and Transparency from Business As consumers continue to live, work, and play in digital spaces, enterprises must provide more sophisticated security to combat AI-powered fraud. Enterprises will have to adopt proactive strategies that blend cutting-edge verification, real-time monitoring, and a zero-trust approach to digital security from a technological standpoint. But strong technology alone isn't enough. Businesses must also earn consumer trust in these protections. 'Our industry must develop the tools we need to stay ahead of the AI-fraud arms race, because traditional identity verification isn't going to cut it anymore. From multi-modal biometrics to connected data, Jumio is committed to putting the next generation of identity intelligence in the hands of enterprises,' explained Jumio CEO Robert Prigge. 'However, we must ensure we take consumers on this journey too. Building a trustworthy digital world depends on strong consumer education and transparency.' Find additional data and insights here. About the Research The Jumio 2025 Online Identity Study surveyed 8,001 adult consumers evenly distributed across the United States, the United Kingdom, Singapore, and Mexico. Censuswide fielded the survey between April 9 and April 24, 2025. Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles and are members of The British Polling Council. About Jumio Jumio helps organizations to know and trust their customers online. From account opening to ongoing monitoring, the Jumio Platform provides AI-powered identity intelligence anchored in biometric authentication, automation and data-driven insights to accurately establish, maintain and reassert trust. Leveraging powerful automated technology including biometric screening, AI/machine learning, liveness detection and no-code orchestration with hundreds of data sources, Jumio helps to fight fraud and financial crime, onboard customers faster and meet regulatory compliance including KYC and AML. Jumio has processed more than 1 billion transactions spanning over 200 countries and territories from real-time web and mobile transactions. Based in Sunnyvale, Jumio operates globally with offices and representation in North America, Latin America, Europe, Asia Pacific, and the Middle East and has been the recipient of numerous awards for innovation. Jumio is backed by Centana Growth Partners, Great Hill Partners and Millennium Technology Value Partners. For more information, please visit
Yahoo
05-05-2025
- Business
- Yahoo
Alaska Airlines Partners with Jumio to Provide Faster, More Efficient Travel
Jumio ID Verification integration into mobile app speeds up check-in and minimizes frustration for international travelers SUNNYVALE, Calif., May 05, 2025--(BUSINESS WIRE)--Jumio, the leading provider of automated, AI-driven biometric identity verification, risk signals and compliance solutions, has partnered with Alaska Airlines to make check-in easier than ever for international travelers. Alaska Airlines is committed to providing its guests with a caring and seamless travel experience. This has led the airline to pursue innovations that enhance guests' experience throughout the travel process, from the time they are searching for flights to their day of travel. As part of this effort, Alaska has invested in redefining its check-in experience, with an emphasis on self-service, digital offerings that minimize time spent in the airport lobby, helping guests get to security in five minutes or less. Jumio ID Verification is now fully integrated into the Alaska Airlines mobile app, enabling international travelers with U.S. and Canadian passports to verify their identity without standing in line at the check-in counter. This allows Alaska Airlines to establish the genuine identity of their guests — both individual travelers and multi-passenger itineraries — by verifying government-issued IDs in real time, automatically. Jumio offers the most comprehensive ID verification solution on the market, accepting and reliably verifying multiple types of government-issued IDs including passports, driver's licenses and ID cards. In total, Jumio supports more than 5,000 ID subtypes around the globe. "We selected Jumio as the solution that best provides our guests with a seamless travel experience," said Natalie Bowman, vice president of digital experience at Alaska Airlines. "Through this partnership, guests can verify their travel documents directly in their Alaska Airlines app, saving time in the airport lobby and at their gate." "We are proud to partner with Alaska Airlines to help travelers save time at the airport and to drive adoption rates for self-service ID verification," said Bala Kumar, chief product and technology officer at Jumio. To learn more about the partnership between Alaska Airlines and Jumio, check out our new case study. To learn more about Jumio and its award-winning, AI-powered solutions, visit About Jumio Jumio helps organizations to know and trust their customers online. From account opening to ongoing monitoring, the Jumio Platform provides advanced identity verification, risk signals and compliance solutions that help you accurately establish, maintain and reassert trust. Leveraging powerful technology including automation, biometrics, AI/machine learning, liveness detection and no-code orchestration with hundreds of data sources, Jumio helps you fight fraud and financial crime, onboard good customers faster and meet regulatory compliance including KYC and AML. Jumio has processed more than 1 billion transactions spanning over 200 countries and territories from real-time web and mobile transactions. Based in Sunnyvale, California, Jumio operates globally with offices and representation in North America, Latin America, Europe, Asia Pacific and the Middle East and has been the recipient of numerous awards for innovation. Jumio is backed by Centana Growth Partners, Great Hill Partners and Millennium Technology Value Partners. For more information, please visit About Alaska Air Group Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. With hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco, we deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. Alaska is a member of the oneworld Alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem miles for travel to over 1,000 worldwide destinations. Guests can book travel at and Learn more about what's happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK." View source version on Contacts Media ContactsFor Jumio Allison Knight10Fold Communicationsjumio@ 806-570-9819For Alaska Airlines newsroom@ 206-304-0008
National Post
05-05-2025
- Business
- National Post
Alaska Airlines Partners with Jumio to Provide Faster, More Efficient Travel
Article content Article content SUNNYVALE, Calif. — Jumio, the leading provider of automated, AI-driven biometric identity verification, risk signals and compliance solutions, has partnered with Alaska Airlines to make check-in easier than ever for international travelers. Article content Alaska Airlines is committed to providing its guests with a caring and seamless travel experience. This has led the airline to pursue innovations that enhance guests' experience throughout the travel process, from the time they are searching for flights to their day of travel. As part of this effort, Alaska has invested in redefining its check-in experience, with an emphasis on self-service, digital offerings that minimize time spent in the airport lobby, helping guests get to security in five minutes or less. Article content Jumio ID Verification is now fully integrated into the Alaska Airlines mobile app, enabling international travelers with U.S. and Canadian passports to verify their identity without standing in line at the check-in counter. This allows Alaska Airlines to establish the genuine identity of their guests — both individual travelers and multi-passenger itineraries — by verifying government-issued IDs in real time, automatically. Jumio offers the most comprehensive ID verification solution on the market, accepting and reliably verifying multiple types of government-issued IDs including passports, driver's licenses and ID cards. In total, Jumio supports more than 5,000 ID subtypes around the globe. Article content 'We selected Jumio as the solution that best provides our guests with a seamless travel experience,' said Natalie Bowman, vice president of digital experience at Alaska Airlines. 'Through this partnership, guests can verify their travel documents directly in their Alaska Airlines app, saving time in the airport lobby and at their gate.' Article content 'We are proud to partner with Alaska Airlines to help travelers save time at the airport and to drive adoption rates for self-service ID verification,' said Bala Kumar, chief product and technology officer at Jumio. Article content Jumio helps organizations to know and trust their customers online. From account opening to ongoing monitoring, the Jumio Platform provides advanced identity verification, risk signals and compliance solutions that help you accurately establish, maintain and reassert trust. Article content Leveraging powerful technology including automation, biometrics, AI/machine learning, liveness detection and no-code orchestration with hundreds of data sources, Jumio helps you fight fraud and financial crime, onboard good customers faster and meet regulatory compliance including KYC and AML. Jumio has processed more than 1 billion transactions spanning over 200 countries and territories from real-time web and mobile transactions. Article content Based in Sunnyvale, California, Jumio operates globally with offices and representation in North America, Latin America, Europe, Asia Pacific and the Middle East and has been the recipient of numerous awards for innovation. Jumio is backed by Centana Growth Partners, Great Hill Partners and Millennium Technology Value Partners. Article content Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. With hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco, we deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. Alaska is a member of the one world Alliance with Hawaiian scheduled to join in 2026. With one world and our additional global partners, guests can earn and redeem miles for travel to over 1,000 worldwide destinations. Guests can book travel at and Learn more about what's happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as 'ALK.' Article content Article content Article content Article content Article content Contacts Article content Media Contacts For Jumio Allison Knight 10Fold Communications jumio@ 806-570-9819 Article content Article content Article content
Business Wire
05-05-2025
- Business
- Business Wire
Alaska Airlines Partners with Jumio to Provide Faster, More Efficient Travel
SUNNYVALE, Calif.--(BUSINESS WIRE)-- Jumio, the leading provider of automated, AI-driven biometric identity verification, risk signals and compliance solutions, has partnered with to make check-in easier than ever for international travelers. Alaska Airlines is committed to providing its guests with a caring and seamless travel experience. This has led the airline to pursue innovations that enhance guests' experience throughout the travel process, from the time they are searching for flights to their day of travel. As part of this effort, Alaska has invested in redefining its check-in experience, with an emphasis on self-service, digital offerings that minimize time spent in the airport lobby, helping guests get to security in five minutes or less. Jumio ID Verification is now fully integrated into the Alaska Airlines mobile app, enabling international travelers with U.S. and Canadian passports to verify their identity without standing in line at the check-in counter. This allows Alaska Airlines to establish the genuine identity of their guests — both individual travelers and multi-passenger itineraries — by verifying government-issued IDs in real time, automatically. Jumio offers the most comprehensive ID verification solution on the market, accepting and reliably verifying multiple types of government-issued IDs including passports, driver's licenses and ID cards. In total, Jumio supports more than 5,000 ID subtypes around the globe. 'We selected Jumio as the solution that best provides our guests with a seamless travel experience,' said Natalie Bowman, vice president of digital experience at Alaska Airlines. 'Through this partnership, guests can verify their travel documents directly in their Alaska Airlines app, saving time in the airport lobby and at their gate.' 'We are proud to partner with Alaska Airlines to help travelers save time at the airport and to drive adoption rates for self-service ID verification,' said Bala Kumar, chief product and technology officer at Jumio. To learn more about the partnership between Alaska Airlines and Jumio, check out our new case study. To learn more about Jumio and its award-winning, AI-powered solutions, visit About Jumio Jumio helps organizations to know and trust their customers online. From account opening to ongoing monitoring, the Jumio Platform provides advanced identity verification, risk signals and compliance solutions that help you accurately establish, maintain and reassert trust. Leveraging powerful technology including automation, biometrics, AI/machine learning, liveness detection and no-code orchestration with hundreds of data sources, Jumio helps you fight fraud and financial crime, onboard good customers faster and meet regulatory compliance including KYC and AML. Jumio has processed more than 1 billion transactions spanning over 200 countries and territories from real-time web and mobile transactions. Based in Sunnyvale, California, Jumio operates globally with offices and representation in North America, Latin America, Europe, Asia Pacific and the Middle East and has been the recipient of numerous awards for innovation. Jumio is backed by Centana Growth Partners, Great Hill Partners and Millennium Technology Value Partners. For more information, please visit About Alaska Air Group Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. With hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco, we deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. Alaska is a member of the one world Alliance with Hawaiian scheduled to join in 2026. With one world and our additional global partners, guests can earn and redeem miles for travel to over 1,000 worldwide destinations. Guests can book travel at and Learn more about what's happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as 'ALK.'
Business Wire
22-04-2025
- Business
- Business Wire
Jumio Network Harnesses Power of Proprietary Data to Advance Fight Against Identity Fraud
SUNNYVALE, Calif.--(BUSINESS WIRE)-- Jumio, the leading provider of automated, AI-driven biometric identity verification, risk signals and compliance solutions, today announced general availability of Cross-Transaction Risk, which helps businesses proactively detect fraud by connecting identity elements across the Jumio network. A key capability within the Jumio Identity Reputation suite, Cross-Transaction Risk enables organizations to strike the ideal balance between advanced fraud detection, seamless user experience and identity assurance. Traditional identity verification validates a user's identity at a single moment in time, often when they are opening an account or conducting a transaction. Jumio Identity Reputation delivers deeper, ongoing intelligence by analyzing identity attributes and behaviors, starting at the signal level and evolving into real-time, network-powered recognition. At the center of this evolution is the Jumio network, a privacy first, cross-customer intelligence network built on over 32 million known identities from both legitimate and fraudulent transactions. Many providers operate as data processors, which means they can only use fraud data to stay compliant with consumer privacy regulations such as GDPR. Jumio meets more stringent data privacy requirements and leverages both legitimate and fraudulent identity data with explicit end-user consent. This gives Jumio customers unmatched visibility into identity behavior and risk across Jumio's ecosystem. To date, more than 400 Jumio customers have joined and are contributing to the unmatched strength of the Jumio network. Cross-Transaction Risk is already making a significant impact, uniquely detecting an average of 28% more fraud attacks among enabled customers using the capability during early release. One such customer, a major APAC telco, faced a sophisticated, large-scale fraud attack in which fraudsters repeatedly used camera injection attacks and deepfake selfies in an attempt to open new accounts. Cross-Transaction Risk complemented existing fraud defenses and instantly detected the attack, uniquely rejecting over 50% of fraudulent ID transactions and adding a powerful additional layer of protection beyond traditional fraud controls for the customer. 'By connecting this vast amount of proprietary identity data and intelligence across customers, sessions and time, the Jumio network enables earlier fraud detection, faster onboarding for trusted users, and continuous monitoring of evolving risk,' said Jumio Chief Product and Technology Officer Bala Kumar. To learn more about Jumio and its award-winning, AI-powered solutions, visit About Jumio Jumio helps organizations to know and trust their customers online. From account opening to ongoing monitoring, the Jumio Platform provides advanced identity verification, risk signals and compliance solutions that help you accurately establish, maintain and reassert trust. Leveraging powerful technology including automation, biometrics, AI/machine learning, liveness detection and no-code orchestration with hundreds of data sources, Jumio helps you fight fraud and financial crime, onboard good customers faster and meet regulatory compliance including KYC and AML. Jumio has processed more than 1 billion transactions spanning over 200 countries and territories from real-time web and mobile transactions. Based in Sunnyvale, California, Jumio operates globally with offices and representation in North America, Latin America, Europe, Asia Pacific and the Middle East and has been the recipient of numerous awards for innovation. Jumio is backed by Centana Growth Partners, Great Hill Partners and Millennium Technology Value Partners. For more information, please visit
