07-03-2025
Blue Bell's Latest Flavor Celebrates A Nostalgic Frozen Treat
Brenham, Texas-based Blue Bell is known for cultivating generations of ice cream lovers. For nearly 120 years, this small-town creamery has created flavors and treats that have quickly enamored Southerners.
We champion seasonal favorites like Mardi Gras King Cake, savor chilled mugs of Dr Pepper Float in the heat of summer, and swear that Homemade Vanilla is the only suitable partnership for our peach cobbler. Ask any Southerner about their go-to ice cream, and you'll come across more than a few who choose the Texas brand over any other in the freezer aisle.
But scoops aren't the only thing that Blue Bell has given us through the years. Back in the 70s, 80s, and 90s, there was one particularly beloved frozen treat that made its way around the South on ice cream trucks: Blue Bell Banana Fudge Bars. When the dessert disappeared, fans were vocal about its return. In fact, there's even a petition filled with stories of nostalgia.
And while Banana Fudge Bars are not returning to shelves (that we know of), the brand just announced the next-best thing: Banana Fudge ice cream. In celebration of those popsicles of our childhoods, this new flavor features a swirl of Blue Bell Milk Chocolate and banana-flavored ice creams. It's rich, creamy, smooth, and scoop-ready.
'We know our fans still crave the frozen snack bars on a stick that featured banana and chocolate,' said Sara Schramm, Blue Bell marketing brand manager. 'We have received requests over the years to return these products to our lineup. We thought, why not shake things up and bring this delicious combination back as an ice cream?'
Fans were thrilled about the announcement on social media, and took to the comments to share their glee. One user wrote, "I'm literally going to cry! I can remember sneaking banana fudge bars out of my granny's freezer with my uncle (who has Downs Syndrome). Best memories." Another chimed in, "YES!! MY CHILDHOOD IS BACK!"
Blue Bell Banana Fudge is now available in half-gallon and pint sizes at a store near you, but will only be around for a limited time. You may also want to pick a half-gallon of the brand's new Strawberry Toaster Pastry Ice Cream while you're at it.
Here's an idea for your next spring party: Layer the new Banana Fudge ice cream with your go-to Banana Pudding recipe. Y'all won't hear us complaining!
Read the original article on Southern Living
