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Iceland supermarkets make major change to checkouts that will spark controversy
Iceland supermarkets make major change to checkouts that will spark controversy
The technology is being tested in two of the retailer's stores and could be rolled out further if the trials are successful
Cameras embedded into the checkout process will examine shoppers' features
Iceland is rolling out facial recognition technology at its tills in a revolutionary overhaul designed to curb theft and safeguard employees, with two branches already trialling the advanced system.
Cameras embedded into the checkout process will examine shoppers' features and cross-reference them with a database of individuals known for causing disturbances, alerting staff when there's a match. Following successful trials, Iceland might introduce this system more broadly among its locations.
Facewatch, the surveillance software, is already employed by numerous retail chains including Home Bargains, BandM, and several Frasers Group brands such as Flannels, House of Fraser, Sports Direct, and Evans Cycles.
An official from Iceland expressed: "Following a robust due diligence process, we can confirm that our facial recognition trial is now live in two stores and will expand further this year."
He continued: "This is part of our continued investment into tackling violent retail crime and protecting the safety of our colleagues and customers."
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The early part of the year saw Iceland announce intentions to inaugurate 20 additional Iceland and Food Warehouse shops, along with the introduction of a grand new £100 million distribution hub occupying 500,000 square feet in Warrington.
This large distribution centre located at Omega Park Site in Warrington began operations with GXO as a partner in February, providing goods to around 350 Iceland outlets throughout Wales, the north west of England, and the Scottish borders.
In December, Iceland introduced an initiative to support the senior community by offering a 10% discount every Tuesday to those aged over 60 at both Iceland and The Food Warehouse stores, with no minimum spend required. Customers can avail of the discount by showing a valid form of identification such as a senior bus pass, driving licence, senior railcard, or freedom pass.
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Iceland's managing director, Richard Walker, expressed his contentment with the success of the scheme: "We are so pleased with how well the over-60s discount has been received by the public and love hearing stories from customers who are benefiting from the discount."
He further commented on the ongoing financial challenges: "The cost of living crisis continues to cause distress in the everyday lives of these customers and that's why we want to keep doing what we can to support them."
