Latest news with #BasharAbalkhail
Fintech News ME
18-07-2025
- Business
- Fintech News ME
Saudi's Yasmina Secures $2M to Scale Embedded Insurance Platform
Yasmina, an embedded insurance platform based in Riyadh, has raised US$2 million in Seed funding. The round was led by Scene Holding, co-led by Access Bridge Ventures, with participation from Arzan VC and the Sanabil Investment Accelerator by 500 MENA. Founded in 2023 by Masoud Alhelou and Bashar Abalkhail, Yasmina provides API-based insurance solutions that integrate directly into digital platforms. The company enables businesses to offer personalised insurance at checkout within 48 hours, backed by full regulatory approval. Since its launch, Yasmina has formed partnerships across sectors including human resources, automotive, travel, point-of-sale, and real estate. These collaborations are expected to extend embedded insurance products, such as SME medical, motor, life, and general insurance, to more than 1.5 million users. The Seed funding will support the company's regional expansion, with operations launching in the United Arab Emirates later this year and in Egypt by 2026. Yasmina also plans to scale its team to support this growth. 'This round is a strong vote of confidence in our vision to simplify insurance across digital touchpoints. We're proud to be the first embedded insurance platform in Saudi Arabia, and this funding will help us scale faster, serve more partners, and redefine how protection is offered in the region.'
Finextra
14-07-2025
- Business
- Finextra
Yasmina Embedded Insurance raises $2m
Yasmina Embedded Insurance has raised $2 million in seed money to become the first embedded insurtech platform in Saudi Arabia. Scene Holding led the round, co-led by Access Bridge Ventures, with participation from Arzan VC and early backing from the Sanabil Investment Accelerator by 500 Mena. 1 Like 0 This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Founded in 2023 by Masoud Alhelou and Bashar Abalkhail, Yasmina is transforming how insurance is delivered across digital platforms. By offering seamless API integration that enables digital businesses to provide personalized insurance at checkout in under 48 hours, Yasmina meets customers where they are, with full regulatory approval and a frictionless user experience. Since its inception, Yasmina has formed strategic partnerships across HR, auto, travel, POS, and real estate platforms. These collaborations are expected to bring embedded insurance to over 1.5 million customers, offering a range of products including SME Medical, Motor, Life, and General Insurance. With $2M in Seed funding, Yasmina is scaling its team and launching operations beyond Saudi Arabia, beginning with the UAE this year and Egypt in 2026. Masoud Alhelou, Yasmina's Co-founder and CEO, commented: 'This round is a strong vote of confidence in our vision to simplify insurance across digital touchpoints. We're proud to be the first embedded insurance platform in Saudi Arabia, and this funding will help us scale faster, serve more partners, and redefine how protection is offered in the region.' Sultan Ghaznawi, Chairman & Managing Director of Scene Holding, commented: 'At Scene Holding, we back founders who are solving legacy problems with precision and scale. Yasmina's API-first model and regulatory momentum place it at the intersection of Insurtech, fintech and protection, a space we believe will define the next wave of value creation across MENA.' Rakan AlRashed, Partner at Access Bridge Ventures, commented: 'At Access Bridge Ventures, we're passionate about the untapped potential of Saudi's Insurtech landscape. Yasmina's team has paired deep sector insight with impressive early traction, and they're well-positioned to become the breakout player the market has been waiting for. We're thrilled to support them and are confident that together we can reshape how insurance is delivered across the Kingdom' Amal Dokhan, Managing Partner at 500 Global, commented: 'At 500, we support bold founders aiming to solve meaningful problems, and Yasmina is an example. We believed in their vision early on, and their momentum today shows just how powerfully embedded insurance can be across our region.' Hasan J. Zainal, Arzan VC's Founder & Managing Partner, commented:'For years, insurance companies in the region have followed a well-worn path – familiar, but far from transformative. We believe the Yasmina team is uniquely positioned to drive innovation in this sector, thanks to their superior understanding and strategic insight into the regional insurance landscape.' With $2 million in fresh capital, Yasmina Embedded Insurance is going to change how people and platforms get coverage in Saudi Arabia's growing insurtech market.
Wamda
14-07-2025
- Business
- Wamda
Saudi insurtech Yasmina closes $2 million Seed
Saudi Arabia-based Yasmina has raised $2 million in a seed round led by Scene Holding, with co-leadership participation from Access Bridge Ventures, Arzan VC, and Sanabil's 500 MENA Accelerator. Founded in 2023 by Masoud Alhelou and Bashar Abalkhail, Yasmina enables digital platforms to offer personalised, API-driven insurance products (SME: medical, motor, life, and general) at checkout, fully regulated and ready in under 48 hours. The funding will help Yasmina scale operations beyond KSA, with planned launches in UAE (2025) and Egypt (2026). Press release: Yasmina, the pioneering embedded insurance platform based in Riyadh, has successfully secured $2 million in Seed funding. Scene Holding led the round, co-led by Access Bridge Ventures, with participation from Arzan VC and early backing from the Sanabil Investment Accelerator by 500 MENA. Founded in 2023 by Masoud Alhelou and Bashar Abalkhail, Yasmina is transforming how insurance is delivered across digital platforms. By offering seamless API integration that enables digital businesses to provide personalised insurance at checkout in under 48 hours, Yasmina meets customers where they are, with full regulatory approval and a frictionless user experience. Since its inception, Yasmina has formed strategic partnerships across HR, auto, travel, POS, and real estate platforms. These collaborations are expected to bring embedded insurance to over 1.5 million customers, offering a range of products including SME Medical, Motor, Life, and General Insurance. With $2M in Seed funding, Yasmina is scaling its team and launching operations beyond Saudi Arabia, beginning with the UAE this year and Egypt in 2026. Masoud Alhelou, Yasmina's Co-founder and CEO, commented: 'This round is a strong vote of confidence in our vision to simplify insurance across digital touchpoints. We're proud to be the first embedded insurance platform in Saudi Arabia, and this funding will help us scale faster, serve more partners, and redefine how protection is offered in the region.' Sultan Ghaznawi, Chairman & Managing Director of Scene Holding, commented: 'At Scene Holding, we back founders who are solving legacy problems with precision and scale. Yasmina's API-first model and regulatory momentum place it at the intersection of Insurtech, fintech and protection, a space we believe will define the next wave of value creation across MENA.' Rakan AlRashed, Partner at Access Bridge Ventures, commented: "At Access Bridge Ventures, we're passionate about the untapped potential of Saudi Arabia's Insurtech landscape. Yasmina's team has paired deep sector insight with impressive early traction, and they're well-positioned to become the breakout player the market has been waiting for. We're thrilled to support them and are confident that together we can reshape how insurance is delivered across the Kingdom." Amal Dokhan, Managing Partner at 500 Global, commented: 'At 500, we support bold founders aiming to solve meaningful problems, and Yasmina is an example. We believed in their vision early on, and their momentum today shows just how powerfully embedded insurance can be across our region.' Hasan J. Zainal, Arzan VC's Founder & Managing Partner, commented: 'For years, insurance companies in the region have followed a well-worn path – familiar, but far from transformative. We believe the Yasmina team is uniquely positioned to drive innovation in this sector, thanks to their superior understanding and strategic insight into the regional insurance landscape.'
