Latest news with #Baskin-Robbins
Yahoo
2 days ago
- Entertainment
- Yahoo
Baskin-Robbins Released a New Flavor With This Candy Brand for Its First-Ever Ice Cream
Baskin-Robbins is collaborating with an iconic candy for its new Flavor of the Month. This is the candy brand's first-ever ice cream. The flavor is only available for cream doesn't officially have a season, but when summer hits, we eat it by the bowl, cone, sundae, sandwich, and even cake. So what if it melts quickly in the heat? Ice cream is the ultimate cool-down treat. A little mess is worth it. Many ice cream lovers turn to Baskin-Robbins to beat the heat by enjoying one or more of its dozens of flavors, such as a new menu item that fans say "was made for them" or its blink-and-you-miss-it flavor of the month. We couldn't wait to try this month's fruity, creamy twist. For June, the ice cream shop has a candy-focused, limited-time collaboration. And we definitely weren't expecting this sweet-and-sour combo. June's Flavor of the Month is Trolli Sour Blast, the iconic candy brand's first-ever ice cream collaboration. Available starting June 1, this frozen treat is inspired by the sweet-and-sour candy, Trolli Sour Brite Crawlers. It's a swirl of Trolli lime-flavored ice cream and orange-flavored sherbet, finished with lime-flavored swirls. That's quite the combination! Baskin-Robbins is taking that flavor-packed combo and using it in two limited-time creations that create even more Trolli magic: Trolli Sour Blast Fizz: A bubbly, sour Fizz that blends the Trolli Sour Blast frozen treat with Starry Lemon-Lime soda. Trolli Dirt 'n Worms Sundae: A throwback treat with chocolate ice cream, hot fudge, and Oreo cookie crumbles, topped with Trolli Crawlers Minis. This ice cream-and-sherbet mashup, along with the two new Trolli-inspired treats, will be around only for the month of June, so get yourself, or your kids, to Baskin-Robbins before it's gone. Read the original article on ALLRECIPES
Yahoo
2 days ago
- Entertainment
- Yahoo
The Newest Baskin-Robbins Flavor Is A Sweet Throwback To The '90s
A blast from the past, fully loaded with childhood nostalgia, is popping up at Baskin-Robbins ice cream shops this June in the form of three new sweet treats. The iconic ice cream brand has joined forces with candy brand Trolli to bring customers their "boldest flavor mashups" to date, inspired the brand's sweet-and-sour candy, Trolli Sour Brite Crawlers. "This sweet treat lineup blends nostalgic summer vibes with today's bold candy-culture and is crawling into Baskin-Robbins stores only for the month of June," the brand stated in a release shared with Southern Living. At the center of this colorful collaboration is Baskin-Robbin's June Flavor of the Month: Trolli Sour Blast. "This scoop packs a serious sour punch with swirl of Trolli lime-flavored ice cream and orange flavored sherbet, finished with lime flavored swirls, a true joyride for your taste buds," the brand shared. Other offerings in this collaboration include: Trolli Sour Blast Fizz: A bubbly, sour Fizz that blends the Trolli Sour Blast frozen treat with Starry Lemon-Lime soda. Trolli Dirt 'n Worms Sundae: A throwback treat with chocolate ice cream, hot fudge, Oreo cookie crumbles, and topped with Trolli Crawlers Minis. Ready to sink your teeth into these new sweet treats? Move fast—this colorful candy-filled collaboration is only available for the month of June. Related: The 10 Most Iconic Ice Cream Shops In The South Read the original article on Southern Living
Yahoo
3 days ago
- Business
- Yahoo
Baskin-Robbins and Trolli® Team Up to Drop This Summer's Ultimate Flavor Adventure
Three new frozen treats inspired by Trolli® Sour Brite Crawlers® are bringing bold, sweet and sour summer energy to Baskin-Robbins, for a limited time. CANTON, Mass., May 28, 2025--(BUSINESS WIRE)--Starting June 1, Baskin-Robbins® and Trolli®* are turning up the flavor with a new, limited-time, candy-inspired lineup that's bold, nostalgic and seriously delicious. Summer break was all about the side quests – think sneaking Trolli Sour Brite Crawlers into the movies, racing bikes with your besties, finally saying two words to your crush. You knew how to live it up back then, and now you can again—thanks to some sweet and sour friends crawling into Baskin-Robbins® to help you re-live those epic days. Introducing Trolli Sour Blast, the June Flavor of the Month and Trolli's first-ever ice cream collaboration with sour swirls. This limited-edition flavor brings back the bold, sweet and sour excitement of childhood summers in every bite. Inspired by the iconic Trolli Sour Brite Crawlers gummi candy, it's a swirl of Trolli lime-flavored ice cream and orange flavored sherbet, finished with lime flavored swirls. It's a candy joyride that packs a serious sour punch. "Our new lineup is a tribute to the bold, playful spirit of summer," said Nicole Boutwell, vice president of brand marketing & culinary for Baskin-Robbins. "We all remember those carefree moments—from grabbing candy at the corner store to hanging out with friends until the streetlights came on. The new limited-edition Trolli treats are a sweet way to reconnect with that energy and make new memories along the way." And the flavorful fun doesn't stop there. Baskin-Robbins is introducing two more limited-time creations that bring even more sour Trolli magic to the menu: Trolli Sour Blast Fizz: For those looking for an adventurous summer sip, this nostalgic beverage blends the Trolli® Sour Blast frozen treat with STARRY™ Lemon-Lime soda for a bubbly, sour rush. It's tangy, refreshing, and made to bring the ultimate flavor blast to every sip. Trolli Dirt 'n Worms Sundae: If you're down for a delicious blast from the past, this one's for you. Featuring creamy chocolate ice cream, the sundae is topped with hot fudge, OREO®** cookie pieces, and Trolli Sour Brite Crawlers Minis. It's indulgent, nostalgic, and just the right amount of wild. Just like those long summer days, this line-up won't last forever, so join the crawl and scoop it all—before it squiggles away. For more information and to find participating locations, visit or the BR App. *Trolli® is a trademark of Ferrara Candy Company, used with permission. **OREO is a trademark of Mondēlez International group, used under license. About Baskin-Robbins Baskin-Robbins, founded in 1945, is the world's largest chain of ice cream specialty shops, with more than 7,800 retail shops in 36 global markets. Baskin-Robbins is part of the Inspire Brands family of restaurants. For more information, visit and View source version on Contacts Sophie Merven: brpublicrelations@ Sign in to access your portfolio
Business Wire
3 days ago
- Entertainment
- Business Wire
Baskin-Robbins and Trolli® Team Up to Drop This Summer's Ultimate Flavor Adventure
CANTON, Mass.--(BUSINESS WIRE)--Starting June 1, Baskin-Robbins® and Trolli®* are turning up the flavor with a new, limited-time, candy-inspired lineup that's bold, nostalgic and seriously delicious. Summer break was all about the side quests – think sneaking Trolli Sour Brite Crawlers into the movies, racing bikes with your besties, finally saying two words to your crush. You knew how to live it up back then, and now you can again—thanks to some sweet and sour friends crawling into Baskin-Robbins® to help you re-live those epic days. Introducing Trolli Sour Blast, the June Flavor of the Month and Trolli's first-ever ice cream collaboration with sour swirls. This limited-edition flavor brings back the bold, sweet and sour excitement of childhood summers in every bite. Inspired by the iconic Trolli Sour Brite Crawlers gummi candy, it's a swirl of Trolli lime-flavored ice cream and orange flavored sherbet, finished with lime flavored swirls. It's a candy joyride that packs a serious sour punch. 'Our new lineup is a tribute to the bold, playful spirit of summer,' said Nicole Boutwell, vice president of brand marketing & culinary for Baskin-Robbins. 'We all remember those carefree moments—from grabbing candy at the corner store to hanging out with friends until the streetlights came on. The new limited-edition Trolli treats are a sweet way to reconnect with that energy and make new memories along the way.' And the flavorful fun doesn't stop there. Baskin-Robbins is introducing two more limited-time creations that bring even more sour Trolli magic to the menu: Trolli Sour Blast Fizz: For those looking for an adventurous summer sip, this nostalgic beverage blends the Trolli® Sour Blast frozen treat with STARRY™ Lemon-Lime soda for a bubbly, sour rush. It's tangy, refreshing, and made to bring the ultimate flavor blast to every sip. Trolli Dirt 'n Worms Sundae: If you're down for a delicious blast from the past, this one's for you. Featuring creamy chocolate ice cream, the sundae is topped with hot fudge, OREO®** cookie pieces, and Trolli Sour Brite Crawlers Minis. It's indulgent, nostalgic, and just the right amount of wild. Just like those long summer days, this line-up won't last forever, so join the crawl and scoop it all—before it squiggles away. For more information and to find participating locations, visit or the BR App. *Trolli® is a trademark of Ferrara Candy Company, used with permission. **OREO is a trademark of Mondēlez International group, used under license. About Baskin-Robbins Baskin-Robbins, founded in 1945, is the world's largest chain of ice cream specialty shops, with more than 7,800 retail shops in 36 global markets. Baskin-Robbins is part of the Inspire Brands family of restaurants. For more information, visit and
Korea Herald
5 days ago
- Business
- Korea Herald
A scoop of competition: Hanwha's Benson challenges Baskin-Robbins' 40-year reign
Kim Dong-sun, vice president of Hanwha Galleria and third son of Hanwha Group Chairman Kim Seung-youn, on Friday launched premium ice cream brand Benson with its first store, Benson Creamery Seoul, in Apgujeong. All eyes are on whether it can challenge market leader Baskin-Robbins. Betterscoop Creamery is a new Hanwha Galleria subsidiary led by Oh Min-woo, who also oversaw the launch of the hamburger chain Five Guys in Seoul in 2023. 'Vice President Kim was deeply involved in the brand's direction and decision-making,' Oh said during a May 19 press briefing. This isn't Hanwha Galleria's first foray into ice cream. In 2018, it launched EBA (Everything But Artificial) Ice Cream, which was discontinued in 2023 due to limited reach and low brand recognition. Learning from that, Hanwha has taken a more strategic approach with Benson, applying for a new trademark and securing a dedicated manufacturing facility in Pocheon. Benson is positioned as a premium offering, using only domestic milk and cream, acacia honey, and single-origin Tanzanian chocolate. A single 100g cup is priced at 5,300 won ($3.73) — about 1,400 won more than a Baskin-Robbins single regular. A pint (320g) costs 15,300 won, 5,500 won more than Baskin-Robbins' 9,800 won. 'The target demographics for Benson and Baskin-Robbins are likely very different,' an industry insider noted. 'Benson's location in Apgujeong signals a deliberate premium strategy.' The company plans to open 10 to 20 directly operated stores this year. While market entry won't be easy, CEO Oh said the goal is not direct competition. 'We're not reacting to any one competitor. We hope to elevate the overall ice cream market and offer more options to consumers.' Meanwhile, SPC's Baskin-Robbins is marking its 40th anniversary in Korea with a renewed brand vision, 'ICET' (Innovation, Collaboration, Environment, Technology). 'We aim to go beyond variety and explore new value,' said Hur Hee-soo, SPC Group vice president and son of Chairman Hur Young-in, credited with bringing Shake Shack to Seoul in 2016. Baskin-Robbins recently launched a Cheongdam flagship store featuring its Deep Collection, made with higher milk fat and Echire milk, alongside lower-calorie, reduced-sugar options and AI-developed flavors. Since its first store opened in Myeong-dong in 1986, the brand has expanded to over 1,500 locations nationwide.
