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Mid East Info
26-05-2025
- Business
- Mid East Info
Yango Ads Wins Silver at SMARTIES MENA for ‘Journey into Her Story' Campaign - Middle East Business News and Information
Yango Ads Wins Silver at SMARTIES MENA for 'Journey into Her Story' Campaign Dubai, UAE, 26 May 2025 – Yango Ads, the Ad Tech division of Yango Group, a global tech company, has won the Silver award in the Real-Time Marketing category at the MMA MENA SMARTIES™ 2025 for its campaign 'Journey into Her Story,' created in partnership with Al-Futtaim Toyota, Memac Ogilvy and PHD Media MENA. Launched to commemorate Emirati Women's Day last year, the campaign transformed a typical navigation experience into a platform for cultural discovery by spotlighting the lives, contributions and legacies of Emirati women who have streets named in their honour across the UAE. The project invited users to engage with UAE heritage through Yango Maps, using branded pins, banners, 3D objects, and audio narratives to surface the stories behind iconic street names such as Latifa Bint Hamdan Street. The campaign recorded over 1.8 million banner impressions, reached more than 200,000 unique users, and saw 668,000 impressions from search menu icons. Interactive 3D objects alone generated over 155,000 impressions with a strong 2.5% click-through rate (CTR), while push notifications achieved an exceptional CTR of 5%. With Bassem Yousri, Head of Agency Partnership at Yango Ads MEA, leading the campaign's execution, the project's success demonstrated the platform's ability to deliver precise, context-aware advertising that resonates with local audiences. 'Our goal was to make advertising feel less like an interruption and more like a discovery,' said Evgenii Pavlov, General Manager at Yango Ads MEA. 'As the UAE's digital advertising market is set to exceed $8 billion in 2025 , brands are seeking smarter, more impactful ways to cut through the noise. Through geo-ads, we're enabling brands to reach people in real-time, making each journey more engaging and relevant. For our team and our partners, this recognition validates our belief that advertising should not only perform well, but it should add value to the user experience and reflect the community it speaks to.' Yuliya Kim, Head of Partnerships at Yango Ads MEA, highlighted the importance of creative and strategic alignment: 'This campaign represents what's possible when storytelling and data work together. We want to build a bridge between brands and the communities they serve, and create impact in the real world. The response, both in terms of user engagement and now industry recognition, reinforces that audiences want more than impressions. They want experiences that matter.' Yango Ads entered this campaign from a strong foundation, having already established a robust portfolio of advertising solutions within its ecosystem. From Geo Ads, Retail Media, App Monetization, to its in-house creative bureau, Yango Ads Campaigns, the company has steadily equipped brands with the tools to monetise space and attention in smarter ways. The introduction of geo-ads, as showcased in this award-winning campaign, marked a major leap forward in delivering location-aware messaging to help brands boost visibility as users navigate their surroundings. The Silver win at the MMA MENA SMARTIES™ 2025 reflects a growing track record of innovation for Yango Ads. With operations across 30+ countries, access to 50,000 websites, and integration with over 20,000 apps, the platform empowers brands with AI-driven tools and more than 600 targeting options. This campaign stands as proof of Yango Ads' ability to turn cultural moments into measurable success, cementing its role in shaping the future of digital advertising across the region. For more information, visit About Yango Ads Yango Ads is a global ad platform that helps businesses monetize and grow. We help brands reach relevant audiences through the websites, apps, and services they use daily. With access to one of the largest ad networks, we connect brands to engaged users within the Yango Group ecosystem. Whether you're looking to boost app revenue, run campaigns, or make data-driven decisions, Yango Ads has the tools to make it happen.
Al-Ahram Weekly
18-02-2025
- Entertainment
- Al-Ahram Weekly
Essmat Dawestashy's exhibition at Picasso East gallery is a must see - Exhibitions - Al-Ahram Weekly
American University in Cairo New Cairo Campus Sharjah Art Gallery "Solidarity Now" is the AUC Visual Arts Programme's second annual juried Visual Arts Open Exhibition on the theme solidarity now. Co-curated by Lara Baladi and Bassem Yousri, the exhibition draws inspiration from the 1978 International Art Exhibition for Palestine. It delves into contemporary interpretations of solidarity in its various forms—personal, political and universal. It features works from the AUC students across various majors, selected through an open call to address the theme creatively, highlighting how we unite, support and uplift one another in today's world. Participating artists among many others are Salma Abdelmoneim, Balqis Al-Jallad, Mark Ayman, Al-Hassan Ali Bataher, Salah Eddine Boulenouar, Madiha El-Naggar, Farah El-Shawarby, Maya El-Sherbiny, Nancy Faisal, Jana Hassan, and the Visual Arts Student Association (4 December-1 March). New Cairo Campus, Abdul Latif Jameel Hall, Plaza Level, Tel 02 2615 3318 The Photographic Gallery "Yemen: A Fractured Reality", an exhibition by award-winning photojournalist Asmaa Waguih. The exhibition focuses on the people of Yemen who are caught up in a tragic civil war. This new exhibition is a sequel to the gallery's series of photographic shows that highlight contemporary visual media from global conflict zones (13 February- 13 March). Austrian Cultural Forum 1103 Cornishe El-Nile, Garden City, 1st floor, apt 7, next to Shepheard Hotel, Cairo "Finding Motherland" exhibition by Austrian artist and photographer Franzi Kreis brings together intimate stories of mothers from Egypt and Austria - told through the voices of their daughters. The exhibition also includes a behind-the-scenes video by filmmaker Lukas Beck, offering a glimpse into the creative process behind the project (closing 23 February). Bibliothek Arkan Plaza, Extension of Sheikh Zayed District, Giza, Tel 010 66860098/010 66500748 "Figures and Forms" exhibition of bronze sculptures by Mohamed Abla. This exhibition will feature a collection of special bronze sculptures. A medium deeply rooted in art history, bronze allows for intricate detail and timeless expression—qualities Abla explores in his transition from painting to sculpture (9-28 February). Cairo Opera Complex Gezira Exhibition Grounds, Zamalek Salah Taher gallery Tel 02 2739 0132/0144 Exhibition of murals and pottery by artist Salha El-Masry (18-27 February). Duroub 4 Amrika Al-Latiniya St, Garden City, Tel 02 2796 2881/ 2794 7951 "Ecadoli" exhibition of paintings by Fatemah Hassan (closing 20 February). Gezira Arts Centre 1 Al-Sheikh Al-Marsafi St, Zamalek, Tel 02 2737 3298 "Farouk Hosni Foundation" group exhibition in its sixth round showcases photography, architecture, sculpture, and photography (closing 20 February). Italian/Egyptian Centre for Restoration and Antiquities (CIERA) 31 Al Suyuffeya St, Al Helmeya, Cairo, visitors are welcomed by appointments so contact the manager Mr. Salah Ramadan 0100 8716067 Architectural complex of the Mevlevi Dervish 'Samaa Khana, Restorations and Restorers' permanent exhibition of the activities of the working/formation sites for the restoration and recovery of the monuments. Visitors are welcomed during the opening hours determined by the Ministry of Antiquities. AL MASAR Behler's Mansion, 157b, 26 July St, ground floor, Zamalek, Tel 02 2736 8537/0100 067 0705 "The Desert…A Mirror of Life" exhibition of painting by Ghada Mourad (closing 27 February). Al Mashhad 23 b Ismail Mohamed St, off Abu El-Feda, Zamalek, 01211100727 Exhibition by icon of Egyptian surrealism in the last third of the twentieth century and the beginning of the third millennium Mohamed Riad Said (2 February-27 March). Mashrabia Gallery of Contemporary Art 15 Mahmoud Bassiouny St, Downtown, Cairo, Tel 02 2578 4494, open daily from 11am to 8pm except Fridays "My Favourite Things 9" annual group exhibition is promoting and supporting up and coming women artists in Egypt. Its main aim is to guarantee for women to have a permanent and safe space, for exposure and free expression, maintaining a high artistic quality based on originality and innovative thought. This year's selection includes around 18 female artists, most of them participating for the first time (16 February- 26 March). Misr 4A Ibn Zankai St, from Hassan Sabri, Zamalek, Tel 02 2735 0604 "Ballots to Bullets" exhibition of painting by the renowned Lebanese artist Tagreed Darghouth (closing 20 February). Odyssey 8 Al-Sheikh Al-Marsafi St, Zamalek, Cairo, Tel 012 78907589 "Symphony of Colours" exhibition of painting by Randa Fouad, who is blending natural materials with bold, vibrant colours that vividly express her emotions (16-27 February). Picasso 30 Hassan Assem off Brazil St, Zamalek, Tel 02 2736 7544 Hall I "Mythology" exhibition of paintings by Mostafa Rahma (2-28 February). Hall II "Echoes of Serenity" photography exhibition by Romany Hafez (2-28 February). Picasso East Villa No 39 Al Narges 35th settlement, 90's St, in front of Lake View Compound, New Cairo, Tel 0122 0000035 "Essmat Dawestashy and his Collectibles" an exhibition of painting by Essmat Dawestashy (4- 28 February). Safarkhan 6 Brazil St, Zamalek, Tel 012 70169291 An exhibition showcases the latest collection of Egypt's foremost abstract artist Ahmed Farid (4 February- 4 March). Tahrir Cultural Centre (TCC) Al-Sheikh Rihan St, off Tahrir Square, Tel 02 2615 2694/01280009077 Margo Veillon Gallery of Modern Egyptian Art and Oriental Hall "Reflections of the Nile (or The Nile through Swiss Eyes)" is an exhibition displaying the mesmerizing photography of Swiss artist Margo Veillon (1907–2003). Her work captures the beauty and vitality of the Nile as it winds through Egypt—from Aswan and Luxor to Meniya and Cairo. The exhibition not only honors Veillon's artistic legacy but also sparks a meaningful dialogue about water's critical role in our lives and the urgency of its preservation. By blending art with advocacy, it inspires a collective commitment to sustainable water policies and the protection of this invaluable resource for future generations (18 February-15 March). TAM District 5, Marakek, New Katamya, Cairo Sokhna Road, before Master Express Gas Station, entrance from Gate 3, weekdays (Sun-Thurs), 10am-6pm, Tel 01000773860 "The Fields of Iaru" solo exhibition by Egyptian contemporary artist Alaa Abul Hamd. Inspired by ancient Egyptian mythology, this body of work reimagines the Fields of Iaru—not as a distant paradise, but as an eternal homeland where souls find peace and love transcends time (14 February- 30 March). UBUNTU 20 Hassan Sabry St, (entrance from Ibn Zinki St), Zamalek, Tel 0100 2792223 First Floor "Level Four" a group exhibition showcasing a selection of graduation projects by 17 artists from the Faculty of Fine Arts, Helwan University (Class of 2024). Participating artists: Ahmed Refaat, Amira Khalil, Asmaa Habib, Aya Tarek, Basma Hossam, Fady George, Haidy Hesham, Joyce Emad, and many more (10 February - 8 May). Ground Floor "Man Passes There through Forests of Symbols" exhibition of drawing by Mahmoud Talaat. Drawing inspiration from his daily experiences, the city's fabric, and human experiences, Mahmoud seeks to incorporate multiple dimensions and layers into his artworks (10 February - 8 March). Yassin art gallery 159, 26th July St, Behind Diwan Bookstore, Zamalek, Tel 01271170035 "An Exceptional Selection" group show features 23 pioneer artists (3 - 25 February). ALEXANDRIA Bibliotheca Alexandrina Port Said St, Chatby, Alexandria 21526, Tel (03) 4839999 BACC, East and West Exhibition Halls "Agenda" annual exhibition's 18th session features Egyptian artists from all over the country. They present many diverse techniques that reflect their belonging to different generations. This session honors the names of the artists who have passed away and left their creativity among us as evidence of their continued presence, they are Vahan Telpian and Mustafa El-Feki. The guests of honor this year are veteran artists: Serria Sedky, Azza Abul-Souad and Mervat El-Suwaifi (closing 22 February). Archeological Museum A permanent exhibition on the results of the Archaeological Mission of the University of Turin in Nelson Island. Goethe Institute Basaria Art Gallery, 40 Fouad St, El Atrein, Alexandria "Climate x Arts" exhibition is about climate change as a reality we are witnessing now and its effects are tangible. The Goethe-Institute Alexandria invited five artists in Alexandria to discuss and understand the most important issues of climate change and its impact on the city of Alexandria now and in the future. The results of the discussion and learning sessions are shown in the exhibition. Artists: Rana Salama (drawing), Rogina Tarek (film), Hassan Ghoneim (photography), Amr Ali (visual installation), and Abanoub Adel (visual installation) (19 February- 3 March, visiting hours: Sunday to Thursday from 12pm to 7pm). * A version of this article appears in print in the 20 February, 2025 edition of Al-Ahram Weekly Short link:
Al-Ahram Weekly
28-01-2025
- General
- Al-Ahram Weekly
"Echoes of Serenity" photography exhibition by Romany Hafez is a must see
American University in Cairo New Cairo Campus Sharjah Art Gallery "Solidarity Now" is the AUC Visual Arts Programme's second annual juried Visual Arts Open Exhibition on the theme solidarity now. Co-curated by Lara Baladi and Bassem Yousri, the exhibition draws inspiration from the 1978 International Art Exhibition for Palestine. It delves into contemporary interpretations of solidarity in its various forms—personal, political and universal. It features works from the AUC students across various majors, selected through an open call to address the theme creatively, highlighting how we unite, support and uplift one another in today's world. Participating artists among many others are Salma Abdelmoneim, Balqis Al-Jallad, Mark Ayman, Al-Hassan Ali Bataher, Salah Eddine Boulenouar, Madiha El-Naggar, Farah El-Shawarby, Maya El-Sherbiny, Nancy Faisal, Jana Hassan, and the Visual Arts Student Association (4 December-1 March). Arcade 25 Orabi St, off Port Said, Maadi, Tel 010 19222220 "Reconstruction of the Ordinary" exhibition by Nataliya Nikolska, a multidisciplinary artist whose work spans sound, video, photography and performance (closing 30 January). Bibliothek Arkan Plaza, Extension of Sheikh Zayed District, Giza, Tel 010 66860098/010 66500748 "Tides of Being" paintings by Khaled El-Samahy. This exhibition reflects on the depth of emotions and the ever-shifting nature of what it means to be human (18 January- 3 February). Czech Embassy 4 Al Dokki St, Ad Dokki, Dokki, Giza, Tel 02 33339700 "Journeys of the Heads of States" photography exhibition is organized by Czech Centres, the Masaryk Institute and the Archives of the Academy of Sciences of the Czech Republic (closing 31 January). Duroub 4 Amrika Al-Latiniya St, Garden City, Tel 02 2796 2881/ 2794 7951 "Piercing Eyes" exhibition of 50 mosaic paintings by Romany Samir (18 Januray- 1 February). Italian/Egyptian Centre for Restoration and Antiquities (CIERA) 31 Al Suyuffeya St, Al Helmeya, Cairo, visitors are welcomed by appointments so contact the manager Mr. Salah Ramadan 0100 8716067 Architectural complex of the Mevlevi Dervish 'Samaa Khana, Restorations and Restorers' permanent exhibition of the activities of the working/formation sites for the restoration and recovery of the monuments. Visitors are welcomed during the opening hours determined by the Ministry of Antiquities. Al Mashhad 23 b Ismail Mohamed St, off Abu El-Feda, Zamalek, 01211100727 Exhibition by icon of Egyptian surrealism in the last third of the twentieth century and the beginning of the third millennium Mohamed Riad Said (2 February-27 March). Mashrabia Gallery of Contemporary Art 15 Mahmoud Bassiouny St, Downtown, Cairo, Tel 02 2578 4494, open daily from 11am to 8pm except Fridays "Nothing to Prove" solo exhibition of painting by Xavier Pugmarti presents a rather eclectic range of works, varying in themes, formats, and techniques. Revisiting old themes, the exhibition features small watercolours, acrylic paintings, and large oil paintings on canvas (12 January- 13 February). Picasso 30 Hassan Assem off Brazil St, Zamalek, Tel 02 2736 7544 Hall I "Mythology" exhibition of paintings by Mostafa Rahma (2-28 February). Hall II "Echoes of Serenity" photography exhibition by Romany Hafez (2-28 February). Safarkhan 6 Brazil St, Zamalek, Tel 012 70169291 An exhibition showcases the latest collection of Egypt's foremost abstract artist Ahmed Farid (4 February- 4 March). Swailam 14 El-Saleh Ayoub St, Zamalek, Tel 02 2735 8900/0111232 4002 "Poinciana" exhibition of painting by Abdel-Wahab Abdel- Mohsen, it presents the artist's spiritual journey amidst the enchanting beauty of nature (closing 31 January). TAM Km 28, Cairo-Alexandria Desert Road, Abu Rawash, Giza, Egypt, Tel 0100 0773860 The 10th edition of Cairo Art Fair, this milestone edition brings together over 160 of Egypt's most celebrated and promising artists, making it an unmissable event of remarkable scale and significance (closing 31 January). UBUNTU 20 Hassan Sabry St, (entrance from Ibn Zinki St), Zamalek, Tel 0100 2792223 First Floor "Finds" painting exhibition by Mohamed Khedr (closing 1 February). Ground Floor "Searching For" painting exhibition by Doaa Fakher (closing 1 February). Yassin art gallery 159, 26th July St, Behind Diwan Bookstore, Zamalek, Tel 01271170035 "Tough Stage" mixed media paintings by Yasser Nabaiel (closing 30 January). "An Exceptional Selection" group show features 23 pioneer artists (3-13 February). Zamalek Art gallery 11 Brazil St, Zamalek, Tel 02 2735 1240 "Elsewhere" exhibition of painting by Mai Refky (19 January- 10 February). ALEXANDRIA Bibliotheca Alexandrina Port Said St, Chatby, Alexandria 21526, Tel (03) 4839999 Archeological Museum A permanent exhibition on the results of the Archaeological Mission of the University of Turin in Nelson Island. * A version of this article appears in print in the 30 January, 2025 edition of Al-Ahram Weekly Short link:
