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The National
21-05-2025
- Business
- The National
STV to create new commercial radio station
The new mainstream music station, aimed mainly at 35-to-54-year-olds, will be available on DAB and online. STV said that creating a radio station is a 'natural extension' for the company and will help it create a strong, 'future-proofed' advertising business across digital and audio. The studio will be based at STV's headquarters in Pacific Quay, Glasgow. READ MORE: Scottish Water issues fresh warning as Scots 'not saving enough water' Bobby Hain, managing director audience: news, audio and regulatory at STV, said: 'We already have a strong connection with our audiences who know and trust our brand and radio is a natural extension for us, so we're delighted to be breaking into this market with an exciting new offering for listeners across Scotland. 'We have a clear ambition to be a top-three commercial radio station in Scotland by 2030. 'This is a move that will help us grow our audience even further and create exciting new commercial opportunities. 'Together, our broadcast channel, streaming platform and radio station will enable us to offer a powerful cross-platform and affordable advertising proposition with real regional flexibility and local targeting capabilities.' The radio station will be headed by Graham Bryce, who was previously the chief operating officer of Bauer Media UK. It has been announced as part of a wider strategic update from STV on Wednesday. The radio station is part of its newly created Audience division, which incorporates the company's broadcast channel STV, streaming service STV Player and the new audio business. The name of the station and its key presenters will be announced later this year. Bryce said: 'I'm delighted to be leading this new venture with STV, expanding its offering into the dynamic world of audio. 'Radio listening remains robust and with Scots having a strong appetite for commercial radio I'm confident our new national station will offer something different and exciting to the market. 'This will be a truly national commercial station for Scotland with presenters, news and content focused on the needs and interests of listeners living in Scotland. 'We believe there is a real gap in the market, and I can't wait to get started and shake things up.'
Scotsman
21-05-2025
- Business
- Scotsman
STV: The new commercial radio station being launched in Scotland aimed at 35 to 54-year-olds
Presenters will be unveiled later this year for STV's new commercial radio station. Sign up to our Arts and Culture newsletter, get the latest news and reviews from our specialist arts writers Sign up Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... Broadcaster STV is to launch a new commercial radio station for Scotland, in a bid to move into the "dynamic" radio market. The mainstream music station, predominantly aimed at 35 to 54-year-olds and to be based at STV's Pacific Quay headquarters in Glasgow, will be available on DAB and online. The station is expected to launch at the turn of the year. Advertisement Hide Ad Advertisement Hide Ad The Glasgow-based broadcasting group, which is headquartered at Pacific Quay next to the River Clyde. Picture: Graeme Hunter Pictures/STV | STV The venture will be headed by Graham Bryce, former chief operating officer of Bauer Media UK, who was recently responsible for the successful launch of Greatest Hits Radio across the UK. Key presenters along with the name of the station, which STV hopes will become one of Scotland's top three stations by 2030, will be revealed later this year. The radio station is announced as part of a wider strategic update by STV and is part of its newly created 'audience division', incorporating the company's broadcast channel STV, streaming service STV Player and new audio business. Advertisement Hide Ad Advertisement Hide Ad Graham Bryce and Bobby Hain are to head up the new radio station. | STV The company said radio listening was at its highest in the morning, when TV viewing was typically at its lowest, with the reverse being true in the evening. STV pointed out the new radio station would complement the existing TV model. Mr Bryce said: 'I'm delighted to be leading this new venture with STV, expanding its offering into the dynamic world of audio. Radio listening remains robust and with Scots having a strong appetite for commercial radio, I'm confident our new national station will offer something different and exciting to the market. 'This will be a truly national commercial station for Scotland with presenters, news and content focused on the needs and interests of listeners living in Scotland. We believe there is a real gap in the market and I can't wait to get started and shake things up." Bobby Hain, managing director audience of news, audio and regulatory at STV, said: 'We already have a strong connection with our audiences who know and trust our brand and radio is a natural extension for us, so we're delighted to be breaking into this market with an exciting new offering for listeners across Scotland. We have a clear ambition to be a top three commercial radio station in Scotland by 2030. Advertisement Hide Ad Advertisement Hide Ad 'This is a move that will help us grow our audience even further and create exciting new commercial opportunities. Together, our broadcast channel, streaming platform and radio station will enable us to offer a powerful cross-platform and affordable advertising proposition with real regional flexibility and local targeting capabilities.' In the update to investors, the broadcaster also said it hoped to double revenue at its STV Studios production business to £200 million, while it expects its audience division to grow revenue annually in line with GDP and operating margin of 17 to 20 per cent.
South Wales Argus
21-05-2025
- Business
- South Wales Argus
STV to create new commercial radio station
The new mainstream music station, aimed mainly at 35-to-54-year-olds, will be available on DAB and online. STV said that creating a radio station is a 'natural extension' for the company and will help it create a strong, 'future-proofed' advertising business across digital and audio. The studio will be based at STV's headquarters in Pacific Quay, Glasgow. Bobby Hain, managing director audience: news, audio and regulatory at STV, said: 'We already have a strong connection with our audiences who know and trust our brand and radio is a natural extension for us, so we're delighted to be breaking into this market with an exciting new offering for listeners across Scotland. 'We have a clear ambition to be a top three commercial radio station in Scotland by 2030. 'This is a move that will help us grow our audience even further and create exciting new commercial opportunities. 'Together, our broadcast channel, streaming platform and radio station will enable us to offer a powerful cross-platform and affordable advertising proposition with real regional flexibility and local targeting capabilities.' The radio station will be headed by Graham Bryce, who was previously chief operating officer of Bauer Media UK. It has been announced as part of a wider strategic update from STV on Wednesday. The radio station is part of its newly created Audience division, which incorporates the company's broadcast channel STV, streaming service STV Player and the new audio business. The name of the station and its key presenters will be announced later this year. Mr Bryce said: 'I'm delighted to be leading this new venture with STV, expanding its offering into the dynamic world of audio. 'Radio listening remains robust and with Scots having a strong appetite for commercial radio I'm confident our new national station will offer something different and exciting to the market. 'This will be a truly national commercial station for Scotland with presenters, news and content focused on the needs and interests of listeners living in Scotland. 'We believe there is a real gap in the market, and I can't wait to get started and shake things up.'
South Wales Guardian
21-05-2025
- Business
- South Wales Guardian
STV to create new commercial radio station
The new mainstream music station, aimed mainly at 35-to-54-year-olds, will be available on DAB and online. STV said that creating a radio station is a 'natural extension' for the company and will help it create a strong, 'future-proofed' advertising business across digital and audio. The studio will be based at STV's headquarters in Pacific Quay, Glasgow. Bobby Hain, managing director audience: news, audio and regulatory at STV, said: 'We already have a strong connection with our audiences who know and trust our brand and radio is a natural extension for us, so we're delighted to be breaking into this market with an exciting new offering for listeners across Scotland. 'We have a clear ambition to be a top three commercial radio station in Scotland by 2030. 'This is a move that will help us grow our audience even further and create exciting new commercial opportunities. 'Together, our broadcast channel, streaming platform and radio station will enable us to offer a powerful cross-platform and affordable advertising proposition with real regional flexibility and local targeting capabilities.' The radio station will be headed by Graham Bryce, who was previously chief operating officer of Bauer Media UK. It has been announced as part of a wider strategic update from STV on Wednesday. The radio station is part of its newly created Audience division, which incorporates the company's broadcast channel STV, streaming service STV Player and the new audio business. The name of the station and its key presenters will be announced later this year. Mr Bryce said: 'I'm delighted to be leading this new venture with STV, expanding its offering into the dynamic world of audio. 'Radio listening remains robust and with Scots having a strong appetite for commercial radio I'm confident our new national station will offer something different and exciting to the market. 'This will be a truly national commercial station for Scotland with presenters, news and content focused on the needs and interests of listeners living in Scotland. 'We believe there is a real gap in the market, and I can't wait to get started and shake things up.'
STV News
21-05-2025
- Business
- STV News
STV to create new commercial radio station
STV has announced plans to launch a Scotland-focused commercial radio station. The new mainstream music station, aimed mainly at 35-to-54-year-olds, will be available on DAB and online. STV said that creating a radio station is a 'natural extension' for the company and will help it create a strong, 'future-proofed' advertising business across digital and audio. The studio will be based at STV's headquarters in Pacific Quay, Glasgow. Bobby Hain, managing director of audience: news, audio and regulatory at STV, said: 'We already have a strong connection with our audiences who know and trust our brand and radio is a natural extension for us, so we're delighted to be breaking into this market with an exciting new offering for listeners across Scotland. STV News Graham Bryce, new head of STV's radio station, and Bobby Hain, STV managing director of audience. 'We have a clear ambition to be a top-three commercial radio station in Scotland by 2030. 'This is a move that will help us grow our audience even further and create exciting new commercial opportunities. 'Together, our broadcast channel, streaming platform and radio station will enable us to offer a powerful cross-platform and affordable advertising proposition with real regional flexibility and local targeting capabilities.' The radio station will be headed by Graham Bryce, who was previously chief operating officer of Bauer Media UK. It has been announced as part of a wider strategic update from STV on Wednesday. The radio station is part of its newly created Audience division, which incorporates the company's broadcast channel STV, streaming service STV Player and the new audio business. The name of the station and its key presenters will be announced later this year. 'I'm delighted to be leading this new venture with STV, expanding its offering into the dynamic world of audio,' Mr Bryce said. 'Radio listening remains robust and with Scots having a strong appetite for commercial radio I'm confident our new national station will offer something different and exciting to the market. 'This will be a truly national commercial station for Scotland with presenters, news and content focused on the needs and interests of listeners living in Scotland. 'We believe there is a real gap in the market, and I can't wait to get started and shake things up.' Get all the latest news from around the country Follow STV News Scan the QR code on your mobile device for all the latest news from around the country
