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Hudson's Bay heads back to court to seek approval for Canadian Tire deal
Hudson's Bay heads back to court to seek approval for Canadian Tire deal

Yahoo

timean hour ago

  • Business
  • Yahoo

Hudson's Bay heads back to court to seek approval for Canadian Tire deal

TORONTO — Hudson's Bay is expected to return to court Tuesday morning to seek approval for a $30-million deal it signed with Canadian Tire Corp. Ltd. If the deal gets the OK from Ontario's Superior Court, Canadian Tire will be able to buy the rights to Hudson's Bay's intellectual property, which includes its name, its coat of arms and its iconic stripes. Court documents have also shown the deal includes the Bay's Distinctly Home brand, its Hudson North apparel line and trademarks like "Bay Days" and the Zellers catchphrase "lowest price is the law." The move to get approval for the Canadian Tire deal comes months after Canada's oldest company filed for creditor protection and days after it closed all 96 of the stores it ran under its Bay and Saks banners on Sunday. Hudson's Bay has said the sale and closures were necessary because the 355-year-old company was not able to attract an investor to keep some semblance of the current business alive. Canadian Tire wound up being the winner of the Bay's trademarks after the company and its advisers invited 407 people and firms to bid on the intellectual property and other assets. Adam Zalev, co-founder of Bay financial adviser Reflect Advisors, said in court documents that 17 bids were received. Thirteen were for intellectual property, but Canadian Tire's was 'superior to all other bids considered,' he said. Hudson's Bay is expected to ask for a document describing why it chose Canadian Tire to be sealed because it contains commercially sensitive information, including the amounts offered by the next highest bidders. On top of taking over the trademarks, Canadian Tire will also assume a contract Hudson's Bay has with Pendleton Woolen Mills, an Oregon-based blanket and clothing maker. After Hudson's Bay and Pendleton disagreed about the use of some multistripe and 'point' motifs in 2009, they reached a settlement that gave Pendleton a license for some Bay trademarks. Aside from being asked to approve the Canadian Tire deal, a court is also expected to hear two other Bay motions Tuesday. The first is from RioCan Real Estate Investment Trust, which has a joint venture with the Bay. The venture has leases for 12 properties the department store used, but RioCan wants to put the partnership into receivership to protect its stakeholders and maximize the value it can recover. Receivership is a process allowing a third-party to take control of a company's assets, oversee their liquidation and repay creditors. The court will also be asked to recognize the Bay as the former employer of all the department store's workers who have been terminated. The declaration will allow the Bay's 9,364 staff, including more than 8,300 who have already lost their jobs, to recoup money they may be owed from the retailer under the Wage Earner Protection Program Act. People who qualify under the federal program can earn up to $8,844.22 this year. This report by The Canadian Press was first published June 3, 2025. Companies in this story: (TSX:CTC.A, TSX:REI-UN) Tara Deschamps, The Canadian Press Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Court Docs Offer Peek at Trove of Hudson's Bay Trademarks Canadian Tire Would Now Own
Court Docs Offer Peek at Trove of Hudson's Bay Trademarks Canadian Tire Would Now Own

Epoch Times

time6 days ago

  • Business
  • Epoch Times

Court Docs Offer Peek at Trove of Hudson's Bay Trademarks Canadian Tire Would Now Own

The Hudson's Bay trademarks Canadian Tire hopes to acquire span well beyond the retailer's name, coat of arms and iconic stripes, new court documents show. If the companies get court approval for the $30 million deal they recently brokered, filings made late Monday show Canadian Tire will own some of the country's oldest logos, its most memorable catchphrases and nods to parts of the Bay business that are now long gone. Included in the 350-page trove of trademarks are rights to the retailer's original name: the Governor and Company of Adventurers of England Trading into Hudson's Bay. When the it operated under that name, it was given a coat of arms made up of four beavers, two elks and a fox along with the motto 'pro pelle cutem,' a Latin phrase meaning roughly, 'a pelt for a skin.' As part of the proposed sale, Canadian Tire will get the rights to the coat along with some more modern vestiges of the 355-year-old brand. For example, the trove includes the rights to 'Bay Days'—the name of the retailer's most famous sales period—along with trademarks for its household goods brands Distinctly Home and its apparel brand Hudson North. Related Stories 5/6/2025 5/5/2025 Also in the mix are trademarks for now defunct household goods retailer Home Outfitters, the Bay's famed luxury business The Room, its Toronto event facility Arcadian Court and private labels Nordic Fleece, Beaumark Appliances and Black Brown 1826. Then, there are the taglines. Canadian Tire will own the Zellers 'Lowest price is the law' slogan, as well as 'Shopping is good,' 'More than you came for,' 'Everything under the sun' and 'Bring it home.' There are also many trademarks like 'Official store of Christmas,' 'Christmas street' and 'the official Christmas book of gift ideas,' which were likely used to markets its holiday window displays and catalogues. Hearkening back to its days running department store photo studios are rights to phrases like 'Canada's cutest baby,' 'the official photographer of growing up' and 'the official photographer of winning smiles.' Rounding out the group are trademarks like '1st Auto,' 'Bay Optical,' 'Bay Flowers,' and 'Pharmamart,' which alludes to other lines of business that the Bay has largely decamped. Court filings say Hudson's Bay will ask a court to approve the sale of such trademarks on June 3 as part of the main transaction. It is also expected to ask for a document describing why it chose Canadian Tire over 16 other bidders to be sealed because it contains commercially sensitive information.

From buffalo robes to brand-name clothes: How ads from The Bay changed over the decades
From buffalo robes to brand-name clothes: How ads from The Bay changed over the decades

Calgary Herald

time28-04-2025

  • Business
  • Calgary Herald

From buffalo robes to brand-name clothes: How ads from The Bay changed over the decades

Article content Article content 1950s: With the Second World War in the rear view mirror, the world's population boomed and so did many countries' economic growth. Cultural and technological advancements abounded as society embraced all things modern. People began to travel more for leisure and The Bay was in tune with the trend. Article content Article content 1960s: The 1960s brought with it a myriad of changes in how North Americans lived. Men's hair got longer, women's skirts got shorter and stereos got bigger — as big as a couch! The Hudson's Bay Company began using the brand 'The Bay.' Here are some local Bay ads from the decade. Article content Article content 1970s: This was the decade that saw the birth of video games, an environmental movement, disco, punk music and Star Wars. Advertising played to people's emotions, as opposed to being a direct pitch, but newspaper ads were still seen as the dominant vehicle for relaying detailed information to consumers. This was also the decade when sales of colour TVs took off and within the first few years of the 1970s, colour TVs were outselling black and white models. Article content Article content Article content 1980s: By the time the 1980s hit, advertising had dramatically changed. Big hair ruled. Everyone watched MTV. Michael Jackson moonwalked and the Internet was born. Ads were seductive, almost naughty. Consumerism was surging during this decade of 'excess, exuberance and experimentation,' says the global consumer brand New Netro Net. 'The focus was on creating memorable experiences that would stick in the minds of consumers.' Article content Article content Article content Article content 1990s: Enter grunge, cargo pants, cycling shorts and hair scrunchies. Shopping trends and habits were changing fast, and things weren't looking rosy for department stores. Simpsons department store closed in 1991; Woodward's closed in 1993; and, Eaton's shut down in 1999. The Bay, however, retained a loyal customer base for decades, with one favourite shopping/sales promotion for many being Bay Days. Sales in every department on almost everything kept customers coming back again and again. Article content Article content Article content 2000s: The Bay worked to grow its customer base, selling everything from all-inclusive trips in travel departments to duct cleaning and carpet cleaning services. While the mass of offerings in a one-stop department store appealed to older consumers, young shoppers often looked for boutique-style experiences. The Bay also worked to remind people of the elegance it brought to the department store experience, often through its heritage buildings. The downtown Calgary Bay, for example, opened in 1913. Changes in shopping preferences and the explosion of online shopping, however, ultimately led to the end of this 355-year-old company. Article content Article content 2025: Hudson's Bay Co. — Canada's oldest company — announced it would be closing earlier this year. At first, The Bay said it would keep six stories open in Ontario and Montreal (as the below articles notes.) But since then, The Bay has decided to shutter all its stores. When will The Bay close? A liquidation sale is ongoing and expected to end by the middle of April. Article content

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