Latest news with #BeMyGuest
The Star
4 days ago
- The Star
Discover Europe's quiet charms with Trafalgar
EUROPE'S iconic attractions have long captured the world's imagination and for Malaysian travellers, they've become beloved must-sees on the holiday map. From the Eiffel Tower to the Colosseum, many have already ticked off the continent's headliners. But with the surge in Europe's popularity, there's a growing desire to travel differently; to go deeper, linger longer, and uncover stories that lie just beyond the spotlight. Answering that call, Trafalgar has unveiled a fresh collection of journeys that shine a spotlight on hidden gems and offer richer, more immersive travel experiences—including their newly launched river cruise holidays. From its Make Travel Matter experiences that give back to the planet and local communities, to its handpicked Be My Guest encounters where every local connection is unforgettable, Trafalgar offers a Europe that's not just seen, but truly felt. For those who crave rich storytelling, Trafalgar's new tours are designed to reveal Europe's quieter charms where history lingers in the stones, and every encounter is a memory in the making. Best of Romania, Transylvania and Hungary This nine-day journey offers a cinematic sweep of gothic castles and Unesco citadels that are deeply rooted in folklore. Guests explore cobbled street towns like Sibiu and Sighișoara, one of Europe's most well preserved medieval towns and enjoy an exclusive Trafalgar Be My Guest dinner in a traditional Saxon home. Timișoara, a city in Romania often called 'Little Vienna', is celebrated for its grand architecture and cultural heart. English Adventure From London's bustle to the scholarly calm of Oxfordshire and the Peak District, this new 10-day journey is a love letter to England. Guests punt through Cambridge, walk in the footsteps of Robin Hood in Sherwood Forest, and savour regional specialities in local market towns all stitched together by Trafalgar's trademark effortless travel and local insights. Villages of France Crossing the English channel to France, this nine-day journey covers the scenic regions of Burgundy, Alsace and Champagne. Immerse in French culture visiting charming villages, bustling markets and picturesque vineyards. Stroll historic Strasbourg and visit the Notre-Dame Cathedral. Tantalise your tastebuds with France's culinary delights including mustard tasting in Dijon. Spain, Morocco and Portugal This vibrant 12-day trip blends Moorish architecture, Andalusian warmth, and Portuguese charm. Think white-washed villages, spice-filled souks, and golden coastlines, plus curated moments that highlight the magic of this Mediterranean triangle. Explore Morocco's famed Blue City - Chefchaouen with its maze-like streets and colourful souk. New way to explore Europe with Trafalgar Across Europe, the allure of river travel continues to grow and for travellers seeking a gentler pace, Trafalgar's River Cruise experiences offer an irresistible new way to travel. Onboard, guests float through landscapes that have inspired poets and painters. Sail past vineyards, spired towns, and ancient cities, all while enjoying the comforts of boutique-style accommodation and the warmth of hosted travel. Trafalgar's river cruises offer a seamless blend of onboard comfort and immersive on-land experiences. Guests enjoy buffet breakfasts and lunches, à la carte dinners, and included drinks with meals, all delivered by a dedicated crew and the river cruises' Experience director. Each journey features guided tours with local specialists, Trafalgar's signature Be My Guest and Sails with Stories moments, and at least one Make Travel Matter experience focused on sustainability experiences. Best of the Rhine and Amsterdam River Cruise Sail through the heart of Europe where every bend reveals an enchanting story. From Amsterdam's iconic canals to the gothic grandeur of Cologne Cathedral, guests journey through a tapestry of cultures and landscapes. Drift into the charm of the Rhine with Trafalgar's brand-new river cruise experience. Cruise past steep Riesling vineyards and medieval castles in the romantic Middle Rhine, stroll through Strasbourg's timber-framed old town, and toast the journey with regional wines aboard the Trafalgar Verity. With guided tours, Be My Guest experiences, and Make Travel Matter moments, this cruise brings the storybook Rhine to life from the Netherlands to Switzerland. Best of the Danube River Cruise The Danube flows through centuries of imperial splendour and local tradition. Starting in Budapest, guests explore the city before sailing to Bratislava's medieval Old Town, Vienna's palaces and Linz's riverside charm. Highlights include Heroes' Square, Fisherman's Bastion, and a taste of Vienna's famous Sachertorte. Onboard Trafalgar Reverie, evenings are filled with storytelling, regional cuisine, and ever-changing views. With immersive excursions, this cruise offers a rich, multi-country experience across Hungary, Slovakia, Austria, and Germany. Cruise through the Wachau Valley, a Unesco-listed gem known for its vineyards and stunning landscapes on Trafalgar's Best of the Danube tour. Whether you're a seasoned explorer or planning your first journey, Trafalgar offers countless ways to see Europe differently, and with everything taken care of, you can travel with complete ease. Whether it's wandering through fairytale villages, sharing a meal with local hosts, or sailing past castle-strewn riverbanks, these trips promise a richer, more immersive way to see Europe. Early Bird and Year-End Sale If you've been dreaming of an unforgettable experience in Europe and beyond to the Americas and Africa, check out the Trafalgar 2026 Early Bird and 2025 Last Minute Deals. Over 750 tours and thousands of definite departures are available on Trafalgar and its sister brands with savings of up to 50% for the second person and more. Explore today at
Bangkok Post
4 days ago
- Entertainment
- Bangkok Post
TAT Launches ‘Rhythm of Thailand' Global Influencer Campaign
The Tourism Authority of Thailand (TAT) is boosting tourism momentum with its 'Be My Guest' project, in collaboration with the National Soft Power Strategy Committee's Subcommittee for Tourism Industry Development. The initiative supports the government's Soft Power policy to position Thailand as a leading global destination while presenting the country's charm through fresh perspectives and unforgettable experiences. Under the concept 'Rhythm of Thailand', the campaign invites travellers to discover their own rhythm of travel in Thailand — a journey rich in colours, flavours, and unique identities. The strategy focuses on content collaboration, pairing 10 renowned international creators with 10 talented Thai influencers to explore 10 must-visit destinations: Khao Yai–Nakhon Nayok, Buriram, Surat Thani, Krabi–Trang, Phetchaburi, Loei–Chiang Khan, Rayong–Chanthaburi, Nan, Sukhothai, and Chiang Rai. Together, they capture and share their experiences from diverse cultural perspectives with audiences worldwide, inspiring travel and promoting confidence in Thailand's sustainable tourism. Mr Nithee Seeprae, TAT Deputy Governor for Marketing Communications, said: 'This is the first time Thailand has truly co-created a tourism experience between Thai and international talents. It is not just about reviews — it is about a mission where people from different cultures, who have never met before, come together to journey, experience, and share the charm of Thailand in their own rhythm. From food, art, Muay Thai, and nature to culture and local lifestyles, the meaningful missions of all 20 creators have now been completed. We invite everyone, both in Thailand and abroad, to follow this collaboration and see how it reflects the beauty, attractiveness, and quality of Thailand's tourism in a deep and distinctive way.' The special content, rich in colour, experiences, and Thai identity, is now being released to millions of followers worldwide across the creators' platforms. TAT invites everyone to follow their journeys and 'Discover Your Rhythm' in Thailand through:
Time of India
03-07-2025
- Entertainment
- Time of India
From Shah Rukh Khan to Beyoncé: Why Dubai is the ultimate destination for global celebrities?
Celebrities from Bollywood to Hollywood are choosing Dubai for its luxury, lifestyle, and star power/ Representative Image From A-list Bollywood icons to global music royalty and Hollywood elites, Dubai has become the world's go-to destination for celebrities who want more than just luxury, they want a lifestyle. Over the past decade, the emirate has seen a surge in visits, property purchases, brand endorsements, and lavish getaways by stars from India, South Africa, the US, and beyond. This isn't just about beaches and brunches. It's about cultural bridges, brand synergies, and a magnetic blend of security, sophistication, and sensory indulgence. Here's a comprehensive look at why Dubai tops every celebrity's list, not just as a travel hub, but as a second home. Bollywood's Deep Bond With Dubai India and the UAE share a special diplomatic and cultural connection and nowhere is that more evident than in Bollywood's love for Dubai. Celebrities from the Hindi film industry aren't just visiting, they're living, investing, and collaborating with the city at every level. Shah Rukh Khan : The Face of Dubai No one exemplifies this bond more than Shah Rukh Khan, who often refers to Dubai as his 'second home.' The superstar and wife Gauri Khan own a luxurious villa on Palm Jumeirah and he has been an ongoing collaborator with Dubai Corporation for Tourism and Commerce Marketing (DCTCM). by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Vietnam: Giá nhà container chưa bán có thể khiến bạn bất ngờ (Xem ngay) Nomad's Notebook Nhấp vào đây In an official promotional film under the #BeMyGuest campaign, Shah Rukh said: 'Dubai is a second home to me. Whether I am here on vacation with my family and friends, or my many business trips here for shoots, it's a city that I truly relate to on many levels, driven, passionate and spirited.' The campaign featured him skydiving, dining, dune bashing, and inviting global audiences to 'come with me, be my guest.' He added: 'Dubai offers endless experiences that stay with you forever… whether you're travelling with family, friends or as a couple, this city truly offers a complete holiday experience.' Issam Kazim, CEO of DCTCM, affirmed this collaboration's success: 'Shah Rukh Khan truly represents the beautiful relationship that Dubai and India share.' 'Our tourism efforts are increasing every year, with a major emphasis on the Indian market. We are excited to invite Indians from all over the world to experience Shah Rukh Khan's Dubai for themselves.' Following his invitation, young stars like Parineeti Chopra and the late Sushant Singh Rajput rang in the New Year in Dubai, sharing their experiences on social media. Salman Khan : Brand Icon and Frequent Visitor Salman Khan, another megastar, has been featured on UAE billboards promoting homegrown brands such as Splash, a Middle East fashion label. He has often been seen strolling Dubai's malls or vacationing with rumoured partner Iulia Vantur. In 2023, a Pakistani fan even purchased a Dubai number plate featuring the actor's birthday, "27/12 S," in tribute. Salman has filmed hits like Kick, Dabangg, and Partner in the UAE and his family reportedly owns property in the city. In 2023, he also met H.H. Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, at a UAE Embassy event in Mumbai. Shilpa Shetty: From Resident to Luxury Guest Shilpa Shetty, actress and wellness entrepreneur, confirmed to the local media outlet Khaleej Times that she recently sold her apartment in the iconic Burj Khalifa: 'I used to have a home in Dubai but we just very recently sold it… it's lovely to have a two-bedroom place when you don't have a child. But when you have a child, you want a bigger space.' Though she's moved out of her Burj home, Shetty hasn't moved away from Dubai. As the brand ambassador of Danube Properties, she's actively involved in local real estate campaigns. She also launched her book The Great Indian Diet in Dubai and led the XYoga Dubai festival alongside yoga guru Suneel Singh, drawing over 9,000 participants. Anil Kapoor: Family-Driven Investment Veteran actor Anil Kapoor purchased a two-bedroom apartment in the 'Ritz by Danube' housing project. At a Dubai press conference (IANS reported), he joked: 'I do not have that nose to smell business, but my better half being Sindhi is apt at it.' Calling Dubai his 'second home', Kapoor noted his family's love for the city and the investment appeal surrounding Expo 2020. He regularly visits Dubai for film shoots (Welcome Back was shot here), promotions, and award ceremonies. Hollywood and African Celebs: Chasing the Dubai Dream Dubai isn't just a magnet for South Asian celebs. Western stars and African entertainers are also flocking to the city, for performances, parties, and high-profile vacations. Beyoncé, Will Smith , Zac Efron & More Dubai's most extravagant moment in recent years? Beyoncé's private concert to open Atlantis The Royal, which also hosted actress Ananya Panday, whose stay trended across platforms. Will Smith went skydiving over Palm Jumeirah. Zac Efron tore through the dunes in a buggy selfie session. Dubai is now the stage, and global celebrities are the headliners. African Superstars and Lifestyle Icons From Bonang Matheba to Connie and Shona Ferguson, and Shauwn Mkhize, African stars have made Dubai their festival season hotspot. Their days include: Desert safaris at sunset: quad biking, dune bashing, and awe-inspiring views. Yacht parties in the Dubai Marina: Bonang, Rosette Ncwana, and the Fergusons were all seen enjoying the luxe aquatic scene. The Burj Khalifa on New Year's Eve: Mkhize left South Africa early just to watch the fireworks from her suite at The Address Dubai Mall Hotel. As IOL Lifestyle put it: 'There's a stillness in the desert that makes you realise how big the world is… It made me forget about all the woes of the world.' The Lifestyle Factor: What Makes Dubai a Celebrity Magnet Here's why Dubai is the perfect mix of excess and ease for the world's most famous faces: Luxury Real Estate & Hotels: From villas on Palm Jumeirah to serviced apartments in Downtown Dubai, the real estate is glamorous and private. Celebrities also love hotels like, Atlantis The Royal, The Address Dubai Mall and Burj Al Arab. Dining: Where Ceviche Meets Salt Bae, Dubai's food scene is elite, literally. Stars are regulars at The Nusr-Et Steakhouse, made famous by Salt Bae (Rosette Ncwana posted her dining experience there). Coya, a Peruvian-Asian-Middle Eastern fusion spot at Four Seasons, beloved for ceviche, beef ribs, and Instagrammable mocktails like Purple Rain. Designer Malls & Desert Snow: From The Dubai Mall to Mall of the Emirates, shopping is a cultural event here. While Bonang was gifted luxury items during her stay, others skied at Ski Dubai or explored homegrown and designer brands across the city.
Malay Mail
25-06-2025
- Entertainment
- Malay Mail
The Tourism Authority of Thailand (TAT) Launches ‘Be My Guest' Campaign to Spotlight Thai Soft Power on Global Stage
Running from 26 June to 1 July, the campaign features two key initiatives—Soft Power Fam Trip and Rhythm of Thailand—uniting global creators to spotlight Thai culture, creativity, and sustainable tourism. BANGKOK, THAILAND - Media OutReach Newswire - 25 June 2025The Tourism Authority of Thailand (TAT) is set to launch the international Be My Guest campaign as part of the government's flagship Amazing Thailand Grand Tourism and Sports Year 2025. Representing the Grand Celebration pillar of the initiative, the campaign is anchored by two core programmes – the Be My Guest Soft Power Fam Trip and Rhythm of Thailand. It aims to amplify Thailand's cultural influence, attract high-value tourism, and promote sustainable travel across emerging destinations.A key pillar of Thailand's Soft Power strategy, Be My Guest reflects the government's ambition to position the country as a premier Tourism Hub while creating economic value through cultural storytelling. The campaign merges heritage and innovation, pairing immersive Thai experiences with contemporary content creation to forge global awareness of Thai identity."This campaign is about more than tourism," said Ms. Thapanee Kiatphaibool, TAT Governor. "We're inviting the world to see Thailand through the eyes of those who live it – artists, chefs, creators, and communities. Be My Guest allows our heritage to speak for itself, sparking admiration through real stories and shared moments. This is where Soft Power becomes true influence – by forging connections through culture, creativity, and authentic collaboration."Taking place from 26 June to 1 July 2025, Be My Guest activates both strategic storytelling and experiential Be My Guest Soft Power Fam Trip will welcome over 20 prominent international guests – celebrities, embassy-nominated guests, entrepreneurs, and influencers – to explore curated routes through three culturally rich provinces: Samut Songkhram, Sukhothai, and Chanthaburi. These routes are shaped by the Thailand in the Box concept, which offers a compact yet complete immersion into Thai food, history, craft, and lifestyle, reflecting the country's multi-dimensional the Rhythm of Thailand initiative will pair 10 global influencers from key markets such as the US, UK, France, China, Italy, and South Korea with 10 leading Thai creators. Each duo will embark on a mission-driven journey across 10 diverse destinations – including Sukhothai, Chanthaburi, Samut Songkhram, Phetchabun, Nan, Loei, Sakon Nakhon, Phang-nga, Surat Thani, Rayong and Chanthaburi, Phetchaburi, Nakhon Nayok and Khao Yai, and Bangkok. Their content will explore distinct Thai Soft Power themes such as Muay Thai, wellness, gastronomy, fashion, and traditional approach represents a deliberate shift from one-sided reviews to meaningful co-creation – a storytelling model rooted in cultural immersion, mutual exchange, and shared perspectives. TAT will gradually unveil each duo's journey and destination on its official Facebook page: Amazing Thailand, allowing audiences to follow along in real time and engage with the stories as they Nithee Seeprae, TAT Deputy Governor for Marketing Communications, said: "We didn't just bring influencers to Thailand – we gave them purpose. By designing meaningful collaborations and routes rooted in local identity, we're helping them tell fresh stories that resonate across cultures. This is content creation with intent, spotlighting the charm of Thailand's lesser-known gems and redefining how the world experiences our country."A major highlight of the campaign will be the Amazing Thailand Saneh Thai Gala Night, scheduled for 30 June 2025 at the Dusit Thani Hotel, Bangkok. As the embodiment of the Grand Invitation concept—one of the five pillars of the Amazing Thailand Grand Tourism and Sports Year 2025—the event will welcome distinguished guests to experience the very best of Thai culture in one unforgettable gala will feature the "5 Must Do in Thailand", offering immersive encounters with Thai cuisine (Must Taste), traditional craftsmanship (Must Try), cultural heritage (Must Seek), iconic locally made products (Must Buy), and lesser-known destinations (Must See). Serving as the campaign's grand finale, the event will be a vibrant celebration of Thailand's cultural richness in all its rich media content, live coverage, and extensive digital promotion, TAT expects the Be My Guest campaign to spark widespread engagement both online and offline. The campaign is designed to build trust in Thailand's tourism brand while expanding its cultural reach #TAT The issuer is solely responsible for the content of this announcement.
The Sun
25-06-2025
- Entertainment
- The Sun
The Tourism Authority of Thailand (TAT) Launches ‘Be My Guest' Campaign to Spotlight Thai Soft Power on Global Stage
BANGKOK, THAILAND - Media OutReach Newswire - 25 June 2025 - The Tourism Authority of Thailand (TAT) is set to launch the international Be My Guest campaign as part of the government's flagship Amazing Thailand Grand Tourism and Sports Year 2025. Representing the Grand Celebration pillar of the initiative, the campaign is anchored by two core programmes – the Be My Guest Soft Power Fam Trip and Rhythm of Thailand. It aims to amplify Thailand's cultural influence, attract high-value tourism, and promote sustainable travel across emerging destinations. A key pillar of Thailand's Soft Power strategy, Be My Guest reflects the government's ambition to position the country as a premier Tourism Hub while creating economic value through cultural storytelling. The campaign merges heritage and innovation, pairing immersive Thai experiences with contemporary content creation to forge global awareness of Thai identity. 'This campaign is about more than tourism,' said Ms. Thapanee Kiatphaibool, TAT Governor. 'We're inviting the world to see Thailand through the eyes of those who live it – artists, chefs, creators, and communities. Be My Guest allows our heritage to speak for itself, sparking admiration through real stories and shared moments. This is where Soft Power becomes true influence – by forging connections through culture, creativity, and authentic collaboration.' Taking place from 26 June to 1 July 2025, Be My Guest activates both strategic storytelling and experiential tourism. The Be My Guest Soft Power Fam Trip will welcome over 20 prominent international guests – celebrities, embassy-nominated guests, entrepreneurs, and influencers – to explore curated routes through three culturally rich provinces: Samut Songkhram, Sukhothai, and Chanthaburi. These routes are shaped by the Thailand in the Box concept, which offers a compact yet complete immersion into Thai food, history, craft, and lifestyle, reflecting the country's multi-dimensional identity. Simultaneously, the Rhythm of Thailand initiative will pair 10 global influencers from key markets such as the US, UK, France, China, Italy, and South Korea with 10 leading Thai creators. Each duo will embark on a mission-driven journey across 10 diverse destinations – including Sukhothai, Chanthaburi, Samut Songkhram, Phetchabun, Nan, Loei, Sakon Nakhon, Phang-nga, Surat Thani, Rayong and Chanthaburi, Phetchaburi, Nakhon Nayok and Khao Yai, and Bangkok. Their content will explore distinct Thai Soft Power themes such as Muay Thai, wellness, gastronomy, fashion, and traditional arts. This approach represents a deliberate shift from one-sided reviews to meaningful co-creation – a storytelling model rooted in cultural immersion, mutual exchange, and shared perspectives. TAT will gradually unveil each duo's journey and destination on its official Facebook page: Amazing Thailand, allowing audiences to follow along in real time and engage with the stories as they unfold. Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, said: 'We didn't just bring influencers to Thailand – we gave them purpose. By designing meaningful collaborations and routes rooted in local identity, we're helping them tell fresh stories that resonate across cultures. This is content creation with intent, spotlighting the charm of Thailand's lesser-known gems and redefining how the world experiences our country.' A major highlight of the campaign will be the Amazing Thailand Saneh Thai Gala Night, scheduled for 30 June 2025 at the Dusit Thani Hotel, Bangkok. As the embodiment of the Grand Invitation concept—one of the five pillars of the Amazing Thailand Grand Tourism and Sports Year 2025—the event will welcome distinguished guests to experience the very best of Thai culture in one unforgettable evening. The gala will feature the '5 Must Do in Thailand', offering immersive encounters with Thai cuisine (Must Taste), traditional craftsmanship (Must Try), cultural heritage (Must Seek), iconic locally made products (Must Buy), and lesser-known destinations (Must See). Serving as the campaign's grand finale, the event will be a vibrant celebration of Thailand's cultural richness in all its dimensions. With rich media content, live coverage, and extensive digital promotion, TAT expects the Be My Guest campaign to spark widespread engagement both online and offline. The campaign is designed to build trust in Thailand's tourism brand while expanding its cultural reach worldwide.
