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Farming: 'New formula will cut funding for Welsh farmers'
Farming: 'New formula will cut funding for Welsh farmers'

BBC News

time13-04-2025

  • Business
  • BBC News

Farming: 'New formula will cut funding for Welsh farmers'

It is "nonsense" to base funding support for farmers on population figures because Wales has more farms than England per capita, a union has funded via the European Union on a needs basis, the move to a new formula will see funding rolled in to the Welsh government's budget - which will be allocated according to population. Guto Bebb, the Farmers' Union of Wales (FUW)'s chief executive, also called the move "concerning".The UK Treasury said Wales would receive an "above population" settlement in 2025-26, while the Welsh government said the budget would provide Welsh agriculture with "significantly more funding" than that provided in 2024-25. Speaking on BBC Radio Wales Sunday Supplement, Mr Bebb said: "This latest decision is very concerning because if there is any future increase in farm funding, Wales will be allocated a population based 5.2% rather than the needs based that we previously had."According to the FUW, this will mean a reduction from 9.2% to 5.2%. The new rule on moving to the Barnett formula was announced in last October's UK Budget. Under Barnett, the Welsh government receives about 5% of spending increases on matters in England, such as health and education, that ministers in Cardiff are responsible for in Bebb said it was imperative that farming unions and farming communities make sure that the Welsh government is aware of the need to carry on supporting a "crucial part of the rural economy" in Wales. In February, First Minister Eluned Morgan said the UK change to future funding support rules for Welsh agriculture was of "huge concern" as the move to a funding formula could see Wales losing out. Addressing the Welsh Affairs Committee at Westminster, she said: "If you just do a Barnett consequential, you're talking about a 5% [increase] whereas, actually, when it comes to agriculture we should be significantly higher than Welsh Government said it welcomed the "full discretion" over the level of agricultural support it can provide, due to an agreement with the UK government. "It has long been our position that funding should be based on need and the Barnett formula only partially recognises the additional spending needs we have in Wales in a number of areas, including agriculture."Our budget provides over £366m for agricultural support this year.""This is significantly more than was provided in 2024-25, the final year in which farm funding was ringfenced by the UK government."An HM Treasury Spokesperson said: "At the Budget, the Chancellor announced the largest real-terms settlements for the devolved governments since devolution."The Welsh government is receiving over 20% more per person than equivalent UK government spending in England, that translates into over £4bn more in 2025-26. "We have baselined the full amount of agricultural funding provided to Wales in 2024-25 into the Welsh government's settlement in 2025-26, which is an above population share."

Spectrio Launches RMN Gateway to Turn In-Store Digital Signage Screens into Revenue-Generating Assets
Spectrio Launches RMN Gateway to Turn In-Store Digital Signage Screens into Revenue-Generating Assets

Yahoo

time26-03-2025

  • Business
  • Yahoo

Spectrio Launches RMN Gateway to Turn In-Store Digital Signage Screens into Revenue-Generating Assets

New system connects retailers to the broader programmatic advertising ecosystem, enabling monetization of in-store digital touchpoints TAMPA, Fla., March 26, 2025 (GLOBE NEWSWIRE) -- Spectrio, a leading provider of digital signage software and systems, today announced the launch of RMN Gateway, a major addition to its offerings, designed to help retailers unlock the full potential of their in-store digital signage. This new system enables businesses to transform their signage networks into high-performing retail media networks (RMNs), creating new revenue streams while retaining full control of the shopper experience. RMN Gateway empowers retailers to monetize digital touchpoints – like shelf-edge and end-cap screens – by offering available digital inventory to third-party advertisers across multiple channels, including direct sales, private marketplace deals, open auctions, and vendor sponsorships. By partnering with ad server and mediation platforms, RMN Gateway serves as a bridge between in-store screens and programmatic ad demand, connecting retailers to the broader advertising ecosystem. These new revenue streams can help offset infrastructure costs, contribute to operating bottom lines, and support future expansion. "Retailers have long understood the value of their physical spaces for engaging customers, but many haven't been able to fully capitalize on the revenue potential of their digital signage networks," says Tamara Bebb, CEO of Spectrio. "Our RMN Gateway changes that by connecting these valuable in-store touchpoints to the wider advertising ecosystem, creating new opportunities for both retailers and brands to engage consumers at the critical point of decision." RMN Gateway meets the demand of a fast-growing retail landscape, in which advertisers are increasingly focused on reaching consumers in brick and mortar environments. Research shows that 80 percent of purchases still happen in-store, and brands are investing accordingly. Key Features and Benefits RMN Gateway offers a complete toolkit to help retailers maximize digital media monetization: Automated ad delivery and verification, with robust measures including quartile completion rates and pixel tracking to prevent fraud and ensure ads display as expected. Advanced audience targeting using first-party data (POS logs, loyalty programs), second-party data (impressions from on-premise sensors), and third-party data. Centralized control, allowing retailers to set ad-to-content screen ratios while maintaining brand integrity. Transparent reporting and validation, including detailed performance metrics, impression counts, proof-of-play verification, and correlation with transaction logs to demonstrate advertiser ROI. Flexible monetization models, allowing retailers to sell ad space directly, through ad exchanges, or via agency partnerships. "RMN Gateway isn't just another app – it's a key component in our mission to offer end-to-end solutions for retail media networks," adds Bebb. "Spectrio's core system is state of the art digital signage content management, bolstered by anonymous shopper analytics and by additional digital touchpoints such as in-store music and Wi-Fi. All of this provides retailers with even more opportunities to monetize their physical spaces." Revenue Potential A single screen on a national retail media network can generate an estimated $30 to $40 per month, with high-traffic locations capable of delivering several hundred dollars monthly. To help clients evaluate this opportunity, Spectrio offers a revenue estimator tool on its website, enabling users to explore how variables like revenue share percentages can impact earnings. Spectrio offers flexible options for how revenue generation is managed among the end-user retail client, the advertising demand partner, and Spectrio itself. This includes the ability for ad revenue to flow through either Spectrio or a designated ad-tech partner. Availability RMN Gateway is now available to all Spectrio Enplug Professional and Enterprise customers. For customers with legacy Enplug subscriptions or other digital signage platforms, this is an excellent opportunity to upgrade and access RMN Gateway along with other enhanced features. To learn more about Spectrio's RMN Gateway or to request a demonstration, visit About Spectrio Spectrio is a leading provider of customer engagement solutions that help brands connect with their customers. Its suite of products includes digital signage, in-store music, on-hold messaging, and scent marketing, serving over 150,000 client locations across various industries, such as retail, healthcare, hospitality, and automotive. Media Contact:Daniela DavilaPR ManagerEmail: daniela@

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