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AKQA appointed as agency partner for Abu Dhabi F1 Grand Prix
AKQA appointed as agency partner for Abu Dhabi F1 Grand Prix

Campaign ME

time11-08-2025

  • Business
  • Campaign ME

AKQA appointed as agency partner for Abu Dhabi F1 Grand Prix

Global design and innovation company AKQA has been appointed as the agency partner for the Formula 1 Etihad Airways Abu Dhabi Grand Prix, the spectacular season finale of the Formula 1 calendar and one of the most anticipated sporting and entertainment events in the region. As the strategic creative partner, AKQA will lead content strategy, real-time digital storytelling, and social and creative development to shape how fans worldwide experience and engage with the Formula 1 Etihad Airways Abu Dhabi Grand Prix across key digital platforms. The multi-year agreement marks a significant creative partnership between AKQA and Ethara, the Middle East's leading events and entertainment company and organiser of the Formula 1 Etihad Airways Abu Dhabi Grand Prix. Felix Bedolla, Creative Strategy Director at Ethara, said, 'Bringing AKQA on board is a big step forward for us. This partnership is about more than just great creative — it's about aligning on where we want the Formula 1 Etihad Airways Abu Dhabi Grand Prix to go in the future.' Bedolla added, 'We're building something that connects with fans in a deeper way, and AKQA brings the right thinking and experience to help us get there. It's an exciting time for the brand, and this collaboration sets us up for what's next.' Taking place in the heart of the UAE capital, the Formula 1 Etihad Airways Abu Dhabi Grand Prix is a global cultural moment that brings together world-class motorsport, entertainment, luxury experiences, hospitality and international audiences. With millions of viewers and thousands of attendees each year, the event serves as a showcase of Abu Dhabi's position as a growing destination for sports, culture and creativity on the world stage. Jon Holloway, Managing Director of AKQA MENA, said, 'We're incredibly proud to partner with an event of such scale, ambition, and cultural impact. The Formula 1 Etihad Airways Abu Dhabi Grand Prix is not only a defining moment in the Formula 1 season but also a symbol of the UAE's global standing in sport and entertainment. We're excited to help craft the next chapter of its story through dynamic, world-class creativity.' The appointment represents a standout win for AKQA in the sports and entertainment sector, highlighting the agency's growing presence in the Middle East and its commitment to delivering innovative solutions that resonate with global audiences.

Antiques Roadshow shocks Baltimore widower with value of late wife's 1970's painting
Antiques Roadshow shocks Baltimore widower with value of late wife's 1970's painting

Daily Mail​

time28-04-2025

  • Entertainment
  • Daily Mail​

Antiques Roadshow shocks Baltimore widower with value of late wife's 1970's painting

When PBS's iconic ' Antiques Roadshow ' set up shop at the Maryland Zoo in Baltimore last June, collectors and fans arrived with hopes their cherished items might hold hidden value. For one widower, the real surprise wasn't a family heirloom, but a painting from his late wife's beloved art collection—revealed to be a rare and valuable work by an acclaimed artist. 'My wife passed away in 2019, and she was a collector of all kinds of art but particularly African American artists,' the owner told appraiser Myrtis Bedolla of Galerie Myrtis. Clutched in his hands was a striking painting by Ed Clark, complete with a handwritten inscription dating it to April 1976. Bedolla immediately recognized the treasure before her. 'Ed Clark was a very important African American artist. 'He reached a level of prominence later in his career,' she explained, referencing the New Orleans-born artist whose work now hangs in institutions like the Museum of Modern Art and the Metropolitan Museum of Art. 'Something that is indicative of his work are the bands of color that is signature to his style,' Bedolla added, pointing out the vibrant, sweeping hues that mark Clark's distinct visual language. 'The artist's work has become highly sought after in recent years.' After a close inspection, Bedolla stunned the owner with her verdict: the Ed Clark painting could fetch between $50,000 and $65,000 at auction. 'You have a really beautiful piece here by Clark, and it's quite a gem,' she told him, visibly moved. For the widower, the appraisal was more than just a financial windfall—it was a touching tribute to his wife's lifelong passion for collecting, and a reminder that her discerning eye continues to leave its mark. The Baltimore episodes of 'Antiques Roadshow' have been airing Mondays throughout April on PBS, with the final episode—featuring moments like this—airing Monday at 8 p.m. The same episode also featured another remarkable discovery: two oil paintings by Lynne Drexler, created in 1959 and 1961. The guest who brought them inherited the pieces from a great aunt who lived in Provincetown, Massachusetts, and was herself an artist with a storied past. 'My great aunt was an artist, and she studied under Hans Hofmann and wound up becoming friends with several of the other artists that studied along with him, and one of them was a woman named Lynne Drexler,' she told appraiser Aaron Payne of Aaron Payne Fine Art. 'I've always loved them.' Payne described Drexler, who died in 1999, as an abstract expressionist whose work has only recently received overdue recognition. 'These are great examples of her work,' he said about the oils on canvas, which are both signed and dated on the back. Payne noted that for years, many women artists of this period were overlooked. 'But in recent years, there have been several books written, and there been several exhibitions really focusing on the women abstract artists of that period,' he said. The market for Drexler's work 'has really shifted,' he added, mentioning major shows at galleries in New York and London. 'So they've started moving into major collections, and they've also done very well at auction.' The owner's reaction to the appraisal—between $350,000 and $570,000 for the pair—was one of pure shock. 'Oh, my goodness, I'm speechless. … I would have never imagined. That's fantastic.' Baltimore's 'Antiques Roadshow' episodes have been airing Mondays throughout April on PBS, with the final hour—showcasing discoveries like these—airing Monday at 8 p.m.

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