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Gupshup Conversation Cloud and WhatsApp drove 270% ROI for Customers, According to Total Economic Impact Findings
Gupshup Conversation Cloud and WhatsApp drove 270% ROI for Customers, According to Total Economic Impact Findings

Yahoo

time15-04-2025

  • Business
  • Yahoo

Gupshup Conversation Cloud and WhatsApp drove 270% ROI for Customers, According to Total Economic Impact Findings

Interviewed customers saw a 50% increase in customer engagement, generating $1.4 million in profit, according to the TEI findings The Conversational AI platform launched an ROI calculator for businesses alongside the launch of the research study MUMBAI, India and SAN FRANCISCO, April 15, 2025 /CNW/ -- Gupshup, the world's leading Conversational AI platform, today announced the results of a commissioned Forrester Consulting Total Economic Impact™ (TEI) study conducted on behalf of Meta, showing the cost savings and business benefits of its Conversation Cloud platform and WhatsApp in driving customer engagement, lead generation, conversions, and overall business growth for retail and e-commerce businesses. To empower businesses with tangible insights, Gupshup, in collaboration with Meta, has also launched a quick ROI calculator alongside the release of the study. As per the findings, WhatsApp campaigns powered by Gupshup Conversation Cloud saw 50% more customer engagement compared to SMS and email. This boost in engagement helped deliver a 270% return on investment over three years for a composite organization using Gupshup-powered automation on the WhatsApp Business Platform. Composite organization refers to the model business entity created by aggregating data from interviewed customers. 90% of surveyed businesses reported higher open rates, and 92% saw increased click-through rates on WhatsApp. Beyond engagement, businesses using WhatsApp and Gupshup's platform significantly impacted the entire customer journey, from lead generation to the final sale. In the retail and e-commerce sectors, 90% of businesses saw a significant increase in new customers, which seamlessly converted into higher sales. In addition, the composite organization saw a 55% increase in conversion rates and a 2.08% rise in overall revenue. "AI-driven conversations are no longer just a customer support tool—they are transforming every function of the business, from marketing and sales to post-purchase engagement and customer care. Businesses leveraging AI-powered messaging are seeing improved customer acquisition, stronger revenue growth with higher efficiency. At the core, it's about delivering seamless, intelligent, and personalized interactions that enhance the overall customer experience. The future of business is conversational, and AI is the engine driving this transformation," said Beerud Sheth, Founder & CEO of Gupshup. With 20% higher average order value (AOV) for businesses leading to a 1.17% increase in total revenue, WhatsApp is proving to be a game-changer for businesses. The detailed findings can be accessed here Logo: View original content: SOURCE Gupshup Technologies View original content:

Gupshup Earns Top Analyst Recognitions and Awards For Innovation in Conversational AI and Ready AI Agents
Gupshup Earns Top Analyst Recognitions and Awards For Innovation in Conversational AI and Ready AI Agents

Globe and Mail

time12-03-2025

  • Business
  • Globe and Mail

Gupshup Earns Top Analyst Recognitions and Awards For Innovation in Conversational AI and Ready AI Agents

MUMBAI, India and SAN FRANCISCO , March 12, 2025 /CNW/ -- Gupshup, the world's leading Conversational AI platform today announced that it has been recognized by multiple esteemed analyst firms for its outstanding AI capabilities and market leadership in the evolving Conversational AI landscape. These accolades underscore Gupshup's position as a trailblazer in the space, driven by advancements in Generative AI (GenAI) and AI Agents. The company has been profiled in Gartner's Competitive Landscape for Conversational Solutions, named an 'Established Leader' in Juniper Research's Conversational AI Leaderboard, and recognized as a " Major Player " in the IDC MarketScape Worldwide Communications Platform as a Service Vendor Assessment report for its AI Agent offerings. In Gartner's Competitive Landscape for Conversational Solutions, Gupshup has been recognized among a select group of players, with specific mention of its Agentic AI capabilities across both text and voice interfaces. The report highlights how the conversational solutions market has transformed significantly with the advent of Generative AI, noting that technology and service providers must adapt their product strategies and positioning to incorporate AI agent development, GenAI security, engineering, and governance. Commenting on these recognitions, Beerud Sheth, Founder and CEO of Gupshup said, "Our Conversational AI Agents deliver deep industry-specific knowledge with the speed businesses demand. They process customer history and execute workflows while maintaining relevance—enabling enterprises to handle interactions at scale without sacrificing the human connection. By leveraging optimal foundational LLMs, we help companies rapidly implement AI solutions that drive measurable growth." Further solidifying its position, Gupshup has been named as an 'Established Leader' in Juniper Research's Conversational AI Leaderboard. Gupshup achieved the highest score for its conversational AI service products and offerings, particularly excelling in product positioning, innovation in the conversational AI market, and future prospects. Gupshup's portfolio of pre-built AI Agents for industry-specific use cases enable businesses to deploy AI-powered conversational agents seamlessly across messaging channels, reinforcing Gupshup's leadership in conversational AI for customer engagement. Additionally, Gupshup has been acknowledged as a 'Major Player' in the IDC MarketScape Worldwide Communications Platform as a Service (CPaaS) Vendor Assessment. The report underscores the critical role of AI-driven engagement in driving double-digit growth in 2025. This recognition validates the company's cutting-edge Agentic AI capabilities, which are empowering enterprises to deploy sophisticated AI-powered experiences across multiple channels. Beyond these analyst recognitions, Gupshup has also received multiple prestigious awards, including: 'Best Innovation Leveraging GenAI/ML' at the recently concluded AWS AI Conclave Gold Winner for 'Best Conversational Commerce Solution' at the Future Digital Awards Platinum Winner for 'Mobile Messaging Innovation' at the Future Digital Awards Inderpal Mumick , EVP of Telecom Business at Gupshup and CEO of Dotgo (a company acquired by Gupshup), was named Platinum Winner for Mover & Shaker in Telco at the Future Digital Awards. With these significant recognitions and milestones, Gupshup continues to shape the future of Conversational AI, empowering businesses worldwide with cutting-edge AI-driven engagement solutions.

Gupshup showcases pre-built, industry-trained, multimodal AI agents at LEAP 2025
Gupshup showcases pre-built, industry-trained, multimodal AI agents at LEAP 2025

Zawya

time14-02-2025

  • Business
  • Zawya

Gupshup showcases pre-built, industry-trained, multimodal AI agents at LEAP 2025

Riyadh, Kingdom of Saudi Arabia — Gupshup, the world's leading Conversational AI platform, showcased its cutting-edge AI Agent capabilities at LEAP 2025, Saudi Arabia's premier technology event. Following the successful demonstration, the company today announced the launch of its AI Agent Library, featuring 15 pre-built, ready-to-deploy, customizable AI Agents designed to revolutionize business-customer interactions across industries. This Agent library enables enterprises to deploy advanced AI-powered interactions rapidly, enabling early adopters to substantially accelerate revenue growth, and improve customer experience and operational efficiency. The launch of these AI Agents reflects Gupshup's mission of enabling businesses to thrive in the era of Conversational AI. These industry-tuned AI Agents are specifically designed for B2C engagement across the business lifecycle of marketing, selling, and support. They leverage LLMs for rich customer interactions, seamlessly integrate with backend systems, and are rapidly deployable in omnichannel environments, i.e. across messaging channels including WhatsApp, SMS, Voice, Web, and Mobile. Businesses using Gupshup's pre-built AI Agents can create highly personalized interactions as these agents can track the conversation history by integrating with common data platforms. Deeply embedded trust and safety guardrails ensure that the AI doesn't stray from its designated role while maintaining brand integrity. 'Conversational AI Agents are fundamentally transforming how businesses connect with their customers. As a tech-first organization that has consistently been the leader at every stage of the evolution of the conversational messaging industry, Gupshup is uniquely positioned to bring these next-gen AI Agents. These AI Agents are optimized to have substantial business impact, enable rapid deployment, and deliver high ROI', said Beerud Sheth, Founder & CEO, Gupshup. The launch aligns with Saudi Arabia's Vision 2030 digital transformation goals and the Kingdom's ambitious investments in artificial intelligence. Since establishing its presence in Saudi Arabia in October 2024, Gupshup has witnessed tremendous interest from regional enterprises looking to enhance their digital capabilities through conversational AI solutions. Recently, Gupshup powered Saudi Arabia's first automotive AI Agent for Petromin which leverages advanced large language models (LLMs) to deliver remarkably human-like support interactions akin to speaking with a live automobile support specialist. In the Middle East, Gupshup has established strong partnerships across diverse sectors including retail, real estate, financial services, and healthcare. Leading fashion retailer 6thStreet, part of the Apparel Group, achieved an impressive 8X marketing ROI by leveraging Gupshup's conversational marketing solutions. The company's impact extends to consumer electronics, where Sharaf DG, the region's premier electronics retailer, transformed its digital advertising through Click to WhatsApp campaigns. These campaigns, powered by Gupshup's technology, delivered exceptional results with 400% returns and a 34% reduction in customer acquisition costs across touchpoints. At Leap 2025, Gupshup also signed an MoU with Ego Group, a leading Saudi-made ride-hailing app to offer conversational solutions that will enhance experience for Ego's customers. About Gupshup Gupshup is the leading platform for building and deploying industry-trained Conversational AI Agents for every business across marketing, commerce, and support use cases. Gupshup Conversation Cloud powers multimodal interactions with industry-trained AI agents so that businesses can go live faster across channels including Voice, WhatsApp, RCS, Web, Mobile Apps and more. Trusted by 45,000+ customers in 60+ countries across industries, Gupshup handles 120B+ conversational messages annually. Gupshup works with many of the top brands across industries including eCommerce, retail, payments, fintech, payments, media, travel, automotive, and banking to deliver transformative conversational experiences that accelerate growth and optimize costs.

Gupshup Accelerates AI Adoption For Businesses with Pre-Built, Industry-Trained, Multimodal AI Agents
Gupshup Accelerates AI Adoption For Businesses with Pre-Built, Industry-Trained, Multimodal AI Agents

Globe and Mail

time13-02-2025

  • Business
  • Globe and Mail

Gupshup Accelerates AI Adoption For Businesses with Pre-Built, Industry-Trained, Multimodal AI Agents

BENGALURU, India , Feb. 13, 2025 /CNW/ -- Gupshup, the world's leading Conversational AI platform today announced the launch of its AI Agent Library, a groundbreaking suite of 15 pre-built and customizable AI Agents with deep industry knowhow to help businesses dramatically accelerate time-to-market. This Agent library enables enterprises to deploy advanced AI-powered interactions rapidly, enabling early adopters to substantially accelerate revenue growth, and improve customer experience and operational efficiency. The launch of these AI Agents reflects Gupshup's mission of enabling businesses to thrive in the era of Conversational AI. These industry-tuned AI Agents are specifically designed for B2C engagement across the business lifecycle of marketing, selling, and support. They leverage LLMs for rich customer interactions, seamlessly integrate with backend systems and are rapidly deployable in omnichannel environments, i.e. across messaging channels including WhatsApp, SMS, RCS, Voice, Web, and Mobile "Conversational AI Agents are fundamentally transforming how businesses connect with their customers. As a tech-first organization that has consistently been the leader at every stage of the evolution of the conversational messaging industry, Gupshup is uniquely positioned to bring these next-gen AI Agents. These AI Agents are optimized to have substantial business impact, enable rapid deployment, and deliver high ROI", said Beerud Sheth, Founder & CEO, Gupshup. Built on Gupshup Conversation Cloud, an advanced platform for building rich conversational experiences, these AI Agents can plan, execute, and learn - going far beyond simple chat flows. The Agents leverage state of the art LLM models to engage in rich, multi-turn natural language conversations with the user. Capable of not just handling inbound queries, these AI Agents also manage outbound notifications, reminders, and alerts. Deeply integrated with relevant backend systems and tools, such as catalogs, CRMs, ticketing systems and calendars, they can fetch and update the data accurately. Businesses using Gupshup's pre-built AI Agents can create highly personalized interactions as these agents can track the conversation history by integrating with common data platforms. Deeply embedded trust and safety guardrails ensure that the AI does not stray from its designated role while maintaining brand integrity. With detailed analytics, businesses can get insights on customer interactions, enabling them to identify areas for improvement, measure the effectiveness of the AI agent, and continuously refine its capabilities. The initial release includes several specialized AI Agents designed to deliver immediate business results across multiple industries and key B2C engagement scenarios. Industries include Retail & e-Commerce, Fintech, Travel & Hospitality, Real Estate and CPG/FMCG. For example- the Lead Generation AI Agent autonomously collects, qualifies, and nurtures leads while orchestrating targeted drip campaigns, tasks that traditionally require significant manual intervention. The Product Discovery AI Agent accelerates sales by providing consultative product discovery and intelligent recommendations. Meanwhile, the Order Management AI Agent brings unprecedented efficiency to order tracking, returns handling, and delivery optimization. Unlike the previous generation of virtual assistants that require extensive development cycles, businesses can customize and deploy their own Conversational AI Agents using simple prompt instructions. Companies can define engagement rules, agent personality and brand voice, configure sophisticated skills, and integrate with third-party platforms, all while maintaining enterprise-grade security and control. Each AI Agent comes equipped with pre-set guardrails and hallucination controls, ensuring reliable and accurate customer interactions from day one. The superior capabilities of Gupshup's AI Agents are already delivering transformative results across global markets. In Saudi Arabia , Petromin's PETROMINit! AI Agent on WhatsApp demonstrates how these AI Agents can match human-like automotive support interactions without the traditional limitations of scripted responses. Brazilian fashion retailer Reserva has achieved new levels of customer engagement through AI Agents that process text messages for sophisticated product discovery, while a leading Indian spices brand has deployed an AI Recipe Agent that creates meaningful brand engagement through contextual recipe recommendations. As a rapidly evolving AI-native organization, Gupshup has integrated artificial intelligence across its entire product suite and internal operations from employee onboarding to finance, engineering and customer success. The company's transformation to reflects its commitment to developing enterprise solutions that enhance customer satisfaction through intelligent, conversational engagement that delivers business impact. About Gupshup Gupshup is the leading platform for building and deploying industry-trained Conversational AI Agents for every business across marketing, commerce, and support use cases. Gupshup Conversation Cloud powers multimodal interactions with industry-trained AI agents so that businesses can go live faster across channels including Voice, WhatsApp, RCS, Web, Mobile Apps and more. Trusted by 45,000+ customers in 60+ countries across industries, Gupshup handles 120B+ conversational messages annually. Gupshup works with many of the top brands across industries including eCommerce, retail, payments, fintech, payments, media, travel, automotive, and banking to deliver transformative conversational experiences that accelerate growth and optimize costs.

Gupshup Accelerates AI Adoption For Businesses with Pre-Built, Industry-Trained, Multimodal AI Agents
Gupshup Accelerates AI Adoption For Businesses with Pre-Built, Industry-Trained, Multimodal AI Agents

Yahoo

time13-02-2025

  • Business
  • Yahoo

Gupshup Accelerates AI Adoption For Businesses with Pre-Built, Industry-Trained, Multimodal AI Agents

JAKARTA, Indonesia, Feb. 13, 2025 /PRNewswire/ -- Gupshup, the world's leading Conversational AI platform today announced the launch of its AI Agent Library, a groundbreaking suite of 15 pre-built and customizable AI Agents with deep industry knowhow to help businesses dramatically accelerate time-to-market. This Agent library enables enterprises to deploy advanced AI-powered interactions rapidly, enabling early adopters to substantially accelerate revenue growth, and improve customer experience and operational efficiency. The launch of these AI Agents reflects Gupshup's mission of enabling businesses to thrive in the era of Conversational AI. These industry-tuned AI Agents are specifically designed for B2C engagement across the business lifecycle of marketing, selling, and support. They leverage LLMs for rich customer interactions, seamlessly integrate with backend systems and are rapidly deployable in omnichannel environments, i.e. across messaging channels including WhatsApp, SMS, RCS, Voice, Web, and Mobile "Conversational AI Agents are fundamentally transforming how businesses connect with their customers. As a tech-first organization that has consistently been the leader at every stage of the evolution of the conversational messaging industry, Gupshup is uniquely positioned to bring these next-gen AI Agents", said Beerud Sheth, Founder & CEO, Gupshup. The initial release includes several specialized AI Agents designed to deliver immediate business results across multiple industries and key B2C engagement scenarios. Industries include Retail & e-Commerce, Fintech, Travel & Hospitality, Real Estate and CPG/FMCG. For example- the Lead Generation AI Agent autonomously collects, qualifies, and nurtures leads while orchestrating targeted drip campaigns, tasks that traditionally require significant manual intervention. The Product Discovery AI Agent accelerates sales by providing consultative product discovery and intelligent recommendations. As a rapidly evolving AI-native organization, Gupshup has integrated artificial intelligence across its entire product suite and internal operations from employee onboarding to finance, engineering and customer success. About Gupshup Gupshup is the leading platform for building and deploying industry-trained Conversational AI Agents for every business across marketing, commerce, and support use cases. Gupshup Conversation Cloud powers multimodal interactions with industry-trained AI agents so that businesses can go live faster across channels including Voice, WhatsApp, RCS, Web, Mobile Apps and more. Trusted by 45,000+ customers in 60+ countries across industries, Gupshup handles 120B+ conversational messages annually. Gupshup works with many of the top brands across industries including eCommerce, retail, payments, fintech, payments, media, travel, automotive, and banking to deliver transformative conversational experiences that accelerate growth and optimize costs. Media Contact: Vandana V; vandana.v@ View original content: SOURCE Gupshup Technologies Sign in to access your portfolio

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