Latest news with #BenazirBarlet-Batada
Wales Online
a day ago
- Entertainment
- Wales Online
Iceland fans race to buy new £4 biscuit ice creams - 'best idea ever'
Iceland fans race to buy new £4 biscuit ice creams - 'best idea ever' The supermarket has collaborated with a popular biscuit and cake brand to make these tempting treats Iceland shoppers wanted to know if the supermarket was being serious when it announced the new line (Image: Iceland ) Iceland has teamed up with popular biscuit and cake maker McVitie's to launch an exclusive new ice cream collection. Transforming beloved flavours into frozen delights gives fans a chance to savour "the ultimate sweet treat" as summer comes to an end. The supermarket revealed its partnership with McVitie's, which features four products—two "perfect for sharing" ice cream tubs and two ice cream bars. The new range means there will likely be something to cater to "everyone's taste and preferences." Certain items are currently available in Iceland's freezers, whilst others will arrive within days. People who are partial to a Hobnob can delve into a tub of 'oat biscuit ice cream' loaded with biscuit pieces, shortcake and golden syrup sauce. The Milk Chocolate Digestive tub combines biscuit-flavoured ice cream with chocolate sauce, milk chocolate digestive biscuit pieces and chocolate shavings. That's not all, though, as more items are coming later in August. Customers will be able to pick up McVitie's Gold Digestives Ice Cream Bars, which delivers an indulgent vanilla-flavoured ice cream, layered with caramel sauce, coated in golden caramel and sprinkled with crunchy biscuit pieces, reports the Mirror. Content cannot be displayed without consent Article continues below And, possibly what fans are most excited about, McVitie's Jaffa Cakes Sticks feature zesty, orange-flavoured ice cream coated in a rich chocolate shell with a swirl of tangy orange sauce and a smooth milk chocolate finish. The supermarket teased the ice cream on Instagram, with plenty of fans rushing to the comments section to make sure this wasn't a joke. One asked: "Please tell me these are real?!" Another said: "OMG we need to get some!" A third commented: "I am sure this is the dessert that is served in heaven!" Someone else posted: "Neeeeed to try!" And, another wrote: "The best idea ever! Now I need to find them!" Benazir Barlet-Batada, marketing director at McVitie's, said: "We're thrilled to see our iconic biscuits and cakes reimagined for the freezer aisle-especially with the ice cream tubs landing just in time for the August sunshine. From the crunch of Hobnobs to the unmistakable spongy zing of a Jaffa Cake, this range captures the essence of McVitie's in every bite. We're bringing something genuinely fun and delicious to sunny snacking moments." All of the new ice creams cost £4 per pack/tub (Image: Iceland) Paul Dhaliwal, chief commercial officer at Iceland Foods, added: "Surely the only thing better than biscuits and ice cream is a combination of the two, and we're delighted to work with McVitie's to launch such a fantastic range. We're committed to refining and innovating our products, and we can't wait for our customers to try these products. Make sure to get to your local stores to avoid missing out." Available now in store and online at Iceland and The Food Warehouse: Article continues below McVitie's Hobnobs Ice Cream (500ml, £4) McVitie's Milk Chocolate Digestives Ice Cream (500ml, £4) Available from August 26:
Daily Mirror
2 days ago
- Entertainment
- Daily Mirror
Iceland shoppers ask 'is this real' as store makes £4 announcement
The supermarket is known for collaborating with popular brands to create new frozen products Iceland has partnered with well-known biscuit and cake brand McVitie's to launch an exclusive new ice cream range. Combining classic flavours into new frozen forms offers fans a chance to indulge in "the ultimate sweet treat" to round off the summer. The supermarket announced its collaboration with McVitie's, which includes four products— two "perfect for sharing" ice cream tubs, as well as two ice cream bars, "catering to everyone's taste and preferences." Some items will be available in freezers now, while others will be available in a matter of days. Fans of Hobnobs can dive into a tub of 'oat biscuit ice cream ' packed with biscuit pieces, shortcake and golden syrup sauce. The Milk Chocolate Digestive tub blends biscuit-flavoured ice cream with chocolate sauce, milk chocolate digestive biscuit pieces and chocolate shavings. Fans will be able to pick up more items later in August. Soon customers can enjoy the arrival of the McVitie's Gold Digestives Ice Cream Bar, which offers an indulgent vanilla-flavoured ice cream, layered with caramel sauce, coated in golden caramel and sprinkled with crunchy biscuit pieces. Meanwhile, the McVitie's Jaffa Cakes Sticks are a zesty, orange-flavoured ice cream, coated in a rich chocolate-flavour shell with a swirl of tangy orange sauce and a smooth milk chocolate-flavour finish. The ice creams were teased on Instagram by the supermarket, with plenty of fans flocking to the comments section. One asked: "Please tell me these are real?!" Another added: "OMG we need to get some!" A third commented: "I am sure this is the desert that is served in heaven!" Someone else said: "Neeeeed to try!" And, one more posted: "The best idea ever! Now I need to find them!" Benazir Barlet-Batada, marketing director at McVitie's, said: "We're thrilled to see our iconic biscuits and cakes reimagined for the freezer aisle—especially with the ice cream tubs landing just in time for the August sunshine. From the crunch of Hobnobs to the unmistakable spongey zing of a Jaffa Cake, this range captures the essence of McVitie's in every bite. We're bringing something genuinely fun and delicious to sunny snacking moments." Paul Dhaliwal, chief commercial officer at Iceland Foods, said: "Surely the only thing better than biscuits and ice cream is a combination of the two and we're delighted to work with McVitie's to launch such a fantastic range. We're committed to refining and innovating our products and we can't wait for our customers to try these products. Make sure to get to your local stores to avoid missing out." Available now in store and online at Iceland and The Food Warehouse: McVitie's Hobnobs Ice Cream (500ml, £4) McVitie's Milk Chocolate Digestives Ice Cream (500ml, £4) McVitie's Jaffa Cakes Triple Dipped Sticks (3 Pack, £4) McVitie's Gold Digestives Ice Cream Bar (200ml, £4)
The Irish Sun
18-06-2025
- Business
- The Irish Sun
McVitie's unveils two brand-new Hobnobs biscuits – where to find on store shelves
MCVITIES has unveiled two brand new Hobnobs biscuits much to the delight of shoppers. The Advertisement 1 The new treat has landed in stores Credit: Snack Reviews Shoppers keen to get their hands on McVitie's Hobnobs Oaty Cookies will need to head to Morrisons. The product is currently only available to buy at the supermarket giant for £1.75, according to reports first published in Some biscuit fans have already spotted the delight on the supermarket shelves. One fan snack said they "actually look really good". Advertisement While another said: " I had these .. delicious." And a third said: "I went yesterday and didn't look in the biscuit aisle. Wish I did now seeing these." You can shop the product online via Morrisons supermarkets or head to one of its 497 stores across the UK. It is not the only new product launched by McVitie's in recent weeks. Advertisement Most read in Money The treat maker has launched a new fruity flavour of its digestive biscuits. The limited-edition McVitie's Pink Digestives Raspberry & Cream Flavour are now available in supermarkets across the UK. Cadbury joins forces with iconic biscuit brand for new chocolate bar The snack will be easy to spot too, as it comes in a bright wrapper and coating on the delight is also a baby pink shade. Sainsbury's priced the new biscuits at £2.50 per pack other shops are reportedly to receive packages which will sell for £2.25. Advertisement Benazir Barlet-Batada, marketing director at McVitie's, said: 'As we continue to celebrate 100 years of McVitie's Chocolate Digestives, we wanted to mark the next chapter in our history by reinventing the nation's favourite. "Fun, fresh and packed with fruity flavour, the new Pink Digestives are designed to delight devoted Digestives fans and foodies alike.' MORE NEW PRODUCTS McVitie's is not the only brand launching new products. Advertisement Pot Noodle is launching a new Flame Grilled Steak version of the popular instant noodles. It is available at Asda for £1.20 per pot. Elsewhere, Cadbury recently announced the launch of a White Dipped Twirl - a new take on the Twirl bar coated in white chocolate. Read more on the Irish Sun The bars hit shelves on June 2 but will only be available for a limited time. Advertisement Nutella launched a new peanut butter flavour spread, How to cut the cost of your grocery shop SAVING on your shop can make a big difference to your wallet. Here are some tips from comparison site about how you can cut the cost of your shopping bills: Write yourself a list – Only buy items that you need. If it isn't on your list, don't put it in the trolley Create a budget – Work out a weekly budget for your food shopping Never shop hungry – you are far more likely to buy more food if your tummy is rumbling Don't buy pre-chopped veggies or fruit – The extra they'll charge for chopping can be eye watering Use social media – follow your favourite retailers to find out about the latest deals Be disloyal – You may want to go to different stores to find the best bargains Check the small print – It's always worth checking the price per kg/lb/litre when comparing offers so you're making a like for like decision as a bigger box won't necessarily mean you get more Use your loyalty cards – Don't be afraid to sign up to them all. They all work slightly differently – work out what bonus suits you better and remember to trade in your points for additional rewards
Scottish Sun
18-06-2025
- Business
- Scottish Sun
McVitie's unveils two brand-new Hobnobs biscuits – where to find on store shelves
MCVITIES has unveiled two brand new Hobnobs biscuits much to the delight of shoppers. The biscuit maker has launched the crumbly biscuit in cookie form with customers able to choose from a milk or dark chocolate flavour. 1 The new treat has landed in stores Credit: Snack Reviews Shoppers keen to get their hands on McVitie's Hobnobs Oaty Cookies will need to head to Morrisons. The product is currently only available to buy at the supermarket giant for £1.75, according to reports first published in The Grocer. Some biscuit fans have already spotted the delight on the supermarket shelves. One fan snack said they "actually look really good". While another said: " I had these .. delicious." And a third said: "I went yesterday and didn't look in the biscuit aisle. Wish I did now seeing these." You can shop the product online via Morrisons supermarkets or head to one of its 497 stores across the UK. It is not the only new product launched by McVitie's in recent weeks. The treat maker has launched a new fruity flavour of its digestive biscuits. The limited-edition McVitie's Pink Digestives Raspberry & Cream Flavour are now available in supermarkets across the UK. Cadbury joins forces with iconic biscuit brand for new chocolate bar The snack will be easy to spot too, as it comes in a bright wrapper and coating on the delight is also a baby pink shade. Sainsbury's priced the new biscuits at £2.50 per pack other shops are reportedly to receive packages which will sell for £2.25. Benazir Barlet-Batada, marketing director at McVitie's, said: 'As we continue to celebrate 100 years of McVitie's Chocolate Digestives, we wanted to mark the next chapter in our history by reinventing the nation's favourite. "Fun, fresh and packed with fruity flavour, the new Pink Digestives are designed to delight devoted Digestives fans and foodies alike.' MORE NEW PRODUCTS McVitie's is not the only brand launching new products. Pot Noodle is launching a new Flame Grilled Steak version of the popular instant noodles. It is available at Asda for £1.20 per pot. Elsewhere, Cadbury recently announced the launch of a White Dipped Twirl - a new take on the Twirl bar coated in white chocolate. The bars hit shelves on June 2 but will only be available for a limited time. Nutella launched a new peanut butter flavour spread, but the item is only currently sold in the US.
Daily Mirror
13-06-2025
- Entertainment
- Daily Mirror
McVitie's fans 'need' to try new Digestives flavour 'now'
As part of McVitie's' 100th anniversary celebrations of its iconic Chocolate Digestive, the brand is launching a new flavour – but you'll have to be quick if you want to snap them up If you're a fan of McVitie's Digestive biscuits, you're in for a treat as the brand prepares to launch a new edition of one of its much-loved snacks. The plain Digestive was first produced in 1892 and has gone on to see numerous adaptions – most notably the Chocolate Digestive – as well Caramel and Gold Bar versions in more recent times. Now, the Digestive has taken on a new form and after an image of its packet was shared to Instagram, foodies admitted they can't wait to tuck in. The account, UK's Newest Foods divulged: "PINK Raspberry & Cream flavour Digestives coming soon to Sainsbury's RRP £2.35." McVitie's say the new product is part of the 100th anniversary celebrations of Chocolate Digestives and is a "fruity reinvention, now topped with a smooth raspberry and cream flavour coating." Snack lovers may be sad to learn the biscuits will only be on the shelves for a limited time only, however, as McVitie's added in a mouth-watering product description: "Bringing a burst of colour into the biscuit world, McVitie's is putting a fruity spin on its iconic range with the launch of the limited-edition McVitie's Pink Digestives Raspberry & Cream Flavour. "The McVitie's production lines are now baking perfectly pink biscuits. Each biscuit is a golden-baked Digestive topped with a luscious raspberry and cream-flavour coating, bringing together nostalgic flavours in a fun, fruity and irresistibly moreish bite." "Whether you're enjoying the summer of sport, a biscuit break with friends or looking to perk up a sunny picnic, McVitie's Pink Digestives are the seasons' ultimate sweet treat." Writing in response to the Instagram post, hungry Brits highlighted its resemblance to another iconic biscuit as they admitted they couldn't wait to snap them up and scoff them down. "I need these now!" one person declared. "All my dreams have come true!" A second pondered: "If these taste like Pink Panther biscuits, oh my God." A third added: "I used to love pink wafers as a kid!" Whilst a fourth person declared: "I can't wait to see this in stores here in London." Benazir Barlet-Batada, Marketing Director at McVitie's, said: "As we continue to celebrate 100 years of McVitie's Chocolate Digestives, we wanted to mark the next chapter in our history by reinventing the nation's favourite. Fun, fresh and packed with fruity flavour, the new Pink Digestives are designed to delight devoted Digestives fans and foodies alike." Last month saw some of London's most famous landmarks illuminated with dazzling light projections to celebrate the anniversary, meanwhile. The London Eye was transformed into a towering tribute, showcasing a jaw-dropping 360-degree rotating projection of the beloved biscuit. And Tower Bridge joined the festivities with a vibrant showreel of fireworks, balloons, and confetti. The ambitious projections required eight weeks of meticulous planning and precision mapping to align the visuals perfectly with each landmark, using advanced hologauze and projection technology.
