Latest news with #Bero
Express Tribune
3 days ago
- Entertainment
- Express Tribune
Should Spider-Man Be Selling Beer? Tom Holland's Non-Alcoholic Venture Raises Eyebrows
Tom Holland, known for his iconic role as Spider-Man, has ventured into the world of non-alcoholic beer with his brand Bero. His latest release, Double Tasty, is a West Coast-style IPA, offering a bold, hoppy flavor that mimics its alcoholic counterpart without the buzz. The product arrives just a day after Holland's 29th birthday and is a personal project close to his heart, reflecting his journey into sobriety and desire to create a premium drink that fits seamlessly into any lifestyle. But for a globally adored superhero, is a non-alcoholic beer the most fitting product to launch? After all, superheroes—both in the comics and on the big screen—embody strength, health, and vitality. Holland himself has opened up about his personal battle with sobriety and how he used beer as a way to feel included in social settings. Yet, in a world where superheroes often promote healthier lifestyles, one might wonder why he didn't choose to endorse something more fitting for the health-conscious crowd—say, a protein bar or an energy drink, something that aligns with the fitness trends often seen among athletes and celebrities. Why Beer, Tom? Perhaps it's Holland's own personal connection to beer that influenced his decision, as he recalls how difficult his first year sober was and how Bero could have made his journey easier. Yet, despite the personal connection, there's a larger question about the optics of a superhero launching a non-alcoholic beer. In a world obsessed with health, wellness, and fitness, could Holland have had a bigger impact with a product that promotes physical strength and well-being rather than something associated with social indulgence? A superhero-themed protein shake or bar, for instance, would likely speak more directly to his fans—young, active, and inspired by the superheroes they look up to. A Superhero Identity at Odds with the Brew? On the one hand, launching an alcohol-free beer brand might be seen as a positive move toward offering something inclusive for those who want to join the beer-drinking experience without the risk of intoxication. Holland's venture could normalize sober living, reflecting a more responsible approach to socializing. But on the other hand, there's a chance that a superhero's endorsement of any kind of beer, even one without alcohol, might send the wrong message to younger, impressionable fans. By opting for a brew over, say, a protein product, Holland may have missed an opportunity to align his business ventures with the healthier, more inspiring values that fans associate with Spider-Man. After all, superheroes are often paragons of physical health—launching a product that promotes fitness could have reinforced that image, rather than associating him with alcohol, even if it is non-alcoholic. In the end, Bero's Double Tasty could serve as a thoughtful venture for those looking for a non-alcoholic alternative to traditional beer. But in the realm of superhero brands, perhaps the real question is: should a superhero be selling beer at all?
Forbes
3 days ago
- Business
- Forbes
Tom Holland's Non-Alcoholic Beer Brand Debuts A New Flavor
Bero, the non-alcoholic beer co-founded by actor Tom Holland, this week has introduced a West Coast ... More style IPA called "Double Tasty." Spider-Man actor Tom Holland is celebrating two milestones this week: his birthday on June 1, and the launch of a fourth new style of his non-alcoholic beer, Bero. The newest expression is a West Coast style IPA called 'Double Tasty,' which will debut nationally in Target and roll out to other retailers in the coming months. Double Tasty is brewed with Colorado malts and three hops sourced from the western region of the U.S. Double Tasty's flavor is described as having a 'hoppy bitterness' that IPAs are known for, with notes of citrus, grapefruit and passionfruit. Launched in October, Bero was co-founded by Holland and CEO John Herman and kicked off with three styles: pilsner, IPA and a wheat. Herman says the more premium positioning of the brand, a keen focus on flavor development and the authentic story of Holland's personal sobriety are what's resonating with consumers. Herman says the repeat purchase rate for Bero is upward of 30%. 'People are seeing it as being true to his story,' says Herman in a virtual interview. 'They followed him for years on his sobriety, and because of that, when we brought this non-alcoholic beer to the market, people saw exactly its role in how it wasn't just a marketing ploy.' The non-alcoholic beer market has been growing fast in recent years, led by upstart Athletic Brewing with big brewers launching their own variations, including Heineken's 0.0 and AB InBev's Bud Zero. Alcoholic beverage research tracker IWSR recently projected that non-alcoholic beer will overtake ale as the second-largest beer category by volume worldwide in 2025. Much of that growth has been led by younger drinkers, especially Gen Z, who have embraced more non-alcoholic brands like Bero and Heineken and are consuming far less alcohol than prior generations. But even beyond sobriety, data shows that a vast majority of non-alcoholic beer, wine and spirits is purchased and consumed by those that still drink alcohol. That's led to a social trend known as 'zebra striping,' the practice of moderating consumption of booze by alternating between non-alcoholic and alcoholic drinks throughout the evening. Bero now offers four different non-alcoholic beers that are sold in national retailers including ... More Target, Amazon and Sprouts. When Bero launched, the focus initially was on selling online but the brand quickly won a key retail distribution deal with Target. Other national retailers including Sprouts and Total Wine soon followed. On Amazon, Herman says Bero is the top-selling nonalcoholic beer brand. Bero is also focusing more on in-person activations and getting a presence in bars and restaurants in major cities like New York and Los Angeles, as well as distribution at Soho House clubs in the U.S. and the U.K. This year, the brand also had a presence at the Masters golf tournament and Formula One's Miami Grand Prix. 'It's full bodied, it's flavorful, and really the lifestyle moments that we're trying to promote at the more aspirational locations that's really coming through is being differentiated amongst the offering,' says Herman. Holland remains actively involved in promoting the brand across his social channels (he has nearly 63 million followers on Instagram and over 60,000 on TikTok). Earlier this year, the actor generated headlines when his U.K. ID was initially denied in a Target when trying to buy Bero. Actor Tom Holland, who co-founded the non-alcoholic beer brand Bero in 2024, has been sober for more ... More than three years and has said the brand reflects "my own journey and love for beer." Bero, Holland said in a prepared statement, is 'a premium option that could seamlessly fit into your lifestyle, show up in any setting and always leave you feeling your best.' The expansion of Double Tasty 'feels surreal in the best way, but also really natural for what we set out to achieve. We want to offer people more - not just in the quantity of beers to choose from, but in life,' he added. The brand will continue to leverage Holland for marketing purposes, though Herman acknowledges that will be somewhat difficult to navigate with Holland's busy schedule. This year, he will be filming the blockbuster titles Spider-Man: Brand New Day and the Christopher Nolan-directed The Odyssey. 'For now, Tom's involvement is kind of integral,' says Herman, who notes that Holland attended some events to support Bero this past weekend in Los Angeles. 'Over time, I think he'll always be part of the brand, but the brand will really exist to stand more and more on its own.'
Yahoo
14-05-2025
- Sport
- Yahoo
Boardman senior smashes 27-year-old school record
BOARDMAN, Ohio (WKBN) – Not all school records are created equally; some are broken year after year, while others stand the test of time. Recently, Boardman senior Sarah Bero finally took down a school record 25 years in the making. 'It's kind of been something in the back of my mind, always just trying to put my name on the board,' Bero said. Bero made it her mission to do something that hadn't been done in more than two decades at Boardman High School. 'I just didn't think I'd get it by, you know, more than a couple of feet. So that was pretty cool.' Bero smashed the girls shot put school record from 1998 by more than 3 feet with a toss of 45 feet, 3 inches during a meet at Boardman last week. 'I thought it was just going to be one where it just flies really high up in the air, and it doesn't go as far as you think it does. But it it went… it went,' Bero said. 'I mean, I was shocked. I think [Coach John] Pallini was really shocked. All my coaches were like, 'Wow,' and then all my teammates were like, 'Did that just happen?' Now, she will go from looking at those other names to pointing out her school record for the years to come. 'I see those people's names from like 1980 and 1990 and early 2000s. You're like, man, that's so long ago, people can't throw that far anymore, people can't run that fast anymore,' Bero said. 'But it happened. I did it. I threw that far, and that's just amazing to me. My name is going to be up there. It's going to say 2025. That's really cool.' With the run from conference, districts and regionals to state approaching quickly, Bero will look to build on the record-breaking performance. 'I always give myself the possibility of, hey, it might happen. One day maybe I could throw 50 feet. I don't know,' Bero said. 'But I mean, it's cool that something crazy like that actually happened. I was amazed.' Next, Bero and the Spartans track team will take part in the All-American Conference Championships meet at Austintown Fitch High School on Thursday, May 15. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
News18
30-04-2025
- Entertainment
- News18
Tom Holland Visits Fiancée Zendaya on Euphoria Set, Carries Her Dog in Sweet Viral Pics
Last Updated: In the now-viral pictures, Zendaya and Tom Holland are seen casually hanging out, enjoying some time outdoors. Tom Holland is setting the bar high for all boyfriends with his romantic gestures. How, you may ask? The actor recently visited ladylove Zendaya on the sets of the next season of her upcoming show Euphoria in Los Angeles. The sighting marked the couple's rare public appearance after the announcement of their engagement earlier this year. Several photos of the lovebirds are now making rounds on the Internet, leaving fans gushing over their heartwarming bond. In the now-viral pictures, Zendaya and Tom are seen casually hanging out, enjoying some time out outdoors. The actress tries to balance snacks and beverages, whereas her beau lovingly carries her miniature schnauzer, Noon. The Euphoria star looked effortlessly stylish in a beige hoodie top over a blue tee, brown sweatpants and slippers. Tom, on the other hand, kept it comfy in black jeans, a yellow sweater, and a red Bero hat. Tom Holland and Zendaya spotted on the 'Euphoria' set in Los Angeles recently — best of tom holland (@thollandrchive) April 26, 2025 Both Zendaya and Tom Holland have been juggling hectic schedules ever since the engagement news broke. The actress is super caught up with work, travelling back and forth between Los Angeles and Europe for the shooting of both Euphoria and the A-list film The Odyssey, directed by Christopher Nolan. However, she has been seen on the sets of The Odyssey only once, whereas her beau Holland has been a constant there, proving his dedication to work while also balancing his personal life. Tom Holland reportedly popped up the question to Zendaya earlier this year when the actress was at one of her family members' houses during the holidays. A source told PEOPLE, 'Everybody around them knew an engagement was on," adding, 'He's always been obsessed with her. He always knew she was the one. They have something really special". Dominic, Tom Holland's father, further confirmed the engagement via a blog on Patreon. In his words, 'Tom, as you know by now, was very incredibly well prepared. He had purchased a ring, had spoken with her father and gained permission to propose to his daughter. Tom had everything planned out. When, where, how, what to say, what to wear." FYI, Zendaya first fuelled the engagement speculations during her appearance at the 2025 Golden Globes, where she arrived with a diamond ring on the left ring finger. The on-screen couple kept their affair under wraps, which later caught everyone's attention in 2021. Since then, they have been garnering love from fans for both their on and off-screen chemistry. First Published:
Yahoo
27-04-2025
- Entertainment
- Yahoo
Tom Holland Makes Cute Visit to Zendaya on the Set of ‘Euphoria' With Their Puppy
On Friday, Tom Holland was photographed stopping by the Euphoria set in Los Angeles to visit his fiancée, Zendaya. The couple were both in comfortable looks, with Holland wearing a yellow sweatshirt and wide-legged black pants. He had on a red baseball cap with his non-alcoholic beer brand Bero's logo on it and carried Zendaya's miniature schnauzer, Noon, under one arm as he headed back to the car. Zendaya was holding a green drink and a bunch of snacks during her break, and was wearing brown sweatpants, a cream hoodie, and fuzzy ankle booties over thick socks. She had her hair down in loose curls, some tucked into her top. The pair reportedly hung out in Zendaya's trailer for a bit before Holland headed home with the puppy. Zendaya is working on the HBO show's third season, along with co-stars Alexa Demie and Sydney Sweeney. The Spider-Man co-stars have been engaged since January 2025, quietly announcing the engagement when Zendaya walked the red carpet for the 2025 Golden Globes wearing her engagement ring. 'Tom figured the holidays were the best time to propose in a very low-key way,' a source told Us Weekly at the time. 'She didn't want anything over the top.' A week later, another source told Us Weekly that Holland and Zendaya 'are on the same page' about having kids fairly soon. 'Tom really wants to have a family, and [he] and Zendaya are on the same page about having kids and wanting to start a family together,' the source said, adding that the actor is 'very focused on building a family and his career.' They continued, 'Tom is [a] very old-school English guy in the way that he wants to have a family and have kids relatively young.' You Might Also Like The 15 Best Organic And Clean Shampoos For Any And All Hair Types 100 Gifts That Are $50 Or Under (And Look Way More Expensive Than They Actually Are)
